You can spend a lot of time going in and out of apps trying to get simple work tasks done. Your mobile device is supposed to make you be more productive, but increasingly it is simply a different screen that needs as much attention as your desktop. Just imagine a world where instead of going into the myriad of apps on your phone to do work, all of the work you need to do comes to you, when and where you need it. No more going into multiple apps to get work done. Instead, actionable and context relevant insights come to you at the right moment in your day.