Stereotypical TV ads ‘causing resentment’ among consumers
Marketing Week | September 18, 2017
Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study. These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Future Is FeMale”, which seeks to analyse how far gender equality has come.