Comm100

comm100.com

Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications.

C-Suite On Deck

Q&A with Jeff Epstein, VP Marketing at Comm100

MEDIA 7 | September 11, 2020

Jeff Epstein, VP Marketing at Comm100 is a B2B marketer with 20+ years’ experience creating compelling messaging and content for sales enablement and demand generation. Having held roles with companies including IBM, General Motors, and Comm100, Jeff knows how to connect solutions to buyers. MEDIA7: You have a long track record of successfully working in and managing diverse product marketing teams. What are your top three reasons for joining Comm100? Jeff Epstein: Firstly, I saw a software company with a mature product that had an awareness challenge, not a software capability challenge. It’s fun to market a deep solution! Secondly, digital customer service software is an established domain with a big TAM. And finally, I knew several people on the team already and knew it would be a good cultural fit. M7: What’s the most valuable lesson you have included in your leadership strategy throughout your career so far? How do you bring out the best in your team’s talent? JE: Listening is more important than talking, whether you’re managing down or up. My job is to set goals and then help remove obstacles for my team. I can’t do the latter if I don’t listen. I bring out the best in my team with a simple formula: communicate clear goals, get out of the way until asked for help, provide unsolicited feedback (both positive and constructive) often, and publicly acknowledge achievements.

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