When done correctly, online surveys are an easy, cost-effective way to gather information that you can use to make sound business decisions and draw you closer to your customers. But, if you have committed any one of the 7 Deadly Survey Sins, online surveys can give you unreliable information, alienate your customers and can lead to poor business decisions. In this short white paper, we will identify the most common survey mistakes committed in creating and conducting surveys and review practical ways to avoid them.