Goal-based bidding: Aligning your SEM strategy to business goals

Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives. In this white paper from [24]7, you will learn how to: set goals and optimize your bidding methods to meet your business objectives, whether in growth or profit mode. automatically adjust and increase the frequency of your bids to respond to your goals and ever-changing auction.
apply learnings from different business models and unique KPIs.