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    ALL APPLE NEWS PUBLISHERS CAN NOW USE DOUBLECLICK FOR PUBLISHERS TO SERVE DIRECT-SOLD ADS

    May 16, 2018

    Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they gen...

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    FACEBOOK’S DYNAMIC ADS FOR AUTO DEALERSHIPS GET NEW LEAD-GEN FEATURES

    May 16, 2018

    Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-g...

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    AMAZON POISED TO LAUNCH NEW RETARGETING AD PRODUCT — [REPORT]

    May 14, 2018

    Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg, the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program...

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    CBS TO OFFER LIVE DYNAMIC AD INSERTION THROUGH NIELSEN PARTNERSHIP

    May 14, 2018

    DAI would bring addressable targeting to linear national TV, targeting ads to individuals based on behavioral and demographic signals. Currently advertising on linear, national broadcast TV is targeted broadly based on age and gender. The dynamic solution relies on automatic content recognition tech...

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    DIGITAL VIDEO AD SPEND KEEPS RISING, WITH SOCIAL MEDIA (I.E., FACEBOOK) SET TO SEE MOST GROWTH

    May 09, 2018

    Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over 350 brand marketers and media buyers with more than $1 million in annual media sp...

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    HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

    May 08, 2018

    In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evide...

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    FACEBOOK LETS PUBLISHERS CROSS-POST LIVE VIDEOS ACROSS MULTIPLE PAGES & TESTS A REWIND BUTTON

    May 08, 2018

    Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages. “With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast acros...

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    TWITTER TO LAUNCH 8 NEW PILOT SERIES SUPPORTED BY BRANDED IN-STREAM VIDEO SPONSORSHIPS

    Apr 30, 2018

    Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB and multiple gaming companies. The social media platform is also developing eight new pilot seri...

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    TWITTER UPDATES TOS AND PRIVACY POLICY TO COMPLY WITH GDPR

    Apr 24, 2018

    Twitter announced changes to its terms of service (TOS) and privacy policy in a blog post Tuesday morning. The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying with the General Data Protection Regulation...

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    JEFF BEZOS CONFIRMS AMAZON NOW HAS MORE THAN 100M PRIME MEMBERS

    Apr 19, 2018

    Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwid...

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    FACEBOOK’S ‘PREMIERES’ VIDEO FORMAT WILL LET PUBLISHERS POST PRERECORDED VIDEO AS LIVE FOOTAGE

    Apr 18, 2018

    Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site....

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    FACEBOOK STARTS TO ROLL OUT GDPR NOTIFICATIONS AND CONSENT REQUESTS

    Apr 18, 2018

    Facebook previously announced that it would apply General Data Protection Regulation (GDPR) privacy protections and rules globally to all its users. This was a major decision — partly practical, partly principled and partly public relations. Yesterday, the company began to explain how it will ...

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    HERE ARE SOME MORE MISCONCEPTIONS ABOUT GDPR

    Apr 16, 2018

    There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier,...

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    WHAT MARKETERS NEED TO KNOW ABOUT FACEBOOK’S UPDATED BUSINESS TOOLS TERMS

    Apr 12, 2018

    As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection ...

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    SENDWITHUS LAUNCHES GDPR-COMPLIANT, CLOUD-BASED EMAIL CMS

    Apr 10, 2018

    Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeho...

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    TIME FOR BRANDS TO TAKE CUSTOMER DATA PERSONALLY

    Apr 09, 2018

    As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Seven in 10 consumers expect a personalized experience from the brands they encounter, accordin...

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    TABOOLA LAUNCHES APPLE NEWS-LIKE SERVICE FOR ANDROID

    Apr 04, 2018

    Taboola is out today with an Apple News competitor — but for Android devices. The content discovery service is announcing a partnership with Android mobile device maker ZTE, the ninth largest in the world, to create a new web-based news recommendation service. The partnership is exclusive with...

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    SMART MARKETING STILL HINGES ON HUMANITY, NOT TECHNOLOGY

    Apr 03, 2018

    Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything would work better if it were smart. We can buy sm...

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    INSTAGRAM MAKES STORIES ADVERTISING EASIER WITH AUTOMATIC FULL-SCREEN SUPPORT

    Mar 29, 2018

    Over the years, Instagram has grown to be much more than just 1:1 aspect ratio content. The evolution moved from square to landscape and portrait content, and now full screen Stories. This has put a burden on Instagram advertisers. Multiple creatives were needed to run ads across different formats&h...

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    FORECAST: DIGITAL ADVERTISING PULLING AWAY FROM TV ON GLOBAL BASIS

    Mar 26, 2018

    Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade ...

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    AFTER A WEEK OF CRISIS AND MEA CULPAS FROM FACEBOOK, ASSESSING THE THREATS AND EXPOSURE

    Mar 26, 2018

    Since the Cambridge Analytica data mining revelations that broke a little over a week ago, a lot has happened. After initially seeking to minimize its role in the scandal, Facebook apologized and opened the door to being regulated. A second, related scandal has arisen around the collection of Androi...

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    SALESFORCE BUYS MULESOFT AND ADDS AN INTEGRATION CLOUD

    Mar 21, 2018

    Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that c...

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    EMAIL MARKETING REPORT: EMAIL VOLUME WAS UP 18% IN 2017

    Mar 14, 2018

    Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for email subscriptions stea...

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    DEVELOPERS USE ADBLOCKERS AND DON’T ENGAGE WITH ONLINE ADS

    Mar 13, 2018

    Adblocker usage is much higher than the average for internet users, according to the newly released State of Developer Engagement Report from Stack Overflow. The world’s largest online community for developers surveyed its users from the programmer workforce and gained over 100,000 responses f...

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    FACEBOOK UNVEILS TRIP CONSIDERATION FOR TRAVEL ADVERTISERS

    Mar 06, 2018

    Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as another addition to the options for travel advertisers, who also benefited from the launch of Dyn...

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    PIXABILITY OFFERS A NEW SELF-SERVICE VIDEO AD PLATFORM

    Mar 06, 2018

    Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based company says the new offering is unique because marketers can conduct their campaigns for those three environments via a single interface that tracks them as a unifie...

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    PLACED INTRODUCES ‘PLACED INSIGHTS’ TO EDUCATE THE MARKET ABOUT LOCATION DATA

    Mar 01, 2018

    Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intellige...

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    ADOBE TARGET GETS SOME NEW TOOLS FOR MOBILE MARKETING

    Feb 28, 2018

    A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences. To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key one is a...

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    PROGRAMMATIC PROBLEMS: FIXING A BROKEN MARKET

    Feb 27, 2018

    The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In pra...

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    VALASSIS LAUNCHES REMARKETING ACTIVATION TO FOLLOW UP WEB BROWSING WITH AN EMAIL OR POSTCARD

    Feb 22, 2018

    The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your m...

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    SNAPCHAT ROLLS OUT ANALYTICS TOOL TO WIN BACK THE INFLUENCERS IT HAS LOST TO INSTAGRAM

    Feb 14, 2018

    Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories. Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back...

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    OUTBRAIN LAUNCHES SPHERE, A PLATFORM FOR CONTENT RECOMMENDATIONS BETWEEN PREMIUM PUBLISHERS

    Feb 14, 2018

    Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement. Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the ...

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    FACEBOOK’S FIGHT AGAINST SPAM AND CLICKBAIT AND WHAT IT MEANS FOR ADVERTISERS

    Feb 14, 2018

    Facebook has overhauled its News Feed algorithm in response to critics -- including advertisers -- questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response. It is no secret Facebook has made many changes over the past few m...

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    FACEBOOK WILL CREATE A SECTION FOR ‘HARD NEWS VIDEO’ WITHIN WATCH

    Feb 13, 2018

    Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown. Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to help...

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    SNAPCHAT OPENS ITS ADVERTISING API TO EVERYONE

    Feb 12, 2018

    Snap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads. Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API ...

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    IAB’S FIRST PUBLICATION ON BLOCKCHAIN IN ADVERTISING PAINTS AN OPTIMISTIC PICTURE

    Feb 09, 2018

    In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publishe...

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    HOW CUSTOMER LIFETIME VALUE ANALYSIS IS TRANSFORMING PARTNER MARKETING

    Feb 09, 2018

    Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how ...

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    THE THRILLING HIGHS AND CHILLING LOWS OF PIGGYBACK CONTENT

    Jan 29, 2018

    Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their names to events, popular culture or trends to ‘piggyback’ on their popularity. When a brand ge...

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    READ THE SMALL PRINT: WHY DATA OWNERSHIP ALWAYS MATTERS

    Jan 24, 2018

    Using and protecting data is complex and the regulatory issues are wide-reaching. When choosing third party services to process data, brands often assume they retain control over how their data is used. However, that is often not the case and it can have serious practical and legal consequences. Bei...

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    A NEW ERA OF PERSONALIZATION: THE HYPERCONNECTED CUSTOMER EXPERIENCE

    Jan 23, 2018

    In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success m...

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    HOW COMPANIES ARE USING CHATBOTS FOR MARKETING: USE CASES AND INSPIRATION

    Jan 22, 2018

    As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide consumers with their purchases, serv...

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    THE PERFECT PARTNERSHIP: WHEN AI AND MACHINE LEARNING MEET MARKETING

    Jan 22, 2018

    Marketers have found themselves in an industry that’s always on its toes. There are more social media platforms than ever before. And, while they might present more opportunities to reach your audience, they also mean a lot of other voices to compete with. It’s never been such a flooded ...

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    IS CURRENT DIGITAL AD RESEARCH ADEQUATE?

    Jan 22, 2018

    Only 5% of media and marketing professionals currently believe that the commercial research studies on digital advertising are of good enough quality. The data, from a survey of 220 industry professionals carried out by Inskin Media, found that 57% thought that the commercial needs of the company ow...

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    5 RULES FOR WRITING EFFECTIVE ONBOARDING EMAILS

    Jan 17, 2018

    Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth. Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes...

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    THE POWER OF PERSONALISATION IN IMPROVING IN-STORE ENGAGEMENT

    Jan 16, 2018

    Do you remember Coca Cola’s ‘Share a Coke’ campaign a few years ago? It featured personalised labels, so you could buy a bottle which – literally – had your name on it.  It was a massive success – even helping boost sales in the US for the first time in over ...

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    UNDERSTANDING ADWORDS KEYWORD MATCH TYPES FOR MANUFACTURERS

    Jan 15, 2018

    With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the challenges paid search a...

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    FROM BREAKING DOWN WALLED GARDENS TO AUGMENTED REALITY ADOPTION: FIVE PREDICTIONS FOR SOCIAL IN 2018

    Jan 12, 2018

    What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018. The hangover has just faded. Diets are starting. Gyms are full to the brim. It must be January. And with all that self-ref...

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    HOW AI WILL REVOLUTIONISE PERSONALISATION

    Jan 12, 2018

    AI has arrived, and it’s quickly transforming the world as we know it. If AI’s effect on marketing had to be summarised in a sentence, it would probably be: ‘AI will bridge the gap between the customers and salesman’. The array of information now available due to AI will make...

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    7 B2B MARKETING STRATEGIES YOU NEED TO KNOW

    Jan 11, 2018

    For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make yo...

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    HOW AI AND CLV HELP APP MARKETERS DRIVE BUSINESS GROWTH

    Jan 08, 2018

    Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Did you know that 80 percent of users churn within three months of downloading an app? That&rsquo...

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    CONSUMERS VALUE IMPROVEMENTS TO EXISTING DIGITAL PRODUCTS OVER NEW EXPERIENCES

    Jan 08, 2018

    Many brands will be looking to jump on a number of tech bandwagons in 2018, from wowing consumers with VR and AR to increasing the efficiency of their customer service through chatbots. The thinking here is often that being a forerunner or early adopter of innovative technology can often be a benefi...

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    HOW TO REVERSE-ENGINEER YOUR ONLINE ADVERTISING STRATEGY

    Jan 04, 2018

    In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. Online advertising experts love to talk about th...

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    HOW TO CUT THROUGH THE COGNITIVE MARKETING PLATFORM HYPE TO REALISE SUCCESS

    Jan 02, 2018

    Consumers are surrounded by artificial intelligence, from the iPhone’s Siri to voice-first user-interface devices such as Amazon’s Echo to the emergence of autonomous vehicles through Google’s Waymo. The same is true for brands, which are bombarded by marketing technology platforms...

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    HERE’S WHAT YOU NEED TO KNOW FOR EMAIL MARKETING SUCCESS IN 2018

    Dec 28, 2017

    The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond. The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make thei...

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    HOW AGENCIES ARE ADAPTING TO CONTINUED PRESSURES ON THEIR BUSINESS MODEL

    Dec 28, 2017

    To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pre...

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    FACEBOOK COULD PREVENT AGE-DISCRIMINATING JOB ADS IF IT WANTED TO

    Dec 26, 2017

    The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse — continue to come to light. Facebook and major companies including Amazon, Goldman Sachs, Target and Verizon used the social network’s ad-t...

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    6 WAYS AD AGENCIES CAN THRIVE IN AN AI-FIRST WORLD

    Dec 22, 2017

    Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Artificial intelligence (...

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    ‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

    Dec 21, 2017

    For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over. As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall...

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    AVOID BEING A ‘ONE-TRICK PONY’: CLEVER FINANCIAL PLANNING FOR DIVERSIFICATION

    Dec 21, 2017

    Creative agencies are increasingly having to find new ways to cope with the rapidly changing media landscape. New technologies are emerging, and agencies are experiencing change internally as well as externally. Clients are beginning to demand more for their money and as a result of consolidation wi...

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    ON FACEBOOK’S MESSENGER, PEOPLE AND BUSINESSES TRADE 2B MESSAGES A MONTH

    Dec 20, 2017

    On average, 2 billion messages are being sent between businesses and people each month on Messenger, the Facebook-owned messaging service announced on Wednesday. Businesses are particularly popular with Messenger users in the US, Brazil, Thailand, Mexico and Vietnam, and Messenger is most popular wi...

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    THE UPCOMING MOBILE APP MONDAY: BE PREPARED

    Dec 20, 2017

    Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after w...

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    GROUP OF SEVEN DOMINATE HOLIDAY PAID SEARCH ADVERTISING

    Dec 19, 2017

    New figures from Kantar Media’s AdGooroo platform show that an elite group of consumer brands dominated the click share in UK paid search advertising in the 2017 holiday season. The search marketing intelligence platform analysed google Desktop and mobile text ad activity on 990 top retail key...

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    CULTURAL STEREOTYPES CAN BE USEFUL MARKETING TOOL, ANALYSIS REVEALS

    Dec 13, 2017

    No one likes to have assumptions made about them because of the country they come from, or the demographic they fall into. This is, however, how modern marketing works. The quest for ever-more personalised customer journeys often means putting people into neatly defined categories. New research from...

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    CUTTING COOKIES: HOW APPLE IS SPARKING AN INTERNET ADVERTISING REVOLUTION

    Dec 11, 2017

    2017 has been a tough year for advertisers - from increased ad costs to growing ad blocker usage and the resulting need for more personalisation, it’s been a difficult year for the industry. Apple’s recent news hasn’t helped either. The company’s new “intelligent tracki...

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    INSTAGRAM’S STANDALONE DIRECT APP CAN BE ITS VERSION OF SNAPCHAT’S NEW FRIENDS-ONLY TAB

    Dec 07, 2017

    Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab. A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its p...

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    US EMBASSY WORKERS IN CUBA FOUND TO HAVE BRAIN ABNORMALITIES, REPORT SAYS

    Dec 07, 2017

    Brain abnormalities have been found in the U.S. diplomats who were victims of suspected attacks at the U.S. Embassy in Cuba, according to a new report.
    Doctors discovered that white matter in the brains of Embassy workers had “developed changes,” The Associated Press reported. Whi...

    US EMBASSY WORKERS IN CUBA FOUND TO HAVE BRAIN ABNORMALITIES, REPORT SAYS
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    EMAIL MARKETING: MARKETERS ARE DRIVING IN THE SLOW LANE

    Dec 07, 2017

    On any given day, it is estimated that 269 billion emails are sent. This number is expected to rise significantly, as corporate and domestic users continue to embrace this powerful communication channel. From the birth of Hotmail in the ‘90’s, email marketing has grown exponentially in t...

    MARKETING TECH NEWS
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    MARKETING IN A DISTRACTED, DIGITAL WORLD

    Dec 04, 2017

    In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with th...

    MARKETING LAND
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    /news-article.aspx?ID=46194619

    WHAT SNAPCHAT’S MAJOR REDESIGN AND ALGORITHMIC FEED MEANS FOR MARKETERS

    Nov 29, 2017

    Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapcha...

    MARKETING LAND
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    /news-article.aspx?ID=46214621

    USING SOCIAL TO MEASURE CONTENT STRATEGY SUCCESS

    Nov 28, 2017

    Social media use has grown by more than 20% year on year, and it’s no secret that it has a true capability of engaging with consumers and influencers, and driving sales. In 2016, almost half a billion people signed up to a new social media account. That is a lot of opportunities for marketers ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=46174617

    SNAPCHAT INTRODUCES ‘PROMOTED STORIES’

    Nov 27, 2017

    ASOS and HBO will be the first brands to make use of Snapchat’s new Promoted Story advertising format. Snapchat ‘stories’ are a format that are used by millions of the social platform’s users to share photos and videos with other users. User stories last for 24 hours and can ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=46144614

    GOING BEYOND YOUR CUSTOMERS’ EXPECTATIONS

    Nov 21, 2017

    It doesn’t matter whether you’re doing your weekly food shop, paying a utility bill or booking a holiday, you expect a convenient, simple and pleasant service. Thanks, in part, to the infiltration of technology across all aspects of our lives, consumers have a better understanding about ...

    MARKETING TECH NEWS
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    WHY CFOS SHOULD CARE ABOUT PREDICTIVE MARKETING ANALYTICS

    Nov 20, 2017

    The role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it. 73% of finance leaders say they’ve been more engaged with strategy over the past two years; financial management is no longer the CFO’s sole domain: CFOs need to add...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=46114611

    SNAPCHAT NOW LETS BRANDS LINK SPONSORED LENS, GEOFILTER ADS TO THEIR SITES

    Nov 13, 2017

    Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers.

    MARKETING LAND
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    /news-article.aspx?ID=46064606

    FACEBOOK WILL DISABLE ‘LIKE’ BUTTON IN THIRD-PARTY MOBILE APPS

    Nov 10, 2017

    Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases. Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down.

    MARKETING LAND
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    /news-article.aspx?ID=46074607

    CHATBOTS AND THE RISE OF CONVERSATIONAL MARKETING

    Nov 09, 2017

    In an ideal world, every brand would be able to dedicate enough resources to give each customer the time and attention they need. Nothing can be as annoying for a customer as a bad or lacklustre customer service experience, where they feel that they were not being given the attention they deserved.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=46024602

    FACEBOOK ANNOUNCES ‘COMMUNITY BOOST’ LOCAL TRAINING SESSIONS FOR SMBS AND WORKERS

    Nov 09, 2017

    Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs) over the past several years. Today, the company is announcing an expanded program for local businesses and workers called “Facebook Community Boos...

    MARKETING LAND
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    HOW ADVERTISERS CAN MAXIMISE TRUE VALUE FROM AGENCY PARTNERS AND ADTECH VENDORS

    Nov 08, 2017

    With a growing desire for a more open advertising ecosystem, the programmatic supply chain is coming under intense scrutiny to clarify where media budgets go, what is being bought, for how much and why.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45954595

    SNAP Q3 EARNINGS SHOW WEAK REVENUE AND USER GROWTH

    Nov 08, 2017

    The share price of Snap, the parent company of Snapchat, fell sharply yesterday as the company’s Q3 earnings report showed that revenue had come in way under expectations. The company had been predicted to earn $237 million in revenue in the quarter, but actual earnings came in at $207.9 milli...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45994599

    INSTAGRAM OPENS SPONSOR-TAGGING TOOL TO MORE CREATORS, ADDS MONITORING SYSTEM

    Nov 07, 2017

    Instagram will prompt creators to add “Paid Partnership with” labels when required. As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on the right side of regulators.

    MARKETING LAND
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    /news-article.aspx?ID=45974597

    AUGMENTED REALITY: A NEW LEGAL FRONTIER FOR MARKETING?

    Nov 07, 2017

    Within the world of digital marketing, there is a (tentative) expectation that Virtual Reality (VR) and Augmented Reality (AR) products will open up new and exciting doors to advertisers in the not-so-distant future.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45914591

    REDDIT UPDATES SELF-SERVE AD-BUYING TOOL WITH CONVERSION TRACKING, AUDIENCE REPORTING

    Nov 06, 2017

    Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions are performance breakdowns based on target audience and ...

    MARKETING LAND
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    /news-article.aspx?ID=45944594

    THE CHANGING ROLE OF MEDIA AGENCIES IN THE ADVERTISING FOOD CHAIN

    Nov 06, 2017

    The World Federation of Advertisers (WFA) kicked up a storm in ad land last month, with new research suggesting that brands are clawing back control over their digital ad campaigns by bringing programmatic in-house.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45874587

    THE EVOLUTION OF PHONE MARKETING

    Nov 03, 2017

    In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translate...

    MARKETING LAND
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    /news-article.aspx?ID=45894589

    7 TIPS TO RAMP UP YOUR HOLIDAY ADVERTISING

    Nov 03, 2017

    Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers.

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45904590

    MEASURING THE EFFECTIVENESS OF VIDEO AD CAMPAIGNS

    Nov 02, 2017

    Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the noisiness in the data is remarkab...

    EMARKETER
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    /news-article.aspx?ID=45794579

    FACEBOOK AD REVENUE HITS $10 BILLION

    Nov 02, 2017

    Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertisi...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45834583

    THE GOOGLE ANALYTICS SOCIAL CHANNEL IS BROKEN: HERE’S HOW TO FIX IT

    Nov 02, 2017

    If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.

    MARKETING LAND
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    /news-article.aspx?ID=45844584

    VISTAR MEDIA LAUNCHES PRIVATE MARKETPLACE DEALS FOR DOOH

    Nov 01, 2017

    Vistar Media, looking to secure its place in digital-out-of-home media, signed its first set of deals for a new programmatic platform and private marketplace with Clear Channel Outdoor, Captivate, Lamar and others.

    MEDIAPOST
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    /news-article.aspx?ID=45814581

    4 COMMON DATA CHALLENGES – AND HOW TO OVERCOME THEM

    Nov 01, 2017

    It’s high time we stopped talking about the need for better data execution. Most marketers know the current rate of data production is running at 2.5 quintillion bytes a day. They are also aware of growing consumer demand for uniquely relevant and anticipatory experiences.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45754575

    SEO RANKING FACTORS IN 2017: WHAT’S IMPORTANT AND WHAT’S NOT

    Oct 31, 2017

    What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. As technology advances, search engines can refine their ranking algorithms to better determine relevance and return resu...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45784578

    ADVERTISING FRAUD: THE MONSTER IN THE ROOM

    Oct 31, 2017

    The scandal over digital advertising appearing next to offensive and/or degrading content has been well reported, with YouTube being a particular offender. In March of this year, a raft of major brands including M&S, McDonalds, Pepsi and RBS pulled their advertising from the platform after a new...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45714571

    FACEBOOK OPENS COLLECTION AD FORMAT TO DYNAMIC ADS FOR TRAVEL CAMPAIGNS

    Oct 30, 2017

    Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format. Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions.

    MARKETING LAND
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    /news-article.aspx?ID=45734573

    HOW TO ENSURE YOUR EXTERNAL PPC ACCOUNT AUDIT ISN’T A WASTE OF TIME

    Oct 30, 2017

    Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45744574

    YOUR CUSTOMERS ARE SPEAKING – BUT ARE YOU REALLY LISTENING?

    Oct 30, 2017

    Customer-experience metrics have proliferated over the past decade, and chances are that your business relies heavily on one or more of them. But many companies struggle with metrics.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45674567

    TWITTER MAY TURN A PROFIT AT THE END OF 2017

    Oct 27, 2017

    At first glance, you could be forgiven that Twitter’s Q3 results were another torrent of bad news for the beleaguered social media company. But in among the admission of that it has been overstating its user numbers for years and logging its third straight quarterly revenue decline, there was ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45684568

    LET CUSTOMERS DRIVE EMAIL’S CADENCE

    Oct 26, 2017

    Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Email is the default medium for communication across the internet. It can reach new customers through lead-gen campai...

    MARKETING LAND
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    /news-article.aspx?ID=45634563

    Q&A: TWITTER’S STACY MINERO DETAILS ITS NEW BRANDED-CONTENT PROGRAM, FUEL

    Oct 26, 2017

    Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Bra...

    MARKETING LAND
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    /news-article.aspx?ID=45664566

    THE ERA OF CONNECTED GAMING ENTERTAINMENT

    Oct 25, 2017

    We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experien...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45574557

    5 WAYS TO SELL MORE THIS HOLIDAY SEASON WITH GOOGLE’S UPDATES TO SHOPPING ADS

    Oct 25, 2017

    Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways t...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45594559

    YOUTUBE’S FAMEBIT HAS A NEW SALES BOSS, EXPANDED PLATFORM POST-ACQUISITION

    Oct 25, 2017

    Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several executives in the advertising and entertainment industries (“I have not heard anything from them since they went to YouTube. They don’t even cold-c...

    MARKETING LAND
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    /news-article.aspx?ID=45624562

    TWITTER WILL MAKE ITS ADS MORE TRANSPARENT TO BRANDS, EVERYONE ELSE

    Oct 24, 2017

    Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics. As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of...

    MARKETING LAND
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    /news-article.aspx?ID=45544554

    A TAILORED FIT: HOW BOOHOO USED DIGITAL MARKETING TO DRIVE SALES AND GROW REVENUE

    Oct 23, 2017

    The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45514551

    FACEBOOK TESTS WEB-BASED VR WITHIN NEWS FEED POSTS

    Oct 20, 2017

    The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development framework that was unveiled in April ...

    MARKETING LAND
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    /news-article.aspx?ID=45504550

    THE POST OFFICE ON SWAPPING TACTICS FOR STRATEGIC TRANSFORMATION

    Oct 16, 2017

    Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being strategic, digitally-focused and customer centric.

    MARKETING WEEK
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    /news-article.aspx?ID=45484548

    FACEBOOK IS THE MOST VALUABLE SOCIAL MEDIA FOR BUSINESSES

    Oct 13, 2017

    The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are significant. There is, however, no one-size-fits-all approach to social media success, and the last few years...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45464546

    WHO’S GUILTY OF DOMAIN SPOOFING IN DISPLAY ADVERTISING?

    Oct 13, 2017

    Think your brand isn't vulnerable to domain spoofing? Think again. This kind of advertising fraud affects even top marketers. The click-fraud machine Methbot alone stole millions per day in 2016. Despite Choozle’s multi-layered, preventative measures, we occasionally find our ads appearing...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45424542

    WHERE SOME SEE DATA SUPPRESSION, FACEBOOK SAYS IT WAS ONLY FOLLOWING PRIVACY POLICY

    Oct 12, 2017

    An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid furthe...

    MARKETING LAND
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    /news-article.aspx?ID=45444544

    BLAZING A TRAIL: BRAND EVANGELISM AT SCALE

    Oct 12, 2017

    We all have our list of favourite, go-to brands - those companies that we’d never stray from. It’s incredible how they take us on a path from casual customer to being so fiercely loyal that we find ourselves preaching to others about how amazing their product or service is.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45384538

    HOW FACEBOOK IS CONNECTING ITS 2D SOCIAL NETWORK WITH THE VR VERSION

    Oct 11, 2017

    With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. Facebook is bridging the traditional and virtual versions of its social network in new ways.

    MARKETING LAND
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    /news-article.aspx?ID=45394539

    MARKETERS MUST AVOID THE RISK OF ‘OVER DATAFICATION’

    Oct 11, 2017

    Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers to course correct campaigns in real time.

    MARKETING WEEK
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    /news-article.aspx?ID=45344534

    WHAT EMAIL MARKETERS SHOULD KNOW ABOUT IOS 11

    Oct 10, 2017

    Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever before — representing 46% of US smartphone subscribers, according to comScore stats from earlier this year — it’s important for email mark...

    MARKETING LAND
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    /news-article.aspx?ID=45364536

    5 WAYS TO PERK UP YOUR COMPANY’S INSTAGRAM

    Oct 10, 2017

    When you first set up an Instagram for your business, were you full of ideas for great content, but have now found that your creativity pipeline is drying up? It’s easy to create an innovative formula that at first works wonders for your follower count, but then as time goes on gets old and ti...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45304530

    P&G ON HOW IT WILL DELIVER PERSONALISED MESSAGES AT SCALE

    Oct 10, 2017

    Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose. Procter & Gamble (P&G) is pivoting its digital marketing to deliver more personalised messages on a mass scale. To lead this transformation,...

    MARKETING WEEK
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    /news-article.aspx?ID=45324532

    THE SEASONAL REVOLUTION HAS ARRIVED

    Oct 09, 2017

    Its official – the retail Christmas trading period has arrived, with under 100 days until the big day. In the UK, the trading period generally runs from October to January, and this won’t change any time soon. But with such a limited key shopping timeframe, many brands are looking to cha...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45284528

    AUDIENCES TO EMPLOY FOR EXTRA ONLINE MARKETING BANG!

    Oct 06, 2017

    Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this ar...

    MARKETING LAND
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    /news-article.aspx?ID=45274527

    FACEBOOK TESTS AUGMENTING ARTICLE LINKS WITH PUBLISHER INFO FROM WIKIPEDIA

    Oct 05, 2017

    Facebook will attach a button to article links that people can tap to get more context about the publisher and topic. Facebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem the spread of fake news.

    MARKETING LAND
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    /news-article.aspx?ID=45244524

    MEASURING CONSUMER SENTIMENT ON MOBILE

    Oct 04, 2017

    As marketers continue to become better able to measure and utilise the data they collect about consumers, the focus is starting to shift. Whereas the first wave was all about where a consumer is and how exactly they interact with an app or website, the next stage is trying to work out how consumers ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45204520

    WITH SNAP ACCELERATE, SNAPCHAT PURSUES MOBILE STARTUPS THAT BUILT FACEBOOK’S AD BIZ

    Oct 04, 2017

    Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Fac...

    MARKETING LAND
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    /news-article.aspx?ID=45214521

    THE BIG PROBLEM WITH PPC ATTRIBUTION MODELING NO ONE IS TALKING ABOUT

    Oct 04, 2017

    The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45234523

    THE DAWN OF MIXED REALITY – FIVE THINGS TO LOOK OUT FOR

    Oct 03, 2017

    Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere and with everything at their disposal. The problem with this is that it can complicate the online and offline worlds for consumers, who are l...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45154515

    THE STRANGE TALE OF HOW A CARTOON PROMPTED MCDONALD’S TO BRING BACK A SAUCE IT DISCONTINUED IN 1998

    Oct 03, 2017

    For those of you that haven’t seen the widely popular Adult Swim series Rick and Morty, this story is going to seem a little strange. For fans of the show, McDonald’s recently announced decision to bring back its long dead Szechuan dipping sauce is a victory in keeping with the oddball n...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45164516

    BEAT HIGH-COST PAID SEARCH CLICKS BY SWEATING THE DETAILS

    Oct 03, 2017

    Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still possible to succeed with the right tactics. In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expen...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45184518

    IDENTIFYING THE ACHILLES HEEL OF SUCCESSFUL B2B ENTERPRISES

    Oct 02, 2017

    It is ironic that the point of B2B enterprise – offering scalable solutions to provide value – is the very thing that creates distance in their relationships with customers. Audience segmentation, analytics, business systems, workflows… all are set up to be efficient.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45124512

    HOW TO GET THE TOP INDUSTRY PUBLICATIONS TO PROMOTE YOUR COMPANY - FOR FREE

    Sep 29, 2017

    There are many different ways to get your company, your products, services and technologies spotlighted and featured in the top publications and web sites that cover your industry. You can buy your way in through newsletter and supplement sponsorships, you can purchase advertising and advertorials.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45084508

    SNAPCHAT ROLLS OUT SPONSORED 3D WORLD LENSES, BRINGING ITS AR FORMAT TO ADVERTISERS

    Sep 28, 2017

    Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects, like Snapchat’s famous dancing hot dog, that can be moved and resized to fit ...

    MARKETING LAND
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    /news-article.aspx?ID=45104510

    GOOGLE ANNOUNCES NEW YOUTUBE TOOLS FOR ADVERTISERS

    Sep 26, 2017

    Google has announced the release of four new tools for YouTube to help capture the attention of viewers. Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV while flicking idly through our phones or listen to p...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45044504

    HOW VALASSIS USED BOTS ON FACEBOOK MESSENGER TO DRIVE OFFLLINE AUTO SALES

    Sep 26, 2017

    The program was successful because it also included qualified ad targeting and human follow-up. Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is accurate, but as always, there’s a more complex story beyond...

    MARKETING LAND
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    /news-article.aspx?ID=45074507

    HOW TO ADOPT A FULL LINKEDIN STRATEGY

    Sep 26, 2017

    With a large potential reach via social media, many social media marketers still struggle to create relevant content for audiences on LinkedIn. Equally important is understanding how the content is performing and the levels of engagement. LinkedIn’s relevance today for businesses is undeniable...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=45004500

    BING ADS & LINKEDIN GRAPHS INTEGRATION UNDERWAY, MORE IN-MARKET AUDIENCES AVAILABLE

    Sep 25, 2017

    Artificial intelligence powering new product development for Bing Ads. Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Sear...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=45034503

    APPLE AND GOOGLE WORLD’S MOST VALUABLE BRANDS FOR FIFTH YEAR

    Sep 25, 2017

    Apple and Google have have been named as the world’s two most valuable brands for the fifth consecutive year in the Interbrand 2017 Best Global Brands report. The report, now in its 18th year, based its ranking on a brand’s financial performance (in terms of products and services), the i...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=44964496

    EAT NATURAL ON HOW IT HAS BUILT BRAND TRUST BY NOT ADVERTISING

    Sep 25, 2017

    A production first, marketing second strategy has helped British snack bar company Eat Natural take a lead in the healthy living market over the past 20 years. Eat Natural started life in the summer of 1997, long before the clean living trend grew in popularity, when nut and dried fruit importer Vij...

    MARKETING WEEK
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    /news-article.aspx?ID=44994499

    3 ADWORDS EXTENSIONS NOW ELIGIBLE FOR CALL-ONLY ADS

    Sep 22, 2017

    Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display the...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=44984498

    BRANDS & E-RETAILERS: THE ONLY WAY IS PARTNERSHIP

    Sep 22, 2017

    Traditional brand wisdom dictates that it is vital to create a rich brand experience at point of sale to have a real and lasting impact on the shopper. However,in the competitive e-commerce arena, retailers largely use price as the main point of difference to win sales, neglecting the opportunity to...

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    QUARTER OF DIGITAL MARKETERS AREN’T TRACKING SPEND

    Sep 21, 2017

    More money than ever is being allocated to digital marketing budgets, as companies and brands try to launch social media campaigns, publish videos and create content. But according to research by digital agency Greenlight, only 36% of digital marketers are confident that they are targeting the right...

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    YOUR BRAND’S VOICE STRETCHES FURTHER THAN YOU THINK

    Sep 21, 2017

    If a company is to leave a lasting impression on consumers, it needs to ensure it has a strong brand voice. Of course, many of us tend to perceive the idea of a brand voice from a metaphorical, content-focused perspective — it defines the tone of website copy, blogs, e-mail newsletters and mor...

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    EYE-TRACKING RESEARCH SHOWS MAJORITY OF MOBILE ADS BEING IGNORED

    Sep 20, 2017

    The company used eye-tracking technology to examine how much attention consumers give to the most widely used Internet Advertising Bureau (IAB) formats. The answer? The ad formats were largely ignored by users as they navigated through content on their phones. In fact, the average time spent looking...

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    HOW MARKETERS ARE STEPPING UP TO TAKE CONTROL OF MEDIA

    Sep 20, 2017

    Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that Facebook could miscalculate the success metrics it gave to advertisers seemed out of the question. However, after well-publicised advertising scandals hit both Google and Facebook in 2017, as well as the Associatio...

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    HOW MARKETERS ARE STEPPING UP TO TAKE CONTROL OF MEDIA

    Sep 20, 2017

    Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that Facebook could miscalculate the success metrics it gave to advertisers seemed out of the question. However, after well-publicised advertising scandals hit both Google and Facebook in 2017, as well as the Associatio...

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    FACEBOOK’S REMOVAL OF 4 AD TARGETING OPTIONS DOES NOT APPLY TO EXISTING CAMPAIGNS

    Sep 19, 2017

    Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is...

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    BLOCKCHAIN LOCK SCREEN ADVERTISING TRANSFORMS MOBILE ATTENTION ECONOMICS

    Sep 19, 2017

    It’s undeniable that the present mobile advertising solution is not living up to the expectation of mobile-first advertising experience. Mobile websites and most mobile applications typically display advertisements on the side or as banner ads, where users’ true attention cannot be captu...

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    TEENAGERS EXPRESS THEMSELVES ON INSTAGRAM AS FACEBOOK INCREASINGLY SEEN AS A FAMILY APP

    Sep 18, 2017

    It is a simple truth that we all know. If a teenager is really into something and then their parents also get into it, the teenager will drop that thing as if it had the plague. This pattern seems to be playing itself on social media. Once a cool and edgy place for teenagers to connect, Facebook and...

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    STEREOTYPICAL TV ADS ‘CAUSING RESENTMENT’ AMONG CONSUMERS

    Sep 18, 2017

    Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study. These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Fut...

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    HOW FACEBOOK’S, INSTAGRAM’S AND SNAPCHAT’S AUDIENCE SIZE ESTIMATES COMPARE

    Sep 15, 2017

    Perceptions about the platforms’ audience size and demographics can be fact-checked — to an extent. Facebook’s and Snapchat’s self-serve ad-buying tools let advertisers configure the audiences they want to reach by location, age, interests and behaviors and provide estimates ...

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    THE LIMITATIONS OF GOOGLE ADWORDS DEMOGRAPHIC TARGETING

    Sep 14, 2017

    Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to th...

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    WHY NATIVE IS THE NAME OF THE GAME IN MOBILE ADVERTISING

    Sep 14, 2017

    Native ads on mobile are becoming so popular even Google has given in and launched new responsive AdSense formats for everything which lend themselves perfectly for adoption within mobile. In fact, native advertising on mobile devices are thriving – growing 36% in the UK last year and expected...

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    LOCATION IS THE MOST VALUED DATA FOR MOST MARKETERS

    Sep 13, 2017

    Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important. The rush to collect as much data as possible actually led to a lot of paralysis among organisation...

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    FACEBOOK RESPONDS TO GROWING ‘UNEASINESS’ OVER BRAND SAFETY WITH NEW AD CONTROLS

    Sep 13, 2017

    Facebook is introducing new controls over where advertising appears and around the type of content that can be monetised as it tries to allay marketers’ fears over brand safety, measurement and viewability. The changes, which were unveiled at Dmexco today (13 September) by Facebook’s VP ...

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    AI WON’T TAKE CONTENT MARKETERS’ JOBS; IT WILL IMPROVE THEM

    Sep 13, 2017

    Content! Consumers demand it, but it takes so long and costs so much. But what if you had an employee who could create 2,000 articles per second? One who didn’t make typos? Or who didn’t even need bathroom breaks – or a salary? Content created by an artificial intelligence (AI or n...

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    FACEBOOK IS CONSOLIDATING ITS AD-BUYING TOOLS AND COMBINING ITS AD PLACEMENT OPTIONS

    Sep 12, 2017

    At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is...

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    THE FOUR MYTHS OF CUSTOMER ENGAGEMENT

    Sep 12, 2017

    Customer engagement is critical for brands. If you’re in the game of trying to build better relationships with your customers, you’re on point. Learning what your customers want and then giving it to them; building brand loyalty and advocacy to foster customers for life. What’s not...

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    FACEBOOK UPDATES ITS SHOPPABLE COLLECTION ADS TO MIRROR PRINT CATALOGS

    Sep 11, 2017

    Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can u...

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    ADAPTING FOR SUCCESS IN AN AGE OF DISRUPTION

    Sep 11, 2017

    Disruption is set to displace four of the top ten organisations across every industry. But how does disruption occur? How are challenger brands harnessing it to their advantage? And is it possible to spot a disruptor before they start wreaking havoc in your industry? While the word disruption may be...

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    TWITTER BRINGS TEAMS TO ITS MOBILE APPS FOR ON-THE-GO ACCOUNT SHARING

    Sep 08, 2017

    Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after rolling out Teams on TweetDeck, Twitter is bringing the account-sharing feature to its own mobile apps, the company announced on Thursday. As a result, people...

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    5 TOP TIPS FOR SOCIAL RE-TARGETING

    Sep 08, 2017

    Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at sh...

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    WHATSAPP SET TO START CHARGING BUSINESSES

    Sep 07, 2017

    It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever. The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based o...

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    WHY TECHNOLOGY WON’T SOLVE YOUR BIGGEST PROBLEM

    Sep 07, 2017

    “What’s the ROI of this new marketing automation software?” the CEO with the furrowed brow asks, looking over her glasses. As if reacting to someone switching the on button, the presenter flips to the anointed page in his deck and, with solemn confidence, rattles off an assortment ...

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    WHY FACEBOOK SAYS ITS ADS CAN REACH MORE PEOPLE IN THE US THAN LIVE THERE

    Sep 06, 2017

    Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool and comparing Facebook&rsqu...

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    NEW FEATURE PROPELS TINDER TO THE TOP OF APPLE STORE

    Sep 05, 2017

    Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature. The app beat out two established heavy hitters in Netflix and Candy Crush. The Tinder Gold feature allows users to see who has liked them first, without having to go through the usua...

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    FOUR WAYS TO SPOT ADWORDS ACCOUNT TROUBLE EARLY

    Sep 05, 2017

    With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble...

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    VOICE ASSISTANTS, SEARCH AND THE FUTURE OF ADVERTISING

    Sep 04, 2017

    Over the past few years, voice activated search has come a long way. When Apple first integrated its voice assistant, Siri, into the iPhone 4S in 2011, it was considered more of a gimmick than anything else. Six years on, and a report by ClickZ and Marin Software reveals that 7% of marketers now mar...

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    HOW ONE GROUP OF INFLUENCERS IS COOKING UP ‘PERFECT’ BRAND PARTNERSHIPS

    Sep 01, 2017

    If you’re a young food fan then chances are you’ve heard of SortedFood, a popular food channel on YouTube, with 1.8m subscribers and more than 1 billion minutes of content watched. The channel, run by four school friends with a passion for food and entertaining, offers a light-hearted bu...

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    WHY BUSINESSES NEED TO USE LIVE VIDEO FOR EVERY MARKETING STRATEGY

    Sep 01, 2017

    Live video must be considered one of the most, if not the most, engaging mediums for communication. In 2016, Facebook found that users watched live content three times longer than pre-recorded video. Images can be eye-catching and text can be compelling, but they cannot facilitate the type of engage...

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    ADOBE LOOKS TO HARNESS THE POWER OF SPOTIFY

    Aug 31, 2017

    For its 146 million users around the world, Spotify has quickly established itself as an important way to consume music. The streaming service’s users are highly engaged, with cross- platform users averaging two hours a day on the platform. But it is not just its popularity that gets marketers...

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    CONSUMER CONFIDENCE EDGES UP BUT MARKETERS WARNED ‘NOT TO BE FOOLED’

    Aug 30, 2017

    Brands were warned last month that there was “unlikely to be any optimism for the foreseeable future” after dire consumer confidence figures last month. However, just a month later and consumer confidence is back on the up. In fact, in August all six of GfK’s main measures experien...

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    OPT-IN–BASED MARKETING IS MORE THAN JUST A GDPR PROBLEM

    Aug 29, 2017

    We’re less than a year away from the EU’s General Data Protection Regulation (GDPR) taking effect, and by most accounts, many brands aren’t ready for it. Marketers, in particular, need to be out in front of the changes required for compliance because it is their job that will argua...

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    MAPPING THE NEW ECONOMY OF MICRO-INFLUENCE: WHAT GOVERNMENTS CAN LEARN FROM BRAND MARKETERS

    Aug 29, 2017

    Over the last decade, we have watched social media upend institutions and topple governments, create and destroy prominent figures, disrupt entrenched industries and upend electoral politics. Above all, social media has fundamentally altered the art and science of public opinion, ushering in an enti...

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    ADWORDS AD ROTATION SETTINGS TO GET TRIMMED: OPTIMIZE OR DON’T

    Aug 29, 2017

    Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” Five years ago is ancient history in digital ma...

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    FACEBOOK BANS PAGES SHARING FAKE NEWS FROM BUYING ADS

    Aug 28, 2017

    Facebook will try to stem the spread of fake news, even if it means cutting off some revenue.Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligi...

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    HOW ONE CHALLENGER IS TRYING TO DISRUPT THE ‘SHADY’ GAMBLING INDUSTRY

    Aug 28, 2017

    Betting startup Smarkets is on a roll. Its annual report shows its profits were up 160% in 2016 to £13.7m while revenue increased 144% to £26.5m. Average active monthly users, meanwhile, were up 118% to almost 25,000 and it had close to 200,000 users. It made the top five in the Sunday T...

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    WHY TRADITIONAL MEDIA ARE TRUSTED TO DELIVER

    Aug 23, 2017

    The option of directing spend towards traditional media is rising back up the agenda of marketers. Data suggests advertising in these channels retains high levels of consumer trust, which seems increasingly attractive to marketers in a world of fake news and intrusive online ads, not to mention freq...

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    FACEBOOK ADDS PUBLISHERS’ LOGOS TO LINKS IN SEARCH RESULTS, TRENDING LISTS

    Aug 23, 2017

    Realizing that people don’t always recognize the publication behind an article they find on Facebook, the social network is rolling out a way for publishers to attach their brand logos to article links appearing in Facebook’s search results and trending news lists, the company announced ...

    MARKETINGLAND, SOCIAL MEDIA MARKETING NEWS, SOCIAL MEDIA MARKETING
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    DOES THE BRAND CRACKDOWN ON MEDIA TRANSPARENCY GO FAR ENOUGH?

    Aug 22, 2017

    The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Associatio...

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    HOW UNITING MARKETING AND IT CAN HELP YOUR COMPANY PROGRESS

    Aug 22, 2017

    I have a confession: I'm a marketer, but I haven’t always been a fan of marketing. I’d go so far as to say I once liked marketers slightly more than used-car salesmen. Slightly. Marketers, like many a used car salesman, have the perception of being tone-deaf and “always on.&rdq...

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    THE IMPORTANCE OF QUALITY SCORE IN PAID SEARCH

    Aug 22, 2017

    Paid search, or pay per click (PPC), often used in conjunction with SEO, remains an essential marketing element for many businesses, most notably those that want an online presence. But we are still seeing businesses not effectively implementing PPC campaigns successfully. One of the biggest areas t...

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    TAPPING INTO THE POTENTIAL OF LOCK SCREENS FOR MOBILE ADVERTISING

    Aug 21, 2017

    The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes. And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have a...

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    KEITH WEED: THE INDUSTRY MUST JOIN FORCES TO BANISH GENDER STEREOTYPES

    Aug 21, 2017

    The Cannes Lions Festival of Creativity in June marked the first meeting of the Unstereotype Alliance, co-convened by UN Women and ourselves at Unilever. It was a remarkable gathering, with 24 industry-leading advertisers, agencies, tech companies and trade bodies coming together to commit to a shar...

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    SNAPCHAT PROMISES TO FOCUS ON PROVING AD EFFECTIVENESS

    Aug 11, 2017

    Snapchat believes it still has a job to do convincing brands of its value, as it looks to hone in on the effectiveness of its ads. The brand revealed its latest set of results yesterday (10 August), which showed that losses at its parent company Snap Inc nearly quadrupled in the second quarter. Snap...

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    ANALYSE, REPORT, REPEAT: HERE’S WHAT YOU NEED TO BE TRACKING

    Aug 10, 2017

    When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30% and traffic is up 15%.” Do you know what that means for business growth? Does your boss? Digital marketing is great for equipping businesses and marketers with t...

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    AD INDUSTRY UNITES TO CREATE FIRST EUROPEAN VIEWABILITY STANDARD

    Aug 10, 2017

    The European ad industry is publishing its first set of viewability principles as it looks to create a standards framework that it hopes will become the benchmark online. Currently, different platforms have different viewability standards. For example, Facebook counts a view as 50% of an ad being in...

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    UPGRADE YOUR EMAIL BLASTS WITH FOUR SIMPLE TACTICS

    Aug 10, 2017

    Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming i...

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    SNAPCHAT’S SNAPCODES DECLINE IN GETTING BRANDS NEW FOLLOWERS, ECLIPSED BY DEEP LINKS

    Aug 09, 2017

    Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new f...

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    PINTEREST OPENS UP AUTOPLAY VIDEO ADS TO SELF-SERVE ADVERTISERS

    Aug 08, 2017

    Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads, Pinterest is opening up the ad format to all advertisers, including those buying ads through Pinterest’s self-serve ad-buying tool or its advertising API, the compan...

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    USING CURATED MARKETPLACES TO ENSURE BRAND SAFETY IN DIGITAL AD BUYS

    Aug 08, 2017

    When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. Unfortunately, real-time bidding (RTB) is a real prob...

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    RESEARCH SHOWS THAT ‘DIGITAL NATIVES’ MIGHT NOT EXIST

    Aug 07, 2017

    Every digital marketer knows what a ‘digital native’ is, and has likely spent a considerable amount of time and mental energy thinking about how to engage with them. The term refers to the generation of first adopters, those aged under 35. These people have grown up with smartphones and ...

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    WILL OTHER BRANDS FOLLOW P&G’S LEAD AND CUT DIGITAL AD SPEND?

    Aug 04, 2017

    Procter & Gamble (P&G) last week became one of the first advertisers to admit to a significant reduction in digital ad spend in the wake of the brand safety scandal. On a results call, the FMCG giant’s CFO Jon Moeller said it had cut between $100m and $140m from its digital ad budget l...

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    HOW TO IMPLEMENT A DATA-DRIVEN SOCIAL MEDIA MARKETING STRATEGY

    Aug 03, 2017

    Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math. Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funn...

    SOCIAL MEDIA TODAY
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    9 OF THE BEST MARKETING TOOLS FOR YOUR MARTECH STACK

    Aug 03, 2017

    Are you overwhelmed when trying to choose the best marketing tools for your digital marketing process? It feels like there’s a new tool introduced every day, many of which have overlapping functions. Should you explode your budget and buy them all just in case, or stick with your existing stac...

    SOCIAL MEDIA TODAY
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    FACEBOOK WILL RANK LINKS TO SLOW-LOADING PAGES LOWER IN PEOPLE’S NEWS FEEDS

    Aug 02, 2017

    Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from i...

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    THIS SCRIPT CREATES GOOGLE SLIDES WITH ADWORDS DATA TO AUTOMATE YOUR PRESENTATION-MAKING

    Aug 02, 2017

    Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of Ad...

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    WHY MORRISONS IS RIGHT TO BRING BACK THE SAFEWAY BRAND

    Aug 01, 2017

    Morrisons is relaunching the supermarket brand Safeway as part of a deal with convenience retailer McColl’s in a move that positions it even further into wholesale. Under the deal, Morrisons will supply the high-street chain’s 1,300 shops and 350 newsagents with Safeway branded own-label...

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    SNAPCHAT WILL LET BRANDS MEASURE ITS ADS’ IMPACT ON SALES, RESULTS AGAINST RIVALS

    Aug 01, 2017

    One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact a business’s bottom line and stack up against ads running elsewhere. That’s about to change. On Tuesday, Snapchat rolled out a program to a...

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    TWITTER RELEASES MAJOR EVENTS CALENDAR FOR AUGUST TO HELP WITH STRATEGIC PLANNING

    Jul 30, 2017

    Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away? Better get planning on that festive strategy. But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on thi...

    SOCIAL MEDIA TODAY
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    TWITTER IS TESTING A SUBSCRIPTION-STYLE AD PROGRAM THAT COSTS $99 A MONTH

    Jul 28, 2017

    For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses ...

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    WILL UNIFIED MARKETING IMPACT ANALYSIS SOLVE ALL OF OUR PROBLEMS?

    Jul 28, 2017

    If you work for an organisation that likes to measure the impact of its marketing, and use marketing return on investment (MROI) technology to do so – then you probably think you have a pretty good idea of whether your campaigns are working.The reality is that however confident they may feel, ...

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    CONSUMERS SPEND 19% MORE TIME WATCHING VIDEO ADS

    Jul 27, 2017

    There has been an increase in consumer response to video advertising in the last year, according to Extreme Reach. The cloud technology company, that specialises in TV and video ad workflow, has analysed video ad serving metrics from Q2 2016 to Q2 2017. The analysis found that: the average time view...

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    10 WAYS YOUR INFLUENCER MARKETING STRATEGY COULD FAIL

    Jul 27, 2017

    With YouGov estimating that 47% of online consumers in the 18-24 age demographic are now using ad blockers, influencer marketing can be seen as a silver bullet to circumvent the murky world of digital display ads. According to a recent survey by Linqia, 94% of those who have used the strategy believ...

    MARKETING TECH NEWS
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    HOW TO TEST (AND PERFECT) NEARLY EVERYTHING IN PPC

    Jul 26, 2017

    PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversi...

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    DATA MANAGEMENT PLATFORMS — THE MAKE-OR-BREAK TOOL FOR ALL OMNI-CHANNEL MARKETERS

    Jul 26, 2017

    It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a single email that is sent out to an entire customer base, in the hope that a...

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    FACEBOOK ACQUIRES SOURCE3 TO CLAMP DOWN ON VIDEO PIRATES

    Jul 25, 2017

    Facebook has acquired a tech startup that it hopes will allow it to target users who share pirated content or share content without permission. The company, Source3 which produces technology that recognise, organise and analyse branded intellectual property in user-generated content, recently raised...

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    WHY MARKETING TECHNOLOGY SHOULD BE LESS INTRUSIVE

    Jul 25, 2017

    Smartphones, autonomous vehicles, voice-controlled assistants – the wonders of the digital age are plentiful and growing. Too bad we’re constantly distracted by them. Not only does research suggest that the average person checks their phone 150 times a day, but conditions like nomophobia...

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    YOUTUBE ADDS NEW TOOLS TO HELP PUBLISHERS MODERATE COMMENTS

    Jul 25, 2017

    Link-spamming in comments has always been a problematic area on social. You know the ones I mean – you post something on Facebook, Twitter, etc., and a spammer takes the opportunity to piggyback on your work by commenting with a link to something else. Sometimes those links are within the cont...

    SOCIAL MEDIA TODAY
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    HERE’S WHAT PERFORMANCE ADVERTISERS ARE SAYING ABOUT QUORA’S NEW AD PLATFORM

    Jul 24, 2017

    When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting starte...

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    7 TIPS TO HELP IMPROVE YOUR MARKETING COPY

    Jul 23, 2017

    Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you'...

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    COMPARING CONTENT PRODUCTION MODELS: WHICH IS RIGHT FOR YOUR BUSINESS?

    Jul 21, 2017

    If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular appr...

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    BELIEVABLE PRODUCT REVIEWS BUILD CONSUMER TRUST FOR BUSINESSES

    Jul 21, 2017

    Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it? Or maybe you are suddenly requested to leave a review for a restaurant you have never...

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    BELIEVABLE PRODUCT REVIEWS BUILD CONSUMER TRUST FOR BUSINESSES

    Jul 21, 2017

    Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it? Or maybe you are suddenly requested to leave a review for a restaurant you have never...

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    25 PROMOTION TACTICS TO ENSURE PEOPLE ACTUALLY SEE YOUR CONTENT

    Jul 20, 2017

    UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands decide to “do content,” that usually means hiring someone to write a lot of stuff and then sitting back, awaiting leads. But a successful content marketing strategy is, at...

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    /news-article.aspx?ID=43474347

    IS INNOVATION STAGNATING IN SOCIAL MEDIA?

    Jul 20, 2017

    We are saturated with social media. According to statistics, 37% of the world is actively using social media. Facebook has 2bn users, Instagram 700m and even Snapchat has 301m. Instinctively, this feels like impressive uptake for something just shy of its sixth birthday. Or is it? After all, there a...

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    FACEBOOK PLANS TO START TESTING INSTANT ARTICLE SUBSCRIPTIONS AS SOON AS OCTOBER

    Jul 19, 2017

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a meter...

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    MOBILE AD-BLOCKING 2017: WHAT YOU NEED TO KNOW

    Jul 19, 2017

    The rise of the smartphone has been one of the key digital stories of this decade. From social media to online entrainment and e-commerce, with each year that passes we see more and more online activities migrate from PCs and laptops to mobiles. But there is one area where digital consumers in the U...

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    SHORTER VIDEOS MORE COMMON, BUT LONGER CONTENT DRIVE ENGAGEMENT

    Jul 18, 2017

    Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones. But a new study by video m...

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    UNLOCK THE DATA GOLDMINE TO MAKE YOUR CUSTOMER EXPERIENCE SHINE

    Jul 18, 2017

    You’ve probably heard it before that ‘data is the oil of the 21st century.’ We’re operating in a digital economy where data is more valuable than ever and in today’s connected world, marketers are sitting on a data goldmine. The challenge is, how does one turn data into...

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    FAKE FOLLOWERS AND THE INFLUENCER MARKETING ECOSYSTEM

    Jul 17, 2017

    In the world of influencer marketing, the number of followers or subscribers an individual has is a key metric. For companies that look to connect influencers to brands, the number of people that an influencer can reach is an important part of the initial pitch. Even if there is no guarantee that a ...

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    THE MOST BRAND-SAFE APP CATEGORY IS NOT WHAT YOU’D EXPECT

    Jul 17, 2017

    Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. W...

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    ITV, UNILEVER, TWITTER: EVERYTHING THAT MATTERS THIS MORNING

    Jul 17, 2017

    Commercial broadcaster ITV has confirmed the appointment of Carolyn McCall as its first female chief executive. McCall joins ITV from easyJet, where she has been chief executive for seven years. She will join ITV on 8 January, 2018, replacing Adam Crozier, who left the company at the end of June. &l...

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    /news-article.aspx?ID=43314331

    WHO WILL WIN THE BATTLE OF THE HOME ASSISTANTS?

    Jul 17, 2017

    Apple has finally released its entry into the home assistant market with the launch of the HomePod. But can this new device outperform its competitors? While there are some obvious differences between the devices, it’s fascinating to see how Google, Amazon and Apple are producing home assistan...

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    FACEBOOK LAUNCHES HIGHLY ANTICIPATED ADS IN MESSENGER

    Jul 14, 2017

    Facebook announced that they will soon be releasing Ads in Messenger at Wednesdays Open Book event, an educational series for Agency leadership and Social Media specialists. Similar to how ads on Facebook and/or Instagram can opt-in to be extended to the Facebook Audience Network, this will now allo...

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    INTEGRATE YOUR SEARCH AND SOCIAL CAMPAIGNS TO INCREASE CONVERSION RATES AND REVENUE

    Jul 13, 2017

    In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more...

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    /news-article.aspx?ID=43264326

    SNAPCHAT VS. INSTAGRAM STORIES: NOT A CASE OF EITHER/OR

    Jul 13, 2017

    Having already established itself as the go-to platform for aspirational images and videos that satisfy the voyeur in us all, Instagram has officially mastered ephemeral content. It has now overtaken Snapchat in the daily user stakes by almost 100 million (250 million versus 166 million respectively...

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    /news-article.aspx?ID=43214321

    FACEBOOK TAKES MESSENGER ADS GLOBAL

    Jul 12, 2017

    Facebooks is rolling out ads in its Messenger app globally as it looks to offer advertisers more ways to reach consumers beyond its core social network. The move comes after what Facebook says have been “promising tests” in Australia and Thailand. The rollout means any advertisers, large...

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    FACEBOOK EXPANDS TEST TO SHOW NEWS FEED-LIKE ADS IN MESSENGER GLOBALLY

    Jul 11, 2017

    Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the app’s 1.2 billion monthly users as of Wednesday. The test, which first launched in Australia and Thailand, features ads that can link to the advertiser’s ...

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    3 PRE-SUASION STRATEGIES FOR BETTER CONTENT MARKETING

    Jul 11, 2017

    It was another 110-degree day in Phoenix — literally hot enough to fry an egg on the sidewalk — but I didn’t mind. I was enjoying a cup of coffee with the renowned social psychologist Robert Cialdini, PhD. He graciously agreed to meet with me to discuss an academic topic, but I wal...

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    SHOULD MARKETERS BE CASTING OUR NET MORE BROADLY?

    Jul 11, 2017

    For the past several years, media would lead us to believe the big opportunity for building our brands is with the Millennial generation. Article after article shows an unending fascination with their lifestyle and media usage habits. New agencies have sprung up proclaiming expertise in digital mark...

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    5 COMMON MISTAKES MADE BY B2B PAID SEARCH NOVICES

    Jul 10, 2017

    Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so for...

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    /news-article.aspx?ID=43154315

    P&G’S MARC PRITCHARD URGES MARKETERS TO ‘GO LAYERS DEEPER’ TO GAIN DIGITAL TRANSPARENCY

    Jul 10, 2017

    Marc Pritchard was absent from the recent list of “the world’s most influential CMOs” published by Forbes. Even if his impact on brand performance and awareness – two of the four criteria for inclusion –  could be questioned by the most critical of observers, ...

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    /news-article.aspx?ID=43094309

    7 TIPS FOR CRAFTING AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY

    Jul 09, 2017

    Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would. This means you can no longer afford to half-heart...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43114311

    4 WAYS TO MAKE YOUR NEW BUSINESS LOOK LEGITIMATE

    Jul 08, 2017

    New businesses have a lot on their plate - from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task. To ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43124312

    IS 360-DEGREE AND VR VIDEO THE FUTURE OF MARKETING?

    Jul 06, 2017

    Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns. Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlin...

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    /news-article.aspx?ID=43014301

    HARVARD ANALYSIS: WHICH IS BETTER, POWERPOINT OR PREZI?

    Jul 06, 2017

    Everyone knows PowerPoint. The presentation software is quite simply one of the most ubiquitous and well-known business tools in the world. From school to tech conferences, the average person has likely sat through a staggering array of PowerPoint presentations in their life. Is the reason behind th...

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    /news-article.aspx?ID=43044304

    SNAPCHAT LAUNCHES NEW FEATURES, INCLUDING PAPERCLIPS FOR LINKS WITHIN SNAPS

    Jul 06, 2017

    Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply b...

    MARKETING LAND
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    4 KEY WAYS TO CONNECT WITH INFLUENCERS AND MAXIMIZE YOUR INFLUENCER MARKETING EFFORTS

    Jul 05, 2017

    If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place. Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build gen...

    SOCIAL MEDIA TODAY
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    WHAT DO MARKETERS THINK ABOUT BLOCKCHAIN?

    Jul 04, 2017

    Even a cursory dip of the toe into hype surrounding blockchain will make you aware that people are predicting that the technology will revolutionise everything from international shipping to medical insurance. In fact, the sheer frenzied hype that has built up around the distributed ledger technolog...

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    THE HIDDEN RISKS OF INFLUENCER MARKETING

    Jun 27, 2017

    Influencer marketing is a popular tactic for many of the world’s biggest brands. It’s no wonder really – research shows that 92% of consumers turn to people they know for referrals above any other source. However, the recent Fyre Festival fiasco – in which models and artists ...

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    /news-article.aspx?ID=42964296

    B2B VS. B2C: WHAT’S THE SOCIAL STRATEGY?

    Jun 26, 2017

    How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types. Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their perso...

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    /news-article.aspx?ID=42974297

    THE NOT-SO-SECRET SECRET TO EFFECTIVE MOBILE ENGAGEMENT AND WHY MARKETERS AREN’T APPLYING IT

    Jun 23, 2017

    This is the first in a series of three articles on driving mobile engagement through context marketing. When did you last check your smartphone? Minutes ago? Seconds ago? According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops....

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    /news-article.aspx?ID=42924292

    MARKETERS PREACH THE IMPORTANCE OF LOCALISATION – YET MANY NOT BACKING IT UP

    Jun 22, 2017

    As marketers increasingly look to segment their customer base into smaller and smaller distinct units, localisation becomes a key part of any country spanning campaigns. Ask any marketer about localisation and they will likely tell you that is an important way of engaging consumers. A new survey by ...

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    /news-article.aspx?ID=42934293

    FACEBOOK’S CAROLYN EVERSON: ‘THERE SHOULD BE NO LIMIT TO WHAT WOMEN CAN DO IN BUSINESS’

    Jun 21, 2017

    Facebook’s VP of global marketing solutions Carolyn Everson says women should be their “authentic selves” in order to climb the career ladder. Speaking to Marketing Week at the Cannes Lions Festival this week, Everson said she believes there has never been a better time for women t...

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    /news-article.aspx?ID=42884288

    UNILEVER’S KEITH WEED ON HOW CUTTING AGENCIES WILL IMPROVE ITS ADVERTISING

    Jun 21, 2017

    Unilever’s chief marketing and communications officer Keith Weed says Unilever’s decision to halve the number of agencies it works with was done in response to the fragmentation of media, but claims there is still room to work with specialist independent agencies in local markets. Speaki...

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    /news-article.aspx?ID=42894289

    GOOGLE’S JOB LISTINGS SEARCH IS NOW OPEN TO ALL JOB SEARCH SITES & DEVELOPERS

    Jun 20, 2017

    It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings...

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    WHY WEBINARS ARE A KEY MARTECH CHANNEL FOR SALES ENABLEMENT

    Jun 20, 2017

    As early as the 1990s, Microsoft and other tech companies were offering primitive web conferencing and webinar software options – but this soon ballooned into an industry in its own right. Webinars and virtual meetings used to be a quick and easy way of connecting with geographically dispersed...

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    /news-article.aspx?ID=42834283

    WATCH THE SMX ADVANCED KEYNOTE: GOOGLE’S JERRY DISCHLER TALKS CURRENT, FUTURE SEM TRENDS

    Jun 20, 2017

    In a wide-ranging keynote discussion at SMX Advanced in Seattle, Wash. last week, Google’s head of search ads, Jerry Dischler, talked new products and features and what the newest innovations reveal about where search marketing is headed. (Watch the full interview below.) Asked what the big th...

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    /news-article.aspx?ID=42844284

    INSTAGRAM STORIES DAILY AUDIENCE HITS 250M, ADDS LIVE STORY REPLAYS

    Jun 20, 2017

    Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also me...

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    /news-article.aspx?ID=42854285

    GOOGLE, SAINSBURY’S, APPLE: EVERYTHING THAT MATTERS THIS MORNING

    Jun 19, 2017

    More must be done about extremist content online, says Google Google says more needs to be done to handle extremist content online, as it announces four measures to tackle the problem, including better detection and greater counter-radicalisation efforts. It has pledged better detection of extremist...

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    /news-article.aspx?ID=42764276

    WHY BRANDS SHOULD AVOID THE VR BANDWAGON

    Jun 19, 2017

    Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with. As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people ...

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    /news-article.aspx?ID=42784278

    PRINT’S VERY MUCH ALIVE: MAGAZINE EXAMPLES FROM 9 BRANDS

    Jun 16, 2017

    While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.CMI research reveals that while print is not a particularly popular way to distribute content ...

    CONTENT MARKETING INSTITUTE
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    3 KEY CRO STRATEGIES TO INCREASING SALES IN ONLINE RETAIL

    Jun 16, 2017

    With customers increasingly moving their purchasing power and attention to online retail, how can you make sure you are set to deliver the most optimized experiences to the online shopper and well positioned to increase online sales? Here is how a well thought-through CRO strategy can build the foun...

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    MARKETERS CAN ADD VALUE TO AGENCIES, SO WHY AREN’T MORE BEING HIRED?

    Jun 15, 2017

    Today, it’s not unusual for marketers to have worked agency-side at some point in their career. But while marketers increasingly make the transition from agency to brand, it is less common for them to move in the opposite direction. Having client-side experience could give agencies the inside ...

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    /news-article.aspx?ID=42674267

    IS THIS THE END OF PRE-ROLL VIDEO ADS?

    Jun 15, 2017

    The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that pre-roll has no place on the social network, despite its imminent rollout of mid-roll ads that will a...

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    /news-article.aspx?ID=42684268

    INFLUENCER MARKETING - IS THE HYPE JUSTIFIED?

    Jun 13, 2017

    Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing. It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the ...

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    /news-article.aspx?ID=42594259

    DIGITAL IS THE LEAST TRUSTED MEDIA CHANNEL AMONG CONSUMERS, SAYS NEW SURVEY

    Jun 13, 2017

    Almost three-quarters (63%) of consumers would respond more positively to a social media ad if it appeared on a more traditional advertising channel, according to a new report from the CMO Council. Having surveyed 2,000 adults across the UK, US and Canada, it found that despite delivering the second...

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    GLOBAL ALLIANCE FOR CREATIVITY AND ENTERTAINMENT AIMS TO REDUCE ONLINE PIRACY

    Jun 13, 2017

    30 content giants from across the world have come together to try and tackle the problem of online content piracy. The Alliance for Creativity and Entertainment (ACE) lists its main aim as ‘protecting the dynamic legal market for creative content and reducing online piracy’.Members of th...

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    /news-article.aspx?ID=42654265

    INCREMENTAL INNOVATION: HOW TO MAKE BIG CHANGES IN YOUR EMAIL PROGRAM, ONE STEP AT A TIME

    Jun 13, 2017

    Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after study shows marketers are still stuck on the ...

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    CUSTOMER SATISFACTION SCORES COVER ALL MANNER OF SINS

    Jun 12, 2017

    Customer satisfaction scores such as NPS hide your brand’s problems. Instead of focusing on a simplistic number, take a big data approach to analysing customer comments says University of Cambridge researcher Mohamed Zaki.

    MARKETING WEEK
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    /news-article.aspx?ID=42584258

    THE LATEST MOBILE VIDEO AD FORMATS: WHAT MARKETERS NEED TO KNOW

    Jun 09, 2017

    With new video ad formats constantly emerging, UK video ad spend on course to triple between 2016 and 2020. Video advertising has become a key consideration for marketers in recent years. Mobile in particular presents an increasingly attractive channel for brands to feature their video ad campaigns....

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    DO SMB WEBSITES MATTER ANYMORE? YP DOUBLES DOWN ON ‘YES’ WITH NEW ‘PRO’ SEO PRODUCT

    Jun 09, 2017

    Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebs...

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    /news-article.aspx?ID=42574257

    VOICE SEARCH BECOMES VOICE ACTION: A KEY TALKING POINT AT SMX LONDON

    Jun 08, 2017

    From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search ma...

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    /news-article.aspx?ID=42544254

    MARKETERS BECOMING ‘PARANOID’ OVER RELIABILITY OF MARKETING METRICS

    Jun 08, 2017

    A whopping 70% of senior marketers believe media measurement currencies are becoming “increasingly corrupted”, according to the second Media2020 report by Media Sense, ISBA and IPSOS Connect. Having surveyed more than 250 senior British marketers, the report shows nearly a quarter (23%) ...

    MARKETING WEEK
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    YOU’VE GOT SPAM: HOW INACTIVE SUBSCRIBERS AFFECT DELIVERABILITY

    Jun 08, 2017

    As email marketers, we all send a variety of email streams based on various frequency schedules. We are often pushed to continue to grow reach. Many organizations find themselves sending emails to all opted-in subscribers regardless of their engagement in a misguided effort to keep pushing forward. ...

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    /news-article.aspx?ID=42514251

    THE EMOTIONAL NUANCES OF THE BIGGEST YOUTUBE STARS

    Jun 07, 2017

    YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects. The video sharing website has never been more popular. Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being...

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    /news-article.aspx?ID=42444244

    HOW TO GROW YOUR EMAIL MARKETING LIST WITHOUT RESORTING TO SHORTCUTS

    Jun 06, 2017

    Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addres...

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    /news-article.aspx?ID=42454245

    THE CHALLENGES OF MARKETING VIA VOICE RECOGNITION TECHNOLOGY

    Jun 06, 2017

    Digital marketing strategy is transitioning away from a ‘type-only’ search model, fuelled by the proliferation of voice-enabled digital assistants such as Amazon’s Echo, Google Home, Apple’s Siri and Microsoft’s Cortana.  Digital marketers have been responding to t...

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    /news-article.aspx?ID=42404240

    SNAP ACQUIRES PLACED TO BETTER MEASURE IN-APP ADS TO IN-STORE SALES

    Jun 05, 2017

    Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much money Snap paid for Placed — Bloomberg reported the price to be $125 m...

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    /news-article.aspx?ID=42414241

    THE PERFECT STRUCTURE FOR MANAGING PROFITABLE SHOPPING ADS

    Jun 05, 2017

    When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming...

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    /news-article.aspx?ID=42374237

    TILT AND SHAKE: TAKING SMARTPHONE ADVERTISING UP A LEVEL

    Jun 02, 2017

    As another year brings new devices from Samsung, Apple and Google and others, smartphones continue to be ubiquitous in the modern world. As such, today’s consumers are very used to the idea of advertising being delivered through their favourite devices. We’re used to swiping, tapping and...

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    /news-article.aspx?ID=42324232

    SOCIAL BOOKMARKING PIONEER DELICIOUS HEADS TO THE DEAD POOL

    Jun 02, 2017

    The announcement Thursday came from Maciej Ceglowski — owner and creator of Pinboard, a competing bookmarking service — who says he bought Delicious last month from its previous owner, Delicious Media. (Ceglowski’s announcement has a good, brief overview of Delicious’ trouble...

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    FOUR WAYS USER DATA CAN INSPIRE GOOGLE-RELEVANT REDESIGNS

    Jun 01, 2017

    It’s not just SEO hype — search is becoming more data-driven, and metrics like goal conversions and user engagement are more important than ever.All signs point to a shift in how we use search engines to navigate the internet. Google’s Knowledge Graph, Knowledge Vault, and Accelera...

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    /news-article.aspx?ID=42334233

    WHERE DOES CALL INTELLIGENCE FIT INTO AN ALREADY CROWDED MARTECH LANDSCAPE?

    May 31, 2017

    As customers’ paths to purchase become increasingly complex, marketers are under mounting pressure to evidence their contribution to ROI within the multichannel mix. But with more tech platforms to integrate than ever before, is there room for call intelligence within the growing martech stack...

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    BT ADMITS IT STILL HAS A ‘LONG WAY TO GO’ TO MATCH SKY’S CREDIBILITY IN FOOTBALL

    May 31, 2017

    Despite holding the UK TV rights for the UEFA Champions League, Simon Green, head of BT Sport, admits his business isn’t yet ready to challenge Sky on the Premier League. He says the current three-year cycle for UK broadcasters to bid on the football rights is “extremely awkward” a...

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    /news-article.aspx?ID=42274227

    GOOGLE ADDS MAXIMIZE CONVERSIONS AUTOMATED BID STRATEGY IN ADWORDS

    May 31, 2017

    Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions.

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    /news-article.aspx?ID=42284228

    ANOTHER STUDY SHOWS HOW FEATURED SNIPPETS STEAL SIGNIFICANT TRAFFIC FROM THE TOP ORGANIC RESULT

    May 30, 2017

    A new study released today by Ahrefs shows how featured snippets have a negative impact on clicks to the first organic search result. Ahrefs analyzed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is presen...

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    /news-article.aspx?ID=42264226

    LOWE'S: AR/VR COMES CLOSER TO MAINSTREAM MARKETING

    May 30, 2017

    While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands—like Reformation’s digital dressing rooms, which blend Internet shopping with the “IRL&rdquo...

    MEDIAPOST
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    /news-article.aspx?ID=42234223

    TO CREATE AN SEO STRATEGY, YOU'LL HAVE TO BE PATIENT

    May 29, 2017

    If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SE...

    ENTREPRENEUR
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    /news-article.aspx?ID=42224222

    US BRANDS WILL LOSE $6.5BN TO AD FRAUD IN 2017 AS REPORT CLAIMS THE WAR IS ‘WINNABLE’

    May 26, 2017

    As brands place more of an emphasis on digital advertising, the risk of ad fraud only increases. But despite this threat, the level of ad fraud in the US is set to fall in 2017. According to the latest Bot Baseline report from White Ops and the ANA, which is based on an analysis of 49 ANA members&rs...

    MARKETING WEEK
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    /news-article.aspx?ID=42204220

    WALKERS CRISPS SOCIAL MEDIA CAMPAIGN BACKFIRES AS TROLLS HIJACK COMPETITION

    May 25, 2017

    Walkers has released a statement, saying: “We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity.A Walkers campaign has been hijacked by consumers on social media, after the brand asked peop...

    MARKETING WEEK
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    /news-article.aspx?ID=42194219

    COMPARE 6 TOP CONTENT MANAGEMENT SYSTEMS

    May 24, 2017

    Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is...

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    /news-article.aspx?ID=42174217

    QUORA’S ADS PLATFORM IS OUT OF BETA AND AVAILABLE GLOBALLY

    May 23, 2017

    Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally.More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thi...

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    /news-article.aspx?ID=42144214

    MARKETERS RETURNING TO COMMISSION-BASED PAY MODELS FOR AGENCIES

    May 23, 2017

    Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.

    MARKETING WEEK, ONLINE MARKETING
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    /news-article.aspx?ID=42154215

    MARKETERS RETURNING TO COMMISSION-BASED PAY MODELS FOR AGENCIES

    May 23, 2017

    Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.

    MARKETING WEEK, ONLINE MARKETING
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    /news-article.aspx?ID=42164216

    MARKS & SPENCER, FACEBOOK, JAGUAR: EVERYTHING THAT MATTERS THIS MORNING

    May 22, 2017

    Marks & Spencer is expected to post a 3% slump in its clothing and homewares sales as the festive revival appears short-lived. Reporting results for the first quarter of 2017 on Wednesday (24 May), the high street retailer is also expected to reveal a sharp fall in annual profits and a small dec...

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    /news-article.aspx?ID=42124212

    BURBERRY RETHINKS HOW IT MARKETS PRODUCT LAUNCHES

    May 19, 2017

    Burberry is planning to put more marketing power behind product launches as it looks to increase investment around specific categories and attract more local customers to the brand.

    MARKETING WEEK
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    /news-article.aspx?ID=42084208

    ASDA SLOWS THE DECLINE AS BRAND PERCEPTIONS START TO TURN AROUND

    May 18, 2017

    Asda is slowing the decline after a number of quarters of big drops in its sales, but the supermarket still has some way to go to make up market share losses.For its first quarter ended 31 March, the UK’s third biggest supermarket saw its sales fall 2.8%, which compares to a decline of 2.9% in...

    MARKETING WEEK
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    /news-article.aspx?ID=42094209

    GOOGLE ADDS MORE ADS TO PLAY STORE, AND OTHER APP ADS NEWS FROM I/O

    May 18, 2017

    Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at the I/O developer conference Wednesday, including bidding options and a redesigned AdMob.

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    /news-article.aspx?ID=42104210

    5 STEPS TO MOBILE APP MARKETING SUCCESS

    May 18, 2017

    Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=42064206

    4 WAYS TO IMPROVE YOUR MARKETING AGENCY

    May 18, 2017

    As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are:Implementing and optimizing successful marketing strategies for our clients.Leading and growing our marketing agency by promoting our services, supporting our staff and building better relationships with our c...

    ENTREPRENEUR
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    /news-article.aspx?ID=42074207

    HOW TO CREATE HIGH-CONVERTING CONTENT

    May 17, 2017

    As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41964196

    WHY BIG COMPANIES NEED TO ACT WITH A STARTUP MENTALITY WHEN IT COMES TO PRODUCT LAUNCHES

    May 17, 2017

    Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and Fatface.

    MARKETING WEEK
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    /news-article.aspx?ID=41994199

    LYNX HINTS AT RETURN OF ‘ENTERTAINING’ ADS AS IT LAUNCHES NEW MEN’S ISSUES CAMPAIGN

    May 17, 2017

    Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain.

    MARKETING WEEK
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    /news-article.aspx?ID=42004200

    WHAT YOU SHOULD KNOW ABOUT TWITTER’S LATEST PRIVACY POLICY UPDATE

    May 17, 2017

    When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use that information to target you with ads. And now it’s going to hang on to that information for a bit longer but give you more control over it.

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    /news-article.aspx?ID=42024202

    CONSERVATIVES CLAIM THEIR MODEL FOR THE CREATIVE INDUSTRIES HAS BEEN ‘IMITATED GLOBALLY’

    May 17, 2017

    As his party prepares to launch its General Election 2017 manifesto tomorrow (18 May), Matt Hancock, the government’s minister of state for digital and culture, claims those who care about the arts have a responsibility to vote Conservative.

    MARKETING WEEK
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    /news-article.aspx?ID=42034203

    HOW TO RUN AN INSTAGRAM CONTEST THAT ATTRACTS MORE EYEBALLS

    May 17, 2017

    When it comes to social media, the number-one reason most use it is for entertainment and a momentary escape from reality. To tap into this audience behavior, try gamification on your Instagram account. Getting your community involved in a contest is an effective way to build your market and brand m...

    ENTREPRENEUR
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    /news-article.aspx?ID=42044204

    VIRGIN TRAINS TURNS TO STARTUPS IN BID TO STOP ‘PISSING OFF’ DELAYED TRAVELLERS

    May 16, 2017

    With regular price hikes, complaints about delays and ongoing strike action on some of the most popular routes in the UK, it’s safe to say rail operators receive a lot of negativity from the British public.

    MARKETING WEEK
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    /news-article.aspx?ID=42014201

    INSTAGRAM COPIES SNAPCHAT’S SELFIE MASKS, AS FACEBOOK AND MESSENGER ALREADY HAVE

    May 16, 2017

    This is the latest example of Instagram’s parent company, Facebook Inc., using Snapchat as an R&D lab. Instagram alone has already copied Stories and expiring private messages, as well as some more minor features from Snapchat, whose daily audience is less than half the size of Instagram&r...

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    /news-article.aspx?ID=41974197

    7 ORGANIC TIPS FOR GROWING YOUR EMAIL ROI

    May 16, 2017

    Would you turn down an opportunity to increase the value and impact of your content marketing program with just a few tweaks to your email list? How about the chance to earn rock-star-level praise from your executive team for achieving better returns on your company’s email marketing investmen...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41924192

    HOW CONTENT MARKETING HELPS MOBILE APP BUSINESSES

    May 16, 2017

    So you have a mobile app that you think should conquer the world. But are you aware that it might take tremendous efforts to get people to take note of it when the marketplace is actually crawling with a whopping over 3 million other apps! In other words, super saturation and volatility in the globa...

    ENTREPRENEUR
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    /news-article.aspx?ID=41934193

    COULD SNAPCHAT DECIDE THE UK’S SNAP ELECTION?

    May 16, 2017

    Fortunately, the dull grind of another campaign trail has been made that little bit more bearable by another round of political trolling and internet memes.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=41944194

    WHAT YOU NEED TO KNOW TO GET A WIKIPEDIA ARTICLE PUBLISHED

    May 15, 2017

    Since 2001, Wikipedia’s community of volunteer editors has created more than 5 million pages, many of them found on Google’s first page of search results for that topic. Wikipedia’s ubiquity bestows upon it the ability to lend its credibility to other subjects, which is attractive ...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41874187

    GOOGLE CAN NOW PULL ADS FROM PAGES THAT VIOLATE ADSENSE POLICIES & KEEP ADS RUNNING ON OTHER PAGES

    May 15, 2017

    While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers that rely on AdSense for revenue have wanted more transparency into policy enforcement. Until today, if Google took a policy action against a publisher, ads were pull...

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    /news-article.aspx?ID=41894189

    TRAVELODGE ADMITS PRICE ALONE CANNOT BOOST LOYALTY AS IT LAUNCHES PREMIUM ROOMS

    May 15, 2017

    Travelodge is launching premium economy rooms or ‘SuperRooms’ throughout the UK as it looks to push its services to professionals.The rooms include more modern ‘residential’ décor in shades of taupe and beige. More seating is available, along with more USB charging poi...

    MARKETING WEEK
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    /news-article.aspx?ID=41904190

    THIS WEEK IN CONTENT MARKETING: 2017 IS THE YEAR BRANDS BUY MEDIA COMPANIES

    May 13, 2017

    In this episode, Robert and I talk about Whirlpool’s purchase of recipe media site Yummly and what lessons it holds for brands, large and small. In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end o...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41884188

    IS IT TIME TO ABOLISH SOCIAL MEDIA?

    May 12, 2017

    Sometimes I wonder how I’m still allowed to write a regular column on social media, never mind that it seems to be reasonably popular. I’m unlikely to ever write about Snapchat, for example, partly because I still can’t get my head around the platform, but mainly because focusing o...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41834183

    SNAP BOUGHT A COMPANY IN MARCH AND PRODUCT UPDATES HURT USER GROWTH, PER NEW FILING

    May 11, 2017

    A day after posting a disappointing first-quarter earnings report, Snap Inc. released a regulatory filing that offered more details about the parent company of Snapchat’s business, like a previously undisclosed acquisition, some reasons for last year’s audience growth slide and the exact...

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    /news-article.aspx?ID=41844184

    WHAT WILL ECHO SHOW’S SCREEN MEAN FOR THE DIGITAL ASSISTANT DEVICE MARKET?

    May 11, 2017

    If Amazon had introduced the Echo Show before its original Echo speaker device, it might not have been as successful. It might have been seen as redundant or unnecessary — after all, people already have PCs and tablets and smartphones.

    MARKETING LAND
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    /news-article.aspx?ID=41854185

    MAKE YOUR AUDIENCE THE HERO WITH A ONE-SENTENCE AGILE USER STORY

    May 11, 2017

    Once upon a time, there was an industry on the brink of implosion. Its members were consistently delivering the work their bosses requested, but half the time it was so disconnected from what customers wanted that it was useless.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41794179

    GSK’S FIRST DIGITAL AND ECOMMERCE BOSS ON THE ‘STEP-CHANGE’ IN ITS MARKETING

    May 10, 2017

    Louise Kristensen has only been in her role as GSK’s first digital and ecommerce director for consumer healthcare for a month, but she has her work cut out. The newly-created role will see her take responsibility for “shaping and leading” the digital agenda for Northern Europe, cov...

    MARKETING WEEK
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    /news-article.aspx?ID=41804180

    HOW FACEBOOK IS USING AI TO PENALIZE SPAMMY, AD-HEAVY WEBSITES IN ITS NEWS FEED

    May 10, 2017

    Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the web. On Wednesday, Facebook announced an update to its news feed algorithm that penalizes links to web pages that it considers of low quality.

    MARKETING LAND
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    /news-article.aspx?ID=41814181

    HOW TO WRITE A STYLE GUIDE FOR YOUR BRAND

    May 10, 2017

    Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used a colloquial term for diarrhea.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41734173

    THE MARKETING ACADEMY REVEALS ITS 2017 SCHOLARS

    May 10, 2017

    The Marketing Academy has revealed the 30 emerging marketing leaders that will take part in its Scholarship Programme this year.

    MARKETING WEEK
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    /news-article.aspx?ID=41764176

    UK ADVERTISERS SPLIT OVER ENDING YOUTUBE BOYCOTT AFTER BRAND SAFETY SCANDAL

    May 10, 2017

    While some brands such as McDonald’s and RBS have resumed spending on YouTube, the majority including M&S, Tesco and Pepsi have not as they wait for ‘guarantees’ from Google.

    MARKETING WEEK
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    /news-article.aspx?ID=41774177

    PROTEIN WORLD’S ‘SOCIALLY IRRESPONSIBLE’ AD ESCAPES BAN

    May 10, 2017

    Protein World has escaped a ban by the Advertising Standards Authority (ASA) once again after the regulator decided an outdoor ad featuring Khloe Kardashian was not “socially irresponsible”.

    MARKETING WEEK
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    /news-article.aspx?ID=41784178

    EMPYR DEBUTS ULTIMATE PERFORMANCE MARKETING MODEL: ‘COST PER REVENUE’

    May 09, 2017

    In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd, Retale, Blis and Placed (the verifier in two cases). These are “cost per visit” or “pay per visit” m...

    MARKETING LAND
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    /news-article.aspx?ID=41744174

    HOW TO CREATE USEFUL HOW-TO VIDEO CONTENT: ESSENTIAL TOOLBOX

    May 09, 2017

    If you are willing to tap into video content (and you surely should), starting with a how-to video is probably your best bet:People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41694169

    RYANAIR CMO: BRANDS DON’T NEED TO BE LOVED TO WIN OVER CONSUMERS

    May 09, 2017

    Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.

    MARKETING WEEK
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    /news-article.aspx?ID=41704170

    USING CUSTOMER REVIEWS TO DRIVE CTR AND CONVERSIONS

    May 09, 2017

    Shopping is no longer about simply going into a shop. It’s all about engagement. It is the age of the customer and in this fast-paced, competitive, dynamic digital world, customers are bombarded with between 3000-5000 messages daily via numerous channels.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=41714171

    FACEBOOK, TFL AND ARLA FOODS: EVERYTHING THAT MATTERS THIS MORNING

    May 08, 2017

    Facebook is taking steps to help combat fake news during the UK general election, including a print campaign sharing 10 tips on how to spot it. Users are advised to look out for “catchy headlines in all caps with exclamation marks” and for “phoney lookalike URLs” among other ...

    MARKETING WEEK
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    /news-article.aspx?ID=41654165

    P&G’S ‘IRRESISTIBLE SUPERIORITY’: SAVVY SLOGAN OR MEANINGLESS MANTRA?

    May 08, 2017

    When Procter and Gamble (P&G) unveiled its new ‘Irresistible Superiority’ mindset to analysts last week, it was met with confusion and bafflement.After all, what does it really mean? Chief financial officer Jon Moeller attempted to win over his audience by explaining how the company ...

    MARKETING WEEK
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    /news-article.aspx?ID=41664166

    THE SECRETS OF CONTENT IDEATION: WHY 4 OUT OF 5 ARTICLES FAIL

    May 08, 2017

    I recently mentioned in an AMA discussion on Inbound.org that I expect – and plan – for most of my content to fail. On average, I expect just one in five of my articles to succeed.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41674167

    YOUR EDITORIAL CALENDAR IS NOT YOUR CONTENT MARKETING STRATEGY

    May 05, 2017

    While this conflict may seem like an issue of semantics, the confusion and meshing of these terms point to a bigger issue.I am a big believer that you need to have both a strategy and an editorial plan or calendar.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41624162

    MAKE EVERY ENQUIRY YOUR INFLUENCER MACHINE AS EVERY LEAD WILL TRANSLATE TO A NEW LEAD

    May 04, 2017

    One of the biggest reasons you as an entrepreneur are losing your sleep is over sales conversions. A lot of your time is spent in measuring, monitoring and tracking your leads-to-sale journey.

    ENTREPRENEUR
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    /news-article.aspx?ID=41634163

    AUDIENCE IDS TO ACCOUNT FOR TWO-THIRDS OF UK ONLINE AD SPEND BY 2020

    May 04, 2017

    Cross-device audience ID matching will make up 58% of total UK online spend by 2020, up from 28% in 2016 according to Yahoo UK and Enders Analysis.In a new report, the multinational technology company focuses on the role that audience IDs will play in marketing.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=41644164

    M&S LAUNCHES ‘RADICAL’ NEW CAMPAIGN THAT ALIGNS FOOD AND CLOTHING MARKETING FOR THE FIRST TIME

    May 04, 2017

    The brand campaign introduces a new brand slogan, ‘Spend It Well’, as it looks to celebrate the lives of its customers in a “new and innovative way”.Marks & Spencer has launched a marketing campaign featuring the new brand slogan ‘Spend It Well’ in what it cla...

    MARKETING WEEK
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    /news-article.aspx?ID=41574157

    UBER ADMITS IT HAS ‘NEVER REALLY HAD A BRAND VOICE’

    May 04, 2017

    Uber is looking to evolve its product offering and better establish its brand voice in its marketing this year after admitting it had previously failed to communicate what it stands for and believes in.

    MARKETING WEEK
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    /news-article.aspx?ID=41584158

    THE MOST IMPORTANT THING TO KNOW ABOUT FACEBOOK’S AD LOAD PROBLEM

    May 03, 2017

    For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the s...

    MARKETING LAND
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    /news-article.aspx?ID=41594159

    MOBILE ‘CAUSING A DECLINE IN AD VIEWABILITY’

    May 03, 2017

    An increasing appetite for mobile advertising among marketers is leading to falling ad viewability levels due to a need for “more page scrolling” and “loading delays”, a new study suggests.

    MARKETING WEEK
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    /news-article.aspx?ID=41534153

    SAINSBURY’S BOSS WARNS OF EVEN MORE GROWTH FOR ALDI AND LIDL IN 2017

    May 03, 2017

    Sainsbury’s says its pre-tax profits slid by 8.2% to £503m in the year to 11 March, as it blamed “reduced consumer confidence” for the decline.Although group sales rose 12.7% to £29.1bn, partly thanks to the acquisition of Argos last year, sales across Sainsbury’s...

    MARKETING WEEK
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    /news-article.aspx?ID=41544154

    FACEBOOK, TWITTER, SUBWAY: EVERYTHING THAT MATTERS THIS MORNING

    May 02, 2017

    Facebook denies targeting teens who feel ‘useless’. Facebook has denied it is targeting insecure young people in order to push advertising, amid a row over a leaked document.A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how ...

    MARKETING WEEK
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    /news-article.aspx?ID=41514151

    BUYER’S GUIDE: CONTENT MARKETING TOOLS

    May 01, 2017

    Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation se...

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    /news-article.aspx?ID=41484148

    6 QUICK-AND-DIRTY WAYS TO BEAT WRITER’S BLOCK

    Apr 28, 2017

    A severe case of writer’s block could lead you to rethink how often you publish.But here’s the thing: Publishing regularly gives you a chance to be an authority in your field by consistently providing value to your audience. It gives you a chance to engage them in the comments, social me...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41454145

    STARBUCKS ON BATTLING THE ‘DEVASTATING’ IMPACT OF CHANGING CONSUMER BEHAVIOUR

    Apr 28, 2017

    The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.Starbucks is fighting the current decline in consumer footfall in its stores by linking up mobile and digital with an ...

    MARKETING WEEK
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    /news-article.aspx?ID=41464146

    GOOGLE SHRUGS OFF YOUTUBE CONTROVERSY AS CHARM OFFENSIVE CONVINCES ADVERTISERS

    Apr 28, 2017

    The brand safety controversy, which saw hundreds of brands pull advertising on from YouTube, has had little, if any, impact on its parent company Google and its revenues. YouTube found itself at the centre of a scandal earlier this year after an investigation by The Times found that brand ads were a...

    MARKETING WEEK
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    /news-article.aspx?ID=41474147

    ARE YOUR BUYER PERSONAS READY TO TAKE ON THE WORLD?

    Apr 27, 2017

    Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities, you might expect global companies’ buyer personas to reflect those variations. In fact, many organizations miss this opportunity, applying one set of pe...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41404140

    ‘YOU CAN’T COMMUNICATE YOURSELF OUT OF SHIT’ WARNS MCDONALD’S MARKETING VP

    Apr 27, 2017

    Brands must act first to make improvements to their business rather than shouting about what they plan to do in order to be seen as a trustworthy business with integrity, says Emily Somers, vice-president of marketing at McDonald’s.

    MARKETING WEEK
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    /news-article.aspx?ID=41414141

    ADVERTISERS TO KEEP INCREASING ONLINE SPEND DESPITE THE MAJORITY THINKING THEY’VE OVER-INVESTED

    Apr 27, 2017

    Two-thirds of advertisers are committed to increasing online ad spend, despite the fact there are growing concerns around viewability, fraud and basic metrics.The research from the World Federation of Advertisers (WFA) and Ebiquity, a marketing analytics specialist, is based on responses from more t...

    MARKETING WEEK
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    23 QUOTES TO INSPIRE YOUR CONTENT MARKETING AND THE DIFFERENCE YOU CAN MAKE

    Apr 26, 2017

    Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an injection of inspiration. I share this compilation to help you think differently about your content, focus on doing less, prior...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41374137

    FACEBOOK: ‘MARKETERS NEED TO STOP TAKING SHORTCUTS WHEN IT COMES TO MEASUREMENT’

    Apr 25, 2017

    Marketers should stop focusing on last-click attribution and taking shortcuts and instead work on understanding whether or not they have actually changed people’s buying habits, according to Facebook’s VP of measurement and insight, Brad Smallwood.

    MARKETING WEEK
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    THE TOP 28 MARKETING PODCASTS FOR ENTREPRENEURS

    Apr 25, 2017

    Entrepreneur has an affiliate partnership with Hurdlr so we may get a share of the revenue from your purchase. Ralph Waldo Emerson once said, “If we encounter a man of rare intellect, we should ask him what books he reads.”

    ENTREPRENEUR
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    THE CONTENT ASSEMBLY LINE IS BROKEN

    Apr 25, 2017

    As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41324132

    UK AD SPEND HITS RECORD £21.4BN AS DIGITAL DOMINATES AGAIN

    Apr 25, 2017

    Marketers spent £21.4bn on advertising in 2016, with the 3.7% rise marking the seventh consecutive year of growth. Immediate post-Brexit concerns don’t appear to have impacted UK ad spend, according to new figures from the Advertising Association and Warc.

    MARKETING WEEK
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    CHANNEL 4 ALLOWS BRANDS TO PERSONALISE VIDEO ADS WITH PEOPLE’S NAMES

    Apr 25, 2017

    Channel 4 has announced a new VoD ad format, which was developed by video tech firm Innovid, that allows advertisers to incorporate the first names of viewers into their ads.

    MARKETING WEEK
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    /news-article.aspx?ID=41354135

    UNITED, WOOLWORTHS AND FIVE GUYS: EVERYTHING THAT MATTERS THIS MORNING

    Apr 24, 2017

    United Airlines has revealed plans to tie its executive pay structure to customer satisfaction levels as it seeks to rebuild its reputation following a recent PR disaster. Two weeks ago footage emerged of a passenger being violently dragged off a United plane for refusing to give up his seat on the ...

    MARKETING WEEK
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    /news-article.aspx?ID=41294129

    LINKEDIN OFFICIALLY ROLLING OUT MATCHED AUDIENCES TARGETING TO ALL ADVERTISERS THIS WEEK

    Apr 24, 2017

    Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers. Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected.

    MARKETING LAND
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    /news-article.aspx?ID=41314131

    THE SECRET BEHIND EFFECTIVE VIDEO AD STRATEGY

    Apr 21, 2017

    Watching video online is no longer the future – it’s here today. 32% of digital video viewers in the UK and US now watch more than 4 hours of digital video every week.

    MARKETING TECH NEWS
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    /news-article.aspx?ID=41254125

    50% OF MARKETING MATERIALS SENT OUT ARE IRRELEVANT TO RECIPIENT

    Apr 20, 2017

    50% of people who receive marketing materials over the internet or by phone say that it is never of relevance to them, according to the Chartered Institute of Marketing (CIM).

    MARKETING TECH NEWS
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    /news-article.aspx?ID=41264126

    HOW GOOGLE IS DISRUPTING THE EDUCATION SYSTEM

    Apr 20, 2017

    Google has unveiled plans to use its Squared Online course to disrupt the education system, as it says it is  “successfully” merging classroom and online learning styles, something others have failed to do.

    MARKETING WEEK
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    /news-article.aspx?ID=41274127

    CARLSBERG FOCUSES ON ITS DANISH ROOTS AS NEW CAMPAIGN TAPS INTO ‘HYGGE’ TREND

    Apr 20, 2017

    Carlsberg is launching a £15m campaign in a bid to stand out from competitors, after recognising previous marketing campaigns had led it to become “interchangeable” with other beer brands.

    MARKETING WEEK
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    /news-article.aspx?ID=41214121

    CONVERSE, PADDY POWER, VOLVO: THE TOP 10 YOUTUBE ADS IN MARCH

    Apr 19, 2017

    Cars and tech dominated the rankings for the top 10 UK YouTube ads in March,which were compiled by balancing the total number of views with the percentage of organic and paid views.

    MARKETING WEEK
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    /news-article.aspx?ID=41224122

    MAXIMIZE YOUR BUSINESS’S TWITTER IMPACT

    Apr 19, 2017

    Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business. Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million month...

    MARKETING LAND
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    /news-article.aspx?ID=41234123

    WHY AFRICA IS THE ‘FINAL FRONTIER’ FOR GLOBAL BRANDS

    Apr 19, 2017

    Brands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent, and how can marketers reach such a diverse range of consumers.

    MARKETING WEEK
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    /news-article.aspx?ID=41164116

    WHY AFRICA IS THE ‘FINAL FRONTIER’ FOR GLOBAL BRANDS

    Apr 19, 2017

    Brands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent, and how can marketers reach such a diverse range of consumers.

    MARKETING WEEK
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    /news-article.aspx?ID=41174117

    MARKETER CONFIDENCE ON THE UP DESPITE BREXIT AND GOOGLE CONCERNS

    Apr 19, 2017

    Despite economic concerns around Brexit and security fears around advertising with Google, marketers have started the new year by increasing their budgets once again. More than a quarter (26.5%) of senior marketers indicated an increase in marketing budgets in the first quarter of 2017, compared to ...

    MARKETING WEEK
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    /news-article.aspx?ID=41184118

    4 METRICS TO TRACK IMPACT OF CONTENT MARKETING ON BRAND AWARENESS

    Apr 19, 2017

    Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool. That’s fine, if gaining links is your goal. Infographics aren’t so effective...

    CONTENT MARKETING INSTITUTE
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    STRENGTHEN YOUR SEO STRATEGY FOR 2017

    Apr 18, 2017

    One of the greatest benefits of content marketing is its ability to play matchmaker: to help eligible businesses find and engage with its most desirable consumers – i.e., those who might have an active interest in what they have to offer. And because it is such a powerful driver of awareness, ...

    CONTENT MARKETING INSTITUTE
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    THE BIG DEBATE: IS 2017 THE BEST TIME TO BE A MARKETER?

    Apr 18, 2017

    From creative programmatic and targeted content to emerging technologies like virtual reality and artificial intelligence, the sheer variety of ways to communicate with consumers makes 2017 an exciting time to be in marketing.

    MARKETING WEEK
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    /news-article.aspx?ID=41124112

    TESCO ADMITS IT IS ‘REVIEWING’ THE BEN MILLER AND RUTH JONES ADVERTISING COUPLE

    Apr 18, 2017

    Back in November 2015, Tesco debuted its first above-the-line campaign under the then freshly appointed agency BBH, which featured a fictional couple played by comedy actors Ben Miller and Ruth Jones.

    MARKETING WEEK
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    /news-article.aspx?ID=41134113

    WHAT TO DO WHEN YOUR BUYERS’ JOURNEY ISN’T LINEAR

    Apr 17, 2017

    Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But honestly, you know they don’t (even if your content marketing strategy assumes they do).

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41054105

    WHAT TO DO WHEN YOUR BUYERS’ JOURNEY ISN’T LINEAR

    Apr 17, 2017

    Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But honestly, you know they don’t (even if your content marketing strategy assumes they do).

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41064106

    6 HOW-TO STRATEGIES FOR CONTENT PROMOTION

    Apr 16, 2017

    Newton’s third law of motion says: “Every action has an equal and opposite reaction.” During my early years of blogging, I followed this law. I thought: But that thing #neverhappened. Most of the time, I could not even get a single share.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41074107

    EASTER 2017: THE BEST MARKETING CAMPAIGNS

    Apr 14, 2017

    In December last year, a campaign was started to encourage more diversity when it comes to Christmas stock imagery. Instead of the usual white families enjoying the festive period, the #ChristmasSOwhite campaign saw a number of black and ethnic minority families unpacking presents and spending time ...

    MARKETING WEEK
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    /news-article.aspx?ID=41094109

    COGNITIVE CONTENT MARKETING: THE PATH TO A MORE (ARTIFICIALLY) INTELLIGENT FUTURE

    Apr 13, 2017

    In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41044104

    USER-GENERATED CONTENT: LETTING YOUR AUDIENCE TELL YOUR STORY

    Apr 13, 2017

    The dream for any brand is having their audience tell their story for them. One of our most powerful motivators as consumers is when a friend or someone similar to us recommends something to us. It adds that human element and moves the sales pitch from being something corporate to something personal...

    MARKETING TECH
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    /news-article.aspx?ID=41024102

    MARK RITSON: UNITED’S CEO MAKES A MOCKERY OF THE WORD ‘LEADERSHIP’

    Apr 12, 2017

    United Airlines CEO Oscar Muñoz gave a masterclass in what not to do when the carrier forcibly ejected a doctor from an overbooked flight. Leadership is about acting on decisions, not responding to PR crises.

    MARKETING WEEK
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    /news-article.aspx?ID=41034103

    IAB INSISTS GOOGLE CONTROVERSY ‘WON’T SLOW THINGS DOWN’ AS DIGITAL AD SPEND HITS £10BN

    Apr 12, 2017

    Digital advertising spend grew 17.3% in 2016 – its fastest rate of growth for nine years – pushing it above the £10bn mark for the first time, according to the Internet Advertising Bureau [IAB] UK and PwC’s annual digital ad spend report.

    MARKETING WEEK
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    /news-article.aspx?ID=40984098

    TIME FOR B2B ENTERPRISE MARKETERS TO GET FOCUSED ON THEIR AUDIENCE VS. THEIR BRANDS

    Apr 12, 2017

    Let’s take a look at the actual stat: 53% of B2B enterprise marketers who responded to our annual content marketing survey say they agree that their organization is focused on creating content for their audience versus their brand. That’s a lot lower than the 69% of all B2B North America...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40994099

    MARRIOTT AND WYNDHAM EXPLAIN THE KEY TO A SUCCESSFUL APP STRATEGY

    Apr 12, 2017

    Apps, on average, lose 75% of daily active users within 90 days of being installed, claims Marriott International. Given that high churn rate, it might seem expensive and time consuming to build an app, especially given the competition in the hotel sector.

    MARKETING WEEK
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    /news-article.aspx?ID=41004100

    BYRON SHARP AND MARK RITSON TO GO HEAD-TO-HEAD AT THE FESTIVAL OF MARKETING

    Apr 11, 2017

    The Festival of Marketing will bring together two of the titans of the marketing industry to debate the impact of Sharp’s best-selling book ‘How Brands Grow’.Two of the titans of the marketing industry are set to go head-to-head at the Festival of Marketing in what is sure to be on...

    MARKETING WEEK
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    /news-article.aspx?ID=40954095

    CFOS BACK MARKETING AS 31% SAY THEY WILL RAISE BUDGETS OVER THE NEXT YEAR

    Apr 11, 2017

    A new global study has suggested chief financial officers are planning on giving their backing to marketing. According to a report by American Express and Institutional Investor, which surveyed 100 of the most senior finance executives at major brands, 31% plan to increase their investment in advert...

    MARKETING WEEK
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    /news-article.aspx?ID=40964096

    TWITTER’S LATEST AD FORMAT TURNS PERISCOPE HEARTS INTO BRANDED ONES

    Apr 10, 2017

    Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday.

    MARKETING LAND
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    /news-article.aspx?ID=40944094

    SNAPCHAT MAKES FIRST FORAY INTO POLITICS WITH VOTER REGISTRATION FILTER

    Apr 10, 2017

    The Electoral Commission has teamed up with Snapchat in a bid to reach young voters ahead of the upcoming local elections in May. Unlike Wales, England and Northern Ireland, Scotland gives 16- and 17-year-olds the right to vote in council elections. This, the Electoral Commission says, creates a new...

    MARKETING WEEK
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    /news-article.aspx?ID=40904090

    5 REASONS TO NOT UNDERESTIMATE POINT OF SALE MARKETING

    Apr 10, 2017

    While e-commerce is thought to be changing the face of the retail industry, the reality is that the high street has never been more important. Point of sale (POS) marketing needs to be given precedent in the marketing mix. Here are five reasons why you should be thinking about POS if you aren’...

    MARKETING TECH
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    /news-article.aspx?ID=40914091

    BANFF CENTRE OF ARTS AND CREATIVITY TURNS ADS INTO ART FORM BY GOING WEIRD

    Apr 08, 2017

    A tube of paint, when squeezed, extrudes not pigment but a sinewy human leg. A man listens to headphones made out of two halves of his own screaming face. An elderly man kneels on all fours in his underwear as a stoic pianist opens up his back like a lid, revealing piano keys. When played, the man c...

    THE GLOBE AND MAIL
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    PREPARE YOUR BUSINESS FOR CHANGES TO THE EPRIVACY RULES - OR FACE HEFTY FINES

    Apr 07, 2017

    Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

    MARKETING TECH
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    /news-article.aspx?ID=40854085

    RYANAIR: WE’RE NICE BUT ONLY NICE ENOUGH

    Apr 06, 2017

    Ryanair says it is “nice enough” to customers but that having the lowest prices is still paramount in the air travel market. “We’re nice but only nice enough. Having the lowest costs wins. What has benefited us is we are re-adding things rather than taking them away,” s...

    MARKETING WEEK
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    /news-article.aspx?ID=40864086

    GOOGLE ANALYTICS REMARKETING LISTS GO CROSS-DEVICE MAY 15

    Apr 06, 2017

    Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data.

    MARKETING LAND
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    /news-article.aspx?ID=40874087

    COHORT ANALYSIS, RESPONSIVE DESIGN, AND 3 OTHER MUST-KNOW E-COMMERCE CONCEPTS

    Apr 06, 2017

    Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in. Here’s the thing about that, though - running a full-fledged online retail outlet’s a litt...

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    /news-article.aspx?ID=40824082

    SOCIAL MEDIA MANAGEMENT SOFTWARE: FIND THE RIGHT ONE FOR YOUR BUSINESS.

    Apr 05, 2017

    With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficienc...

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    /news-article.aspx?ID=40834083

    HOW TO SUPERCHARGE CUSTOMER MARKETING: TAKEAWAYS FROM A RECENT EVENT

    Apr 05, 2017

    I could never have been a wedding planner! As we waited for the first guests to arrive at our recent workshop, those familiar nerves emerged: would the promise of a free bacon roll be enough to get some senior marketers out of bed at 8:30am on a grey winter’s morning? Fortunately, either those...

    MARKETING TECH
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    /news-article.aspx?ID=40844084

    NEWEST PERK FOR AMAZON PRIME MEMBERS? NFL FOOTBALL LIVESTREAMS

    Apr 05, 2017

    The newest perk for Amazon Prime members includes Tom Brady, Cam Newton, J.J. Watt and other NFL superstars.That’s because Amazon is spending $50 million for the rights to livestream 10 games on Thursday nights during the 2017 NFL season, according to the Wall Street Journal. That’s 5x w...

    MARKETING LAND
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    /news-article.aspx?ID=40774077

    WHY MARKETERS NEED TO GET TO GRIPS WITH BLOCKCHAIN

    Apr 05, 2017

    Blockchain technology presents vast opportunities for brands, from ad delivery verification to the safe and transparent storage of data, so marketers should get to know the technology now and stay ahead of the competition.At its simplest Blockchain is a digital ledger that enables organisations to r...

    MARKETING WEEK
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    /news-article.aspx?ID=40794079

    FACEBOOK’S CANVAS ADS GET EASIER TO CREATE (AND RECREATE) WITH NEW API

    Apr 04, 2017

    Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading t...

    MARKETING LAND
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    /news-article.aspx?ID=40784078

    WHAT DO FAST COMPANY’S INNOVATIVE COMPANIES DO DIFFERENTLY? 5 EXAMPLES FOR MARKETERS

    Apr 04, 2017

    For the past 10 years, Fast Company has published its list of the 50 most innovative companies. As Joe Pulizzi recently mentioned on the PNR podcast, all content marketers should study this list. (His favorite example from the list, which he detailed, is BuzzFeed.)

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40734073

    GOOGLE: DIVERSITY IS NOT THE TRICKY BIT, INCLUSIVITY IS

    Apr 04, 2017

    Too many companies are focusing on “filling quotas” to address diversity rather than doing the “trickier job” of changing culture to promote inclusivity, according to Google.Speaking at the Diversity in Marketing and Advertising Summit this morning (4 April), of which Marketi...

    MARKETING WEEK
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    /news-article.aspx?ID=40744074

    BRANDED GOODS TO TAKE A HIT AS FOOD INFLATION SOARS

    Apr 04, 2017

    The price of everyday groceries rose by 2.3% year on year over the 12 weeks ending 26 March, the highest rise for more than three years, according to the latest grocery market share figures from Kantar Worldpanel.The increase means the average household had to spend an additional £21.31 on the...

    MARKETING WEEK
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    /news-article.aspx?ID=40754075

    AMAZON, WAITROSE, YOUTUBE: EVERYTHING THAT MATTERS THIS MORNING

    Apr 03, 2017

    As Google looks to convince brands that its YouTube platform is safe again for advertising, it has told the ad industry it will work with companies that are accredited by the ad industry’s Media Ratings Council in a bid to launch new verification tools.Although it hasn’t given an exact t...

    MARKETING WEEK
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    /news-article.aspx?ID=40694069

    FOUR WAYS TO IMPROVE CALLS TO ACTION

    Apr 03, 2017

    Brands usually place these calls to action (CTAs) at the end of a piece of content in the hope that customers who relate to that content will go on to perform a specific act.CTAs may have changed over the years, but the end goal hasn’t: put the right message in front of the right people at the...

    MARKETING TECH
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    /news-article.aspx?ID=40704070

    WHAT IS THE DIFFERENCE BETWEEN CONTENT AND CONTENT MARKETING?

    Apr 03, 2017

    There continue to be a lot of questions about how content and content marketing differ. This post shares an insightful answer that resonates with marketers, so we are bringing it back.What is the difference between content and content marketing? The answer is the destination you will use to attract ...

    CONTENT MARKETING INSTITUTE
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    6 WAYS TO ENERGIZE YOUR CONTENT MARKETING TEAM (AND YOUR CONTENT)

    Mar 31, 2017

    have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40644064

    5 WAYS TO MEASURE CUSTOMER EXPERIENCE WITH YOUR APP

    Mar 31, 2017

    Step back for a minute and ask how it would feel to be a customer using your apps. Would it be easy to learn what your app does? Would it be easy to get in contact with you to find out more? Would your after-sales care be a positive experience? In the digital era, the ability to provide a positive c...

    MARKETING TECH
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    /news-article.aspx?ID=40654065

    CONSUMER CONFIDENCE ‘STUCK IN THE DOLDRUMS’ AS PEOPLE ‘HOLD THEIR BREATH’ OVER BREXIT

    Mar 31, 2017

    Consumer confidence is “stuck in the doldrums” as uncertainty over the trigger of Article 50 and Brexit negotiations leave consumers “holding their breath”. The latest figures from GfK’s consumer confidence index (CCI) show overall confidence at -6 in March, the same ra...

    MARKETING WEEK
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    /news-article.aspx?ID=40674067

    WHY YOU NEED CONTENT STRATEGY BEFORE EDITORIAL PLANNING

    Mar 30, 2017

    Editor’s note: You may have missed this article when CMI first published it. We’re sharing it now because businesses need to put content strategy before editorial planning today more than ever.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40634063

    RITSON: THE BRAND SAFETY SCANDAL IS NO ONE’S FAULT BUT GOOGLE’S

    Mar 29, 2017

    There can be no justification for advertising funding abhorrent organisations, even if marketers were hunting for the lowest possible price for their programmatic advertising.Two months ago most marketers would have struggled to explain what ‘brand safety’ was, let alone incorporate it i...

    MARKETING WEEK
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    /news-article.aspx?ID=40574057

    HOW TO CREATE A BRILLIANT NEWSLETTER PEOPLE WANT TO READ

    Mar 29, 2017

    I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40594059

    CHANNEL 4 ON THE ‘MISINFORMATION’ AROUND ADVERTISING TO YOUNG PEOPLE

    Mar 29, 2017

    Channel 4 says it’s time for brands to adjust their understanding of 16- to 24-year-olds, and “not believe the hype” when it comes to young people mainly spending their time watching YouTube videos or sending each other photos on Snapchat.

    MARKETING WEEK
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    /news-article.aspx?ID=40604060

    BRAND SAFETY IS ACTUALLY IMPROVING ONLINE

    Mar 29, 2017

    The likelihood of brand’s advertising appearing next to unsafe or unsavoury content online actually improved in the second half of 2016, despite mounting concern over brand safety following revelations that ads are appearing next to extreme content.

    MARKETING WEEK
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    /news-article.aspx?ID=40624062

    AVOID CONTENT OBSCURITY WITH 5 TRAFFIC-BOOSTING SEO STEPS

    Mar 28, 2017

    If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40584058

    SANTANDER CMO KEITH MOOR ON HOW MARKETERS CAN GET INTO THE C-SUITE

    Mar 27, 2017

    Moor, who was recently promoted to Santander’s executive committee, says marketers must speak the same language as the rest of the business to make sure they have a seat at the top table.Santander has promoted its chief marketing officer Keith Moor onto its executive committee, with the financ...

    MARKETING WEEK
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    /news-article.aspx?ID=40534053

    UBER, BT, SANTANDER: EVERYTHING THAT MATTERS THIS MORNING

    Mar 27, 2017

    Uber suspends self-driving cars after Arizona crash Uber has suspended self-driving cars in three states following a crash in Arizona, which left one of its cars on its side. The accident  happened in a Volvo SUV which was carrying two engineers in the front and no backseat passengers.

    MARKETING WEEK
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    /news-article.aspx?ID=40544054

    GOOGLE’S FEATURED SNIPPETS: HOW TO GET YOUR CONTENT TO APPEAR

    Mar 27, 2017

    In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an i...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40554055

    WILL ARTIFICIAL INTELLIGENCE REPLACE MANUAL CONTENT CREATION?

    Mar 23, 2017

    There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.“While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=40444044

    BT AND RBS ON WHY MARKETERS SHOULD KILL OFF THE WORD ‘DIGITAL’

    Mar 23, 2017

    BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Ad Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertis...

    MARKETING WEEK
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    /news-article.aspx?ID=40464046

    STARBUCKS ON WHY ‘CONVERSATIONAL COMMERCE’ IS THE FUTURE

    Mar 23, 2017

    Starbucks says its heavy focus on technology is enabling it to embrace conversational commerce “very rapidly”, allowing consumers to order coffee at home or in their car using smart devices such as Amazon Echo.

    MARKETING WEEK
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    /news-article.aspx?ID=40474047

    TWITTER EXPLORES PAID SUBSCRIPTION VERSION OF TWEETDECK AS AD BIZ STRUGGLES

    Mar 23, 2017

    With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its Tweetdeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’...

    MARKETING LAND
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    /news-article.aspx?ID=40494049

    ARE TECHNICAL AND CONTENT AUDITS STILL RELEVANT?

    Mar 23, 2017

    SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.

    MARKETING LAND
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    /news-article.aspx?ID=40504050

    FACEBOOK’S SHOPPABLE ‘COLLECTION’ AD IS ITS LATEST IAD-LIKE FORMAT

    Mar 23, 2017

    Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog hosted outside of Facebook. But Facebook continues to roll out mobile ad formats that bring those off-Facebook experiences inside the social network. On Thursday, Facebook unveiled a showy n...

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    7 THINGS TOP-PERFORMING TECHNOLOGY MARKETERS DO WITH THEIR CONTENT [NEW RESEARCH]

    Mar 22, 2017

    Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different from what their competitors are doing. Complicating matters is the long and ...

    CONTENT MARKETING INSTITUTE
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    AUTO-PLAY VIDEO AND POP-UPS NAMED AMONG THE MOST ‘ANNOYING’ AD FORMATS

    Mar 22, 2017

    The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop. More than 25,000 consumers across the US and Europe rated 104 ad experiences for desktop web and mobile web. And according to the report, pop...

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    HOOTSUITE ACQUIRES SNAPCHAT ANALYTICS SOLUTION FROM MARKETING FIRM NARITIV

    Mar 21, 2017

    Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises. Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it...

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    ‘GOOGLE’S PROBLEMS EQUATE TO THE AD INDUSTRY’S VW EMISSIONS SCANDAL’

    Mar 21, 2017

    Speaking during an Ad Week Europe panel hosted by Channel 4 this morning (21 March), marketing experts agreed the current brand safety concerns around Google were similar to the infamous emissions scandal that rocked Volkswagen back in 2015.

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    THE BIG DEBATE: IS AGE DISCRIMINATION RIFE IN THE MARKETING PROFESSION?

    Mar 20, 2017

    Nearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field? Age catches up with us all, but in the marketing ...

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    GOOGLE, UNILEVER AND UBER: EVERYTHING THAT MATTERS THIS MORNING

    Mar 20, 2017

    Media giant Sky and telecoms company Vodafone have joined the growing list of brands pulling spend from Google over fears their advertising is being used to fund hate. Over the weekend banks HSBC, Lloyds and Royal Bank of Scotland (RBS) also suspended spending on the search platform due to concerns ...

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    JUST EAT: ‘MARKETING IS THE BIGGEST SPEND IN THE BUSINESS’

    Mar 20, 2017

    Just Eat’s marketing budget is a “whopping figure”, according to chief marketing officer Barnaby Dawe, who believes it has to be that way for a high growth business. Speaking today (20 March) at Advertising Week Europe, he said it is absolutely right that marketing should be one of...

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    NEW: LINKEDIN’S MATCHED AUDIENCES WILL TARGET ADS BASED ON PEOPLE’S WEB BROWSING, EMAIL ADDRESSES

    Mar 20, 2017

    LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On ...

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    HUMANIZE YOUR BRAND: 3 WAYS TO CREATE A VISUAL SOCIAL MEDIA CALENDAR

    Mar 19, 2017

    Social media is arguably the most powerful growth tool on the internet. Ironically, it’s also the most difficult to master. In a study by Ascend2, 40% of digital marketers cited social as the “most difficult” channel to master (a tie for first with websites). Asked to identify the ...

    CONTENT MARKETING INSTITUTE
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    GOOGLE HOME GETS ‘BEAUTY & THE BEAST’ PROMO, BUT GOOGLE SAYS IT’S NOT AN AD

    Mar 17, 2017

    Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.”

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    BING ROLLS OUT ‘SPORTSCASTER’ MESSENGER BOT FOR MARCH MADNESS

    Mar 16, 2017

    Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on ...

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    GUINNESS ON HOW IT IS CREATING AN ‘AGELESS’ BRAND

    Mar 16, 2017

    When you think of Guinness it’s easy to imagine a pub full of distinguished middle-aged drinkers complimenting the bartender for the thickness of his pour. Yet, according to Rory Sheridan, head of sponsorship for Diageo in Western Europe, the iconic Irish stout is now attempting to steer away ...

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    TED BAKER USES INSTAGRAM FOR EPISODIC STORYTELLING IN ‘KEEPING UP WITH THE BAKERS’ CAMPAIGN

    Mar 15, 2017

    Ted Baker is using Instagram Stories for a new episodic campaign, with the fashion brand calling it “perfect” for soap operas. The ‘Keeping up with the Bakers’ campaign focuses on a fictional family (pictured above) who move into Tailor’s Lane; a fictional suburb that i...

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    GOOGLE LAUNCHES NEW EFFORT TO FLAG UPSETTING OR OFFENSIVE CONTENT IN SEARCH

    Mar 15, 2017

    Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results.

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    GOOGLE AND FACEBOOK HIDING BEHIND CUSTOMER PRIVACY INSTEAD OF SORTING OUT AD FRAUD IS A COP-OUT, SAYS TUI

    Mar 15, 2017

    TUI believes Google and Facebook need to stop hiding behind “customer privacy” policies and start taking ad fraud seriously – but warns marketers also need to take responsibility instead of “pointing the finger of blame” to others. A new report by Adloox, The&Partne...

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    ASOS ON THE SHORTFALLS OF AMAZON AND NETFLIX-STYLE PERSONALISATION

    Mar 15, 2017

    Even though Netflix and Amazon are held up by many as among the greats when it comes to digital personalisation, their reliance on studying the past behaviour of consumers also has its shortfalls.Speaking at the Market Research Society’s Impact conference today (15 March), Celina Burnett, head...

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    SEASONAL SEO: IDENTIFYING YOUR MERRIEST TIMES OF THE YEAR

    Mar 14, 2017

    Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shop...

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    MANUFACTURING FAQS: THE WORKHORSE OF CONTENT AND SEARCH MARKETING

    Mar 14, 2017

    Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience. They can a...

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    OPTIMIZING FOR MOBILE SEARCH: A CHECKLIST TO IMPROVE LOCAL SEO

    Mar 13, 2017

    Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’...

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    SEM ACCOUNT MANAGEMENT: PART 1 — HOW TO AVOID GETTING FIRED

    Mar 13, 2017

    In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing...

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    FACEBOOK, M&S AND MAD MEN: EVERYTHING THAT MATTERS THIS MORNING

    Mar 13, 2017

    Facebook says it will ban developers from using its user data for surveillance purposes According to the social media giant, a series of new updates, which also apply to other Facebook-owned platforms such as Instagram, will “more clearly explain” its policies against surveillance tools ...

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    P&G’S MARC PRITCHARD SLAMS OBJECTIONS TO HIS ATTEMPT TO CLEAN UP DIGITAL

    Mar 03, 2017

    Procter and Gamble’s chief brand officer says myths around digital advertising have distracted marketers from taking action and they must now take control and “be prepared to break some furniture”. Procter & Gamble’s chief brand officer Marc Pritchard has dismissed object...

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    FACEBOOK MESSENGER ADDS OPTION FOR CHAT BOTS TO AVOID CHATTING

    Mar 02, 2017

    On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making the interaction more akin to a traditional — albeit barebones — mobile app or site. The Facebook-owned messagi...

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    MARKETERS ARE SENDING FEWER EMAILS & GETTING BETTER OPEN RATES [SENDGRID]

    Mar 02, 2017

    SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016's 9.8 sends per-month.. According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates over...

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    INSTAGRAM STORY ADS NOW SOLD GLOBALLY AS STANDALONE PLACEMENTS THROUGH FACEBOOK’S SELF-SERVE TOOLS

    Mar 02, 2017

    Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools If an advertiser wants to buy only Instagram's Story inventory and no other Instagram or Facebook inventory, it can while still using Facebook's targeting.

    MARKETING LAND
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    REPORT: HOW INDUSTRY LEADERS ARE USING EMAIL MARKETING IN E-COMMERCE

    Mar 01, 2017

    What are the top 100 e-retailers doing right and what can they do to improve? How can you improve the email marketing of your own organization? When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their ca...

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    VICE CEO: BRANDS ARE INVESTING TOO MUCH IN PLATFORMS AND NOT ENOUGH IN EXCLUSIVE CONTENT

    Mar 01, 2017

    Mobile World Congress: Vice founder and CEO Shane Smith says everyone is investing in platforms and not thinking about the content to “fill the pipe with” as it announces a series of deals to build global mobile content.

    MARKETING WEEK
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    DELIVEROO LAUNCHES FIRST TV CAMPAIGN IN BRAND EXPANSION PUSH

    Mar 01, 2017

    Deliveroo has launched its first national TV campaign in the UK, as it looks to capitalise on growing consumer demand for its delivery services for different meal occasions such as breakfast and lunch.The service is launching in Newport today (1 March), making it the 100th city in the UK to offer th...

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    GOOGLE ISN’T ACTUALLY TACKLING ‘FAKE NEWS’ CONTENT ON ITS AD NETWORK

    Mar 01, 2017

    Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at.Why are my Google display campaigns running on “XYZ Hyperpartisan Site” with less-th...

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    GOOGLE AND OTHERS EXPAND INITIATIVE LAUNCHING NEW RCS MESSAGING PLATFORM

    Feb 28, 2017

    The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in ...

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    CONSUMERS IN A ‘GLOOMY MOOD’ AS CONFIDENCE DROPS

    Feb 28, 2017

    British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year.According to GfK’s monthly consumer confidence index, propensity to make a big purchase dropped by five poin...

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    B2B MARKETING TIPS FOR AN EFFECTIVE ACCOUNT-BASED MARKETING (ABM) STRATEGY

    Feb 28, 2017

    What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization's ABM capabilities.

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    MAKING EMOTIONAL CONNECTIONS IN A DIGITAL ERA

    Feb 27, 2017

    Making emotional connections in a digital era. Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.

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    SAMSUNG TALKS UP ‘STRENGTH AND RESILIENCE’ OF THE BRAND AS IT SETS OUT PLANS FOR 5G AND VR

    Feb 27, 2017

    Mobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected device...

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    HOW TO GIVE MEANING TO YOUR CONTENT

    Feb 27, 2017

    When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention &nda...

    CONTENT MARKETING INSTITUTE
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    THE NOKIA 3310 IS BACK AS A ‘MODERN CLASSIC REIMAGINED’

    Feb 27, 2017

    Mobile World Congress: HMD Global, which owns the rights to the Nokia brand, is bringing back the 3310, as well as popular game Snake for Facebook Messenger.

    MARKETING WEEK
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    L’ORÉAL LOOKS TO HAVE A ‘BIGGER PURPOSE THAN SELLING PRODUCT’ WITH E-MENTORSHIP PROGRAMME

    Feb 23, 2017

    L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth. The programme hopes to help 10,000 young people by “turning self-doubt into self-wort...

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    FAIRTRADE HUNTS FOR EMOTIONAL CONNECTION IN STRATEGY SHIFT

    Feb 23, 2017

    The Fairtrade Foundation is shifting its marketing strategy as it looks to engage with consumers emotionally by communicating the “human element” of its work. The Foundation is launching a new creative platform, ‘Don’t feed exploitation’ in preparation for its annual Fa...

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    THE 5 PILLARS OF MARKETING AUTOMATION SUCCESS

    Feb 23, 2017

    Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads ever...

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    P&G ADJUSTS SAMPLING STRATEGY AFTER ADMITTING IT WAS ‘TOO MYOPIC’

    Feb 23, 2017

    Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits “was a mistake”.

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    JUST EAT AND GUMTREE ON WHY ONLINE BRANDS SHOULD NOT RUSH TO TV ADVERTISING

    Feb 23, 2017

    Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back. Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transf...

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    THE FUTURE OF SOCIAL INSIGHT

    Feb 22, 2017

    Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account. Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking peop...

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    ALL NEW! B2B MARKETING AUTOMATION PLATFORMS MARKETER’S GUIDE UPDATED FOR 2017

    Feb 22, 2017

    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your sou...

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    REPORT: ANDROID APP ECPMS BEAT IOS FOR FIRST TIME IN Q4

    Feb 21, 2017

    The advertising revenue engine of Apple’s app ecosystem  has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMa...

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    DOS AND DON’TS OF PPC ADVERTISING FOR UNIVERSITIES

    Feb 21, 2017

    If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers. Over the years, my advertising ag...

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    HOW MARKETERS CAN USE DATA TO CREATE GREAT CUSTOMER EXPERIENCES

    Feb 20, 2017

    Quick: What skills do marketers need in 2017?  An easier question to ask might be what’s not needed. Whether it’s classical business acumen, communications expertise or tech and data proficiency, there’s seemingly no tool that’s too specialized to be considered outside t...

    AMERICAN MARKETING ASSOCIATION
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    AMAZON, GOOGLE AND UBER: EVERYTHING THAT MATTERS THIS MORNING

    Feb 20, 2017

    Search engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport. Both search engines have signed up to a new voluntary code of practice, which will ensure offending websites – such as Pir...

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    SIMPLE TIPS FOR SLEUTHING YOUR SITE PERFORMANCE USING GOOGLE ANALYTICS

    Feb 20, 2017

    Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect.

    CONTENT MARKETING INSTITUTE
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    4 CONTENT MARKETING THINGS THAT TURN OFF YOUR AUDIENCE

    Feb 20, 2017

    To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2...

    CONTENT MARKETING INSTITUTE
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    NOW YOU CAN SHOP WITH GOOGLE HOME — JUST LIKE ON AMAZON ECHO

    Feb 17, 2017

    Earlier today, Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole Foods Market, Walgr...

    MARKETING LAND
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    FROM VIEWABLE TO VERIFIED: HERE COMES THE NEXT PHASE OF AUDIENCE-BASED BUYING

    Feb 17, 2017

    Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies in this industry push boundaries to innovate, and as a collective, often push back against attempts to standardize or regulate that innov...

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    CMOS HAVE THE SHORTEST TENURE IN THE C-SUITE

    Feb 17, 2017

    CMOs have the shortest tenure of any member of the c-suite, according to new research. The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO at eight y...

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    MARKETING DAY: TOP 10 VIDEO CREATORS, FACEBOOK SHOPPABLE FEED ADS & MORE

    Feb 16, 2017

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Growing your agency with retainer-based relationships. Feb 15, 2017 by Digital Marketing Depot. Uncover some of the secrets behind building successfu...

    MARKETING LAND
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    GROWING YOUR AGENCY WITH RETAINER-BASED RELATIONSHIPS

    Feb 15, 2017

    Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this white paper from Sharp Spring, you will: hear about the many benefits of retainer-based business; get tips on how to approach client relationships; an...

    MARKETING LAND
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    CO-OP: BRITS ARE TIRED OF BRANDS JUMPING ON THE ETHICAL BANDWAGON

    Feb 15, 2017

    The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on a...

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    FACEBOOK TURNS SOUND ON BY DEFAULT IN VIDEOS, DEBUTS TV APPS

    Feb 15, 2017

    In the biggest change since December 2013, when Facebook began playing videos automatically in people’s news feeds, on mobile Facebook will now play those videos automatically with the sound on by default, the company announced on Tuesday. Facebook announced more news surrounding videos playin...

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    MARKETING DAY: FACEBOOK TURNS UP THE NOISE, 2017 HASHTAG BOWL WINNERS & MORE

    Feb 15, 2017

    “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this...

    MARKETING LAND
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    VIACOM ON WHY WE’RE ENTERING THE ‘GOLDEN AGE’ OF ADVERTISING

    Feb 15, 2017

    Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema.

    MARKETING WEEK
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    HP ON WHY IT’S USING CHRISTIAN SLATER IN A NEW ANTI-HACKING CAMPAIGN

    Feb 14, 2017

    There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business.

    MARKETING WEEK
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    AMOROUS OR ATROCIOUS? HOW BRANDS ARE DOING VALENTINE’S DAY 2017

    Feb 14, 2017

    It’s that time of year again, when boyfriends panic buy roses in bulk and singletons simply shrug their shoulders and switch on Netflix. Oh yes, it’s Valentine’s Day. Credit and debit card payment processor Worldpay predicts that an eye-watering £128m will be spent for Valent...

    MARKETING WEEK
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    BUILD YOUR ULTIMATE MARTECH STACK

    Feb 13, 2017

    Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Ma...

    MARKETING LAND
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    /news-article.aspx?ID=39663966

    TESCO, BHS, AND FACEBOOK: EVERYTHING THAT MATTERS THIS MORNING

    Feb 13, 2017

    A BBC investigation finds that Tesco customers are being short-changed by promotions that have expired but are still advertised on the shelves. The undercover reporter reveals that shoppers were overcharged at two-thirds of the stores visited during the investigation.

    MARKETING WEEK
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    REPORT: MORE THAN 13 MILLION PROXIMITY SENSORS NOW DEPLOYED GLOBALLY

    Feb 13, 2017

    Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The p...

    MARKETING LAND
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    /news-article.aspx?ID=39623962

    MCDONALD’S MARKETING BOSS ON AGENCY RELATIONSHIPS, DIGITAL DISRUPTORS AND FAKE VIEWS

    Feb 13, 2017

    It is exactly 10 years since Alistair Macrow joined McDonald’s as UK marketing director. The move from Blockbuster to the fast food chain “was a fairly obvious one”, he says, due to the brand’s scale and societal importance.“You find yourself involved in the social make...

    MARKETING WEEK
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    FROM CRM TO CMR: HOW TO MAKE THINGS WORK IN THE ERA OF THE CONNECTED CUSTOMER

    Feb 07, 2017

    The idea that brands can decide how and when to engage their customers – on their terms and according to their rules – is out of date. Attempts to tell customers what to think or how to buy now receive short shrift from today’s savvy shoppers. As we enter the era of Consumer Manage...

    MARKETINGTECHNEWS
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    DOT RISE SEO & FACEBOOK MARKETING AGENCY MANCHESTER LANDS THREE NEW CLIENTS

    Feb 06, 2017

    If the first month of the year is anything to go by then the next eleven months look more than promising for reputable Macclesfield SEO & Facebook Advertising agency, Dot Rise SEO. Today, the CEO Mark Wallace announced that the business has taken on three new clients; Vapoholic, Glisten Camping ...

    YAHOO
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    WITH 158 MILLION DAILY USERS, SNAPCHAT’S PARENT COMPANY MADE $404.5 MILLION IN 2016

    Feb 03, 2017

    Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s ad business is doing. Last year Snap Inc. made $404.5 million, up from $58.7 million in 2015. The large jump has a lot to do with the fact that Snap Inc...

    MARKETING LAND
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    SNAP INC FILES FOR $3BN IPO AS IT ADMITS ITS AD MODEL IS STILL AT AN ‘EXPERIMENTAL’ STAGE

    Feb 03, 2017

    Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years. In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total re...


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    REFRESHING COMPETITIVE SEARCH STRATEGIES IN 2017

    Feb 03, 2017

    With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients ...

    MARKETING LAND
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    THE FLAWS OF MARKETING MODELS

    Feb 02, 2017

    A quote from Kurt Lewin, the father of modern social psychology, is indelibly written into my brain: “There is nothing more practical than a good theory.” Lewin saw theories as immensely helpful not just in understanding behavior but in generating new ideas to solve problems. I fear, how...

    AMERICAN MARKETING ASSOCIATION
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    THE UNDOING PROJECT SHOWS HOW BIAS CAN BEST EVEN DATA-DRIVEN MARKETERS

    Feb 02, 2017

    The author of Moneyball presents marketers with a challenge to check their bias in decision-making What makes a great data-driven marketing leader? Some say you need knowledge and expertise of cutting-edge computer hardware, state-of-the-art software and facility with the most advanced statistical t...

    AMERICAN MARKETING ASSOCIATION
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    /news-article.aspx?ID=39463946

    ONCE FOLLOWERS, CHINESE MARKETERS NOW TRAILBLAZE MARKETING NEXT PRACTICE

    Feb 02, 2017

    Chinese marketing once imitated Western practice. Now it’s trailblazing with ideas and methodologies, and Western marketers should take note. I’ve spent considerable time speaking at conferences, conducting seminars, working with agencies and clients and teaching at various schools, coll...

    AMERICAN MARKETING ASSOCIATION
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    /news-article.aspx?ID=39473947

    SNAPCHAT ROLLS OUT QR-STYLE ‘SNAPCODES’ TO OPEN LINKS IN APP

    Feb 01, 2017

    Of course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” (its version of the QR code) that can be used to open web pages within Snap...

    MARKETING LAND
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    /news-article.aspx?ID=39413941

    THE MARKETER’S SEO PLAYBOOK, 2017 EDITION

    Feb 01, 2017

    Content and coding are the keys to hacking SEO in 2017 with a combination of high-quality content up front and next practices on the backend.There are two routes marketers can take to optimize their websites for search: create the very best content or update the backend of the site so it checks all ...

    AMERICAN MARKETING ASSOCIATION
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    /news-article.aspx?ID=39423942

    HOW TO STAND OUT AS A MARKETING JOB APPLICANT

    Feb 01, 2017

    Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs.The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year sin...

    AMERICAN MARKETING ASSOCIATION
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    /news-article.aspx?ID=39433943

    A BETTER SIRI IS CRITICAL TO THE IPHONE’S LONG-TERM COMPETITIVENESS

    Jan 31, 2017

    When Apple bought Siri in 2010 it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones. Over time, however, the lead that Apple had has been lost. Google, Microsoft, Amazon and others introduced virtual assistants that now equal or exceed Siri’s...

    MARKETING LAND
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    /news-article.aspx?ID=39373937

    SQUARE OFFERING MERCHANTS $12K IN FREE PAYMENT PROCESSING WITH APPLE PAY

    Jan 31, 2017

    Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to be synonymous with them — and is now offering incentives to merchants to encourage promotion and use of Apple Pay. Square will enable local merchants t...

    MARKETING LAND
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    /news-article.aspx?ID=39383938

    NEW ‘THIS GIRL CAN’ CAMPAIGN TO TARGET ‘TEENS, MUMS AND THEIR GRANDMOTHERS’

    Jan 31, 2017

    Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-ho...

    MARKETING WEEK
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    /news-article.aspx?ID=39393939

    90% OF ADVERTISERS LOOKING TO CHANGE HOW THEY BUY PROGRAMMATIC ADS

    Jan 30, 2017

    The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s). A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for pr...

    MARKETING WEEK
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    /news-article.aspx?ID=39353935

    #DELETEUBER: COMPANIES BEING FORCED BY EVENTS TO WADE INTO POLITICAL FRAY

    Jan 29, 2017

    Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public political positions for fear of alienating existing and potential customers. But in the Trump era, the neutral ground is disappearing.

    MARKETING LAND
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    /news-article.aspx?ID=39343934

    TESCO LOOKS TO DOMINATE FOOD INDUSTRY WITH £3.7BN BOOKER DEAL

    Jan 27, 2017

    Tesco is acquiring Booker, the UK’s largest food wholesaler and owner of convenience brands such as Londis and Budgens, in a £3.7bn deal. The move would ensure Tesco has the UK’s biggest convenience operation, with it potentially taking on the thousands of stores Booker owns. It wo...

    MARKETING WEEK
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    /news-article.aspx?ID=39303930

    GOOG: $26 BILLION IN Q4 REVENUE BEATS EXPECTATIONS BUT EARNINGS DOWN

    Jan 26, 2017

    Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in quarterly revenue, which was more than financial analysts had expected. However adjusted earnings per share of $9.36 were below expectations. Overall year-over-year rev...

    MARKETING LAND
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    /news-article.aspx?ID=39323932

    FACEBOOK UPDATES NEWS FEED ALGORITHM TO FOCUS ON VIDEO COMPLETION RATES

    Jan 26, 2017

    As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watch...

    MARKETING LAND
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    /news-article.aspx?ID=39293929

    IS IGNORING USER EXPERIENCE KILLING YOUR SEO EFFECTIVENESS?

    Jan 24, 2017

    “How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well. Read this white paper to learn...

    MARKETING LAND
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    /news-article.aspx?ID=39263926

    GOOGLE STARTS RELEASING LIVE ANDROID INSTANT APPS

    Jan 24, 2017

    Google has announced the release of several apps that sport the new Android Instant Apps feature. This allows Android users to use an Android app without having to install it from the Play store.Google demonstrated it back at Google I/O last year. Google has allowed a few publishers to launch these ...

    MARKETING LAND
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    /news-article.aspx?ID=39273927

    ORACLE COMPLAINS TO EU THAT GOOGLE NOW HAS UNFAIR AD-TARGETING ADVANTAGE

    Jan 24, 2017

    New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish.

    MARKETING LAND
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    /news-article.aspx?ID=39283928

    WOMEN’S MARCH A REMINDER OF THE INCREDIBLE VIRAL POWER OF FACEBOOK

    Jan 23, 2017

    Recently Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle. The quasi-utopian fantasy that Facebook was making the world “more open and connected” was shattered by the political echo-chamber effect, pizzagate an...

    MARKETING LAND
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    /news-article.aspx?ID=39183918

    SURVEY: MOBILE DEVICES ECLIPSE PC USAGE AND, IN A SURPRISE, DRIVE MORE CONVERSIONS

    Jan 23, 2017

    Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent argues that may already be starting to happen. The recent survey of 2,773 US adults affirmed other data showing that the bulk of consumers now spend much more time w...

    MARKETING LAND
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    /news-article.aspx?ID=39203920

    ITN BOSS JOHN HARDIE ON FIGHTING FAKE NEWS AND THE VALUE OF TV ADVERTISING

    Jan 23, 2017

    Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than ...

    MARKETING WEEK
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    /news-article.aspx?ID=39213921

    GOOGLE AMP CAROUSELS ARE MULTIPLYING!

    Jan 23, 2017

    In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They...

    MARKETING LAND
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    /news-article.aspx?ID=39223922

    ARE YOU WRITING TOO MUCH CONTENT?

    Jan 23, 2017

    Attention spans are shrinking — and this doesn’t just affect novelists. For years, SEO experts have been emphasizing long-form content. After all, in the keyword-centered universe of search engine optimization, longer content means more words, which means more keywords, which means bette...

    MARKETING LAND
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    /news-article.aspx?ID=39233923

    YAHOO BEATS Q4 EARNINGS EXPECTATIONS, PUSHES CLOSING OF VERIZON DEAL INTO Q2

    Jan 23, 2017

    Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in th...

    MARKETING LAND
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    /news-article.aspx?ID=39253925

    SNAPCHAT WILL TARGET ADS BASED ON WHAT PEOPLE BUY OFF SNAPCHAT

    Jan 19, 2017

    If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well. Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeti...

    MARKETING LAND
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    /news-article.aspx?ID=39123912

    AUTOMATE OMNICHANNEL MARKETING STRATEGIES TO IMPROVE THE CUSTOMER JOURNEY

    Jan 19, 2017

    As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels.

    MARKETING LAND
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    /news-article.aspx?ID=39133913

    SALARY SURVEY 2017: MARKETING IS STILL MISUNDERSTOOD BY BUSINESSES

    Jan 19, 2017

    Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey. Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 6...

    MARKETING WEEK
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    /news-article.aspx?ID=39153915

    RELAUNCHING YOUR WEBSITE? DON’T FORGET AN SEO AUDIT!

    Jan 19, 2017

    So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to ...

    SEARCHENGINELAND
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    /news-article.aspx?ID=39163916

    MONEYSUPERMARKET.COM HAD THE MOST COMPLAINED ABOUT ADS IN 2016

    Jan 19, 2017

    It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016.

    MARKETING WEEK
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    /news-article.aspx?ID=39093909

    SAINSBURY’S CONFIRMS DEPARTURE OF MARKETING DIRECTOR SARAH WARBY

    Jan 18, 2017

    After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month.Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had ...

    MARKETING WEEK
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    /news-article.aspx?ID=39103910

    MARKETING BUDGETS HOLD UP AMID GROWING UNCERTAINTY

    Jan 18, 2017

    Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom. More than a quarter (26.2%) of senior marketers indicated an increase in marketing budg...

    MARKETING WEEK
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    /news-article.aspx?ID=39043904

    THE YEAR AHEAD IN MARKETING AND DIGITAL: PART 1 – MACRO TRENDS

    Jan 18, 2017

    Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital.

    MARKETING WEEK
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    /news-article.aspx?ID=39053905

    METHBOT: THE BEGINNING OF THE END FOR DIGITAL AD FRAUD

    Jan 18, 2017

    A Russia-based botnet with data centers in the Netherlands and the United States, this digital-age criminal network deploys sophisticated tricks to defraud advertisers, brands and media companies.Now that security firm White Ops has penetrated the operation and made its methods public, measures can ...

    MARKETING LAND
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    /news-article.aspx?ID=39063906

    HOW TO BUILD LINKS WITHOUT CREATING CONTENT: 5 EXAMPLES

    Jan 18, 2017

    Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about yo...

    MARKETING LAND
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    /news-article.aspx?ID=39073907

    BREXIT IS MAKING MARKETERS CAUTIOUS ABOUT HIRING NEW STAFF

    Jan 18, 2017

    Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed. Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to ...

    MARKETING WEEK
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    /news-article.aspx?ID=39083908

    CELERANT TECHNOLOGY ADDS MARKETING AUTOMATION AND EMAIL PERSONALIZATION TO ITS DIGITAL MARKETING SERVICES

    Jan 17, 2017

    Celerant Technology, the leading multi-channel retail management solution provider, released a series of new marketing automation capabilities for its retail platform. The new integrated automation capabilities from Celerant Technology will enable marketers to personalize their email campaigns based...

    MARTECHSERIES
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    /news-article.aspx?ID=39013901

    3 REASONS WHY YOU CAN SAFELY IGNORE YOUR COMPETITORS’ TRAFFIC METRICS

    Jan 17, 2017

    Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining how to ...

    MARKETING LAND
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    /news-article.aspx?ID=39023902

    CREATE NEW POSSIBILITIES FOR YOUR SEO & SEM CAMPAIGNS

    Jan 17, 2017

    2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings fo...

    MARKETING LAND
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    /news-article.aspx?ID=39033903

    CANCER RESEARCH UK ‘BREAKS DOWN TABOO’ AROUND CANCER WITH LIVE COLONOSCOPY AD

    Jan 16, 2017

    Cancer Research UK will air a live colonoscopy during an ad break on Channel 4 to bring home the “reality of cancer”. The 90-second advert, titled ‘Live from the Inside’ and created by Anomaly, will be shown at approximately 3.25pm today (16 January) and will allow viewers to...

    MARKETING WEEK
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    /news-article.aspx?ID=38953895

    WHY MARKETERS SHOULD BE PAYING ATTENTION TO TWITCH

    Jan 16, 2017

    Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time...

    MARKETING LAND
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    /news-article.aspx?ID=38983898

    IKEA’S UK MARKETING BOSS ON EVOLVING ITS MARKETING TO ENGAGE ACROSS CHANNELS

    Jan 16, 2017

    Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother, the fully...

    MARKETING WEEK
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    /news-article.aspx?ID=38993899

    FETCH AND HORROR: 3 EXAMPLES OF HOW FETCH AND RENDER IN GSC CAN REVEAL BIG SEO PROBLEMS

    Jan 13, 2017

    In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images...

    MARKETING LAND
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    /news-article.aspx?ID=38933893

    MEDIA ALL STAR: JOSH ENGROFF OF KBS/MEDIA KITCHEN HAS 'FRONT-ROW SEAT TO THE FUTURE'

    Jan 05, 2017

    While digital media start-ups are hardly rare, it’s probably safe to say that few executives have co-founded, incubated and been instrumental in driving the growth of as many visible ventures as Josh Engr off has in 16 years. Engr off currently balances two extremely demanding roles. On the on...


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    /news-article.aspx?ID=38673867

    HOW TO BACK UP YOUR SOCIAL MEDIA CONTENT

    Jan 05, 2017

    Do you have valuable social media posts you don’t want to lose? Want to learn how to back up your social media profiles? Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features co...


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    /news-article.aspx?ID=38683868

    DO HOLIDAY SPECIALS VIA SOCIAL MEDIA WORK? NEW RESEARCH

    Jan 04, 2017

    Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized b...


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    /news-article.aspx?ID=38693869

    THE STATE OF DIRECT RESPONSE VIDEO ON FACEBOOK

    Jan 04, 2017

    Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to v...


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    /news-article.aspx?ID=38733873

    WHY MARKETERS ARE TWENTY TIMES MORE INTERESTED IN EMAIL THAN MOBILE, VIRTUALLY IGNORING SOCIAL

    Jan 04, 2017

    Real-time marketing remains confusing, but it will be redefined in 2017, according to Share this.
    Plus, we’ll see a flight to ad quality this year as the value exchange between consumers and publishers becomes more transparent, according to Source point. Real-time marketing will be rede...


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    /news-article.aspx?ID=38443844

    HAVAS NEW YORK FOCUSES ON PERFORMANCE MARKETING WITH NEW C-SUITE HIRE

    Jan 04, 2017

    Havas New York has just expanded its C-suite with the appointment of Jon Dupuis as the agency’s first chief performance marketing officer. As part of the senior leadership team, Dupuis has also been named a managing director at the agency. He joins Havas from Publicis Groupe’s DigitasLBi...


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    /news-article.aspx?ID=38453845

    REAL-TIME MARKETING REDEFINED; PUBLISHERS WILL OFFER CHOICE OF COMPENSATION MODELS

    Jan 04, 2017

    Real-time marketing remains an overused buzzword, with a lack of consensus on how to define it. The goal of real-time marketing has always been to enable marketers to increase the speed with which they can execute across channels, so they can respond to customers in actual real time. The technical l...


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    /news-article.aspx?ID=38463846

    DIGITAL MARKETING IN THE AGE OF CONSOLIDATION

    Jan 03, 2017

    Companies merge it happens. And when it does, we typically get a lot of cheery press releases touting the improved efficiency and strength of the new brand portfolio. Much less discussed (and consequently lower on the list of priorities) is what to do with all of the digital marketing properties tha...


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    /news-article.aspx?ID=37993799

    HOW TO USE GOOGLE UTMS TO ANALYZE YOUR SOCIAL TRAFFIC

    Jan 03, 2017

    UTMs let you differentiate one traffic source from another. You likely share the same link to your  post on all of your social media platforms, but creating unique links with UTM parameters will help you discover more about your readers. These special links let you create identifiers, or parame...


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    /news-article.aspx?ID=38703870

    $50M TRADEMARK LAWSUIT FILED BY RUN-DMC ON AMAZON, WAL-MART

    Dec 30, 2016

    Trademark infringement can cost brands millions of dollars. Perhaps that is why Former Run-DMC hip-hop musician Darryl McDaniels filed a lawsuit against some of the biggest retailers in the world. McDaniels is suing Walmart.com, Amazon and a handful of other retail sites for $50 million, claiming th...


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    /news-article.aspx?ID=37883788

    FACEBOOK UPDATES MUSIC COPYRIGHT PROCEDURES

    Dec 30, 2016

    Facebook is reportedly facing pressure from music labels to police copyrighted content on its platform. The social giant is developing a copyright identification system akin to YouTube’s Contend ID, the Financial Times reports. Once the system is implemented, Facebook will then work in partner...


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    /news-article.aspx?ID=37893789

    ADVERTISING'S WALKING DEAD, OR: TOWARD A NEW MARKETING STACK

    Dec 29, 2016

    The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging  what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future beco...


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    /news-article.aspx?ID=38013801

    WHY BRANDS STILL DON'T HAVE A TRUE HISPANIC MARKETING STRATEGY

    Dec 29, 2016

    You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market – all o...


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    /news-article.aspx?ID=37953795

    HOW WILL NATIVE ADVERTISING AND CONTENT MARKETING UNFOLD IN 2017?

    Dec 28, 2016

    Native Insider asked Lon Otremba, CEO, Bidtellect, for this thoughts on how native advertising and content marketing will evolve in 2017. While he's not in the predictions business, Otremba took a stab at it, Yogi Berra once famously said, “It’s tough making predictions, especially a...


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    /news-article.aspx?ID=37843784

    THESE DIGITAL MARKETING TACTICS ARE THE BIGGEST WASTES OF TIME IN 2017

    Dec 28, 2016

    The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.” But...


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    /news-article.aspx?ID=37713771

    GLOBAL CONTENT MARKETING: IT’S GONNA BE BIG!

    Dec 28, 2016

    For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands bui...


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    /news-article.aspx?ID=37453745

    AMAZON SEEN TESTING GOOGLE PRODUCT LISTING ADS

    Dec 27, 2016

    Amazon, which spearheaded using text and images across its marketplace, has been spotted running Google Product Listing Ads (PLAs).PLAs have grown to dominate conversations from Google search results, basically because each combines an image and text. "In Q4 2016, PLAs will produce just under h...


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    /news-article.aspx?ID=38063806

    DMA, FIVE OTHER INDUSTRY ASSOCIATIONS ACT TO PROTECT FLOW OF CONSUMER BENEFITS FROM DATA & MARKETING INNOVATION

    Dec 26, 2016

    Following Chairman Tom Wheeler’s rulemaking proposal issued earlier this month, DMA and five other membership associations have issued an alternative proposal to the Federal Communications Commission (FCC). This alternative proposal, sent in response the FCC’s Notice of Proposed Rulemaki...


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    /news-article.aspx?ID=37553755

    HOW YOUR STARTUP SHOULD BE USING GOOGLE ADWORDS

    Dec 23, 2016

    For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having y...

    MARKETING LAND
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    /news-article.aspx?ID=37083708

    HEY SANTA, HERE’S OUR 2016 ‘MARKETING NAUGHTY & NICE’ LIST

    Dec 23, 2016

    Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross ...

    MARKETING LAND
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    /news-article.aspx?ID=37093709

    THE SOCIAL MEDIA WAR ROOM AS A MENTALITY: 5 QUESTIONS WITH MRM//MCCANN’S VP OF SOCIAL STRATEGY

    Dec 23, 2016

    In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a social media war room the brand set up with its agency, MRM//McCann, during National Pancake Day. “We executed and i...

    MARKETING LAND
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    /news-article.aspx?ID=37103710

    DON’T APPROACH CONTENT MARKETING LIKE ‘ADVERTISING’S NEW CLOTHES’ SAYS COCA-COLA

    Dec 23, 2016

    When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing...

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    VIRGIN HOLIDAYS’ LIVE AD WINS CAMPAIGN OF THE YEAR

    Dec 23, 2016

    With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers. The holiday company knocked out 15 other campaigns in three rounds of voting t...

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    TWITTER OVERCHARGED VIDEO ADVERTISERS DUE TO ERROR IN ITS ANDROID APP

    Dec 22, 2016

    Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch. Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the comp...

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    AMAZON ALEXA IS NOW THE VOICE AGENT FOR MARKETING ANALYTICS PLATFORM DATORAMA

    Dec 22, 2016

    Marketers can ask for the data they need, as marketing tools begin to acquire natural language voice interfaces. If you thought intelligent voice agents were only for handlessly searching the web or calling up your favorite songs, it’s time to recalibrate. This week, marketing analytics firm D...

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    VARIATIONS ON A MARKETING STALWART: OUR TOP EMAIL MARKETING COLUMNS FOR 2016

    Dec 22, 2016

    Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year. Email may have been the internet’s first marketing medium, but ...

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    SHOULD ADVERTISERS PRESSURE FACEBOOK TO BE AUDITED?

    Dec 22, 2016

    If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.” The first such disclosure occurred in September, when Facebook admitted overestimating video views f...

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    POKÉMON, MOBILE SEO AND MORE: OUR TOP MOBILE COLUMNS FOR 2016

    Dec 22, 2016

    We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue t...

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    THE BEST OF THE MARKETOONIST 2016

    Dec 22, 2016

    From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.

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    SMB MARKETERS FAVOR FACEBOOK OVER SEARCH FOR HOLIDAY SEASON CAMPAIGNS

    Dec 22, 2016

    Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favourite media in which to run campaign ads. Findings released Wednesday show that 33% of...


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    GOOGLE TO LAUNCH PODCASTS FOR AGENCIES THROUGH PARTNER PROGRAM

    Dec 22, 2016

    Google will publish a set of podcasts early next year that will put agencies behind the microphone to share their expertise in digital marketing. Those who are looking to learn will pick up skills as experts share insights on Google products, agency life, digital advertising, and business as well as...


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    GOOGLE TO LAUNCH PODCASTS FOR AGENCIES THROUGH PARTNER PROGRAM

    Dec 22, 2016

    Google will publish a set of podcasts early next year that will put agencies behind the microphone to share their expertise in digital marketing. Those who are looking to learn will pick up skills as experts share insights on Google products, agency life, digital advertising, and business as well as...


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    /news-article.aspx?ID=37923792

    HOW DO BRANDS DELIVER EXTRAORDINARY EXPERIENCES OVER THE HOLIDAYS?

    Dec 21, 2016

    It used to be that Thanksgiving started with big, festive brand experiences such as the Macy's Thanksgiving Day Parade. Then, families would rush to the mall where window displays and photos with Santa provided multiple touch points for brands. More recently, touch-screen phones had adults sleep...


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    FACEBOOK WILL LET CELEBS EDIT LIVE VIDEOS AFTER BROADCAST ENDS

    Dec 21, 2016

    Facebook has no plans to let non-Mentions users trim the beginning or end of their Live recordings. Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to ...

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    /news-article.aspx?ID=36623662

    LINK CAMPAIGNS: STRATEGY DEVELOPMENT AND REVIEW

    Dec 21, 2016

    Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage p...

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    PREDICTIONS FOR THE DIGITAL ADVERTISING INDUSTRY IN 2017

    Dec 21, 2016

    2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And despite the constant fight against fraud, non-human traf...

    DIGITAL MARKETING
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    STUDY: 55 PERCENT OF MOBILE DOLLARS WASTED

    Dec 21, 2016

    A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand perceptions among consumers. These types of findings and conclusions aren’...

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    /news-article.aspx?ID=36653665

    HOW TWITTER IS MAKING ITS TOP SEARCH RESULTS MORE RELEVANT THAN RECENT

    Dec 21, 2016

    Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even i...

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    /news-article.aspx?ID=36663666

    ROYAL CARIBBEAN ‘CONFIDENT’ YOUNG PEOPLE WILL SWITCH TO CRUISES

    Dec 21, 2016

    Cruises have gone through a ‘revolution’, with the age of their average customer falling from 50+ to 40+, according to Royal Caribbean. Mario Bounas, director of marketing at Royal Caribbean International, claims the cruise ship industry has doubled in value since 2002 and that 1.7 milli...

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    /news-article.aspx?ID=36443644

    INSTAGRAM TAKES ON SNAPCHAT AGAIN WITH LIVE VIDEO AND DISAPPEARING PHOTOS

    Dec 21, 2016

    Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat. The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories&...

    MARKETING WEEK
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    /news-article.aspx?ID=36523652

    COCA-COLA ACKNOWLEDGES ‘SMALL’ COKE LIFE FOLLOWING AS SALES HIT NEW LOW

    Dec 20, 2016

    Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for the full year ...

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    TRUST & TRANSPARENCY: WHY WE NEED IT MORE THAN EVER IN 2017

    Dec 20, 2016

    Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future...

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    /news-article.aspx?ID=36673667

    CAN SEOS MAKE LOCAL SEARCH GREAT AGAIN IN 2017?

    Dec 20, 2016

    It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been...

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    /news-article.aspx?ID=36683668

    FACEBOOK LIVE AUDIO TURNS THE SOCIAL NETWORK INTO A RADIO BROADCASTER

    Dec 20, 2016

    Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more. People can ...

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    /news-article.aspx?ID=36693669

    TURN AGREES TO SETTLE WITH FTC OVER PRIVACY VIOLATIONS FOR DIGITAL AD TRACKING

    Dec 20, 2016

    Turn, which operates a demand side platform (DSP) and data management platform (DMP) that facilitate digital ad targeting, has settled with the Federal Trade Commission over charges it continued tracking consumers even after they opted out of tracking. The FTC alleged that Turn used unique mobile id...

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    /news-article.aspx?ID=36703670

    GET ANSWERS TO YOUR MARKETING AUTOMATION QUESTIONS

    Dec 20, 2016

    The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Search Engine Land'...

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    /news-article.aspx?ID=36713671

    INSTAGRAM LAUNCHES STICKERS FOR STORIES, BUT ADVERTISERS ARE LEFT OUT FOR NOW

    Dec 20, 2016

    Instagram stories has added some new flair to its product offering. Announced today, Instagram has added special functionality to its stories. While they do not have a direct impact on advertisers just yet, they may be able to enhance the character of stories provided by brands. The first feature, s...

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    /news-article.aspx?ID=36723672

    FIRST YOU THOUGHT YOUR BRAND DOLLARS WERE SAFE… THEN FAKE NEWS HAPPENED

    Dec 20, 2016

    Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand. Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been political, it extends far beyond. Brands ...

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    /news-article.aspx?ID=36743674

    DO YOU HAVE THE MARTECH KNOWLEDGE YOU NEED?

    Dec 20, 2016

    Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and sta...

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    /news-article.aspx?ID=36753675

    HOW TO MAKE MOBILE A KEY DRIVER OF IN-STORE SALES

    Dec 20, 2016

    Understanding the role smartphones play in consumers’ path to purchase is only going to get harder as mobile ad spend rises, so what are the challenges and how can marketers look to overcome them? Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone u...

    MARKETING WEEK
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    /news-article.aspx?ID=36903690

    GOOGLE STUDYING WAYS TO FIX OFFENSIVE SEARCH SUGGESTIONS & RESULTS

    Dec 19, 2016

    As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive respo...

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    /news-article.aspx?ID=36763676

    SHOULD YOU CREATE DEVICE-SPECIFIC PPC CAMPAIGNS?

    Dec 19, 2016

    Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mo...

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    /news-article.aspx?ID=36773677

    IBM’S WATSON IS NOW WORKING AS A PSYCHOLOGIST FOR AD TECH FIRM UNRULY

    Dec 19, 2016

    Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson supercomputer is helping ad tech firm Unruly generate psychological profiles at scale, quickly and cheaply, to help target video ads. The UK-based firm announced...

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    /news-article.aspx?ID=36783678

    ON BRANDS, DEATH AND SOCIAL MEDIA

    Dec 19, 2016

    While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most people will agree on: We’re collectively about ready to see this year head out the door. It’s been quite a year for ups and downs across the globe, including t...

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    MARKETING LAND’S TOP 10 NEWS STORIES OF 2016: FACEBOOK’S MEASUREMENT ERRORS, SNAPCHAT GEOFILTERS & MORE

    Dec 19, 2016

    If there’s one word to describe the biggest online marketing stories of 2016, I’d choose “variety.”

    We cover a wide breadth of online marketing disciplines on Marketing Land, and that’s reflected in the content our readers found most interesting during th...

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    /news-article.aspx?ID=36803680

    WATCH MARK RITSON’S TAKE ON 2016’S BIGG

    Dec 19, 2016

    From Facebook’s measurement errors to Unilever’s move to zero-based budgeting, Mark Ritson counts down what he thinks were the biggest marketing moments of 2016 on stage for the Marketing Academy. Mark Ritson – academic, brand consultant and Marketing Week columnist – recentl...

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    SUBMIT YOUR QUESTION FOR MARKETING WEEK’S FIRST CAREERS PODCAST

    Dec 19, 2016

    In January Marketing Week will be launching a podcast dedicated to inspiring you in your career.
    It will be hosted by Marketing Week editor Russell Parsons and over the weeks will feature The Marketing Academy’s founder and CEO Sherilyn Shackell, Marketing Week columnist Helen Tupper, w...

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    AIRBNB HAS THE STRONGEST BRAND ADVOCATES

    Dec 16, 2016

    Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show.
    The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend. Airbnb comes out...

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    MEASURING COST IN SECONDS: HOW SHORT DELAYS LEAD TO USERS DITCHING SLOW WEBSITES

    Dec 16, 2016

    This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most succes...

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    DEMANDBASE SURVEY: MARKETERS SURE LIKE THEM SOME AI

    Dec 16, 2016

    Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software lives in the cloud. At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You’ll just assume all marketing s...

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    /news-article.aspx?ID=35883588

    FACEBOOK’S LATEST MEASUREMENT ERROR UNDERCOUNTED INSTANT ARTICLES TRAFFIC

    Dec 16, 2016

    It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers using the social network’s proprietary Instant Articles format, the company announced on...

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    INFLUENCERS IN THE MARKETING INDUSTRY

    Dec 16, 2016

    According to TapInfluence, the annual 2017 “Tap Ten” digital advertising spend will overtake traditional advertising by the end of 2016 with the margin expected to grow in 2017. And, in a recent eMarketer survey, the stats are all pointing towards exponential growth in influencer marketi...


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    YAHOO LAUNCHES NEW ADVERTISING FEATURE IN MAIL

    Dec 15, 2016

    Yahoo introduced a new native ad feature on Thursday that enables marketers to target audiences through Yahoo Mail – and no, it’s not email marketing. The digital advertisements are instead highlighted at the top of an inbox when a Yahoo Mail user logs in.“The ad at the top of each...


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    MONETIZING YOUR DIGITAL MARKETING EXPERTISE

    Dec 15, 2016

    Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients. I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get ri...

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    THE NEXT BING THING: GET YOUR BING CAMPAIGNS IN TOP SHAPE FOR 2017

    Dec 15, 2016

    With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calenda...

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    /news-article.aspx?ID=35913591

    ADOBE PRIMETIME ADDS TV MEDIA MANAGEMENT PLATFORM

    Dec 15, 2016

    Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform. The new platform allows major TV program suppliers, like national networks or cable providers, to...

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    /news-article.aspx?ID=35923592

    FACEBOOK TO USE CROWDSOURCING, FACT-CHECKERS AND LABELS TO COMBAT FAKE NEWS

    Dec 15, 2016

    It’s been roughly five weeks since the US presidential election and the corresponding fake news scandal. After some initial denial of the problem by Facebook CEO Mark Zuckerberg, the company (together with Google) got busy to try to cut off ad revenue for fake news sources. Zuckerberg also sig...

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    /news-article.aspx?ID=35933593

    HOLD THAT SDK: MOBILE APP ADVERTISING HELP IS ON THE WAY

    Dec 15, 2016

    Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps ho...

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    /news-article.aspx?ID=35943594

    GOOGLE AGREES TO CHANGE WHEN IT SCANS EMAILS FOR AD TARGETING

    Dec 15, 2016

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before em...

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    /news-article.aspx?ID=35953595

    WHY INFLUENCERS ARE NOT PROGRAMMATIC

    Dec 15, 2016

    Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion ...

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    /news-article.aspx?ID=35963596

    CAN MARKETING AND IT EXECS OVERCOME THEIR DISCONNECT FOR BETTER CUSTOMER EXPERIENCES?

    Dec 15, 2016

    Marketing and technology executives have been focused on different goals, according to Leapfrog Marketing Institute’s 2016 CMO Digital Benchmark Study. This can and should change, the company’s executive vice president says.  Marketing and technology executives suffer from a disconn...

    AMERICAN MARKETING ASSOCIATION
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    /news-article.aspx?ID=35633563

    SECRET MARKETER: DON’T YOU HATE NEW-YEAR PREDICTIONS? NO? GOOD, HERE ARE MINE

    Dec 15, 2016

    It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning. No, none of that. I mean the flood of posts, articles, blog...

    MARKETING WEEK
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    /news-article.aspx?ID=35663566

    HALF OF ONLINE CAMPAIGNS FAIL TO REACH TARGET AUDIENCE

    Dec 15, 2016

    Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research. The study conducted by measurement company Nielsen found UK campaigns reach their target just 47% of the time. Travel brand...

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    /news-article.aspx?ID=35713571

    CANCER RESEARCH UK ON SHIFTING TO A MASTERBRAND APPROACH

    Dec 15, 2016

    Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, ...

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    ENGLAND’S EURO 2016 DEFEAT MOST TWEETED TV MOMENT OF THE YEAR

    Dec 14, 2016

    In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England’s shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016. The UEFA European Championship game, screened on ITV1 on 27 June, generate...

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    WHAT WE’VE LEARNED ABOUT SEO IN 2016

    Dec 14, 2016

    Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often ...

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    /news-article.aspx?ID=37113711

    TWITTER LIVE RAISES QUESTIONS ABOUT TWITTER’S OTHER LIVE-STREAMING PRODUCT, PERISCOPE

    Dec 14, 2016

    For the second time this week, a company that owns one live-streaming video product has released a second. Twitter, which owns live-streaming app Periscope, has added the ability for people to broadcast live streams within its own app, the company announced on Wednesday. That follows Facebook-owned ...

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    /news-article.aspx?ID=37123712

    FORD IS LAUNCHING ‘CARS WITH PERSONALITY’ TO CHANGE PERCEPTIONS

    Dec 14, 2016

    In keeping with founder Henry Ford’s ethos of bringing products to the masses, car marque Ford’s future focus is on increasing accessibility to electric cars, autonomous vehicles and launching its shuttle services in European cities. But while the brand has its sights firmly set on the f...

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    THIS DENTSU AGENCY IS DOUBLING DOWN ON ITS BOSTON OFFICE IN 2017

    Dec 14, 2016

    Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office. In the U.S. Isobar has locations in Chicag...

    ISOBAR
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    TWO NEW REPORTS: THE GOOD NEWS IS MARKETERS WILL SPEND MORE ON MARTECH

    Dec 14, 2016

    Conductor’s new study on marketing executives’ relationship with technology, “Marketing Executives Reveal Their 2017 Marketing Strategy,” found that 70 percent will spend more on martech next year than this year. This is the content intelligence platform’s first report ...

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    /news-article.aspx?ID=35393539

    FACEBOOK PLANS TO BUY ORIGINAL SHOWS TO FILL ITS NEW VIDEO-ONLY FEED

    Dec 14, 2016

    Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company is ramping up the roll-out of a video-only feed and paying publishers like CNN, The New York Times and BuzzFeed to produce live broadcasts. And it’s why...

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    /news-article.aspx?ID=35973597

    DIGITAL OR TV? THE FALSE DICHOTOMY IN ADVERTISING

    Dec 14, 2016

    In a bid to secure their own slice of ad revenues, the TV and digital advertising industries have set themselves up as opposing teams and are calling on advertisers to pick a side. With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportu...

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    /news-article.aspx?ID=35983598

    DIGITAL SATISFACTION INDEX SHOWS THAT US BRANDS CAN GAIN IF THEY CHAMPION PRIVACY

    Dec 14, 2016

    That’s a key finding from the newest edition of the Digital Satisfaction Index (DSI), which was launched in July as a product of the Intent Lab. The Lab is a joint effort between North-western University Medill Integrated Marketing Communications program and Publicis Media’s performance ...


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    /news-article.aspx?ID=38763876

    VIDEO MARKETING 2017: WHAT YOU NEED TO KNOW

    Dec 13, 2016

    Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multip...


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    /news-article.aspx?ID=38783878

    AMAZON’S DECEMBER EMAIL CAMPAIGNS OUTPERFORM COMPETITORS, EARNING NEARLY 20% READ RATE

    Dec 13, 2016

    According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,...

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    /news-article.aspx?ID=35403540

    WHAT DOES THE CONSUMER REVIEW FAIRNESS ACT MEAN FOR CONSUMERS AND ONLINE REVIEWS?

    Dec 13, 2016

    Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online revi...

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    /news-article.aspx?ID=35413541

    HOW GOOGLE MAY BE SLOWING DOWN AMP BY NOT USING DIRECT LINKS TO PUBLISHERS

    Dec 13, 2016

    One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly s...

    MARKETING LAND
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    /news-article.aspx?ID=35423542

    HOW TO DRIVE MOBILE PURCHASES THIS HOLIDAY SEASON

    Dec 13, 2016

    Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global re...

    MARKETING LAND
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    /news-article.aspx?ID=35433543

    SELLING YOUR AGENCY, PART 5: THE TRANSITION

    Dec 13, 2016

    So you’ve sold your agency — congrats! Now you can relax on a beach and sip margaritas all day, right? If only life was that simple. For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final column of this epic ...

    MARKETING LAND
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    FAQ: EVERYTHING FACEBOOK HAS ADMITTED ABOUT ITS MEASUREMENT ERRORS

    Dec 13, 2016

    To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its ma...

    MARKETING LAND
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    /news-article.aspx?ID=35453545

    YOUTUBE NOW WANTS TO WORK WITH TV

    Dec 13, 2016

    Speaking at Brandcast, Fremantle Media Group’s CEO Cecile Frot-Coutaz joked that at one point the company, which is behind programmes such as Britain’s Got Talent (BGT), had thought about suing YouTube, seeing it as competition after BGT’s Susan Boyle found stardom through the chan...

    MARKETING WEEK
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    /news-article.aspx?ID=35653565

    VIDEO MARKETING MOVES INTO THE FUTURE

    Dec 13, 2016

    The employees at Greenhouse, Leo Burnett’s in-house production studio in Chicago, look relatively relaxed. They wear jeans and decorate their work areas with bright cartoons. They can take their breaks at a foosball table. The atmosphere is comfortable, a far cry from the highbrow Madison Aven...


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    /news-article.aspx?ID=37533753

    VIDEO MARKETING MOVES INTO THE FUTURE

    Dec 13, 2016

    The employees at Greenhouse, Leo Burnett’s in-house production studio in Chicago, look relatively relaxed. They wear jeans and decorate their work areas with bright cartoons. They can take their breaks at a foosball table. The atmosphere is comfortable, a far cry from the highbrow Madison Aven...


    READ MORE

    /news-article.aspx?ID=37543754

    FACEBOOK LIVE WILL SPIN UP 360-DEGREE STREAMING TO MATCH YOUTUBE

    Dec 12, 2016

    YouTube added 360-degree live streaming back in April, and tomorrow, Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream. The broadcast will docum...


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    /news-article.aspx?ID=37433743

    FACEBOOK LIVE WILL SPIN UP 360-DEGREE STREAMING TO MATCH YOUTUBE

    Dec 12, 2016

    YouTube added 360-degree live streaming back in April, and tomorrow, Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream. The broadcast will docum...

    MARKETINGLAND
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    /news-article.aspx?ID=37223722

    5 EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE’S CHECKOUT CONVERSION RATE

    Dec 12, 2016

    Checkout conversion rate is arguably the most important metric for any e-commerce business.
    This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste. Shopping cart abandonment makes your...

    MARKETING LAND
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    /news-article.aspx?ID=37233723

    ISOBAR US TAPS CLAUDIO DE SOUZA TO OVERSEE ITS GM BUSINESS

    Dec 12, 2016

    Isobar, the Dentsu Aegis global digital marketing agency has promoted Claudio de Souza to VP at Isobar U.S. with immediate effect. Souza will be based in Detroit and lead the Isoabar U.S. General Motors business. He replaces Steve Meyers, who will shift his focus to another undisclosed client, accor...

    ISOBAR
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    HOW NORWEGIAN PLANS TO CHALLENGE THE AIRLINE ESTABLISHMENT

    Dec 12, 2016

    Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke. The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a ...

    MARKETING WEEK
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    /news-article.aspx?ID=35673567

    CHRISTMAS CAMPAIGNS FAILING TO ENGAGE ON MOBILE

    Dec 12, 2016

    Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%. Having polled 3,200 UK mobile ...

    MARKETING WEEK
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    /news-article.aspx?ID=35723572

    TRENDS FOR 2017: CHATBOTS, SOCIAL MEDIA & TRUMP TACTICS

    Dec 12, 2016

    Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part three we look at what’s next for artificial intelligence, why social media needs to take responsibility and the rise of Trump tactics. Rise of the bots. Investment in artificial intel...

    MARKETING WEEK
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    /news-article.aspx?ID=35733573

    REIMAGINE CHANNEL ECONOMICS WITH A NEW VISION FOR PARTNER MARKETING

    Dec 12, 2016

    Every business leader knows that the keys to financial success are simple: efficient processes and tight controls on spending. But if your marketing strategy includes Channel Partners, you know that “simple” and “controlled” are two words that don’t get used very often....

    MARKETING LAND
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    /news-article.aspx?ID=35463546

    TWITTER IS ELIMINATING ITS ADS THAT REQUESTED PEOPLE’S PERSONAL INFORMATION

    Dec 12, 2016

    Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. The spokesperson said in an emailed statement: “We are always experimenting with the best ways t...

    MARKETING LAND
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    /news-article.aspx?ID=35473547

    ACT NOW: SAVE $300 ON SMX WEST UNTIL THIS SATURDAY!

    Dec 12, 2016

    Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast — Search Engine Land’s SMX West, March 21–23, 2017, in San Jose, California. Register today for an All Access Pass and pay the “super early...

    MARKETING LAND
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    /news-article.aspx?ID=35483548

    FORGET BIG DATA: WHY THINKING SMALL CAN HELP MARKETERS SEE THE FUTURE

    Dec 12, 2016

    No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of outcomes based on customer data and historical context, predictive analytics are about as magical as you’d expect a crystal ball to be: not perfect, sometim...

    MARKETING LAND
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    /news-article.aspx?ID=35493549

    REVIEWS: THE MOST IGNORED, MOST IMPORTANT PART OF YOUR SOCIAL MEDIA STRATEGY

    Dec 12, 2016

    Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a dentist who has two stars on Yelp. Bars and restaurants have lost patrons because of low ratings. On Amazon, three stars or less can cost you thousands of dollars in potential revenue. MARKETING LAND
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    /news-article.aspx?ID=35503550

    WITH ITS NEW CLOUD-BASED HEADER BIDDING, AMAZON IS TAKING ANOTHER STEP TOWARD BUILDING ‘AN ADTECH POWERHOUSE’

    Dec 12, 2016

    Amazon made two announcements last week to grow its adtech business and make its shoppers’ data available to website publishers. One is the launch of a cloud-based header bidding through a Transparent Ad Marketplace, and the other is a new Shopping Insights Service. Previous Amazon ad-related ...

    MARKETING LAND
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    /news-article.aspx?ID=35513551

    5 TIPS FOR CONTENT MARKETING SUCCESS IN 2017

    Dec 12, 2016

    It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you ...

    MARKETING LAND
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    /news-article.aspx?ID=35523552

    AFTER MULTI-YEAR EFFORT, SUPREME COURT DENIES DMA PETITION CHALLENGING COLORADO LAW

    Dec 12, 2016

    WASHINGTON, DC – Today, the U.S. Supreme Court announced it will not hear the Data & Marketing Association’s (DMA, formerly Direct Marketing Association) challenge to Colorado notice-and-reporting requirements on out-of-state sellers. DMA, the leading U.S. data and marketing associat...

    DMA
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    /news-article.aspx?ID=36143614

    BING, GOOGLE BUILD AI INTO AD CREATION, SERVING TECHNOLOGY SUPPORTED BY DATA

    Dec 12, 2016

    Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention. The idea is to get at the core of intent and better manage campaigns. It's not difficult to imagine. Hints of the shift...


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    /news-article.aspx?ID=38513851

    TECHNOLOGY: BRINGING TRUE EFFICIENCY TO TRAVEL MARKETING

    Dec 12, 2016

    Travel marketers big and small now live in a golden age of tools for reaching the right customer with the right message for driving results whether that be hotel bookings, cruise sales, ticket sales or on-location visits. Those tools largely revolve around the use of technology. Where large-scale ad...


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    /news-article.aspx?ID=38483848

    MARKETERS STRUGGLE WITH DIGITAL TRANSFORMATION

    Dec 12, 2016

    While today’s brands are focused on trying to create exceptional customer experiences, there’s a disconnect between marketers and consumers when it comes to understanding their preferences, according to a study from Boxever, which takes a look at consumers and marketers’ perception...


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    /news-article.aspx?ID=38023802

    CONSUMERS MORE LIKELY TO OPEN MARKETING EMAILS DURING HOLIDAYS

    Dec 12, 2016

    Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online this holiday...


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    /news-article.aspx?ID=38033803

    MOST BRANDS PLAN TO INCREASE MARKETING BUDGETS IN 2017

    Dec 12, 2016

    Some 70% of marketers will spend more on marketing in 2017, with 67% saying they will spend up to 75%. Some 19% said they will spend the same and 5% plan to spend less. About one-third plan to hire more SEO and content professionals, according to a study released Monday. The data from Conductor, whi...


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    /news-article.aspx?ID=37823782

    WHY SEEKING UNTAPPED 'WHITE SPACE' IS A DANGEROUS TRAP FOR MARKETERS APPEAL TO CUSTOMERS' UNIVERSAL NEEDS WITH ONE-OF-A-KIND CREATIVE

    Dec 11, 2016

    Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Yes, of course, the white space. The space no one else owns, that's just sitting there, like a pristine, snow-covered field in th...

    ADWEEK
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    /news-article.aspx?ID=35223522

    DATAXU PARTNERS WITH DISH MEDIA SALES AND INNOVATIVE GLOBAL AUTO MAKER TO DRIVE PROGRAMMATIC TV FORWARD

    Dec 10, 2016

    Boston, MASS. – December 10, 2015 – DataXu, a leading provider of programmatic marketing solutions, today announced the entrance of its first customer on DISH Media Sales’ new programmatic television advertising platform. In doing so, DISH and DataXu have bridged the gap between di...

    DATAXU
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    /news-article.aspx?ID=32163216

    WHEN TO LAUNCH HOLIDAY-THEMED EMAIL CAMPAIGNS: A PLAYBOOK FOR MARKETERS

    Dec 09, 2016

    It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Holidays can be a cash cow for retailers. But converting holiday enthusiasm in...

    MARKETING LAND
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    /news-article.aspx?ID=35233523

    AMAZON GO, COCA-COLA AND LIDL: 5 THINGS THAT MATTERED THIS WEEK

    Dec 09, 2016

    Alongside its traditional Christmas truck ad, Coca-Cola is launching a brand new campaign this Christmas. At the heart of the new ‘A Coke For Christmas’ ad is a young boy who aims to spread joy through gifting Coca-Cola to those who are making Christmas a reality, including a dad, shop a...

    MARKETING WEEK
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    /news-article.aspx?ID=35743574

    NASA HAS CREATED OFFICIAL ACCOUNTS ON PINTEREST AND GIPHY, AND THEY’RE PRETTY GREAT

    Dec 09, 2016

    NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more ar...

    MARKETING LAND
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    /news-article.aspx?ID=35533553

    PULLSTRING OPENS UP ITS CONVERSATIONAL PLATFORM FOR AMAZON ALEXA SKILLS

    Dec 09, 2016

    In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls and other uses. This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice...

    MARKETING LAND
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    /news-article.aspx?ID=35543554

    INVALUABLE B2B MARKETING HACKS WE CAN LEARN FROM PUBLISHERS

    Dec 09, 2016

    Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on the way I approach B2B marketing. I hadn’t given it too much thought before then. However, after hearing the observations of my fellow marketers, I reflecte...

    MARKETING LAND
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    /news-article.aspx?ID=35553555

    FEMALE MARKETING DIRECTORS EARN 17% LESS THAN MALE PEERS

    Dec 09, 2016

    Female marketing and sales directors are paid almost a fifth less than their male counterparts, new data by the Office for National Statistics (ONS) has revealed. While men on average earn £36.45 per hour, or around £75,744 per year, women make £30.20 per hour (£54,667 per ye...

    MARKETING WEEK
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    /news-article.aspx?ID=35763576

    MARKETERS FAILING TO ‘DEAL INTELLIGENTLY’ WITH DATA

    Dec 09, 2016

    There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal. A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from custome...

    MARKETING WEEK
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    /news-article.aspx?ID=35773577

    HOW TO USE YOUR BUYER PERSONAS TO BUILD YOUR 2017 MARKETING BUDGET

    Dec 09, 2016

    You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 s...

    MARKETING LAND
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    /news-article.aspx?ID=35033503

    “POWER OF SEARCH” KEEPS GOOGLE #1 WITH WPP; FACEBOOK POISED FOR #2; SNAPCHAT GAINING

    Dec 09, 2016

    What keeps Google at the top of WPP’s media supplier list? “The power of search is phenomenal,” WPP chief executive Martin Sorrell said this week at the UBS Media and Communications Conference, referring to Google, the The Wall Street Journal first reported. The holding company wil...

    MARKETING LAND
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    /news-article.aspx?ID=35043504

    FOR ONLINE RETAILERS, SECOND TIME’S THE CHARM

    Dec 09, 2016

    Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most cases, yields a brief period of euphoria followed by depression and anxiety. Much of this is due to a defective model. Some retailers make up to 30 percent of...

    MARKETING LAND
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    /news-article.aspx?ID=35053505

    SHOULD YOU HIRE A MOBILE MARKETING AGENCY OR KEEP IT IN-HOUSE?

    Dec 09, 2016

    As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an...

    MARKETING LAND
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    /news-article.aspx?ID=35153515

    FACEBOOK DISCLOSES NEW MEASUREMENT ERRORS, CONTINUES TO HONE ITS MATH

    Dec 09, 2016

    Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports o...

    MARKETING LAND
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    /news-article.aspx?ID=35083508

    MARKETING DAY: FACEBOOK AD ERRORS, NASA ON PINTEREST & MEDIA SUPPLIERS

    Dec 09, 2016

    NASA has created official accounts on Pinterest and Giphy and they’re pretty great
    Dec 9, 2016 by Tamar Weinberg NASA has made a super smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.  Invoca embeds IBM’s Watson so call centers can bette...

    MARKETING LAND
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    /news-article.aspx?ID=37243724

    WHY GOOD SEO IS STRATEGIC

    Dec 09, 2016

    From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been...

    MARKETING LAND
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    /news-article.aspx?ID=37253725

    BEHIND THE SCENES AT EUROBEST WITH JURY PRESIDENT CHEYNEY ROBINSON

    Dec 09, 2016

    Eurobest, also referred to as ‘The European Festival of Creativity’, is an annual event which celebrates and rewards creative excellence in creative communications, advertising and related fields in Europe.  This year, Chief Experience Officer for Isobar EMEA & APAC, Cheyney Rob...

    ISOBAR
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    /news-article.aspx?ID=36393639

    ARE SNAKE OIL VENDORS RESPONSIBLE FOR DIGITAL MARKETERS' DATA DISCONNECT?

    Dec 09, 2016

    If you have seen the consultancy report in to data in Marketing Week today, you'll see it's a pretty damning indictment of digital marketers and data. As ever, with any report, you can go blind from statistics being thrown at you as you take in its findings. The stand-out results  are t...


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    /news-article.aspx?ID=37933793

    FACEBOOK REVEALS MORE AD METRIC SNAFUS

    Dec 09, 2016

    Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements. “The latest update involves the social giant’s estimated reach methodology, a tool in the ad creation flow that shows advertisers the number of users they can ex...


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    /news-article.aspx?ID=38073807

    TWO-THIRDS OF MARKETERS CAN’T MEASURE ROI ON MOBILE

    Dec 08, 2016

    Two-thirds of marketers say they can’t measure ROI on mobile, according to a recent report from research firm Forrester. The majority (67%) put this down to the fact they don’t believe it can be measured. Despite marketer’s doubts the report also suggests marketer’s problems ...


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    /news-article.aspx?ID=37863786

    NEWSLETTERS MOST COMMON EMAIL MARKETING TACTIC OF 2016

    Dec 08, 2016

    Newsletters were the most common form of email sent by marketers in the first half of 2016, according to a November study by Clutch. The research and consulting firm polled 300 email marketers based in the United States on the email marketing tactics they most often used in 2016. Survey respondents ...


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    /news-article.aspx?ID=37873787

    WHAT 'WESTWORLD' TEACHES MARKETERS ABOUT THE CUSTOMER JOURNEY

    Dec 08, 2016

    Marketing moments are just touch points that try to draw those potential customers into the brand storyline. Androids are a generation away, but the idea of immersive engagement is already here.
    As a brand, you can now use programmatic marketing technologies like data management platforms to ...


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    /news-article.aspx?ID=38493849

    INSIDE THE JURY ROOM: ARTUR SZATKOWSKI

    Dec 08, 2016

    Last week at Eurobest, Isobar spoke to Artur Szatkowski, Hypermedia Linked by Isobar's Creative Technologist, who was selected for the Innovation Jury at Eurobest this year, on the importance of utility in innovation, technology and the inspirational work from the Festival. Q> So, how did you...

    ISOBAR
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    /news-article.aspx?ID=36403640

    TRENDS FOR 2017: ZERO-BASED BUDGETING & INFLUENCERS 2.0

    Dec 08, 2016

    Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part two we look at why zero-based budgeting will become the new normal, TV’s comeback and what the influencer model will look like in 2017. Several trends have coalesced to make zero-base...

    MARKETING WEEK
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    /news-article.aspx?ID=35063506

    NEW WAVE OF REFERRER SPAM WRECKING GOOGLE ANALYTICS DATA

    Dec 08, 2016

    If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration. A new surge of referrer spam is damaging...

    MARKETING LAND
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    /news-article.aspx?ID=35103510

    HOW ORACLE DATA CLOUD’S CMO ORGANIZED TO EDUCATE CUSTOMERS IN A COMPLEX CATEGORY

    Dec 08, 2016

    When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel. Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entir...

    MARKETING LAND
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    /news-article.aspx?ID=35113511

    INSTAGRAM STORY LINKS GET 15–25% SWIPE-THROUGH RATES FOR BRANDS, PUBLISHERS

    Dec 08, 2016

    Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Fac...

    MARKETING LAND
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    /news-article.aspx?ID=34933493

    MARKETING DAY: SHOPPING ASSISTANTS, TRUEVIEW VIDEO AD UPDATES & INSTAGRAM STORIES

    Dec 08, 2016

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land:  Compare 9 leading predictive marketing analytics vendors in this Marketing Land report Dec 8, 2016 by Digital Marketing Depot
    Marketing ...

    MARKETING LAND
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    /news-article.aspx?ID=34783478

    COMPARE 9 LEADING PREDICTIVE MARKETING ANALYTICS VENDORS IN THIS MARKETING LAND REPORT

    Dec 08, 2016

    Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platf...

    MARKETING LAND
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    /news-article.aspx?ID=34793479

    MORE CONTENT, LESS TRAFFIC: PART I

    Dec 08, 2016

    It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was miti...

    MARKETING LAND
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    /news-article.aspx?ID=34813481

    USING SHOPPING ASSISTANTS TO FILL YOUR SHOPPING CARTS, ONLINE

    Dec 08, 2016

    This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to be on the lookout for based on what I planned to buy for my friends and family. To keep myself organized, I tested a Shopping Assistant (developed by my employer a...

    MARKETING LAND
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    /news-article.aspx?ID=34823482

    GOOGLE RESTRICTS TRUEVIEW VIDEO AD ROTATION SETTINGS TO “OPTIMIZE FOR VIEWS” ONLY

    Dec 08, 2016

    Optimize for conversions and Rotate evenly options are no longer supported for TrueView ads. If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotat...

    MARKETING LAND
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    /news-article.aspx?ID=34833483

    NEW B2B ANALYTICS PLATFORM CALLED PROOF CORRELATES SALES RESULTS WITH MARKETING EFFORTS, DESPITE TIME LAG

    Dec 08, 2016

    Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove the final deal, given such time lags for all the drivers?
    That’s a key incentive behind a new business analytics platform, launched this week by a Phoen...

    MARKETING LAND
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    /news-article.aspx?ID=34843484

    ‘STRICTER RULES ON JUNK FOOD ADS SHOW POWER OF SELF REGULATION’

    Dec 08, 2016

    The ad regulator has just introduced some of the strictest rules in the world on advertising junk food to children. From next July, the Committee of Advertising Practice (CAP) has decided that non-broadcast rules should be brought in line with broadcast, meaning advertisers will not be allowed to ta...

    MARKETING WEEK
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    /news-article.aspx?ID=35783578

    SALES ENABLEMENT TOOLS GROW UP, AS FORRESTER RELEASES FIRST WAVE REPORT

    Dec 08, 2016

    Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester client...

    MARKETING LAND
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    /news-article.aspx?ID=35563556

    HOW YOU SHOULD BE LEVERAGING NATIVE ADS IN 2017

    Dec 08, 2016

    As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in...

    MARKETING LAND
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    /news-article.aspx?ID=35573557

    SPORT ENGLAND CEO: THE REAL SUCCESS OF ‘THIS GIRL CAN’ IS ITS EMPOWERMENT OF WOMEN

    Dec 08, 2016

    Sport England’s CEO Jennie Price says the real success of its ‘This Girl Can’ campaign is in empowering women, not just getting them to start exercising. Speaking last night at the Advertising Association’s Parliamentary Reception, she told the story of a trip she made to Aus...

    MARKETING WEEK
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    /news-article.aspx?ID=35753575

    ABSOLUT INSTALLS INNOVATIVE ARTWORK IN MIAMI'S CONCOURSE D!

    Dec 08, 2016

    Absolut has created two iconic pieces of artwork for Miami International, dominating the airport’s Concourse D. The spirits company wanted to find a way to be creatively disruptive in the airport environment to remind Duty Free customers of the Absolut brand.

    JCDECAUXNA
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    /news-article.aspx?ID=33393339

    GOAL-BASED BIDDING: ALIGNING YOUR SEM STRATEGY TO BUSINESS GOALS

    Dec 07, 2016

    Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to mat...

    MARKETING LAND
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    /news-article.aspx?ID=35583558

    AD EXTENSIONS FOR THE ENTIRE DECISION JOURNEY

    Dec 07, 2016

    Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stag...

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    ‘TIS THE SEASON TO OPTIMIZE SEARCH BIDDING

    Dec 07, 2016

    If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pa...

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    TAG AWARDS FIRST ‘CERTIFIED AGAINST FRAUD’ SEAL TO 16 DIGITAL ADVERTISING COMPANIES

    Dec 07, 2016

    A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The  Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, Doubl...

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    MOBILE MARKETING IS A MYTH

    Dec 07, 2016

    Brands these days rarely develop isolated strategies for each channel without consideration of the impact, or the ‘halo effect’, optimising one digital discipline will have elsewhere. But only recently can the same be said for marketing based on device. The concept that you should have a...

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    GETTING PERSONALISATION TO PAY

    Dec 07, 2016

    Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications. But there are several aspects of the personalisation process that brands must consider b...

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    MARKETING AUTOMATION IS LIKE ICING ON THE CAKE

    Dec 07, 2016

    Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads. Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it ...

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    SEO TRENDS TO PREPARE FOR IN 2017

    Dec 07, 2016

    Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2...

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    TOP 10 YOUTUBE ADS IN 2016: MOBILE STRIKE’S SUPER BOWL 50 AD “ARNOLD’S FIGHT” RANKS

    Dec 07, 2016

    Half of the top ten most watched ads on YouTube this year were Super Bowl spots, including the No. 1 ad from Mobile Strike. The video game’s “Arnold’s Fight” ad featuring Arnold Schwarzenegger has generated more than a 100 million views since its February 7 Super Bowl release...

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    PUBLISHERS ARE NOT DETECTING MOST AD BLOCKERS, SAYS COMPANY BEHIND NEW AD BLOCKING SOLUTION

    Dec 07, 2016

    This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing for its release, the San Francisco-based company said it discovered something essential: Publishers are only detecting a small percentage of the ad blockers used ...

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    WHAT CAN YOUR INDUSTRY ACHIEVE WITH CONTENT? HERE ARE RESULTS ACROSS 15 VERTICALS

    Dec 07, 2016

    Whether you’re just getting starting with a content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations about what your industry can achieve with content is crucial. For example, if you’re creating content fo...

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    REPORT: IPHONE SEES SALES GAINS THOUGH ANDROID AT 75 PERCENT SHARE GLOBALLY

    Dec 07, 2016

    Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel ComTech. However, recent sales data reflects strong year-over-year share growth for the iPhone in most markets, with the notable exception of China.
    Kantar...

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