24/7 Media Inc.

24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology provides solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.


Hungarian telco Invitel has been awarded two acknowledgments by Hungarian magazine Kreatív in its Content+Marketing Award competition, according to a press release issued today....

You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your success and thankfully that task is now easier than ever. With an estimated 78% of Americans now on social media these sites and apps have become go-tos for entrepreneurs looking to engage with customers and potential customers alike....

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Find out how Rosetta Stone ditched the CDs to go from venerable language learning program to beloved mobile app powerhouse without missing a step.

“I look at these other brands out there and I cry a little tear for them,” says TJ Hunter, senior director of consumer marketing for Rosetta Stone’s consumer division. “I don’t think they understand the power of mobile; if they did, they’d definitely have mo...


When it comes down to grabbing and retaining eyeballs, email is proven to be the best – 95% of online consumers use email to buy goods and services, while 77% of consumers prefer email for communications. But only a small percentage of emails are actually read. If readers feel that the email is irrelevant, they can move it to their spam folders in a click. So learning the basic etiquette and, also, a few advanced skills of email marketing can be quite useful....

News Corp is understood to have launched a closed review to consolidate traditional and digital media planning and buying duties under one agency, AdNews can reveal.

The review involves MediaCom (News Corp's traditional media partner) and UM (digital partner), with one agency tipped to be given the full account less than two years after it was split.

News Corp has officially played down the speculation saying it has "no plans" to change its agency arra...


Taboola is out today with an Apple News competitor — but for Android devices. The content discovery service is announcing a partnership with Android mobile device maker ZTE, the ninth largest in the world, to create a new web-based news recommendation service. The partnership is exclusive with ZTE in the initial four countries — Russia, Mexico, Germany and Spain — and Taboola says it will be partnering with other mobile carriers and Original Equipment Manufacturers (OEMs) in ot...


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