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100 Degrees Online Marketing


100 Degrees Online Marketing is a digital media specialist company and one of the leading South African media placement and online marketing agencies. 100 Degrees will analyse, plan and implement the best media strategy for your business.

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The review of its products and services portfolio launched last year saw the company drop a number of services it saw as either underperforming or non-strategic, with the direct impact of the restructure costing Salmat $38m during the 2016 financial year.

Salmat reported revenue of $450.8m, down from $498.1m in 2015, with the net loss after tax amounting to $6m – a 93% improvement on the loss of $98m in 2015.

It also reported underlying earnings before interes...

MUMBRELLA
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This is the first in a series of three articles on driving mobile engagement through context marketing. When did you last check your smartphone? Minutes ago? Seconds ago? According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops. This trend provides marketers with an unprecedented opportunity: at no time in history have we had more direct and constant communications vehicles with which to reach consumers....
MARKETING TECH NEWS
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Twitter announced changes to its terms of service (TOS) and privacy policy in a blog post Tuesday morning. The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying with the General Data Protection Regulation (GDPR). The post was written by the company’s data protection officer, Damien Kieran. It’s the latest in a series of updates large enterprises are announcing to bring their operations int...
MARTECHTODAY
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WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China. Founded in Shanghai in 2006, Easycom employs more than 40 people and specialises in key opinion leader (KOL) management, social content creation and campaign management, social to offline (S2O) event activation, media relations and crisis management....
THE WALL STREET TRANSCRIPT
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Sometimes a brand will wage a social media campaign that demonstrates such thoughtful planning and fine execution that we in the industry have to take a moment and examine the artistry at hand, both to glean the lessons of the work and to simply appreciate it. Two recent campaigns, one for a fragrance and one for a film, have shown the cleverness and success that invite a closer look, delivering the right content in the perfect way to win attention, enthusiasm, and, ultimately, customers.
...

SOCIAL MEDIA TODAY
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When Instagram debuted Stories in August, the company received sharp criticism for cloning the marquee feature from Snapchat, one of its biggest rivals. Snapchat, whose modus operandi is in ephemeral videos and pictures, has been wildly popular with young people. Snapchat, owned by Snap, says it reaches 41 percent of all 18- to 34-year-olds in the United States on any given day....
CNET
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