Digital Marketing Portugal

Instagram | January 26, 2020

Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Marketing Strategy

Marketing 360 | November 24, 2021

Marketing 360 and Sales Transformation Group announced a partnership that will bring the power of the Marketing 360 technology to Sales Transformation Group's clients. This partnership will help home improvement businesses and contractors obtain and convert more leads through the Sales Transformation Group's sales system and the Marketing 360 software. "My outlook on the partnership between STG and Marketing 360 is optimistic," said Ryan Groth, CEO of Sales Trans...

Marketing Data

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Face...