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180LA


Hi, we’re 180. Nice to meet you. This quote is the foundation of our agency. It’s everything we believe in. The root of our greatest successes and our greatest failures. It’s by Francis Ford Coppola, and he doesn’t remember saying it.

RELATED NEWS


Try as you might to stay focussed, you probably find that you end up feeling overwhelmed with all the information that continues to come flooding in through emails every day, like an incessant Tsunami, just because you clicked on some links here and there out of some earlier curiosity. The more you try not to jump around on the Internet, the more you seem to continually become distracted, heading off yet again in some erratic direction...
THE SEQUITUR
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Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere and with everything at their disposal. The problem with this is that it can complicate the online and offline worlds for consumers, who are looking for greater convenience at a much-reduced time spend....
MARKETING TECH NEWS
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When Apple bought Siri in 2010 it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones. Over time, however, the lead that Apple had has been lost. Google, Microsoft, Amazon and others introduced virtual assistants that now equal or exceed Siri’s capabilities. And Amazon Echo has a significant head start in the home. Voice search and virtual assistants have become mainstream in the past two years. No longer are they novelty features of the us...
MARKETING LAND
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OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced the results of its advertising campaign which successfully drove traffic to four franchise-owned PANDORA Jewelry stores in Miami, Florida.
This campaign leveraged the initial deployment of the OUTFRONT Mobile Network, which provides location-based mobile marketing capabilities through a custom geo-fencing solution powered by xAd, a leader in location-based marketing. In turn this e...

PR NEWSWIRE
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Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased....
MARKETING TECH NEWS
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Two of the top social media companies Facebook and Twitter said that over 80% of the total advertising revenue for both the social networks came from mobile in the quarter gone by. With brands increasingly looking towards digital companies for branding and advertising solutions, brand ad spends especially on mobile have grown significantly....
DNA INDIA
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