Marketing Automation software helps to automate and scale repetitive marketing tasks and the subsequent analysis of those efforts. Software products focus on digital campaign planning, execution, automation and measurement. The core concept is that leads in the marketing database can be nurtured through the buying process by providing them with relevant, personalized content until they are ready to purchase. Historically the primary channel was email, but today websites, mobile interfaces and social media are all integral to successful marketing efforts. Campaign workflow can be designed within the tool and then executed automatically; once a campaign has run its course, a range of analytics tools can measure its performance to understand what worked well and what did not. Download this guide to discover what end-users say about Marketo, including: