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    YOUTUBE ADS FOUND ON EXTREMIST CONTENT CHANNELS, REIGNITING COMPANY’S BRAND SAFETY ISSUES

    Apr 20, 2018

    After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to whit...

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    MAKING THE INBOX SPRING TO LIFE AT LAST

    Apr 19, 2018

    Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up. By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary ...

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    JEFF BEZOS CONFIRMS AMAZON NOW HAS MORE THAN 100M PRIME MEMBERS

    Apr 19, 2018

    Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwid...

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    FACEBOOK’S ‘PREMIERES’ VIDEO FORMAT WILL LET PUBLISHERS POST PRERECORDED VIDEO AS LIVE FOOTAGE

    Apr 18, 2018

    Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site....

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    FACEBOOK STARTS TO ROLL OUT GDPR NOTIFICATIONS AND CONSENT REQUESTS

    Apr 18, 2018

    Facebook previously announced that it would apply General Data Protection Regulation (GDPR) privacy protections and rules globally to all its users. This was a major decision — partly practical, partly principled and partly public relations. Yesterday, the company began to explain how it will ...

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    THREE BRANDS STILL KILLING IT ON FACEBOOK

    Apr 17, 2018

    In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social media is going through now — privacy scandals, shrinking reach, loss of metrics and more — to the changes search engine optimization (SEO)...

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    HERE ARE SOME MORE MISCONCEPTIONS ABOUT GDPR

    Apr 16, 2018

    There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier,...

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    DID YOUR AD WORK? THE ABC’S OF PEOPLE-BASED TESTING

    Apr 13, 2018

    You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and co...

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    WHAT MARKETERS NEED TO KNOW ABOUT FACEBOOK’S UPDATED BUSINESS TOOLS TERMS

    Apr 12, 2018

    As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection ...

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    SENDWITHUS LAUNCHES GDPR-COMPLIANT, CLOUD-BASED EMAIL CMS

    Apr 10, 2018

    Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeho...

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    ORACLE ADDS CLOUDS FOR ANALYTICS, SEGMENTATION AND LOYALTY

    Apr 10, 2018

    Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional...

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    FACEBOOK ANNOUNCES ELECTION-BASED INDEPENDENT RESEARCH INITIATIVE AS PART OF ITS CONTINUING HEARTS AND MINDS CAMPAIGN

    Apr 09, 2018

    In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users. Today, Facebook announced it had initiated a new independent research project seeking to determine social media’s impact on elections. The...

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TRENDING NEWS


    FACEBOOK UPDATES ADS REPORTING & INTRODUCES NEW ‘CREATIVE REPORTING’

    May 17, 2018

    Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center. “This n...

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    MARKETING DAY: TWITTER UPDATES, FACEBOOK ADS REPORTING & LINKEDIN’S SALES NAVIGATOR

    May 17, 2018

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. The creative reporting metric lets advertisers com...

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    ALL APPLE NEWS PUBLISHERS CAN NOW USE DOUBLECLICK FOR PUBLISHERS TO SERVE DIRECT-SOLD ADS

    May 16, 2018

    Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they gen...

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    FACEBOOK’S DYNAMIC ADS FOR AUTO DEALERSHIPS GET NEW LEAD-GEN FEATURES

    May 16, 2018

    Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-g...

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    FACEBOOK EXPANDS ITS LIST OF MARKETING PARTNERS, WHILE LIMITING WHAT VIEW TAGS CAN DO

    May 15, 2018

    Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability an...

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    FACEBOOK SAYS IT HAS SUSPENDED 200 APPS FOR POSSIBLE MISUSE OF DATA

    May 14, 2018

    Since suspending Cambridge Analytica for using an app to exploit user information nearly two months ago, Facebook says it has now suspended an additional 200 more apps. Following the Cambridge Analytica data scandal, Facebook said it would begin a thorough audit and investigation of all apps on its ...

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    AMAZON POISED TO LAUNCH NEW RETARGETING AD PRODUCT — [REPORT]

    May 14, 2018

    Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg, the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program...

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    CBS TO OFFER LIVE DYNAMIC AD INSERTION THROUGH NIELSEN PARTNERSHIP

    May 14, 2018

    DAI would bring addressable targeting to linear national TV, targeting ads to individuals based on behavioral and demographic signals. Currently advertising on linear, national broadcast TV is targeted broadly based on age and gender. The dynamic solution relies on automatic content recognition tech...

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    GOOGLE ISSUES UPDATED GDPR GUIDANCE TO PUBLISHERS ON HOW TO GAIN CONSENT FROM USERS

    May 11, 2018

    Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Uni...

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    FACEBOOK REORGANIZES INTERNAL TEAMS, MOVES EXISTING EXECUTIVES INTO NEW LEADERSHIP ROLES

    May 09, 2018

    As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles. Per internal communications sent to Facebook employees, CEO Mark Zu...

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    DIGITAL VIDEO AD SPEND KEEPS RISING, WITH SOCIAL MEDIA (I.E., FACEBOOK) SET TO SEE MOST GROWTH

    May 09, 2018

    Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over 350 brand marketers and media buyers with more than $1 million in annual media sp...

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    GOOGLE ANNOUNCES ADS UPDATES FOR APP DEVELOPERS AT GOOGLE I/O

    May 08, 2018

    With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps do...

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SPOTLIGHT

Multichannel communications is all about using available technology to ensure your target audience is presented with information or the ability to react to information across multiple channels. Customers expect to receive personalized, relevant communications that capture their attention despite the

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