Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly blog posts). Boostability and Yext are fulfillment partners behind the scenes.