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Aarki


Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan.

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If you have seen the consultancy report in to data in Marketing Week today, you'll see it's a pretty damning indictment of digital marketers and data. As ever, with any report, you can go blind from statistics being thrown at you as you take in its findings. The stand-out results  are that only 7% of marketers think they are well set up to get insights from data, while more than half described their capabilities as "non-existent" or at the "beginner" stage. The o...

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As an inbound marketing agency, we manage online content initiatives for several clients at a time, and we often field questions about how to produce quality content on so many different topics. The secret, of course, is a passion to get it “right,” careful organization, and talent. But there are also practical steps that any company could deploy to increase the quality of their online content output. These hold true if you’re doing it in-house or even using freelance writers....
BUSINESS2COMMUNITY
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The Abilene Area Chamber of Commerce is hosting a “Lunch and Learn” session on Digital and Social Media Marketing. Jeremy Coulter of Eagle Communications will be the presenter. He will discuss the value and process of digital marketing on platforms including from Google, Facebook and other social media outlets....
SALINAPOST
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The option of directing spend towards traditional media is rising back up the agenda of marketers. Data suggests advertising in these channels retains high levels of consumer trust, which seems increasingly attractive to marketers in a world of fake news and intrusive online ads, not to mention frequent malware and cyber attacks. For example, a recent survey from the CMO Council revealed that almost two-thirds (63%) of consumers would respond more positively to a social media ad if it appeared o...
MARKETING WEEK
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Atlanta-based cable operator Cox Communications Inc. said it is shuttering its “Flare” suite of digital media services because it wasn’t able to monetize them in an increasingly competitive marketplace.

The products included a remote storage service akin to Dropbox called myFlare, a $9.99-a-month videogame service FlarePlay, and Flare Kids, a free Web video app for children. The Flare digital media effort spanned three years, with Cox amping up its marketing push...

WSJ
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Atlanta, GA — Thursday, September 22, 2016 — Chicago-based Vivid Seats is pleased to announce a new partnership with Cox Media Group site, SECCountry.com. As the Official Ticket Partner, visitors of SECCountry.com and its sister site, Landof10.com, will be able to seamlessly access links to Vivid Seats’ industry-leading technology and easy-to-use platform for purchasing affordable game tickets.
“In partnering with the Big Ten Championships and several SEC teams, Vi...

COX MEDIA
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