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Consumers value improvements to existing digital products over new experiences

January 08, 2018 / Colm Hebblethwaite

Many brands will be looking to jump on a number of tech bandwagons in 2018, from wowing consumers with VR and AR to increasing the efficiency of their customer service through chatbots. The thinking here is often that being a forerunner or early adopter of innovative technology can often be a benefit in itself by making a brand appear cutting edge to consumers.