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Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

April 18, 2018 / Amy Gesenhues

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook’s Live videos. Once used as a Premiere video, the video becomes a normal VOD (video on demand). “People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time — just like watching a Facebook Live video,” writes Facebook VP of Product for Video, Fidji Simo. The new format is currently being tested among a group of creators, publishers and shows. Facebook said it wasn’t sharing the names of the initial partners ...