You’re probably consistently under the gun to produce quality opportunities, and you’re probably also struggling to work productively with your sales team, all while trying to tie marketing investment to revenue. You might be so busy with all those things, you feel like you don’t have time to read another eBook, but we promise this one will be different. Why? Because it not only covers Account-Based Marketing (ABM) and the benefits of focusing your marketing efforts on the companies that matter most to your business, but also provides a framework of how to get started and where to focus.