Google and Facebook hiding behind customer privacy instead of sorting out ad fraud is a cop-out, says TUI
Marketing week | March 15, 2017
TUI believes Google and Facebook need to stop hiding behind “customer privacy” policies and start taking ad fraud seriously – but warns marketers also need to take responsibility instead of “pointing the finger of blame” to others. A new report by Adloox, The&Partnership and m/SIX, suggests the global cost of advertising fraud may have previously been significantly under-reported.