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9 Digital


They create better customer experience by combining the use of technology, creativity, insights and analytical expertise to improve marketing of your products and services.

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You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect....
MARKETING LAND
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Anand Mahindra was adjudged Social Media Person of the Year at the 6th India Digital Awards presented by the Internet & Mobile Association of India (IAMAI). The Best Digital Person of the Year award was shared by Vijay Shekhar Sharma of Paytm and Bhavish Aggarwal of Ola.
WatConsult’s ‘Sony Six’ won an award for advertising and marketing for mobile. Interactive Avenues won the Best Digital Agency of the Year award.
Talking about the win, Amardeep Singh, Co-Foun...

BESTMEDIAINFO
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As early as the 1990s, Microsoft and other tech companies were offering primitive web conferencing and webinar software options – but this soon ballooned into an industry in its own right. Webinars and virtual meetings used to be a quick and easy way of connecting with geographically dispersed teams, delivering integrated internal communications, and providing training no matter the location. But their use in sales and marketing now means they are a powerful tool for business growth, and c...
MARKETING TECH NEWS
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With U.S. travelers spending 20 percent of their time on mobile on either the Facebook or Instagram apps, Facebook’s new Dynamic Ads for Travel product is designed specifically for hospitality and other travel brands to help them retarget consumers browsing those apps and other web sites for travel ideas and inspiration.

Dynamic Ads for Travel, which officially became available in June on Facebook and Instagram, is rolling out its new destination catalog this week. A few tra...

SKIFT
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The digital marketing world hardly stands still. Just a few years ago you need to be more of an engineer and rely heavily on SEO and optimizing your website content, yet now you have a bunch of other channels to cater as well – social media, email marketing, visual and content marketing....
TECH.CO
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Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So, to see your site attain that status, lay the foundations well in advance for the traffic you want....
ENTREPRENEUR
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