Aspen Marketing

Martech

WebWire | October 26, 2023

HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the indust...

Marketing Data

NetApp | October 20, 2022

NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced its intent to launch a new partner program in NetApp fiscal year 2024 (FY’24). NetApp Partner Sphere is the evolution of NetApp's industry-leading Unified Partner Program. Partners that can drive digital and cloud transformation are primed to capture market share, but this requires modern business models with highly specialized services, and capabilities that support the entir...

Marketing Strategy

Digital Turbine | May 12, 2022

Digital Turbine Inc., an independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, announced the first report of a new report series titled ‘The BRAG (Brand Relative App Growth) Index’. This report highlights the UA strategies of mobile apps delivering above-average app install volume relative to the previous quarter’s brand funnel. For mobile marketers, investing in brand awareness has become a higher priority than a ...

Channel Partnerships

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner ...