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7 B2B marketing strategies you need to know

January 11, 2018 / Marketing Land

For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable. You’ll learn how to: identify and implement elements of some of the year’s most popular B2B marketing strategies, including account-based marketing and predictive analytics.