Browsing & Buying Behavior 2016
Study: US Online Consumer Shopping Behavior Revealed
With retail ecommerce sales growing at nearly five times the rate of offline sales in the first quarter of 2016 according to the US Dept. of Commerce, it’s more important than ever for marketers and retailers to understand the holistic purchase journey. By looking at the interplay between actual behavioral data and consumer attitudinal research, Criteo presents these valuable insights about the journey from browsing to buying.
