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Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

February 22, 2018 / Barry Levine

The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. Today, the Livonia, Michigan-based firm is launching its Remarketing Activation, a way to reach website-surfing consumers through email, printed postcards or possibly other non-web channels. This launch follows a limited pilot offered late last year. An anonymous visitor goes to a web site, and engages in some way that has been determined by the site publisher. The engagement might be viewing a page, filling out a form or abandoning an unpurchased product in a shopping cart. Valassis captures the user’s IP address, cookie ID or mobile device ID, and then matches it to profiles for ...