5 ways to measure customer experience with your app

Step back for a minute and ask how it would feel to be a customer using your apps. Would it be easy to learn what your app does? Would it be easy to get in contact with you to find out more? Would your after-sales care be a positive experience? In the digital era, the ability to provide a positive customer experience (CX) is widely regarded as the ‘holy grail’ for companies of all shapes and sizes. A recent eConsultancy survey showed that in both B2B and B2C firms, optimizing the customer experience is ranked as the most exciting opportunity for the organization.