The marketing world is abuzz about programmatic. You’ve probably read the headlines claiming that more than half of digital ad sales would be programmatic by 2018. Or maybe you’ve heard some of the world’s leading marketing executives tout the benefits of programmatic on stage at an industry event. But what does it really mean?
Don’t worry, we have you covered!

Programmatic utilizes real-time data to make your ads smart; think Bradley Cooper in that movie Limitless. Without the addition of data, your ads are clueless; think Bradley Cooper in that movie The Hangover. After skimming through the pages of this eBook, you’ll know exactly what programmatic is, why you need it, how it works. Ultimately, you'll walk away a programamtic prodigy and will discover exactly why Programmatic Matters.

Download the eBook to learn:

• The key players in the programmatic ecosystem
• Why data is the key ingredient of programmatic
• How to leverage targeting to your advantage
• The different ways to execute a programmatic advertising campaign