As the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® (ODI), we are uniquely qualified to help your company significantly improve its innovation success rate. The methodology has been proactively used to help leading medical companies define strategies for visualization, surgical tools, implantable devices, antimicrobial stewardship, and more. Learn how Jobs-to-be-Done Theory and ODI has evolved and how it has been used by dozens of life sciences and medical device companies over the past 25 years to achieve an innovation success rate that is 5-times the industry average.