Demandbase survey: Marketers sure like them some AI

Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software lives in the cloud. At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You’ll just assume all marketing software employs some flavor of AI. We’re seeing this complex technology showing up in all kinds of marketing tech, where automated insights, natural language processing, and pulling predictive patterns from massive amounts of data can be particularly helpful. To cite just a few recent announcements: Salesforce’s Einstein, Adobe’s Sensei, Google’s expanded machine learning service, Amazon’s new AI service, Adgorithms’ self-driven marketing/ad platform, YesPath’s AI-powered Account-Based Marketing platform, IBM Watson’s many occupations, Grey Jean’s AI-driven personalization platform, Signpost’s automated customer relationship management platform, Wizer’s AI-based marketing survey tool, and Emarsys’ AI Marketing platform.