How to Implement a Data-Driven Social Media Marketing Strategy

Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math. Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry). But I’ve since learned that effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep - when marketers say they can’t see the ROI of social, it’s because they aren’t measuring the right things, if they're measuring anything all.