Seasonal SEO: Identifying your merriest times of the year

Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF. They’re an important time for retailers; but they’re not the only time that search behavior and sales spike.