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160over90


160over90 is a branding and creative services agency with offices in Philadelphia, PA, Newport Beach, CA, and Gainesville, FL. We work alongside companies to help tackle their business and marketing challenges. Our expertise lies in the areas of branding, design, advertising, interactive, public relations and brand engagement, videography, and photography. 160over90’s client roster includes Nike, Under Armour, American Eagle Outfitters, Ferrari North America, the Philadelphia Eagles, Miami Dolphins, Los Angeles Angels, UCLA, Duke, Notre Dame and the University of Florida.

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Although the value for money of digital media was severely scrutinised in 2017, it is still possible to buy online ads effectively as long as you observe these caveats. Many will be pleased to see the back of a turbulent 2017, not that forecasts for 2018 are much better. Brexit, the return of inflation and the spiralling cost of running an increasingly civilised but densely-populated country all threaten in their own ways....
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The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Association of National Advertisers’ (ANA) report. What has exacerbated these is the lack of understanding among marketers when it comes to their media investments, which was clear in the reaction to all ...
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Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
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Both age and gender have an effect on the social media activities of internet users in Australia, with women and younger adults most likely to report daily access to Facebook, the country’s leading social destination.
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Search Engine Optimization has become an increasingly large part of online marketing over the past several years. Since the late 90’s, businesses of all sizes have worked to get their pages to the top of Google and Yahoo searches, with varying degrees of success....
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