Over the past 25 years, we have formulated successful growth strategies in dozens of the world’s leading life sciences and medical device companies. In the course of these engagements we observed the same phenomenon time and time again: new products and services win in the marketplace if they help customers get a “job” done better and/or more cheaply. This observation led to the creation of the Jobs-to-be-Done Growth Strategy Matrix, a framework that explains (1) what causes new product and service offerings to win or fail in the life sciences marketplace, and (2) how to apply disruptive strategy and 4 other growth strategies through a new lens. The framework has been proactively used to help leading companies define strategies for visualization, surgical tools, implantable devices, antimicrobial stewardship, and more. Learn how our Jobs-to-be-Done Growth Strategy Matrix can help your company avoid misguided strategies and achieve predictable growth.