Centerac

Marketing Data

Acxiom | January 13, 2022

Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, aud...

Twitter | March 21, 2020

Twitter published a PSA notifying users that tweets from verified accounts will be prioritized over regular accounts for COVID-19 updates. That doesn’t apply to just any account with a blue checkmark, however. Twitter is doing what’s necessary to find the right experts to highlight. “PSA about what we’re doing to Verify Twitter accounts that are providing credible updates around #COVID19: we are working with global public health authorities to identify experts and have al...

Google | February 19, 2020

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. Spam is one of many reasons why a manual action may be issued. Fo...

Content Marketing

voolama LLC | August 23, 2021

voolama will be working as a value-added partner for Aprimo in order to provide consulting services to optimize the implementation of Aprimo's marketing software products. Combining Aprimo's software with voolama's digital transformation services expands the pool of digital tools available to clients. The complementary nature of the two companies means that using their services together makes better use of both and enables companies to develop and organize the best possible long-term...