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Why social media is revenue ready WHY SOCIAL MEDIA IS REVENUE READY

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Dec 20, 2016

To correctly manage social as a sales channel, Marketing and Sales functions will have to work together. The goal: a seamless blend of communications and conversations that convert into sales.

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

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Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

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Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does ...

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Digital-Marketing-Infographic DIGITAL-MARKETING-INFOGRAPHIC

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Jan 12, 2016

If you’re not investing in digital marketing activities, you’re going to be left behind. Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you wan...

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Social Strategy for Modern B2C Marketers SOCIAL STRATEGY FOR MODERN B2C MARKETERS

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Jul 12, 2014

Content not engaging. 77% of B2C marketers use content marketing. But just 37% say they are effective at it. Customers split among multiple channels. 67% of consumers engage with brands using multiple channels.

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do th...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, t...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

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Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today'...

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The Evolution of Marketing Channels THE EVOLUTION OF MARKETING CHANNELS

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Aug 31, 2017

Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in whi...

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How to Achieve Effective Omni-Channel Marketing HOW TO ACHIEVE EFFECTIVE OMNI-CHANNEL MARKETING

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Mar 31, 2017

The way we use the internet has changed a lot in recent years, and is changing at a faster rate than ever before. Mobile device usage is through the roof, overtaking desktop usage for many tasks including answering emails and shopping. The average co...

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Social Strategy for Modern B2B Marketers SOCIAL STRATEGY FOR MODERN B2B MARKETERS

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Jul 10, 2014

Leverage social media as part of your B2B marketing strategy.  Content not effective. 91% of B2B marketers use content marketing. But just 36% say they are effective at it.

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OMNI VS MULTICHANNEL - MARKETING OMNI VS MULTICHANNEL - MARKETING

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Oct 12, 2015

Multi-channel marketing is a brand’s e¬ort to interact with consumers across multiple channels and platforms. Omnichannel marketing goes beyond multi-channel to o¬er a seamless, integrated customer experience, no matter where or how the...

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Drive Retail Omni-Channel Performance With Visual Analytics DRIVE RETAIL OMNI-CHANNEL PERFORMANCE WITH VISUAL ANALYTICS

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Nov 10, 2015

See the Whole Story in Your Data Unite customer, marketing, sales, inventory and supply chain data into a seamless view.

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Barriers to Cross-Channel Marketing Success BARRIERS TO CROSS-CHANNEL MARKETING SUCCESS

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Jun 05, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,”...

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How B2B Marketers Generate Revenue HOW B2B MARKETERS GENERATE REVENUE

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Dec 09, 2016

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B mar...

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How to Choose the Right Online Marketing Channels HOW TO CHOOSE THE RIGHT ONLINE MARKETING CHANNELS

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Apr 27, 2017

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects an...

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How to Use Events to Create Cross-Channel Marketing Success HOW TO USE EVENTS TO CREATE CROSS-CHANNEL MARKETING SUCCESS

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Mar 28, 2017

As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Ho...

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How to Set Up a Successful YouTube Channel HOW TO SET UP A SUCCESSFUL YOUTUBE CHANNEL

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Sep 09, 2017

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infograph...

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The Current State Of Channel Marketing THE CURRENT STATE OF CHANNEL MARKETING

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Jul 20, 2012

Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team with the optimal resources to boost brand penetration among end-users. This infographi...

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The Importance of Multi-Channel Marketing THE IMPORTANCE OF MULTI-CHANNEL MARKETING

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May 11, 2017

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few ...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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A Guide To Facebook Page Post Ads A GUIDE TO FACEBOOK PAGE POST ADS

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May 23, 2013

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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How marketers measure cross-channel performance HOW MARKETERS MEASURE CROSS-CHANNEL PERFORMANCE

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Oct 20, 2016

Our recent survey with IDG Connect revealed a wealth of information on how today’s marketers are measuring their cross-channel campaigns. You can read the full research brief here for a deep dive into the survey. Also you can check out the info...

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Cross-channel-strategy-infographic CROSS-CHANNEL-STRATEGY-INFOGRAPHIC

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Jul 25, 2017

Connect to a platform that provides a holistic customer view from acquisition to loyalty engagement. Send timely, relevant information through your customer’s preferred mobile channel – securely.

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MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU

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Jun 10, 2015

So how do you overcome these challenges to create an effective multichannel strategy? Customers overwhelmingly prefer to receive information about your business or services via the web.

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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Omnichannel vs Multichannel Marketing Mindsets OMNICHANNEL VS MULTICHANNEL MARKETING MINDSETS

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Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes...

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The Noob Guide to Online Marketing THE NOOB GUIDE TO ONLINE MARKETING

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We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the ...

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21 New Trends in Digital Marketing for 2018 21 NEW TRENDS IN DIGITAL MARKETING FOR 2018

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Digital marketing welcomes change. Every new technology is an opportunity to deepen the relationship between marketers and customers, and our technologically advanced world offers countless such opportunities. Are they going to shape 2018 in a new wa...

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Digital Marketing Trends DIGITAL MARKETING TRENDS

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We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, because that’s the only way to attract potential customers to your business no...

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Digital Marketing Infographic DIGITAL MARKETING INFOGRAPHIC

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If you’re not investing in digital marketing activities, you’re going to be left behind.  Content: Reach out to prospects and customers with new solutions, product updates or promotions. Be sure to include a clear Call to Action.

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WHY CROSS-CHANNEL MARKETING STRATEGY IS A MUST TODAY WHY CROSS-CHANNEL MARKETING STRATEGY IS A MUST TODAY

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A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them. More than half of such “omnishoppers,” as Criteo calls them in “The Shopper Story,” a survey ...

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What is Modern Channel Marketing? WHAT IS MODERN CHANNEL MARKETING?

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The truth is that the Channel is changing. Digital Marketing, social media and an oversaturated market demand a new approach to classic challenges.

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The Importance of Multichannel Marketing THE IMPORTANCE OF MULTICHANNEL MARKETING

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Multichannel marketing and integration are becoming increasingly popular among top marketers in the world today. In fact, 95% of marketers know what multichannel marketing is. That is because developing integrated marketing strategy has been proven a...

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Unleash a Winning Cross-Channel Mobile Engagement Strategy UNLEASH A WINNING CROSS-CHANNEL MOBILE ENGAGEMENT STRATEGY

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We empower companies to engage with their customers using our best-in-class cross-channel mobile marketing platform which drives unmatched business outcomes. Whoever you are, wherever you are in the world, we make mobile work for you.

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OMNI-CHANNEL EXPERIENCE STRATEGY INSIGHTS 2015 OMNI-CHANNEL EXPERIENCE STRATEGY INSIGHTS 2015

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Channel integration must deliver to business efficiency and customer experiences that are personalised, responsive and optimised to the device. Organisations have commenced the journey to channel integration by understanding their customers and evalu...

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CONTENT MARKETING IN WORLD CONTENT MARKETING IN WORLD

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Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through...

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Digital marketing DIGITAL MARKETING

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About the Smart Insights marketing planning infographics We think useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing. We’ve developed our infographics to help markete...

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The State of Digital Marketing 2017 THE STATE OF DIGITAL MARKETING 2017

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In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketi...

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ searc...

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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Digital Marketing and the Rise of Video DIGITAL MARKETING AND THE RISE OF VIDEO

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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing,...

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infogra...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, p...

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitatin...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to mu...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

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Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clea...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial...

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketi...

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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How to make digital marketing successful HOW TO MAKE DIGITAL MARKETING SUCCESSFUL

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The ultimate aim of any company who has a digital presence is to generate online enquiries. Having the perfect website is not enough (not matter how pleased you are with it) if none of your potential customers can actually find it. Any successful dig...

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of mark...

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. S...

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Craft a Picture-Perfect Landing Page for Your Email Marketing Campaigns CRAFT A PICTURE-PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGNS

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Sep 27, 2017

Landing pages are a necessity for successful email marketing campaigns and this Campaigner Infographic illustrates best practices for creating them. Take a look at how you can design engaging and mobile-optimized landing pages for your next email cam...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to dow...

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How to Create a Social Media Calendar HOW TO CREATE A SOCIAL MEDIA CALENDAR

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"Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and a...

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

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Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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Email Marketing Predictions for 2018 EMAIL MARKETING PREDICTIONS FOR 2018

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Oct 25, 2017

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best re...

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

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Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy a...

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The 2017 Email Marketing Field Guide: The Best Times and Days to Send Your Message and Get It Read THE 2017 EMAIL MARKETING FIELD GUIDE: THE BEST TIMES AND DAYS TO SEND YOUR MESSAGE AND GET IT READ

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May 03, 2017

Have you ever gone looking for advice on the best time to send your email and walked away feeling more confused than confident? You’re not alone. There is lot of conflicting information out there about when and how to send emails in order to ge...

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4 trends for a digital marketing edge 4 TRENDS FOR A DIGITAL MARKETING EDGE

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Oct 09, 2017

Online marketing is continually evolving, with digital marketing strategists riding the quarterly – even monthly – wave of trends. Despite this, every step must be a tactical one. We’ve wrapped up the trends that we believe will see...

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5 Reasons Why Infographics are Effective In Social Media Marketing 5 REASONS WHY INFOGRAPHICS ARE EFFECTIVE IN SOCIAL MEDIA MARKETING

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Sep 11, 2017

Infographics offer an attractive way of presenting content to the targeted audience. It's a combination of images, text, and graphs that make boring content fun to read. They have a capability to attract attention and engage readers. A quality an...

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10 Reasons Your Email Marketing Strategy is Failing – & How to Fix It 10 REASONS YOUR EMAIL MARKETING STRATEGY IS FAILING – & HOW TO FIX IT

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Oct 17, 2017

Are you looking for ways to improve your email marketing strategy? Want to know where your current efforts are falling short and what you can do to fix it? We share 10 reasons your email strategy is failing and how to fix it in this infographic.

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The Evolution of Instagram Ads THE EVOLUTION OF INSTAGRAM ADS

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Oct 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing ap...

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Four hot digital marketing trends in 2017 FOUR HOT DIGITAL MARKETING TRENDS IN 2017

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Oct 18, 2017

The greatest invention of our generation, the Internet, has paved way for marketers to be more creative, targeted and personalised with their strategies than ever before. It's also enabling smaller, challenger brands to rise up through the ranks ...

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10 Essential Holiday Marketing Tactics for 2017 10 ESSENTIAL HOLIDAY MARKETING TACTICS FOR 2017

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Oct 11, 2017

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition&mdash...

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3 Powerful Ways To Use Artificial Intelligence in Content Marketing 3 POWERFUL WAYS TO USE ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

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Sep 28, 2017

The power of artificial intelligence is changing the field of content marketing. It allows you to discover insights, make strategic recommendations, and create better content, which helps you to be more efficient, profitable and successful marketer.

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A Small Business Guide To Facebook Video Marketing A SMALL BUSINESS GUIDE TO FACEBOOK VIDEO MARKETING

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Sep 18, 2017

As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic[1] coming from this one source, it is by far the best social media channel to attract new customers and engage with your bran...

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How to Setup Your Social Media Marketing Strategy: 6 Steps to Follow HOW TO SETUP YOUR SOCIAL MEDIA MARKETING STRATEGY: 6 STEPS TO FOLLOW

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Aug 29, 2017

Social media networks are one of the best avenues to promote your brand globally. With over 2.7 billion users worldwide, there can be no doubt that social media offers tremendous potential and has a real impact on business’ bottom line.

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Your Complete Guide to Advertising on LinkedIn YOUR COMPLETE GUIDE TO ADVERTISING ON LINKEDIN

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Oct 06, 2017

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? To help give you an overview of the what and how of what’s possi...

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The Latest Social Media Marketing Best Practices You Need to Know THE LATEST SOCIAL MEDIA MARKETING BEST PRACTICES YOU NEED TO KNOW

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Oct 06, 2017

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to infl...

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Why Personalization is Key for Content Marketing WHY PERSONALIZATION IS KEY FOR CONTENT MARKETING

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Sep 04, 2017

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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10 Reasons Why You Should Be Content Marketing Now 10 REASONS WHY YOU SHOULD BE CONTENT MARKETING NOW

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Sep 14, 2017

Thinking about starting a content marketing campaign for your business but haven’t done so yet? What are you waiting for? If you’re on the fence as to how effective content marketing is, we’ve designed this infographic to explain th...

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10 Things You Shouldn’t Include in Your Email Marketing Campaigns 10 THINGS YOU SHOULDN’T INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS

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Oct 01, 2017

Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on th...

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11 Digital Marketing Tips to Help You Grow Your Business 11 DIGITAL MARKETING TIPS TO HELP YOU GROW YOUR BUSINESS

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Sep 24, 2017

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world. Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all markete...

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Content Marketing Rookie to Super Hero in 12 Weeks CONTENT MARKETING ROOKIE TO SUPER HERO IN 12 WEEKS

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Oct 24, 2016

Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have a...

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10 Must-Haves for a Highly Successful Video Marketing Campaign 10 MUST-HAVES FOR A HIGHLY SUCCESSFUL VIDEO MARKETING CAMPAIGN

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Sep 19, 2017

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video cons...

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50 Social Media Video Marketing Stats for 2017 50 SOCIAL MEDIA VIDEO MARKETING STATS FOR 2017

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Sep 22, 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focus...

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13 Steps to Digital Marketing Success 13 STEPS TO DIGITAL MARKETING SUCCESS

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Sep 14, 2017

How to starting a digital marketing campaign for your business. Want to know the key components that make up a winning strategy? Steps to success in this infographic. In today’s competitive world, your company can either flourish or decline bas...

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans 9 TIPS TO OPTIMIZE YOUR MARKETING EMAILS FOR SHORT ATTENTION SPANS

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Sep 19, 2017

Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your o...

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Amazing Mobile Marketing Strategy & Statistics for Digital Marketers AMAZING MOBILE MARKETING STRATEGY & STATISTICS FOR DIGITAL MARKETERS

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Oct 03, 2016

Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online.This concept is not in the distant future anymore; it’s upon us and that’s why you need to ta...

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127 Video Marketing Stats You Didn 127 VIDEO MARKETING STATS YOU DIDN'T KNOW

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Sep 16, 2017

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x. From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance ...

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Top 5 Proven Facts About Content Marketing for Business TOP 5 PROVEN FACTS ABOUT CONTENT MARKETING FOR BUSINESS

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Sep 14, 2017

If you own a business and have a website, content marketing should be your main advertising focus. If you don’t believe us, we whipped up an infographic that explains the Top 5 Proven Facts About Content Marketing for Business.This infographic ...

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22 Amazing Email Marketing Tools Your Business Needs in 2017 22 AMAZING EMAIL MARKETING TOOLS YOUR BUSINESS NEEDS IN 2017

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Sep 14, 2017

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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The Anatomy of a Perfect Email Marketing Template THE ANATOMY OF A PERFECT EMAIL MARKETING TEMPLATE

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Sep 05, 2017

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds ...

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How Email Marketing done the Inbound way fetches great results HOW EMAIL MARKETING DONE THE INBOUND WAY FETCHES GREAT RESULTS

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Aug 18, 2017

Basically, the major difference between the two is that inbound believes in earning attention and outbound is interrupting. Inbound marketing educates, informs, and keeps the readers engaged with your brand by providing valuable, relevant content. It...

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10 Social Media Marketing Strategies for Companies 10 SOCIAL MEDIA MARKETING STRATEGIES FOR COMPANIES

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Sep 08, 2017

Social media is a vital place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy.

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The Most Important B2B Digital Marketing Statistics for 2017 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS FOR 2017

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Sep 07, 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017? If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, hi...

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Why Email Marketing is the Best Way to Reach Millennials WHY EMAIL MARKETING IS THE BEST WAY TO REACH MILLENNIALS

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Aug 22, 2017

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, p...

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Instagram Marketing Tips from the Best Brands INSTAGRAM MARKETING TIPS FROM THE BEST BRANDS

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Feb 24, 2017

In this post, we shall be looking at how some of the best brands are using Instagram for marketing, gaining loyal customers, promoting their brand and building a community of word-of-mouth marketers. At the end of this article, you will know: Basic f...

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5 Steps to Get Customers with Facebook Ads 5 STEPS TO GET CUSTOMERS WITH FACEBOOK ADS

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Aug 29, 2017

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target...

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104 Facts You Don 104 FACTS YOU DON'T KNOW ABOUT MOBILE MARKETING

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This monster infographic, from Website Builder, gives you a comprehensive look at everything mobile, from advertising to email, desktop comparison, shopping, search and much more. I don't normally publish the infographics sent to me from other co...

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119 FACTS ABOUT EMAIL MARKETING 119 FACTS ABOUT EMAIL MARKETING

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Aug 10, 2017

Emails acquired a lot of bad rep in the 2000s. There was a flood of spams, scams and loads of desperate emails. This sensory onslaught made a lot of people turn their back towards emails. Despite the fact that we send more emails everyday than the st...

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The Do’s and Dont’s of Content Marketing THE DO’S AND DONT’S OF CONTENT MARKETING

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Oct 28, 2016

Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. There are several ways to market content, and one of them is blogging. Here are some tips you can try to succeed in blogging:...

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16 Video Marketing Statistics to Inform Your Q4 Strategy 16 VIDEO MARKETING STATISTICS TO INFORM YOUR Q4 STRATEGY

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Jun 28, 2017

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly...

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Facebook Marketing for Hotels FACEBOOK MARKETING FOR HOTELS

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Aug 11, 2017

Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all business...

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Content Marketing: How to Make Each Blog Post Drive ROI CONTENT MARKETING: HOW TO MAKE EACH BLOG POST DRIVE ROI

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Aug 23, 2017

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for? There are plenty of reasons to blog,...

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63 Skills You Need to Master for Marketing Success 63 SKILLS YOU NEED TO MASTER FOR MARKETING SUCCESS

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Aug 15, 2017

The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete. It can be difficult t...

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How to Create a 360-Degree Digital Marketing Strategy HOW TO CREATE A 360-DEGREE DIGITAL MARKETING STRATEGY

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Jan 17, 2017

Digital marketing has become critical for business growth. Whether you’re emailing customers with personalized promotions, queuing up a social media campaign, or revising your organic SEO, these are all necessary pieces of a 360-degree digital ...

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7 Steps to Building a Comprehensive Digital Marketing Strategy 7 STEPS TO BUILDING A COMPREHENSIVE DIGITAL MARKETING STRATEGY

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Dec 24, 2016

Digital marketing has many components like social media, SEO, content, email, PPC and web analytics.  To get the most out of digital marketing you need a strategy which outlines how to use each of these components, in what order and what budget ...

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Why you need to invest in email marketing WHY YOU NEED TO INVEST IN EMAIL MARKETING

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Jul 21, 2017

Most companies in Brisbane know that digital marketing is vital for business success, but very few know where to start, or what to spend. For organisations that are just beginning the marketing journey, one of the most cost effective methods of marke...

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The State of AI-Powered Email Marketing 2017 THE STATE OF AI-POWERED EMAIL MARKETING 2017

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Apr 04, 2017

In its 40+ year tenure, email has seen and survived every technology upheaval of the computer age to emerge as one of the most effective marketing channels across nearly every industry. In 2017, email marketers have discovered new ways to supercharge...

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The 5 Steps of Successful Email Marketing THE 5 STEPS OF SUCCESSFUL EMAIL MARKETING

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Jul 17, 2017

If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of y...

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9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy 9 EYE-OPENING SMALL BUSINESS ONLINE MARKETING STATS TO IMPACT YOUR STRATEGY

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May 31, 2017

Trying to figure out where to spend your online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to ...

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22 Top Email Marketing Tools of 2017 22 TOP EMAIL MARKETING TOOLS OF 2017

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Jul 21, 2017

Digital Marketing is indeed one of the best marketing strategies out there. No doubt in that. Among the digital marketing technique that exists email marketing is gaining so much importance and the reason being its flexibility, effectiveness as well ...

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The 10 Best Online Marketing Strategies to Make You a Unicorn THE 10 BEST ONLINE MARKETING STRATEGIES TO MAKE YOU A UNICORN

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Jan 12, 2017

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical camp...

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7 Basics of Digital Marketing Success 7 BASICS OF DIGITAL MARKETING SUCCESS

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In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketin...

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Top 5 B2B Sales And Marketing Trends In 2016 TOP 5 B2B SALES AND MARKETING TRENDS IN 2016

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Feb 01, 2016

The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends business...

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How Effective is Inbound Marketing – Statistics and Trends HOW EFFECTIVE IS INBOUND MARKETING – STATISTICS AND TRENDS

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Jun 09, 2017

Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest...

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The 2016 Digital Trends SMBs Need to Focus On THE 2016 DIGITAL TRENDS SMBS NEED TO FOCUS ON

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Mar 18, 2016

This is the opening note in this new infographic from Cube which looks at the key digital trends small businesses need to focus on in 2016. Among the other key points of focus are enhanced data analytics, influencer marketing and even virtual reality...

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The Top 8 Content Marketing Best Practices THE TOP 8 CONTENT MARKETING BEST PRACTICES

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Content marketing has proven to be one of the valuable assets that a company can use to engage and inform customers. Since 2010, companies throughout the world has steadily increased their allotted budget for their content marketing strategy. And on ...

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Virtual Reality: A Fresh Perspective for Marketers VIRTUAL REALITY: A FRESH PERSPECTIVE FOR MARKETERS

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Virtual reality (VR) is poised to make a big impact on marketing in 2017. Smart B2C and B2B brands will be on the forefront of the movement, leveraging VR for marketing and exploring best practices, and will continue to look for new ways to use it in...

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Fundamentals of Facebook Marketing FUNDAMENTALS OF FACEBOOK MARKETING

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Jun 23, 2017

A sixth of the world's population logs into the same website every week to read news, catch up with friends and see the latest content from their favorite online and retail businesses. Let's face it: Facebook is beyond huge, and there are few...

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Content Marketing for a Life Science Audience CONTENT MARKETING FOR A LIFE SCIENCE AUDIENCE

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Mar 19, 2015

Scientists aren’t inspired by marketing jargon. They’re inspired by concrete benefits that impact their research. That’s why many life science organizations are using content marketing to deliver valuable information to their audien...

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The Case for B2B Marketing on LinkedIn THE CASE FOR B2B MARKETING ON LINKEDIN

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Apr 18, 2017

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn ...

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Native Advertising and Content Marketing NATIVE ADVERTISING AND CONTENT MARKETING

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Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. The growth in ad messages each day makes it harder for advertisers to get through to consumers. Combine this fact with the increasing use ...

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The hottest visual content marketing trends in 2017 THE HOTTEST VISUAL CONTENT MARKETING TRENDS IN 2017

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Jul 09, 2017

2017 Visual Content Marketing Trends in more are Infographics liked and shared on social media than other type of content 3.5 4.2 3x as many consumers would prefer to watch a video about a product than to read about it 4x of all internet traffic will ...

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Content Marketing Statistics & Trends 2017 CONTENT MARKETING STATISTICS & TRENDS 2017

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Jun 22, 2017

Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. ...

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How Video Marketing Works HOW VIDEO MARKETING WORKS

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Jun 20, 2017

As online marketing becomes more and more visual over time, video marketing has emerged as a favorite choice for businesses to share a message, promote a product, and entertain customers all at once. The effort has not gone to waste - our research sh...

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A Brief History of Content Marketing, Back to the Future Edition A BRIEF HISTORY OF CONTENT MARKETING, BACK TO THE FUTURE EDITION

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May 05, 2017

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them,...

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CONSUMER TRENDS IMPACTING MOBILE MARKETING CONSUMER TRENDS IMPACTING MOBILE MARKETING

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Mar 13, 2017

Understanding how consumers behave on mobile devices is the first step in developing a strong mobile marketing strategy. Brands must be prepared to engage customers through mobile devices as mobile use was significantly higher than desktop use in 201...

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FEBRUARY 2017 ROUNDUP: 14 NOTEWORTHY DIGITAL MARKETING STATS FEBRUARY 2017 ROUNDUP: 14 NOTEWORTHY DIGITAL MARKETING STATS

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Feb 26, 2017

Whether it’s January’s introduction of “Facebook Stories,” or Instagram’s launching of live video for their Stories last November, it seems every month brings us something new in social media. Between the Super Bowl, Val...

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10 Visual Content Marketing Trends that will Dominate Social Media in 2017 10 VISUAL CONTENT MARKETING TRENDS THAT WILL DOMINATE SOCIAL MEDIA IN 2017

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Apr 21, 2017

In today's modern world, visual marketing is one of the most important aspects of digital advertising. In an age of flashing videos, eye-catching infographics, and short bites of information, a large block of text won't attract your clients&#...

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THE TOP SEO TRENDS TO WATCH IN 2017 THE TOP SEO TRENDS TO WATCH IN 2017

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The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just las...

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WHY IS MARKETING PERFORMANCE ANALYTICS CRUCIAL FOR YOUR DIGITAL MARKETING EFFORTS? WHY IS MARKETING PERFORMANCE ANALYTICS CRUCIAL FOR YOUR DIGITAL MARKETING EFFORTS?

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With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing strategies. Quite inevitably, the online marketing arena is going through a constant evolution. Numerous online marketing st...

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3 Days Social Media Marketing Strategy 3 DAYS SOCIAL MEDIA MARKETING STRATEGY

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Do you have a problem finding the time to manage your business’ social media network on a weekly basis?

It can be challenging to create, curate, post to, and monitor and engage with your social media network, and stay on top of r...

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CONTENT MARKETING IN 2017 CONTENT MARKETING IN 2017

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Apr 24, 2017

While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it. So what’s content marketing all about and how is it i...

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Instagram Needs to Be Part of Your Social Media Marketing Strategy INSTAGRAM NEEDS TO BE PART OF YOUR SOCIAL MEDIA MARKETING STRATEGY

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With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any othe...

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Top 8 Social Media Marketing Strategies for Business TOP 8 SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESS

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Today, no business venture can think of surviving online without a comprehensive social media strategy. All businesses that are trying to get more clients and generate more revenues using different methods of digital marketing specifically social med...

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Top Social Media Marketing Trends 2017 TOP SOCIAL MEDIA MARKETING TRENDS 2017

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Social Media Marketing Trends That Will Dominate 2017. Throughout the years, the world of social media marketing has evolved from a mere fad into one of the most indispensable tools in marketing. As we begin 2017, new trends and shifts will surely sh...

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Visual Social Media and Content Marketing Statistics 2017 VISUAL SOCIAL MEDIA AND CONTENT MARKETING STATISTICS 2017

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In this infographic, we are going to go through visual social Media and content marketing statistics you should know in 2017. Some of the interesting statistics about visual content marketing are following: 85% Facebook videos are watched without sou...

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Top 8 hottest social media marketing trends in 2017 TOP 8 HOTTEST SOCIAL MEDIA MARKETING TRENDS IN 2017

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Social media is one of the trend that impacted everyone, including today’s digital marketing landscape. In 2016, more than 2.3 billion active users and more than 1.9 billion active smartphone social users worldwide harvest the pros of social me...

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The Top 5 Restaurant Digital Marketing Trends of 2017 THE TOP 5 RESTAURANT DIGITAL MARKETING TRENDS OF 2017

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In 2017, restaurants will engage in more digital marketing and advertising initiatives than ever before. If your restaurant doesn’t follow suit, you could be missing out on a prime opportunity to reach new and existing customers. From posting e...

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Social Media Marketing Trends 2017 SOCIAL MEDIA MARKETING TRENDS 2017

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Mar 21, 2017

Based on events that happened in 2016 there’s a high probability that by the end of 2017 we’ll see some drastic changes in Social Media Marketing, be that a Crackdown on Fake News or a boost in VR Technology. We invite you to review our o...

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Focus On: B2B Marketing Challenges 2017 FOCUS ON: B2B MARKETING CHALLENGES 2017

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Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. Listening to the voice of the customer offers a big opportunity to drive customer satisfaction, loyal...

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Content Marketing Stats 2017: A Guide for Every Step CONTENT MARKETING STATS 2017: A GUIDE FOR EVERY STEP

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It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infograph...

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Google SEO Ranking Factors & Promotional Strategies for 2017 GOOGLE SEO RANKING FACTORS & PROMOTIONAL STRATEGIES FOR 2017

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These are but some of the facts that you should pay attention to when planning your SEO campaigns in these modern times. In the infographic that follows, you can be certain to gain a well-rounded overview of just what the state of SEO is at present, ...

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What Does the Future Hold for Marketing in 2017? WHAT DOES THE FUTURE HOLD FOR MARKETING IN 2017?

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Today’s online marketing continues to evolve at an almost dizzying rate, which can make it difficult to keep track of all of the trends in the industry. Even if keeping marketing campaigns up-to-date can present a challenge, you need to remembe...

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Here HERE'S THE 2017 STATE OF DIGITAL MARKETING

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May 11, 2017

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be d...

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Digital Marketing in 2017: Trends and Predictions DIGITAL MARKETING IN 2017: TRENDS AND PREDICTIONS

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People-based marketing company Signal produced an infographic predicting eight trends we'll see in digital marketing in 2017. A few highlights: Customer identity will underpin multichannel engagement. Over 50% of US marketers agree that expanding...

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10 Visual Marketing Statistics for 2017 10 VISUAL MARKETING STATISTICS FOR 2017

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Apr 24, 2017

Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the w...

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20 Content Marketing Inspiration Sources 20 CONTENT MARKETING INSPIRATION SOURCES

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Content marketing is marketing that is focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.  This continues to be the focus of many brands’ marketing efforts. The best conte...

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2015’s Biggest Content Marketing Trends 2015’S BIGGEST CONTENT MARKETING TRENDS

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Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how a...

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The Ultimate Content Marketing Strategy THE ULTIMATE CONTENT MARKETING STRATEGY

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Being in charge of content marketing is often overwhelming. While juggling editorial calendars, tight budgets, inadequate resources, and ambiguous metrics, you also have to keep the C-suite and sales happy, and consistently meet the insatiable conten...

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The Mixology of Content Marketing THE MIXOLOGY OF CONTENT MARKETING

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Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (o...

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What’s the State of Marketing in 2016? WHAT’S THE STATE OF MARKETING IN 2016?

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Modern online marketing moves so quickly it often seems like if you look away for a second, you will miss something important. Although it may seem overwhelming at times, marketing is crucial for your success and the extent to which you can grow your...

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Why Your Sales Team Should Invest More Time on Content Marketing WHY YOUR SALES TEAM SHOULD INVEST MORE TIME ON CONTENT MARKETING

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Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy - 88% of B2...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

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The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line.

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Are You Facing the Same Obstacles? 7 Email Marketing Strategy Challenges ARE YOU FACING THE SAME OBSTACLES? 7 EMAIL MARKETING STRATEGY CHALLENGES

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To understand what marketers are challenged with when it comes to accomplishing their email marketing goals, Campaign Monitor surveyed hundreds of marketers, and the results may surprise you.

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Social Media, Email Marketing & Blogging: Top 9 Tactics for Finding New Customers Online SOCIAL MEDIA, EMAIL MARKETING & BLOGGING: TOP 9 TACTICS FOR FINDING NEW CUSTOMERS ONLINE

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Social media Private message: There's still incredible value in one on one exchange. Reach out to Facebook, Twitter or Google+ fans via private message, and offer personalized consultations or custom promotions..

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Digital Marketing Strategy in 11 Steps DIGITAL MARKETING STRATEGY IN 11 STEPS

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Digital Marketing Strategy: It is the marketing of products or brands via one or more forms of electronic media. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it very easy to d...

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eCommerce Marketing Trends to Watch Out for in 2017 ECOMMERCE MARKETING TRENDS TO WATCH OUT FOR IN 2017

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eCommerce marketing is becoming more refined, more innovative and increasingly technology friendly. Working in line with behavioral trends, marketing teams are boosting their investment in mobile and video marketing as they look to tap into both orga...

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Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer TOP 27 ACTIONABLE CONTENT MARKETING TIPS FOR EVERY MODERN DAY MARKETER

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Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage reputation online, generate leads or acquire new customers.

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How to Land your Dream Digital Marketing Job in 2017? HOW TO LAND YOUR DREAM DIGITAL MARKETING JOB IN 2017?

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Digital Marketing is continuously gaining importance among all industries globally. According to a report by a digital media agency Carat, digital media spend will account for 27% of the overall ad spend globally in 2017. The contribution of digital ...

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The State of Email Marketing 2017 THE STATE OF EMAIL MARKETING 2017

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May 05, 2017

Email Marketing is one the most effective techniques for digital marketers, so keeping up- to-date with the latest trends in the industry is super important. Our recent research on the State of Email marketing in 2017 with partners GetResponse showed...

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Five Trends Start-ups Should Embrace for Effective Social Media Marketing FIVE TRENDS START-UPS SHOULD EMBRACE FOR EFFECTIVE SOCIAL MEDIA MARKETING

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We all know the value social media adds to businesses and the potential it holds for those who haven’t tried it out yet. 90% of American businesses already use social media as part of their marketing strategy, with over half of them reporting i...

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5 Social Media Best Practices Every Marketer Must Follow 5 SOCIAL MEDIA BEST PRACTICES EVERY MARKETER MUST FOLLOW

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Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best...

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30+ Social Media Marketing Stats for 2017 30+ SOCIAL MEDIA MARKETING STATS FOR 2017

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As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and t...

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The Top 8 Social Media Marketing Trends in 2017 THE TOP 8 SOCIAL MEDIA MARKETING TRENDS IN 2017

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In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social me...

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The Facts About Which Facebook Posts Click with Consumers THE FACTS ABOUT WHICH FACEBOOK POSTS CLICK WITH CONSUMERS

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Face it, some Facebook posts just get more likes, shares, and comments than others. But rather than simply accepting it, why not uncover the secret to receiving similar social love and use those insights to develop similar posts? Luck...

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Where We Are: The 2017 State of Content Marketing WHERE WE ARE: THE 2017 STATE OF CONTENT MARKETING

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Apr 19, 2017

If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look li...

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SEO MISTAKES TO AVOID SEO MISTAKES TO AVOID

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SEO mistakes to avoid is an infographic created by Fertile Frog’s team of Rockstars. When completing SEO is is important that you follow Google Webmaster Guidelines. Our infographic helps you understand some of the key mistakes made in Search E...

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5 Essential Skills Marketers Need to Succeed This Year 5 ESSENTIAL SKILLS MARKETERS NEED TO SUCCEED THIS YEAR

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Apr 27, 2017

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media c...

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How Visuals Will Impact Marketing in 2017, According to New Data HOW VISUALS WILL IMPACT MARKETING IN 2017, ACCORDING TO NEW DATA

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There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help...

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The State of Mobile Marketing 2016 THE STATE OF MOBILE MARKETING 2016

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The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on sm...

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The Power of A/B Split Testing in Digital Marketing THE POWER OF A/B SPLIT TESTING IN DIGITAL MARKETING

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May 12, 2015

A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certai...

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The Dangers of DIY SEO – 8 Reasons It’s Not Advisable THE DANGERS OF DIY SEO – 8 REASONS IT’S NOT ADVISABLE

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One of the most important tools that should play a significant part in your Digital Marketing strategy is Search Engine Optimization (SEO). You can boost your traffic quite significantly, 300% more than other tools in fact, with SEO. On top of that, ...

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8 Strategic Steps to Improve Digital Marketing Results 8 STRATEGIC STEPS TO IMPROVE DIGITAL MARKETING RESULTS

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Digital Marketing is probably one of the most inexpensive but very effective (if done well) marketing channels that most businesses from fortune 500 companies to small and medium enterprises are now using to grow their profits, reach more people and ...

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Outsourcing SEO to the Philippines? – 8 Tips to Keep in Mind! OUTSOURCING SEO TO THE PHILIPPINES? – 8 TIPS TO KEEP IN MIND!

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The Philippines is seen as one of the stalwarts in digital marketing in Asia and is dubbed a “Leader in Mobile and Digital Technologies.” Having the fastest internet growth rate in Southeast Asia, the country is now the sixth largest Inte...

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How to Become Better at SEO in 2016 HOW TO BECOME BETTER AT SEO IN 2016

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Over the past few years, there have been several changes in the strategies used for getting better and more effective in SEO. With billions of web searches performed by users each month, 12 billion web searches in the US alone, your business can pote...

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The Top 8 Digital Marketing Myths THE TOP 8 DIGITAL MARKETING MYTHS

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Many of you most probably may have heard myths and misconceptions about marketing strategies, including digital marketing. Some of these myths are more prevalent than others, while some may have been the truth during the earlier days of digital marke...

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How to do Content Marketing with Infographics HOW TO DO CONTENT MARKETING WITH INFOGRAPHICS

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Do you know that there are 2 million videos, 140 millions tweets and a billion and a half pieces of content created each and every day? That’s a huge amount of data people today are exposed to on a daily basis. So, if you are a digital marketer...

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B2B Content Marketing Explained – 8 Facts You Need to Know B2B CONTENT MARKETING EXPLAINED – 8 FACTS YOU NEED TO KNOW

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Content Marketing, as most people know, is often targeted to end-users and alike. However, many of the organizations and marketers today who rather cater their products and services to other business instead of consumers are also expediting a lot in ...

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8 Interesting Facts about Mobile SEO 8 INTERESTING FACTS ABOUT MOBILE SEO

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Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget. The world has really gone mobile. Who can blame them? With a smartphone that has the capability of a personal computer, almost every...

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The Complete B2B Content Marketing Checklist THE COMPLETE B2B CONTENT MARKETING CHECKLIST

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In today’s marketing world, competing with larger and more established companies is not impossible anymore, thanks to content marketing. As customers are getting very much sensitive to traditional marketing tactics, the new marketing battlegrou...

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Detailed Guide on Mobile SEO [Infographic] DETAILED GUIDE ON MOBILE SEO [INFOGRAPHIC]

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Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase.

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2016-Mobile marketing infographic 2016-MOBILE MARKETING INFOGRAPHIC

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Apr 20, 2016

In fact, in Q4 2015 alone, mobile accounted for 55.7% of overall traffic to many leading U.S. websites. The way we browse the internet on-the-go, however, is changing less predictably every year, and frankly, the mobile marketing strategy your team p...

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Using Content Marketing Strategies in B2B Emails USING CONTENT MARKETING STRATEGIES IN B2B EMAILS

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With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsle...

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8 UX Tips to Boost Your Landing Page Conversion Rate 8 UX TIPS TO BOOST YOUR LANDING PAGE CONVERSION RATE

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Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of you...

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7 Tips for Boosting Your Halloween Email Marketing Campaign 7 TIPS FOR BOOSTING YOUR HALLOWEEN EMAIL MARKETING CAMPAIGN

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With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. (w...

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Infographic: Content Marketing Strategy INFOGRAPHIC: CONTENT MARKETING STRATEGY

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Apr 14, 2017

More than 3.5 billion pieces of content are shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it’s no wonder there is high demand for co...

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9 Email Marketing Tips from Your Favorite Monsters 9 EMAIL MARKETING TIPS FROM YOUR FAVORITE MONSTERS

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Can our favourite horror stories inspire email marketing?Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L...

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A Small-Business Guide to Facebook Advertising (Infographic) A SMALL-BUSINESS GUIDE TO FACEBOOK ADVERTISING (INFOGRAPHIC)

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Apr 09, 2017

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.

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12 Facts About B2B Digital Marketing 12 FACTS ABOUT B2B DIGITAL MARKETING

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Jul 11, 2016

These digital methods are invaluable for marketers, not only do they help companies keep up with rising numbers of millennial clients and colleagues, the digitalisation of communication, advertising and sales provide real benefits beyond cost effecti...

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CONTENT MARKETING – MAXIMISING ENGAGEMENT INFOGRAPHIC CONTENT MARKETING – MAXIMISING ENGAGEMENT INFOGRAPHIC

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Top tips for maximising the impact of your Content Marketing that looks at understanding the user journey,  selecting content topics and understanding how search optimisation and social media work together.

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TOP 10 STRATEGIC INSIGHTS TOOLS FOR DIGITAL MARKETING TOP 10 STRATEGIC INSIGHTS TOOLS FOR DIGITAL MARKETING

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Every digital strategy model has an “Insights” stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the “Situational Analysis” in models like SOSTAC (Copyright...

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7 Digital Marketing Trends That Will Rule 2017 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2017

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Mar 21, 2017

There are seven digital marketing trends to look out for in 2017. It is no surprise that all of these trends show up on Twitter and Facebook. Each of these digital marketing trends carries with them their own challenges. And each trend also falls wit...

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Infographic of the week: Digital marketing INFOGRAPHIC OF THE WEEK: DIGITAL MARKETING

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Mar 18, 2016

Digital is an all-encompassing and often frustrating word in B2B. I’m sure marketers are sick of hearing how they need to be adapting and innovating in preparation for the ‘digital revolution’. Guess what, folks? The revolution is i...

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Digital Marketing Philippines in Trends – 2016 Edition DIGITAL MARKETING PHILIPPINES IN TRENDS – 2016 EDITION

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Digital Marketing is the wave of the future. Businesses that have not embraced this new form of engaging and delighting customers will be clearly left out – by those who have successfully done so. Marketing consultant and lecturer Jose Mari &ld...

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Hottest Digital Advertising Trends in 2017 HOTTEST DIGITAL ADVERTISING TRENDS IN 2017

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The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advert...

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Digital Marketing Philippines in Trends – 2017 Edition DIGITAL MARKETING PHILIPPINES IN TRENDS – 2017 EDITION

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The world as we know it continues to evolve: almost all industries are consistently challenged with the need to realign their organizations to the changing demand of the market, and as such, adopting the latest digital platforms has become imperative...

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6 Hottest B2B Social Media Marketing Trends in 2017 6 HOTTEST B2B SOCIAL MEDIA MARKETING TRENDS IN 2017

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The social media has greatly shaken up the world of digital marketing in 2016. Suddenly, a lot of marketers across the globe have become so obsessed with the idea of connecting and engaging with their audience through social media sites. And with bil...

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The Power of Human-Centric Marketing THE POWER OF HUMAN-CENTRIC MARKETING

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Last year, presidential elections for the 45th President of the United States saw the Democrat Hillary Clinton and the Republican Donald Trump fight the race for the position. The fiasco ended with surprising results: contrary to forecasts by all lea...

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2017 State of Content Marketing 2017 STATE OF CONTENT MARKETING

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In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors. Content marketi...

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CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2017 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2017

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Mar 02, 2017

Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty ...

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The Hottest B2B Content Marketing Trends in 2017 THE HOTTEST B2B CONTENT MARKETING TRENDS IN 2017

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Feb 06, 2017

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more a...

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Contextualized Content Marketing in a Nutshell (Infographic) CONTEXTUALIZED CONTENT MARKETING IN A NUTSHELL (INFOGRAPHIC)

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Apr 04, 2017

For many decades, we have seen a lot of shifts that transformed marketing as we know it today – Digital and Interactive. From the reign and demise of traditional tactics such as TV, radio, and print – to the sudden rise of dot-coms and so...

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How to Be a Better Social Marketer in 2017 HOW TO BE A BETTER SOCIAL MARKETER IN 2017

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It’s no surprise that social media is one of the most powerful marketing platforms today. In 2016, it continued to rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. The large number of ...

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Facebook Advertising + PPC: 3 Stats You Need to Know FACEBOOK ADVERTISING + PPC: 3 STATS YOU NEED TO KNOW

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Mar 27, 2017

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work ana...

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Top 10 Email Marketing Questions [Infographic] TOP 10 EMAIL MARKETING QUESTIONS [INFOGRAPHIC]

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Jun 15, 2016

Outlining solutions to your email marketing challenges Email marketers have taken long strides in the never-ending race to keep up to the changes in email marketing described in Tim Watson's post describing the latest Email trends for 2016. When ...

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The State of the Internet 2015: Future Trends [Infographic] THE STATE OF THE INTERNET 2015: FUTURE TRENDS [INFOGRAPHIC]

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Oct 19, 2015

Wondering what lies ahead for Internet marketing? You won’t need a crystal ball to find out. Just a quick look at MDG Advertising’s “State of the Internet 2015: Future Trends” infographic will tell you all you need to know. Th...

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TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic] TV VS. DIGITAL VIDEO: ARE WE TUNING IN OR STREAMING OUT? [INFOGRAPHIC]

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Jun 06, 2016

Are viewers still tuning into TV or are they focusing all of their attention on digital video? Despite dire predictions about TV’s demise, it continues to attract more viewers and ad spend than newer digital viewing vehicles. To see if TV can w...

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3 Things Every CEO Should Do to Succeed on Social Media [Infographic] 3 THINGS EVERY CEO SHOULD DO TO SUCCEED ON SOCIAL MEDIA [INFOGRAPHIC]

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Aug 15, 2016

Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those le...

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Snapchat 101: What Brands Need to Know SNAPCHAT 101: WHAT BRANDS NEED TO KNOW

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What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy? To f...

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Holiday Season 2016: 5 Must-Know Trends for Brands [Infographic] HOLIDAY SEASON 2016: 5 MUST-KNOW TRENDS FOR BRANDS [INFOGRAPHIC]

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Oct 17, 2016

The holiday season is quickly approaching, and with it will soon come the annual flood of themed products, messaging, sales, and content from brands. As you gear up for this most wonderful (and busy) time of year, what should you be thinking about? W...

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7 Resolutions Every Marketer Should Make for 2017 [Infographic] 7 RESOLUTIONS EVERY MARKETER SHOULD MAKE FOR 2017 [INFOGRAPHIC]

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Jan 11, 2017

With the start of a new year, it’s time for marketers to take stock and make some resolutions. What should you be paying more attention to in 2017? Which strategies, tactics, and channels could have the most impact on your business? Which bad (...

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Mobile App Development: What you need to know [Infographic] MOBILE APP DEVELOPMENT: WHAT YOU NEED TO KNOW [INFOGRAPHIC]

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Jun 04, 2016

Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one's bank account is frequently most easily done via well-designed mobile apps. Businesses of all...

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What happens online in 60 seconds? WHAT HAPPENS ONLINE IN 60 SECONDS?

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Feb 06, 2017

Our '60 seconds' infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! First published last year, we've now up...

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INFOGRAPHIC: Content is (Really) King, According to Survey of CMOs INFOGRAPHIC: CONTENT IS (REALLY) KING, ACCORDING TO SURVEY OF CMOS

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If you’re not investing in content marketing, it might be time to rework your budget. According to new research from IBM and The CMO Club, content generation is the biggest expenditure for the 100 global CMOs surveyed, weighing in at 13% of the...

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5 Credit Union Marketing Trends for 2017 [Infographic] 5 CREDIT UNION MARKETING TRENDS FOR 2017 [INFOGRAPHIC]

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Feb 14, 2017

How can your credit union attract new members and boost current member engagement in the year ahead? Which marketing platforms and tactics should you be paying close attention to? To find out, we examined a host of recent surveys, analyst overviews, ...

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6 Digital Marketing Trends to Budget for Now [Infographic] 6 DIGITAL MARKETING TRENDS TO BUDGET FOR NOW [INFOGRAPHIC]

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Mar 08, 2017

Which digital trends should you be budgeting for? What approaches will help make your marketing efforts more engaging and effective? Deciding on what to concentrate on is no easy feat. After all, there are now seemingly endless digital channels and t...

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Why It’s Time to Call up Social Media for Customer Service [Infographic] WHY IT’S TIME TO CALL UP SOCIAL MEDIA FOR CUSTOMER SERVICE [INFOGRAPHIC]

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Mar 17, 2017

When it comes to customer service, social media is always right. Today, social media is changing the way consumers interact with companies to such an extent that industry experts predict social media will be the future of customer service. According ...

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Millennials mobile shopping habits [Infographic] MILLENNIALS MOBILE SHOPPING HABITS [INFOGRAPHIC]

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Sep 07, 2016

For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices...

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Using infographics through the purchase funnel [infographic] USING INFOGRAPHICS THROUGH THE PURCHASE FUNNEL [INFOGRAPHIC]

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Aug 31, 2015

We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers. If we think about the p...

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Ecommerce trends to watch 2016 [Infographic] ECOMMERCE TRENDS TO WATCH 2016 [INFOGRAPHIC]

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Mar 18, 2016

Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S - see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest...

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State of Email Marketing Mistakes [Infographic] STATE OF EMAIL MARKETING MISTAKES [INFOGRAPHIC]

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Sep 20, 2016

Make as few errors as possible, ideally none. For any email marketer, that’s a great goal. So when half of the email marketers we surveyed said that they hadn’t sent an apology or correction email in the past 12 months, we took a close lo...

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Email Attention Spans Increasing [Infographic] EMAIL ATTENTION SPANS INCREASING [INFOGRAPHIC]

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Mar 08, 2017

Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. Accor...

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Infographic: Boost Your Social Media Presence Without Ads INFOGRAPHIC: BOOST YOUR SOCIAL MEDIA PRESENCE WITHOUT ADS

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Mar 01, 2017

While social media should never be an afterthought for online businesses, remaining active can be a struggle without the resources to maintain a paid manager, or launch paid ad campaigns. Good news! There are ways to boost traffic to your site and in...

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Infographic: How to Get Sales with Facebook Advertising INFOGRAPHIC: HOW TO GET SALES WITH FACEBOOK ADVERTISING

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Mar 10, 2017

It’s statistically safe to assume you are a Facebook user and you don't buy every single item advertised on the social media platform. In fact, you may not have ever purchased something advertised on Facebook. This is largely because, altho...

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What is Metadata and how is it used? [Infographic] WHAT IS METADATA AND HOW IS IT USED? [INFOGRAPHIC]

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Dec 07, 2015

Digital marketers need to know the basics of metadata. Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount...

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Conversion rates for mobile apps CONVERSION RATES FOR MOBILE APPS

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We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps. The dat...

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Email Marketing Best Practices 2014 EMAIL MARKETING BEST PRACTICES 2014

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Feb 06, 2016

Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketing strategies, Pure 360 have released an infographic from their research to share more insight on how email marketing is being used in 2014.

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How retailers can boost Email list growth at checkout [Infographic] HOW RETAILERS CAN BOOST EMAIL LIST GROWTH AT CHECKOUT [INFOGRAPHIC]

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Nov 05, 2015

New data from 400 eCommerce sites highlights the best techniques to test to optimize a checkout page to increase the email subscriber opt-in rate. This has the dual benefits of increasing sales through cart abandonment rates and customer emails. Site...

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The State of Mobile Marketing 2016 [Infographic] THE STATE OF MOBILE MARKETING 2016 [INFOGRAPHIC]

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The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on sm...

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5 online video optimisation tips for SEO [Infographic] 5 ONLINE VIDEO OPTIMISATION TIPS FOR SEO [INFOGRAPHIC]

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Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has m...

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The Perfect Social Media Update [Infographic] THE PERFECT SOCIAL MEDIA UPDATE [INFOGRAPHIC]

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We like useful infographics that prompt you to think about the way you do things and change them. Myclever Agency have designed a 'clever' (excuse the pun!) practical infographic to showcase how to create the perfect social media post and tim...

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16 key skills for a career in SEO [Infographic] 16 KEY SKILLS FOR A CAREER IN SEO [INFOGRAPHIC]

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May 12, 2016

SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas ...

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Influencing B2B Technical Buyers [Infographic] INFLUENCING B2B TECHNICAL BUYERS [INFOGRAPHIC]

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Which content types engage and influence technical buyers? SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell 'their wares'. So how do vendors engage with these IT and tech pur...

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18 hacks to make your email mobile friendly [Infographic] 18 HACKS TO MAKE YOUR EMAIL MOBILE FRIENDLY [INFOGRAPHIC]

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Mar 10, 2015

Holiday marketing planning for retailers Marketers, we know the struggle. We know that taking into account the holiday seasons are vital to your retail strategy and it's not just having an idea of what you will do, it's having a plan, a syste...

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Infographic: Portrait of A Mobile Consumer INFOGRAPHIC: PORTRAIT OF A MOBILE CONSUMER

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There has never been a better time to optimize your business for mobile consumers. When cell phones were first invented, few people could have anticipated the processing power of the devices we hold in our hands today. With just a few swipes of the f...

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2015 Email Marketing Predictions [Infographic] 2015 EMAIL MARKETING PREDICTIONS [INFOGRAPHIC]

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Mar 06, 2015

Don't miss out on new email marketing tactics We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design)...

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Seven Email Marketing Rules to follow in 2016 [Infographic] SEVEN EMAIL MARKETING RULES TO FOLLOW IN 2016 [INFOGRAPHIC]

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Sep 08, 2015

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channe...

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20 Ecommerce tools compared for performance 20 ECOMMERCE TOOLS COMPARED FOR PERFORMANCE

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More than $12 trillion in B2B transactions are expected for the year 2020. That's up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. B2B online sales are nearly double those of B2C sales. No matter what sphere of d...

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Responsive Email Design [Infographics] RESPONSIVE EMAIL DESIGN [INFOGRAPHICS]

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In May we shared the second infographic in this post from Email Monks which summarises the importance of creating mobile responsive Email designs. In September Litmus published another infographic on responsive email design. We thought this was well ...

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The State of Search Marketing 2016 THE STATE OF SEARCH MARKETING 2016

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Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of searches coming from mobile devices. It was this shift to mobile that prompted on...

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Content marketing planning and effective marketing tactics CONTENT MARKETING PLANNING AND EFFECTIVE MARKETING TACTICS

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In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content mar...

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How Social Media supports Event marketing [Infographic] HOW SOCIAL MEDIA SUPPORTS EVENT MARKETING [INFOGRAPHIC]

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Aug 31, 2015

This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy. For i...

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The challenges of email marketing in 2016 THE CHALLENGES OF EMAIL MARKETING IN 2016

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Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, r...

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The State of Search Marketing 2015 THE STATE OF SEARCH MARKETING 2015

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When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new se...

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The ROI of Transactional Emails THE ROI OF TRANSACTIONAL EMAILS

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Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic content is increasing conversions in transactional em...

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Creating a B2B Digital Marketing Plan for 2017 [infographic] CREATING A B2B DIGITAL MARKETING PLAN FOR 2017 [INFOGRAPHIC]

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Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a sim...

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7 Steps to Content Marketing Success in 2016 7 STEPS TO CONTENT MARKETING SUCCESS IN 2016

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In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we have used the same format in this Content Marketing in...

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The State of Digital Marketing 2016 [Infographic] THE STATE OF DIGITAL MARKETING 2016 [INFOGRAPHIC]

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In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketin...

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12 Content marketing trends for 2016 [Infographic] 12 CONTENT MARKETING TRENDS FOR 2016 [INFOGRAPHIC]

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This year is going to bring changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing. Social media The rise of new publishing ...

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23 Better Ways to Write a Follow Up Email 23 BETTER WAYS TO WRITE A FOLLOW UP EMAIL

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Feb 08, 2017

When contacting business prospects, writing a follow up email is as crucial as reaching out. In follow up emails, you have to be straightforward yet engaging in order to elicit a response without coming across as pushy. It may take days or weeks befo...

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The Shift to Native Advertising in Marketing [Infographic] THE SHIFT TO NATIVE ADVERTISING IN MARKETING [INFOGRAPHIC]

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It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same...

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Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time [Infographic] MARKETING BUDGETS 2016: 5 REASONS INSTAGRAM MATTERS, BIG TIME [INFOGRAPHIC]

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Oct 28, 2016

As you work on your 2016 digital marketing budget, there’s one social network you should absolutely consider allocating more spend on: Instagram. MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time&md...

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Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts [Infographic] HOLIDAY MARKETING 2016: 7 FRESH IDEAS FOR YOUR HOLIDAY SOCIAL MEDIA POSTS [INFOGRAPHIC]

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Nov 03, 2016

Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year? If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed...

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B2B Marketing 2016: 5 Digital Must-Dos B2B MARKETING 2016: 5 DIGITAL MUST-DOS

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Mar 10, 2016

With 2016 now in full swing, which digital tactics should B2B companies be devoting additional spend to? Marketers are already spreading their budgets across a wide range of digital channels, including websites, search, social media, Big Data, conten...

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4 Steps to Unlocking the Real Power of Marketing Personalization [Infographic] 4 STEPS TO UNLOCKING THE REAL POWER OF MARKETING PERSONALIZATION [INFOGRAPHIC]

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Dec 06, 2016

Personalizing offerings and messaging presents an incredible opportunity for brands to engage consumers more effectively. Nearly three-quarters (74%) of web users say they’re frustrated with sites that aren’t tailored to their needs, 72% ...

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5 Social Media Predictions for 2017 [Infographic] 5 SOCIAL MEDIA PREDICTIONS FOR 2017 [INFOGRAPHIC]

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Which emerging social platforms should brands be watching in 2017? How will the big networks change? Which shifts in consumer behavior could have important consequences? To find out, check out MDG Advertising’s new infographic, 5 Social Media P...

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Mobile gaming infographic: The Best and Brightest in this fast growing market MOBILE GAMING INFOGRAPHIC: THE BEST AND BRIGHTEST IN THIS FAST GROWING MARKET

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Mobile gaming is growing faster than Mario with a mushroom! Right now, mobile gaming is an $11 billion industry and is expected to reach $18 billion by 2017. That’s a lot of smurfberries and extra moves. There’s no expert agreement on the...

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13 Things That Make Millennials A Digital-First Audience 13 THINGS THAT MAKE MILLENNIALS A DIGITAL-FIRST AUDIENCE

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What they couldn’t possibly know were the unique challenges brands would encounter in marketing to Millennials: from declining TV viewing, to a general skepticism of advertising to a proliferation of social media platforms, those 20- and 30-som...

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INFOGRAPHIC: Do INFOGRAPHIC: DO'S & DON'TS OF SOCIAL MEDIA MARKETING

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In conversation with business owners and marketers, I'm often asked to share any tips I have for getting started with social media. Of course, I could spend all day discussing Social Media marketing. Although the technology & tools are changi...

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A Visual Digital Marketing Strategy To Improve Your ROI! A VISUAL DIGITAL MARKETING STRATEGY TO IMPROVE YOUR ROI!

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Digital now is everything in the palms of the user, it’s the prime channel for marketing. All this more, courtesy internet and connected mobile devices. Digital marketing includes SEO, PPC, Social Media, Content, Email, and Web Analytics and a ...

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Infographic: understanding social data INFOGRAPHIC: UNDERSTANDING SOCIAL DATA

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See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing .People use social media for a variety of tasks, but posts are voluntary and will most likely reveal something about the post...

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Infographic: How Twitter Users Love To Watch & Tweet About TV INFOGRAPHIC: HOW TWITTER USERS LOVE TO WATCH & TWEET ABOUT TV

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Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to be influencers that others seek out for opinions about television shows. And the time they tweet about TV t...

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INFOGRAPHIC: 35 TOOLS TO ENHANCE YOUR CONTENT MARKETING EFFORTS! INFOGRAPHIC: 35 TOOLS TO ENHANCE YOUR CONTENT MARKETING EFFORTS!

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Producing quality content that is loved by your audience and keeps them engaged is a big challenge. There are a myriad of tools out there to make the process easier for you, right from generating new content ideas to distributing and promoting your c...

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Infographic: The Evolution Of The Marketing Department From “Push” To “Pull” INFOGRAPHIC: THE EVOLUTION OF THE MARKETING DEPARTMENT FROM “PUSH” TO “PULL”

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Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other chan...

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Digital Marketing Trends Infographic: 2015 DIGITAL MARKETING TRENDS INFOGRAPHIC: 2015

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Being involved in a digital space, we need to keep up with the latest digital marketing trends. With this in mind, we’ve put together a nifty infographic highlighting current and upcoming trends for the digital, social media and design arenas. ...

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Digital Marketing Trends DIGITAL MARKETING TRENDS

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Thanks to the rise of inbound marketing tactics like blogs, social media and the like, alongside a continued evolution of traditional online advertising, digital marketing is arguably more prominent than even television advertising.  With buyers...

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Churches And Social Media: A Match Made In Heaven [INFOGRAPHIC] CHURCHES AND SOCIAL MEDIA: A MATCH MADE IN HEAVEN [INFOGRAPHIC]

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All types of organizations have embraced social, from political to corporate… and yes, even religious Churches across the US were surveyed on their social media use for this infographic from Christian-based digital marketing agency Buzzplant, ...

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How Busy Local Businesses Can Leverage Data & Technology For Content Marketing HOW BUSY LOCAL BUSINESSES CAN LEVERAGE DATA & TECHNOLOGY FOR CONTENT MARKETING

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Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a lis...

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Infographic: Do-It-Yourself Tactics For Small Business Marketing INFOGRAPHIC: DO-IT-YOURSELF TACTICS FOR SMALL BUSINESS MARKETING

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Jan 24, 2016

Run a small business? Chances are, you’re not just the boss. You’re also the chief marketing officer. It’s tough being both the CEO and CMO, but you’re not alone. How are you planning to spend your limited time on digital mark...

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12 SMALL BUSINESS MARKETING PREDICTIONS FOR 2015 12 SMALL BUSINESS MARKETING PREDICTIONS FOR 2015

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Experts share their predictions for what small business marketing will bring in 2015. What do companies need to start thinking about for their 2015 small business marketing plans? A dozen industry experts share their top small business marketing tren...

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HOW SEARCH ADVERTISING WORKS HOW SEARCH ADVERTISING WORKS

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Search advertising is essential to getting leads from people looking for your products and services. Check out this infographic to learn how search advertising works to get you noticed on search engines ad drive website visits and conversions that yo...

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2016 MARKETING TRENDS YOU CAN’T IGNORE 2016 MARKETING TRENDS YOU CAN’T IGNORE

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In this infographic, we highlight the latest marketing trends that consumers love to see from brands and local businesses and show you how your business can take advantage of these 2016 trends in marketing.

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2016 LOCAL MARKETING TRENDS 2016 LOCAL MARKETING TRENDS

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In this infographic, you'll find some of the top trends local marketers are considering this year along with what local businesses surveyed by ReachLocal said they will focus on as part of their 2016 marketing plans.

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Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers INFOGRAPHIC: HOW LOCATION-BASED MARKETING DELIVERS ADS TO IN-STORE SHOPPERS

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Feb 10, 2014

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting ...

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Infographic: Requiem For Orkut As Google Pulls The Plug INFOGRAPHIC: REQUIEM FOR ORKUT AS GOOGLE PULLS THE PLUG

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Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in In...

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Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter INFOGRAPHIC: @REDSOX 2ND MOST INFLUENTIAL #MLB TEAM ON TWITTER

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The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so it’s like a law. Respect for Jeter, though.) Still, it’s an interesting ‘moneyball’ type of sta...

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Infographic: How Super Bowl 2015 Commercials Scored On Social Media INFOGRAPHIC: HOW SUPER BOWL 2015 COMMERCIALS SCORED ON SOCIAL MEDIA

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Feb 02, 2015

Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner. Engagor is a platform for monitoring social activity across t...

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Infographic: 11 amazing hacks that will boost your organic click-through rates INFOGRAPHIC: 11 AMAZING HACKS THAT WILL BOOST YOUR ORGANIC CLICK-THROUGH RATES

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Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR. Do you care about your organic click-through rate (CTR)? You should. Why...

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Leveraging Emotion Insights To Drive Experiential Return LEVERAGING EMOTION INSIGHTS TO DRIVE EXPERIENTIAL RETURN

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Emotions drive our thoughts, perceptions, and behaviors across environments and cultures, so it should be no surprise that they impact brand experiences too. Emotions drive resonance in brand messaging, brand loyalty, and buying behavior.  Yet m...

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2016 Affiliate Marketing Trends [Infographic] 2016 AFFILIATE MARKETING TRENDS [INFOGRAPHIC]

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We are well on our way into the new year, and it is off to a great start! As we continue to look forward in 2016, we wanted to share some key trends we are seeing in affiliate marketing.
Drawing from findings by CJ's Strategic Insights Dir...

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INFOGRAPHIC: THE BIG GAME IS A BIG DEAL FOR EVERYONE – SO HOW DO YOU STAND OUT? INFOGRAPHIC: THE BIG GAME IS A BIG DEAL FOR EVERYONE – SO HOW DO YOU STAND OUT?

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Every year, the Super Bowl is a major event for the teams, players, fans, and advertisers, and it seems like the stakes only get higher. Can 2016’s game beat the suspense of an interception at the 1 yard line with 24 seconds to play? Will the h...

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Infographic: Which Is The Most Effective Digital Marketing Channel INFOGRAPHIC: WHICH IS THE MOST EFFECTIVE DIGITAL MARKETING CHANNEL

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Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic lo...

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Infographic: How To Deal With Complaining Customers On Social Media INFOGRAPHIC: HOW TO DEAL WITH COMPLAINING CUSTOMERS ON SOCIAL MEDIA

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Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal w...

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Infographic: Using User Generated Content To Boost Sales INFOGRAPHIC: USING USER GENERATED CONTENT TO BOOST SALES

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May 28, 2014

If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products.The folks at Offerpop hav...

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Global Retailing in the Digital Age GLOBAL RETAILING IN THE DIGITAL AGE

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The retail industry remains poised on a knife’s edge. Dropping foot traffic, new online-only competitors, and profound changes in customer preferences have buffeted the industry for a decade or more. Yet the same technology disrupting retail ma...

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Infographic: Content Marketing in the UK: Survey Results INFOGRAPHIC: CONTENT MARKETING IN THE UK: SURVEY RESULTS

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Our research on 'Content Marketing in the UK' with the help of Tapestry Research, conducted in April 2014 compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content develo...

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How to Create the Perfect Social Media Post [INFOGRAPHIC] HOW TO CREATE THE PERFECT SOCIAL MEDIA POST [INFOGRAPHIC]

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Jan 12, 2015

Is there such a thing as a perfect tweet? I like to think so. Certainly, there are good tweets and there are bad tweets, and to really do well on Twitter you’ll want to be writing a lot more of the former than the latter. So what makes a great ...

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7 Tips for Building Social Media Infographics 7 TIPS FOR BUILDING SOCIAL MEDIA INFOGRAPHICS

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Infographics are popular pieces of social media content. But before you decide to create an infographic, you should look at this one! The graphic below will walk you through all the important steps, and give you useful tips that you might not know. F...

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[Infograhic] 6 Ways to get traffic to grow your eCommerce business [INFOGRAHIC] 6 WAYS TO GET TRAFFIC TO GROW YOUR ECOMMERCE BUSINESS

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Your store launches only once and you want to make the most of it. It doesn’t matter if you own a small store or a major  eCommerce business, the fact remains that you want to get as much traffic as you can. With this infographic, discover...

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3 little known ways to make your first ecommerce sale 3 LITTLE KNOWN WAYS TO MAKE YOUR FIRST ECOMMERCE SALE

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Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem. You’ve got a product and populated your site with great content. Now its not that easy to just sit ...

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[Infographic] Which Tech Brands Rule Social Media? [INFOGRAPHIC] WHICH TECH BRANDS RULE SOCIAL MEDIA?

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Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders. To compile this list and create the infographic below, the folks at Oomph looked at the top tech brands on Twi...

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Infographic: A “Christmas In July” Digital Marketing Checklist INFOGRAPHIC: A “CHRISTMAS IN JULY” DIGITAL MARKETING CHECKLIST

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Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now...

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Infographic: Everything You Need To Know About Real Time Bidding For Display Ads INFOGRAPHIC: EVERYTHING YOU NEED TO KNOW ABOUT REAL TIME BIDDING FOR DISPLAY ADS

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May 08, 2014

Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has c...

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Infographic: Optimal Image Sizes For All The Social Networks INFOGRAPHIC: OPTIMAL IMAGE SIZES FOR ALL THE SOCIAL NETWORKS

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So many social networks, so many different ideal image specs. It’s enough to drive a social media manager to … rant on Twitter. Fortunately, the folks at Spredfast have put together a guide with the latest photo specifications for just a...

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Facebook’s EXACT Ad Specifications [Infographic] FACEBOOK’S EXACT AD SPECIFICATIONS [INFOGRAPHIC]

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We all know Facebook is awesome for advertising — but SO many people don’t know how to use it properly! The biggest problem? Following Facebook’s exact specifications! That’s why WebpageFX created this infographic about the ex...

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Holiday Shopping Goes Social [Infographic] HOLIDAY SHOPPING GOES SOCIAL [INFOGRAPHIC]

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Dec 19, 2014

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift.

CROWDTAP, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore h...

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5 Do 5 DO'S AND DON'TS OF EMAIL MARKETING FOR RETAIL

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Oct 13, 2016

Campaign Monitor makes it easy for businesses to leverage email marketing and crush it in the retail space. But there are a few simple rules to remember if you really want to hear that register ring. Check out the bite-sized tips and tricks.

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Marketing Technology Stack vs. All-in-one Marketing Cloud MARKETING TECHNOLOGY STACK VS. ALL-IN-ONE MARKETING CLOUD

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Today’s marketers literally have thousands of marketing technologies at their fingertips. From best of breed email marketing and automation platforms, to custom blog and landing page tools, to all-in-one marketing clouds, the options are endles...

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Effective Event Management with Social Media, an Infographic EFFECTIVE EVENT MANAGEMENT WITH SOCIAL MEDIA, AN INFOGRAPHIC

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Nov 04, 2016

If you are an event manager, your favorite superheroes are probably not the cape-wearing, shield-wielding kind. Any successful event marketing professional knows that planning a successful event requires a great deal of organization and communication...

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Infographic: a Glimpse Into the Millennial Mind Their preferred tech, products and ways to engage with brands INFOGRAPHIC: A GLIMPSE INTO THE MILLENNIAL MIND THEIR PREFERRED TECH, PRODUCTS AND WAYS TO ENGAGE WITH BRANDS

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Exmining the millennial mindset first requires a look into the history of this coveted demo.
For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts. And many came o...

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Top 4 Advantages of Pay Per Click Advertising for Small Businesses TOP 4 ADVANTAGES OF PAY PER CLICK ADVERTISING FOR SMALL BUSINESSES

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Top 4 Advantages of Pay Per Click Advertising for Small Businesses. PPC is the best marketing technique to advertise the product/services for making money online. Check out this info-graph about the various benefits of pay per click for your business...

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Creative in Programmatic Advertising Infographic CREATIVE IN PROGRAMMATIC ADVERTISING INFOGRAPHIC

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Mar 16, 2016

Are current trends in online video creative helping or hurting advertisers’ performance goals? See 5 creative choices to adopt, as well as a few to avoid. VIDEO CREATIVE – ABOUT THE RESEARCH Ad tech excels at targeting and delivery, but c...

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Successful Google Shopping Ads in 4 Easy Steps [Infographic] SUCCESSFUL GOOGLE SHOPPING ADS IN 4 EASY STEPS [INFOGRAPHIC]

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Google Shopping ads are the small, visually inspiring images (Product Listing Ads) you see on the left side and top of your Google search results page after performing a product search. These ads are driving close to 25 percent of sales for some merc...

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A Complete Guide for Product Listing Ads [Infographic] A COMPLETE GUIDE FOR PRODUCT LISTING ADS [INFOGRAPHIC]

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To help marketers best use Google Product Listing Ads, put together a white paper on best practices, then created the following Infographic featuring steps to success and a must-do list. Google PLA show up when people search for your products via Goo...

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Google Product Listing Ads Vs. Text Ads [Infographic] GOOGLE PRODUCT LISTING ADS VS. TEXT ADS [INFOGRAPHIC]

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Jan 28, 2016

Google Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products. Product Listing A...

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Social Media And Digital Coupons Trends Infographic SOCIAL MEDIA AND DIGITAL COUPONS TRENDS INFOGRAPHIC

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Nearly 71% of consumers search online for a coupon after hearing about it on social media. Discover other trends popular with the coupon crowd.

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E-tail Retail Infographic E-TAIL RETAIL INFOGRAPHIC

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Why listen to industry buzz versus real shoppers? If you assume digital has displaced print or that millennials, upscale shoppers and brand loyalists aren’t big coupon users, think again.

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Infographic: The CMO’s Guide to 8 Vital Online Marketing KPIs INFOGRAPHIC: THE CMO’S GUIDE TO 8 VITAL ONLINE MARKETING KPIS

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General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools have been devel...

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5 Steps to Digital CV Success (Infographic) 5 STEPS TO DIGITAL CV SUCCESS (INFOGRAPHIC)

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Aug 23, 2016

As the demand for skilled digital professionals continues to rise dramatically, it won’t be difficult to find your dream job opportunity. But before you can even think about interview prep, the essential first step to securing the perfect role ...

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7 Essential Interview Tips for Your Digital Marketing Dream Job [Infographic] 7 ESSENTIAL INTERVIEW TIPS FOR YOUR DIGITAL MARKETING DREAM JOB [INFOGRAPHIC]

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The digital revolution has made an irreversible impact on jobs growth and recruitment at a global level. According to McKinley, 90% of all marketing roles now require a degree of digital skills and experience – digital is no longer a desirable ...

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9 Reasons You Should Provide Digital Training 9 REASONS YOU SHOULD PROVIDE DIGITAL TRAINING

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With digital marketing now an integral part of any business, the need for professionals with the right skills is a priority. Despite the need for these capabilities, the majority of marketers tested in our research failed to achieve entry level compe...

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RUSSIAN SHOPPERS ARE HIGHLY EDUCATED, TECHNICALLY SAAVY AND EXTREMELY BRAND AWARE. RUSSIAN SHOPPERS ARE HIGHLY EDUCATED, TECHNICALLY SAAVY AND EXTREMELY BRAND AWARE.

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RUSSIAN SHOPPERS ARE HIGHLY EDUCATED, TECHNICALLY SAAVY AND EXTREMELY BRAND AWARE. ALMOST HALF OF ONLINE SHOPPERS IN METRO RUSSIA USE CASH ON DELIVERY (COD). Shoppers are weary of unknown resellers and brands due to past history of fulfillment issues...

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Infographic: China Ecommerce Market INFOGRAPHIC: CHINA ECOMMERCE MARKET

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It’s no secret that the thriving Chinese ecommerce market has captured the attention of many leading brands looking to expand their global presence. China has an estimated 193 million online shoppers – more than any other country – ...

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Infographic: India Ecommerce Market INFOGRAPHIC: INDIA ECOMMERCE MARKET

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India’s booming e-commerce economy shows no signs of slowing down. Online retail in India grew by 67% in 2013, and is projected to grow another 67% between 2013 and 2017 as more consumers start purchasing goods online. Social activity is not pu...

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Infographic: Japan Ecommerce Market INFOGRAPHIC: JAPAN ECOMMERCE MARKET

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Though geographically small, Japan is both an economic and ecommerce powerhouse. Japan’s Gross Domestic Product (GDP) of $4.729 trillion ranks #5 in the world. To capture your share of this important global opportunity, you must understand the ...

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SEO is Dead – Infographic SEO IS DEAD – INFOGRAPHIC

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For years Google has dominated the internet and more or less held a monopoly on consumer searches. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in consumer behavior online, the gi...

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Better Demand Gen: A Look Inside the Marketing Mind BETTER DEMAND GEN: A LOOK INSIDE THE MARKETING MIND

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This infographic visualizes how data-driven marketing and content marketing work together for effective demand generation. arketing, like the brain, is often divided between creative and analytical endeavors. Working with data and numbers to target, ...

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Data-Driven Marketing Optimization: Time (and Data) is on Your Side [Infographic] DATA-DRIVEN MARKETING OPTIMIZATION: TIME (AND DATA) IS ON YOUR SIDE [INFOGRAPHIC]

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Jan 13, 2015

Time Management: The perk of data-driven marketing is that it actually produces data on why it works. Some of the biggest challenges we face as marketers have actually been measurably improved by the adoption of quality data and data-driven practices...

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Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office More Green REDUCE, REUSE, RETHINK: 9 THINGS YOU CAN DO RIGHT NOW TO MAKE YOUR OFFICE MORE GREEN

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Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office More Green. In celebration of Earth Day, Y&R's INSPIRE shares practical tips on how you can "go green" in your office today. INSPIRE is Y&R's sustaina...

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What Kind of Shopper are You? WHAT KIND OF SHOPPER ARE YOU?

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Dec 17, 2015

Y&R's BAV Shopper analyzes how shoppers approach specific brands, offers a variety of actionable, data-based shopper insights to clients, and can help manufacturers and retail brands better understand their target shoppers, as well as how the...

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Social Media And Digital Coupons Trends SOCIAL MEDIA AND DIGITAL COUPONS TRENDS

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Nearly 71% of consumers search online for a coupon after hearing about it on social media. Discover other trends popular with the coupon crowd.

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Millennials Are Savers MILLENNIALS ARE SAVERS

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Millennials actually use multiple media and savings strategies – from “showrooming” to aggressive couponing. Set assumptions aside.

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Power of Mail POWER OF MAIL

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Would you like predictable performance from your media? Check out the readership, response and ROI that direct mail delivers.

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Fellow Coupon Users FELLOW COUPON USERS

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Massive opportunity – with more men grocery shopping. See stats, including what tactics activate these print and digital coupon studs.

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Holiday Infographic Digital Print Users HOLIDAY INFOGRAPHIC DIGITAL PRINT USERS

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Catch the procrastinators. Getting in front of them via print and digital is imperative. Here’s what to expect.

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E-tail Retail E-TAIL RETAIL

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Breakthrough data analysis could reveal two distinct customer segments (online and in-store) to target and grow both your e-tail and retail sales.

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Millennial Divide MILLENNIAL DIVIDE

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Millennial moms & dads shop more like gen X & boomer generations in many ways. See evidence and open your mind to new targeting opportunities.

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Holiday Late Shoppers HOLIDAY LATE SHOPPERS

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Take note of vital dates and media lead times to make the greatest impact all season. This tool will help you align your print, digital and mobile media accordingly.

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Hispanics HISPANICS' COUPON USE

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Meet the decisive frontrunners. When it comes to seeking great deals, the Hispanic population does it best. See results of recent study.

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Coupon Book Best Practices COUPON BOOK BEST PRACTICES

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Why guess? Borrow proven strategies from ad design to coupon value – illustrated here.

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Affluent Shoppers Possess Strong Coupon Habits AFFLUENT SHOPPERS POSSESS STRONG COUPON HABITS

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Desire to save doesn’t vary by income. You may be surprised to learn how affluent consumers leverage the power of coupons. See more.

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Seasonal Marketing SEASONAL MARKETING

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Traditional timeframes don’t have the same pull as they used to. Have you adjusted your tactics? Consider the facts and figures.

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Today TODAY'S COUPON USERS

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Shape your coupon strategies in light of results from the 2016 RedPlum® Purse String Survey. See what today’s coupon users look like, what motivates them, and what they practice weekly.

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Insider’s Guide to Facebook Advertising for Ecommerce INSIDER’S GUIDE TO FACEBOOK ADVERTISING FOR ECOMMERCE

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When it comes to online advertising, the retail industry tops the chart as the highest-spending sector, projected to grow 24% this year to represent 22% of all online ad spend.With Facebook’s unparalleled reach as an online media outlet and its...

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How broad your facebook Ads audience can be HOW BROAD YOUR FACEBOOK ADS AUDIENCE CAN BE

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Facebook ad targeting is unrivaled in its versatility. You can target your ads based on user location, age, gender, interest, relationship status, education and more.

For example, Adidas launched a soccer-related (football, to my non-A...

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Facebook FACEBOOK'S MOBILE ADS ARE EXPECTED TO TAKE OFF

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Whenever people talk or write about Facebook these days there seems to be one thing everybody agrees on: Facebook needs mobile ads to work in order to reaccelerate its revenue growth.
Ever since going public in May, the social network has prod...

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76 Percent More Mobile Advertising Revenue 76 PERCENT MORE MOBILE ADVERTISING REVENUE

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During April and June, Facebook’s revenue rose to 1.8 billion U.S. dollars, a 53 percent increase on the same period last year. The most important factor behind this increase was mobile advertising.

Ads on smartphones and tablets...

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Facebook Marketing FACEBOOK MARKETING

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With such a large user base, ignoring Facebook really isn't an option for most marketers. You can bet your ideal market is using Facebook nearly every day. ... The guide is aimed at the beginner who wants an introduction into marketing their busi...

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B2B Marketing B2B MARKETING

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Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that...

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Facebook Marketing Strategies FACEBOOK MARKETING STRATEGIES

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There is big discussion going on on whether Facebook marketing is still something businesses should engage with. With the desire to create more revenue, the company changed its algorithms and it now became very difficult to make posts visible to fans...

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How we used Facebook HOW WE USED FACEBOOK'S COLLECT LEADS AD OBJECTIVE TO DRIVE LOCAL SALES

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Use the most effective social media channel and Advertising objective to drive new membership and sales to one of their location. A strategy that we could replicate and activate for their other locations.

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A Brief History of Social Advertising A BRIEF HISTORY OF SOCIAL ADVERTISING

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Social advertising, a market that didn't exist just a decade ago, is projected to generate $11 billion in revenue by 2017.
There have been many exciting moments in the social advertising market, and this timeline infographic shows major ma...

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Facebook Mobile Ad Performance FACEBOOK MOBILE AD PERFORMANCE

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The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Faceboo...

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Facebook Marketing Strategies FACEBOOK MARKETING STRATEGIES

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29 30 31 1 MONTHLY BILLION DAILY MOBILE ONLY MILLION MILLION 556 296 ACTIVEMOBILEUSERS Facebook made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012. *Nanigans Data MOBILE vs. DESKTOP BY VERTICAL Itʼs no secret that t...

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A Marketer’s Guide to Retargeting on Facebook A MARKETER’S GUIDE TO RETARGETING ON FACEBOOK

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Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to ...

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A Visual Guide to Facebook Ad Types A VISUAL GUIDE TO FACEBOOK AD TYPES

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Facebook has made a number of changes to streamline its advertising products in order to help brands achieve targeted reach across the mobile and desktop News Feed. This infographic is designed to assist campaign managers based on our experience achi...

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Facebook Acquisition Analysis FACEBOOK ACQUISITION ANALYSIS

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Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term be...

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The beauty of facebook business THE BEAUTY OF FACEBOOK BUSINESS

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THE BEAUTY OF FACEBOOK BUSINESS FAN PAGE | www.partnerwithderek.com T H R E E R E A S O N S F O R F A C E B O O K Facebook the King of Social media 1.65 Billion monthly active users. 1.09 Billion of the users log in everyday Did you know? 42% of mark...

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The State of the Internet 2015: Future Trends THE STATE OF THE INTERNET 2015: FUTURE TRENDS

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Wondering what lies ahead for Internet marketing? You won’t need a crystal ball to find out. Just a quick look at MDG Advertising’s “State of the Internet 2015: Future Trends” infographic will tell you all you need to know. Th...

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Google vs. Facebook: Facts & Stats Every Marketer Should Know 09 GOOGLE VS. FACEBOOK: FACTS & STATS EVERY MARKETER SHOULD KNOW 09

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Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was t...

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Social media 2016: design trends, advertising and content SOCIAL MEDIA 2016: DESIGN TRENDS, ADVERTISING AND CONTENT

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Here are the top trends for your social media strategy in zoic. Social network in your pocket March 2015 — Facebook rolled out Friend-to- Friend payment option in US. Function to propagate into other countries over the coming months. The birth ...

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Google Adwords Advertising VS Facebook Ads Advertising GOOGLE ADWORDS ADVERTISING VS FACEBOOK ADS ADVERTISING

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Google Advertising Services VS. Facebook Advertising Services... Which Is Better For Selling & Promoting Your Digital Products.

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5 strategies to Grow Any Business with Facebook Marketing 5 STRATEGIES TO GROW ANY BUSINESS WITH FACEBOOK MARKETING

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5 STRA TEGIES TO GROW YOUR BUSINESS WITH FA CEBOOK A DVERTISING Facebook Advertising need not be a Maze of Uncertainty. With these 5 Basic Strategies you can grow ANY Business with Facebook advertising Audience Insights Facebook's powerful Audien...

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SHIFT SHIFT'S GLOBAL FACEBOOK ADVERTISING INSIGHTS REPORT

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CTR CPC CPM Auto CPG Entertainment FinServ Telco 0.0% 0.5% 1.0% 1.5% 2.0% 0.1% 0.2% 1.8% 0.9% 0.8%CTR Auto CPG Entertainment FinServ Telco $0.00 $0.18 $0.35 $0.53 $0.70 $0.62 $0.34 $0.23 $0.34 $0.18 COSTPERCLICK CPC Auto CPG Entertainment FinServ Tel...

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7 No Nonsense Tips For Facebook Advertising 7 NO NONSENSE TIPS FOR FACEBOOK ADVERTISING

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1 No nonsense advice 1 for some of the most — common Facebook” 3 j advertising mistakes 5 Tip ADVANCED USERS Are you afienafing your audience? Does everyone know the featured expert in your ads or on your landing page? Timin ls Everyt ing N...

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Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media Q1 2015 GLOBAL FACEBOOK ADVERTISING INSIGHTS REPORT: VIDEO MAKES UP 20% OF ALL SHIFT FACEBOOK MEDIA

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BOUT THIS REPORT With over 1.44 Billion monthly active users globally and commanding approximately 10% of the world’s digital ad spend, Facebook is a must-buy for any digital marketer. As Facebook continues to grow, it will be even more importa...

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Why Facebook Advertising is Becoming Critical for Small Businesses? WHY FACEBOOK ADVERTISING IS BECOMING CRITICAL FOR SMALL BUSINESSES?

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Advertising Statistics 2015  FacebookActive Advertisers Average AdClick through Rate Brands Promoting viaFBPosts Advertising Regions Outside Facebook Business Advertising on Facebook Fb Ad CostPer Impression Average AdCost per Click Dedicated Mobile...

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Uncorking Facebook: A Facebook Advertising Success Story UNCORKING FACEBOOK: A FACEBOOK ADVERTISING SUCCESS STORY

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Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized ...

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Facebook advertising stats and trends FACEBOOK ADVERTISING STATS AND TRENDS

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Facebook advertising stats and trends / /// /// /// /// /// /// /// // This is your Audience on Facebook MORE STATS A; *5?? ? 40 mins. — avg. time _Eg U Sers i n EU : ali= :1’cebook user spends 17.27 billion — Facebook ads revenue i...

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How To Increase Facebook Engagement HOW TO INCREASE FACEBOOK ENGAGEMENT

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Mar 23, 2015

INCREASE ENGANGEMENT ON FACEBOOK FOR YOUR OFFICE BY: JASON CAPISTRANO DIGITAL MARKETING STRATEGIST EXACTLY HOW MUCH TRAFFIC IS ON FACEBOOK? ‘ E OVER I .5 699 700 BILLION 2.5 BILLION MILLION MINUTES MILLION A post with 80 characters or less have...

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facebook marketing do & donts FACEBOOK MARKETING DO & DONTS

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Jul 21, 2016

Less words get more engagement, think of twitter. KEEP IT SHORT Connect with your user in a non-robotic way. Talk in a conversational way. BE GENUINE Keep audience informed by posting photos, promotions and special offers. Also provide relevant links...

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Guide to facebook content marketing GUIDE TO FACEBOOK CONTENT MARKETING

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Apr 08, 2014

This infographic shows a guide to facebook content marketing.

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Facebook for marketing FACEBOOK FOR MARKETING

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Apr 08, 2016

This infographic outlines how all marketers can take great advantage of the social media platform Facebook and leverage it to help increase sales and effectiveness of the sales process to help the marketer in the process. It helps understand all the ...

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Spice Up Email Marketing for the Holiday Season SPICE UP EMAIL MARKETING FOR THE HOLIDAY SEASON

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Sleigh bells are jingling. The holidays are right around the corner and Campaigner® wants to make sure you are getting the best bang for your buck. Even though the holiday season is well underway, there is still time for you to spice up your emai...

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Black Friday Email Marketing Ideas BLACK FRIDAY EMAIL MARKETING IDEAS

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Black Friday has become one of the largest sales days of the year for many online merchants and stores. Read on for ways you can benefit this day by leveraging your email campaigns to get more sales.

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Back to School Shopping Email Marketing BACK TO SCHOOL SHOPPING EMAIL MARKETING

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With summer coming to an end, a new school year is on the horizon and it’s time for parents and students to get ready for another year of learning. Back-to-school shopping has turned into a retail holiday of its own in the last few years.

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Integrate Social Media and Email for Maximum Results INTEGRATE SOCIAL MEDIA AND EMAIL FOR MAXIMUM RESULTS

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Promoting your email campaigns via your social media channels helps ensure that your messaging, emails and social channels are completely integrated to extend campaign success. Campaigner provides a few key insights in this Infographic on how to make...

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Mother’s Day Email Marketing Tips MOTHER’S DAY EMAIL MARKETING TIPS

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Mother’s Day represents one of the biggest revenue opportunities of the year — and as an email marketer you need to take advantage of it! Campaigner presents email inspiration and subject line ideas to help you capture these holiday sales...

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How to Grow Your Email Contact List HOW TO GROW YOUR EMAIL CONTACT LIST

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As an email marketer, growing your contact list is imperative to a successful business. You cannot solely rely on business from your returning customers. Growth for your business must also come from new customers. This Infographic provides a few tips...

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Tips for Email Marketers to Make a Lasting Impression TIPS FOR EMAIL MARKETERS TO MAKE A LASTING IMPRESSION

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First impressions are important and sometimes even lead to love at first sight. Internet retailers strive for this magic moment with new customers, though many have yet to achieve it. Retailers can do several things to create great first impressions ...

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Facebook Marketing In 2016 FACEBOOK MARKETING IN 2016

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Jun 08, 2016

While mobile messaging apps are all the rage – think Snapchat, Instagram, WeChat or Whatsapp – let’s not kid ourselves about Facebook: it remains of the king of social media and a must for travel and hospitality marketers around the...

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How to Go for Olympic Gold With Your Email Marketing Campaign HOW TO GO FOR OLYMPIC GOLD WITH YOUR EMAIL MARKETING CAMPAIGN

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Are you going for Olympic gold with your email marketing campaign?  This infographic by Campaigner offers 5 winning strategies that will ensure your business wins the gold metal with your next email marketing campaign.

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Jumpstart Your Holiday Planning: Campaigner® Helps Mobile Marketers Get Email Marketing Right JUMPSTART YOUR HOLIDAY PLANNING: CAMPAIGNER® HELPS MOBILE MARKETERS GET EMAIL MARKETING RIGHT

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Results of a national survey of consumers commissioned byCampaigner®, revealed that over 37 percent of consumers were undecided about how mobile marketing emails impact them, and only about six percent of respondents made a purchase directly from...

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Start Planning Holiday Email Campaigns START PLANNING HOLIDAY EMAIL CAMPAIGNS

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Although the official start of summer is still more than a week away, email marketers should already have the winter holidays on their minds.
This is because mobile email is expected to be a big driver of conversions this holiday season, with ...

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Email Marketing Goal Ideas for 2014 EMAIL MARKETING GOAL IDEAS FOR 2014

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Many people set goals and changes around the New Year that will improve their lives in a meaningful way. This is also something you can do for your email marketing plan. Set goals and challenges for your email campaigns so you can knock them out of t...

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Presidential Wisdom to Help Email Marketers Succeed PRESIDENTIAL WISDOM TO HELP EMAIL MARKETERS SUCCEED

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Though times have changed over the last 200 years, one thing remains constant: Presidents throughout time have championed strategies that are still applicable to email marketing today. Following the footsteps of our country’s greatest leaders, ...

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Improve Email Marketing Luck on St Patricks Day IMPROVE EMAIL MARKETING LUCK ON ST PATRICKS DAY

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Holidays are an excellent time for businesses to take advantage of fun email marketing campaigns, and St. Patrick’s Day is especially great since many customers are excited to get decked out in head-to-toe green!

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Email Marketing Campaign Tips for Easter EMAIL MARKETING CAMPAIGN TIPS FOR EASTER

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Faster brings new beginnings so why not add some “Spring-spiration” to your email campaigns? Campaigner provides some tips on how to make your Easter campaigns fun and engaging for your subscribers.

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Campaigner Investigates Common Email Marketing Myths CAMPAIGNER INVESTIGATES COMMON EMAIL MARKETING MYTHS

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All too often, marketers fall victim to email marketing myths, leading to ineffective campaigns and sub-optimal results. Campaigner’s experts in the field have identified, analyzed and labeled common myths as “busted, plausible, or confir...

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Celebrating Memorial Day with Email Marketing CELEBRATING MEMORIAL DAY WITH EMAIL MARKETING

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Memorial Day weekend announces the beginning of summer for many, but it’s also a prime time to go shopping or vacationing, which makes it a great occasion for email marketing!

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Mobile Trends to Jumpstart Holiday Planning MOBILE TRENDS TO JUMPSTART HOLIDAY PLANNING

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A recent Campaigner survey indicates that marketers should establish mobile email marketing strategies early to ensure optimal revenue during the upcoming holiday shopping season. The survey also identified key drivers in motivating consumers to open...

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Sizzle this Summer with Email Marketing SIZZLE THIS SUMMER WITH EMAIL MARKETING

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Take a look at these tips from Campaigner on how to tidy up your email marketing campaigns to keep things interesting, and keep your paying customers happy and engaged.

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Honoring Father’s Day with Email Marketing HONORING FATHER’S DAY WITH EMAIL MARKETING

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Summer is approaching fast, for Dad that means golf, barbecuing and, of course, Father's Day. Father's Day spending is on the rise and it’s important for you, as an email marketer, to take advantage and plan some exciting deals for Dad....

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Boost Email Results with Killer Subject Lines BOOST EMAIL RESULTS WITH KILLER SUBJECT LINES

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Get more click-throughs with these Campaigner Email Marke