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Voice search is now a key marketing tool for hotels VOICE SEARCH IS NOW A KEY MARKETING TOOL FOR HOTELS

blog article

May 17, 2018

Forty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error ...

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Personalisation: An Untapped Opportunity for APAC Marketers PERSONALISATION: AN UNTAPPED OPPORTUNITY FOR APAC MARKETERS

blog article

May 16, 2018

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-...

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GDPR and email marketing: Everything’s gonna be all right GDPR AND EMAIL MARKETING: EVERYTHING’S GONNA BE ALL RIGHT

blog article

May 15, 2018

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU’s impending General Data Protection Regulation (GDPR) legislatio...

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How to Clean Up Your Marketing Stack, Pre-GDPR HOW TO CLEAN UP YOUR MARKETING STACK, PRE-GDPR

blog article

May 15, 2018

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-managemen...

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Is Marketing to Millennials Making Us Miss the Obvious? IS MARKETING TO MILLENNIALS MAKING US MISS THE OBVIOUS?

blog article

May 15, 2018

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about th...

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Three ways energy & utility companies are innovating in marketing THREE WAYS ENERGY & UTILITY COMPANIES ARE INNOVATING IN MARKETING

blog article

May 11, 2018

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology ...

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B2B Marketing Lessons From Social Media Week New York B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK

blog article

May 04, 2018

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts ...

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VC-backed B2B marketing analytics startups Radius and Leadspace merge VC-BACKED B2B MARKETING ANALYTICS STARTUPS RADIUS AND LEADSPACE MERGE

blog article

May 01, 2018

B2B marketing analytics companies Radius and Leadspace are merging. No financial terms were disclosed. Both companies will unite under the Radius brand. Also, Doug Bewsher, CEO of Leadspace, will become CEO of the combined company while Darian Shiraz...

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Content Marketing Best Practices You Should Be Following in 2018 CONTENT MARKETING BEST PRACTICES YOU SHOULD BE FOLLOWING IN 2018

blog article

Apr 19, 2018

Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with hum...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

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How To Use Email Marketing And Social Media For Your Business HOW TO USE EMAIL MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS

blog article

Apr 16, 2018

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and ...

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SendinBlue Review 2018: Email Marketing Software for Small Businesses SENDINBLUE REVIEW 2018: EMAIL MARKETING SOFTWARE FOR SMALL BUSINESSES

blog article

Apr 16, 2018

Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Market...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his ...

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How Time-Based Email Marketing Can Improve Customer Engagement HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT

blog article

Apr 12, 2018

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit p...

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AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO AU MARKETERS UNABLE TO DELIVER CROSS-CHANNEL PERSONALISED CX; DATA BREACH AFFECTED 1M FACEBOOK USERS IN PH & INDO

blog article

Apr 11, 2018

AU Marketers Unable to Deliver Cross-Channel Personalised CX. Some 67% of Australian marketers regard optimising customer experience as a company-wide priority, but just 21% believe their organisation effectively delivers personalised experiences acr...

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The Omni-Channel Experience is All About the Data THE OMNI-CHANNEL EXPERIENCE IS ALL ABOUT THE DATA

blog article

Apr 11, 2018

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s ...

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OPPORTUNITIES FOR SOCIAL MEDIA MARKETING OPPORTUNITIES FOR SOCIAL MEDIA MARKETING

blog article

Apr 11, 2018

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn't getting the best press at the moment with the latest privacy revelations. This is on top...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 10, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversi...

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

infographic

Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive...

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What’s the Difference Between On-page and Off-page SEO? WHAT’S THE DIFFERENCE BETWEEN ON-PAGE AND OFF-PAGE SEO?

blog article

Apr 09, 2018

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of...

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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Change Advertising? WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?

blog article

Apr 09, 2018

"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice." The mainstream use of voice activated assi...

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Property Content Marketing: How to Turn Online Traffic into Occupancy PROPERTY CONTENT MARKETING: HOW TO TURN ONLINE TRAFFIC INTO OCCUPANCY

blog article

Apr 06, 2018

If you’re in the business of filling vacant properties, you’ll know that your sales team has to be full of smooth-talking negotiators who can express the value of a space and convince a potential tenant or homeowner to sign the all-import...

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How GDPR affects your Marketing HOW GDPR AFFECTS YOUR MARKETING

blog article

Apr 05, 2018

From 25th May, the General Data Protection Regulation (GDPR) will come into effect. Its goal is to create a standardised ‘best practice’ for the way personal data is handled, providing greater transparency and control to individuals. Brex...

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How to Grow B2B Leads 385% with Digital Marketing HOW TO GROW B2B LEADS 385% WITH DIGITAL MARKETING

blog article

Apr 05, 2018

Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B markete...

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How Your Offline Efforts Can Help Your Online Marketing HOW YOUR OFFLINE EFFORTS CAN HELP YOUR ONLINE MARKETING

blog article

Apr 04, 2018

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is...

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How to Create an SEO Strategy for 2018 [Template Included] HOW TO CREATE AN SEO STRATEGY FOR 2018 [TEMPLATE INCLUDED]

blog article

Apr 02, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most business...

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Apple Business Chat: Conversational Commerce in the Post Facebook World APPLE BUSINESS CHAT: CONVERSATIONAL COMMERCE IN THE POST FACEBOOK WORLD

blog article

Apr 01, 2018

Sometimes, timing is everything, and this is one of those instances. Apple could not have picked a better day to move its iMessage-based Business Chat out of beta. As Facebook’s CEO Mark Zuckerberg bore the slings, errors and innuendo that the ...

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Channel Marketing: Challenges Indeed, But Opportunities Await CHANNEL MARKETING: CHALLENGES INDEED, BUT OPPORTUNITIES AWAIT

blog article

Mar 28, 2018

Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development fu...

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6 Tools that Help Reduce Wasted Marketing Resources 6 TOOLS THAT HELP REDUCE WASTED MARKETING RESOURCES

blog article

Mar 26, 2018

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on cli...

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It’s time for creatives to take back control of advertising IT’S TIME FOR CREATIVES TO TAKE BACK CONTROL OF ADVERTISING

blog article

Mar 26, 2018

Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people...

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Global Channel Overview in Personal Accessories Market Analysis 2018 GLOBAL CHANNEL OVERVIEW IN PERSONAL ACCESSORIES MARKET ANALYSIS 2018

blog article

Mar 23, 2018

Global Channel Overview in Personal Accessories Market Research Report 2018 to 2022 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key...

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The Top 12 SEO Tools of 2018 THE TOP 12 SEO TOOLS OF 2018

blog article

Mar 21, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instan...

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B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW

blog article

Mar 21, 2018

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5. This year, the show moves to a new location, the Westin Boston Waterfront. We’re excited to bring three days of B2B education a...

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How do you market a city? Why place marketers have to be smarter than ever with digital content HOW DO YOU MARKET A CITY? WHY PLACE MARKETERS HAVE TO BE SMARTER THAN EVER WITH DIGITAL CONTENT

blog article

Mar 21, 2018

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crow...

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Pinterest Shopping Ads now out of testing, available to hundreds of advertisers PINTEREST SHOPPING ADS NOW OUT OF TESTING, AVAILABLE TO HUNDREDS OF ADVERTISERS

blog article

Mar 20, 2018

Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, ...

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How Accountants Can Cater to Millennial Businesses HOW ACCOUNTANTS CAN CATER TO MILLENNIAL BUSINESSES

blog article

Mar 20, 2018

Regardless of the service a company provides or the product it sells, one of the most important market segments for everyone are millennials. This is especially true for companies that are aimed at B2B services, such as accounting firms. For them, a ...

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Facebook pilots program to help creators build advertiser relationships & drive fan engagement FACEBOOK PILOTS PROGRAM TO HELP CREATORS BUILD ADVERTISER RELATIONSHIPS & DRIVE FAN ENGAGEMENT

blog article

Mar 19, 2018

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program built around creator needs. Scheduled to roll out over the coming weeks to a small group, the experimental features ...

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Facebook FACEBOOK'S ZUCKERBERG COMES UNDER FIRE FROM UK, US LAWMAKERS

blog article

Mar 18, 2018

LONDON (AP) — Lawmakers on both sides of the Atlantic criticized Facebook and its chief executive, Mark Zuckerberg, after reports surfaced that another company, Cambridge Analytica, improperly harvested information from 50 million Facebook user...

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Five quick content opportunities for time-poor B2B marketers FIVE QUICK CONTENT OPPORTUNITIES FOR TIME-POOR B2B MARKETERS

blog article

Mar 15, 2018

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar. I’ve put togeth...

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Shifts in Social Sharing Require Nimble Strategies SHIFTS IN SOCIAL SHARING REQUIRE NIMBLE STRATEGIES

blog article

Mar 15, 2018

Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing...

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The Big Secret to B2B Copywriting & Content Marketing THE BIG SECRET TO B2B COPYWRITING & CONTENT MARKETING

blog article

Mar 14, 2018

When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself.

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Google Bans Advertising Related To Cryptocurrency Products GOOGLE BANS ADVERTISING RELATED TO CRYPTOCURRENCY PRODUCTS

blog article

Mar 14, 2018

In its post, Google stated that it had updated its Financial services policy to disallow ads for cryptocurrencies and related content. According to the company, this includes the likes of initial coin offerings, crypto exchanges, cryptocurrency walle...

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7 Tips for Better LinkedIn Leads 7 TIPS FOR BETTER LINKEDIN LEADS

blog article

Mar 14, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does...

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Social Media Strategies as an Aid to Content Marketing SOCIAL MEDIA STRATEGIES AS AN AID TO CONTENT MARKETING

blog article

Mar 12, 2018

In content marketing, the content itself is just half of the marketing mix. The other half is getting the right people see that content. The easiest way for you to do this is by using social media. Using social media in your content marketing, howeve...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narr...

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How To Pump Up Your Business With Mobile Marketing HOW TO PUMP UP YOUR BUSINESS WITH MOBILE MARKETING

blog article

Mar 09, 2018

B2B marketing does differ from B2C, however. Though some areas will overlap such as an increased focus on providing a variety of media content (infographics, video, podcasts, etc.) and bolstering your ability to reach customers immediately by using m...

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APAC Marketers Should Use Same Metrics to Compare Retargeting Results APAC MARKETERS SHOULD USE SAME METRICS TO COMPARE RETARGETING RESULTS

blog article

Mar 07, 2018

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a ‘tug-of-war&...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, t...

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4 Ways Artificial Intelligence Is Used In Marketing and advertising 4 WAYS ARTIFICIAL INTELLIGENCE IS USED IN MARKETING AND ADVERTISING

blog article

Mar 06, 2018

You are losing a competitive advantage every time you postpone using AI powered solutions. Sounds dramatic? Well, it shouldn’t because it is supposed to get you on your toes and embrace AI-powered marketing solutions. AI systems usually work in...

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TeamViewer partner program update reveals shift in strategy TEAMVIEWER PARTNER PROGRAM UPDATE REVEALS SHIFT IN STRATEGY

blog article

Feb 27, 2018

TeamViewer, a newcomer to the channel, is on a mission to grow its presence among partners. The software provider only began its push into the channel about a year-and-a-half ago when it launched its inaugural TeamViewer partner program, featuring fo...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

infographic

Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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What are the Best Demand Marketing Channels for 2018? WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

blog article

Jan 30, 2018

With all these options vying for a piece of your marketing budget in 2018, it's critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating hig...

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GDPR: Can UK companies still use US based email marketing suppliers? GDPR: CAN UK COMPANIES STILL USE US BASED EMAIL MARKETING SUPPLIERS?

video

Jan 29, 2018

In this video, we take a look at one particular aspect of GDPR: Is it still ok for companies based in the UK to use American based email marketing software?. By using an offshore supplier, your contact's private data is leaving the country, so is...

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond 4 REASONS CHATBOTS WILL IMPROVE UX IN 2018 & BEYOND

blog article

Jan 24, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interact...

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infogra...

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7 Habits of a Highly Productive Content Strategist 7 HABITS OF A HIGHLY PRODUCTIVE CONTENT STRATEGIST

blog article

Jan 22, 2018

Welcome to the world of the content strategist. These professionals are not only adept at writing and editing; they’re also taking management of content to the next level. Content strategists are logical; high-level organizers focused on develo...

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Digital Innovation and the Future of Digital Marketing DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

blog article

Jan 21, 2018

Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not o...

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3 Innovations That Will Transform Your Digital Marketing Strategy 3 INNOVATIONS THAT WILL TRANSFORM YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 18, 2018

If you’re looking to engage audiences, convert customers, and boost sales in the upcoming year and beyond, it’s important to keep an eye and ear out for the latest in digital marketing trends in order to stay in line with your competition...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, p...

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5 Essential Tips for a Successful Content Marketing Strategy 5 ESSENTIAL TIPS FOR A SUCCESSFUL CONTENT MARKETING STRATEGY

blog article

Jan 15, 2018

If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elemen...

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7 Ways to Boost Your Email Marketing Click-Through Rate 7 WAYS TO BOOST YOUR EMAIL MARKETING CLICK-THROUGH RATE

blog article

Jan 13, 2018

Email is one of the simplest and most effective ways to connect with your current and potential customers. No matter who you’re reaching out to, you only have seconds to capture their attention of the reader in what is most likely a busy inbox....

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OMNICHANNEL MARKETING AUTOMATION OMNICHANNEL MARKETING AUTOMATION

whitepaper

Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different,...

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Digital marketing trend predictions for 2018 DIGITAL MARKETING TREND PREDICTIONS FOR 2018

blog article

Jan 09, 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks. The dig...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to mu...

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Using Psychology to Craft a Killer Landing Page USING PSYCHOLOGY TO CRAFT A KILLER LANDING PAGE

blog article

Jan 09, 2018

2018 is here, but has your landing page gotten to first base yet? You do everything right: data, evaluations, A/B testing, stellar copywriting, and UI design in the light of the latest marketing trends...but that horrible feeling of shooting in the d...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today'...

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How AI is Changing Digital Marketing HOW AI IS CHANGING DIGITAL MARKETING

blog article

Jan 07, 2018

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi w...

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The 7 Key Elements of a Stellar Social Media Campaign THE 7 KEY ELEMENTS OF A STELLAR SOCIAL MEDIA CAMPAIGN

blog article

Jan 06, 2018

You probably already know that having a cohesive and well-integrated social media strategy is, at least for most businesses, truly integral to any digital marketing strategy. But most people would also agree that there are so many social media platfo...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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Boost Your Facebook Post Engagement Using These 10 Tricks BOOST YOUR FACEBOOK POST ENGAGEMENT USING THESE 10 TRICKS

blog article

Jan 05, 2018

There's hardly a business owner or marketing expert who hasn’t realized this: social media marketing is the best way to enhance brand image and user engagement. Although everyone knows this, we constantly see bad examples of social media ma...

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What is cross-channel marketing and why do you need it? WHAT IS CROSS-CHANNEL MARKETING AND WHY DO YOU NEED IT?

blog article

Jan 04, 2018

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.  For brands, the challenge is to cut through the noise to be able to reach consumers a...

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Content Marketing World 2017 - Estee Lauder Drive Sales Through Content Marketing CONTENT MARKETING WORLD 2017 - ESTEE LAUDER DRIVE SALES THROUGH CONTENT MARKETING

video

Jan 04, 2018

The Estee Lauder Companies uses a data-driven approach to create compelling content, build culture and foster community. In this clip from Content Marketing World 2017, Alicianne Rand, Executive Director of Global Content Marketing at Estee Lauder, s...

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitatin...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

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Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clea...

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13 Tips for Explosive Content Marketing Results 13 TIPS FOR EXPLOSIVE CONTENT MARKETING RESULTS

blog article

Jan 02, 2018

Over the past several years, we’ve seen a slow but steady rise in the results that brands are getting from content marketing. This is generally true across industries – it’s becoming more and more clear that whether you sell clothes...

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11 Uncommon Marketing Strategies to Jumpstart Your Business 11 UNCOMMON MARKETING STRATEGIES TO JUMPSTART YOUR BUSINESS

blog article

Jan 02, 2018

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and ge...

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Content Marketing World 2017 - How to Make Engaging Videos CONTENT MARKETING WORLD 2017 - HOW TO MAKE ENGAGING VIDEOS

video

Dec 29, 2017

4/5ths of all marketing communications is predicted to be visual by 2018. Social video generates 1,200% more shares than text and images combined. That's a lot of competition for your customer's attention. In this clip from Content Marketing ...

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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5 Digital Marketing Trends that Will Disappear in 2018 5 DIGITAL MARKETING TRENDS THAT WILL DISAPPEAR IN 2018

blog article

Dec 21, 2017

2018 is right around the corner, and you’ve probably been doing some research on next year's predicted marketing trends to ensure your business outstrips the competition. After all, marketing is constantly evolving, and it’s important...

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Is Your B2B Marketing on the Right Track? IS YOUR B2B MARKETING ON THE RIGHT TRACK?

whitepaper

Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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4 Tips for Crafting the Perfect Email Subject Line 4 TIPS FOR CRAFTING THE PERFECT EMAIL SUBJECT LINE

blog article

Dec 20, 2017

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the ri...

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5 Best Mobile Campaigns of 2017 5 BEST MOBILE CAMPAIGNS OF 2017

blog article

Dec 18, 2017

It's been a busy year in the world of social media, with some platforms not making it to 2018, and others embracing new features to survive. Here, we take a look at five campaigns that excelled in 2017 in both mobile marketing and social media.

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Boost Your Customer Experience With Landing Pages BOOST YOUR CUSTOMER EXPERIENCE WITH LANDING PAGES

blog article

Dec 14, 2017

The average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. With a chance to convert that many visits, it’s worth optimising your landing page. In this article, we will look at how landing pages are us...

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Content Marketing World 2017 - Enterprise Marketing Departments Can Build & Scale Media CONTENT MARKETING WORLD 2017 - ENTERPRISE MARKETING DEPARTMENTS CAN BUILD & SCALE MEDIA

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Dec 13, 2017

As traditional publishers continue to wrestle with profitability and public trust, Arrow Electronics' acquisition of technology media and subsequent investment provides a showcase of how some brands have stepped up as unlikely champions of the au...

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5 Digital Marketing Trends for 2018 5 DIGITAL MARKETING TRENDS FOR 2018

blog article

Dec 11, 2017

With 2018 right around the corner you’re probably somewhere between trying to deal with the holiday madness and frantically planning your digital marketing strategy for next year. It's not too late to address and plan for next year’s ...

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ searc...

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Your Comprehensive Guide to a Successful PPC Campaign YOUR COMPREHENSIVE GUIDE TO A SUCCESSFUL PPC CAMPAIGN

blog article

Dec 05, 2017

Pay per click advertising is an essential element of a comprehensive search engine optimization strategy because it brings in immediate results. You can achieve many different goals with PPC, and some of the most common reasons to use these ads inclu...

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3 Digital Marketing Skills to Generate Sales in Real Estate 3 DIGITAL MARKETING SKILLS TO GENERATE SALES IN REAL ESTATE

blog article

Dec 05, 2017

After the housing boom and bust of the mid-2000s, the average cost of marketing residential and commercial real estate shot up by 65%, according to leading experts at Inman. During that time, free exposure has become very easy to obtain. Dozens of we...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial...

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How to Get a Handle on Rising Unsubscribe Rates HOW TO GET A HANDLE ON RISING UNSUBSCRIBE RATES

blog article

Dec 01, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. ...

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2 Key Formulas for Understanding Your PPC Data 2 KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA

blog article

Dec 01, 2017

Pay per click advertising is a highly targeted and effective marketing tool, but in order to understand how it’s working for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC ...

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Which Social Media Platforms Should You Use for Your Business? WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU USE FOR YOUR BUSINESS?

blog article

Nov 30, 2017

There's no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped incr...

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The Beginner’s Guide to Programmatic Advertising THE BEGINNER’S GUIDE TO PROGRAMMATIC ADVERTISING

blog article

Nov 29, 2017

If you or your business uses online advertising, you will have heard people raving about how programmatic ads have changed the landscape. And if up until now, you have nodded sagely while people have made that proclamation but not really understood i...

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Content Marketing World 2018 - #CMWorld 2018 Conference & Expo CONTENT MARKETING WORLD 2018 - #CMWORLD 2018 CONFERENCE & EXPO

video

Nov 28, 2017

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – ...

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Content Marketing World - Using Data & Organizational Messaging in Content Strategy CONTENT MARKETING WORLD - USING DATA & ORGANIZATIONAL MESSAGING IN CONTENT STRATEGY

video

Nov 27, 2017

Blending quantitative and qualitative analysis in collaboration with your peers gets the most out of your marketing content. In this clip from Content Marketing World 2017, Anna McHugh, Marketing Content Curator & Librarian at Red Hat, shares tip...

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What Does Twitter’s 280-Character Limit Mean for Marketers? WHAT DOES TWITTER’S 280-CHARACTER LIMIT MEAN FOR MARKETERS?

blog article

Nov 23, 2017

You are no doubt familiar with Twitter's decision to double its character limit from 140 to 280. But double the real estate may not mean double the opportunity for brands. According to social media tool SproutSocial, 47% of marketers say that Twi...

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do th...

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The Analytics Guide to Omni-Channel Marketing THE ANALYTICS GUIDE TO OMNI-CHANNEL MARKETING

whitepaper

Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, an...

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Why Your Company Needs Content Marketing WHY YOUR COMPANY NEEDS CONTENT MARKETING

blog article

Nov 22, 2017

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, accor...

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of mark...

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Content Marketing World 2017 - Transform B2B Content with Artificial Intelligence CONTENT MARKETING WORLD 2017 - TRANSFORM B2B CONTENT WITH ARTIFICIAL INTELLIGENCE

video

Nov 17, 2017

Using AI technology, brands have the ability to tell data-driven stories at unparalleled scale and personalize content and experiences like never before. In this clip from Content Marketing World 2017, Paul Roetzer, CEO, PR 20/20, shares some insight...

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8 Tips for Creating Successful Email Lead Generation Campaigns 8 TIPS FOR CREATING SUCCESSFUL EMAIL LEAD GENERATION CAMPAIGNS

blog article

Nov 17, 2017

Over the last few years, email has proven itself to be one of the most effective tools available to Internet marketers. Even with the rise of social media marketing and other more complex strategies, email marketing retains a strong track record of s...

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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eCommerce Marketing - 10 Tips to a Highly Convertible Product Page ECOMMERCE MARKETING - 10 TIPS TO A HIGHLY CONVERTIBLE PRODUCT PAGE

video

Nov 14, 2017

What your store to have a highly convertible eCommerce product page? Watch this video for 10 great tips! ...check it out! A highly convertible product page is key to success with any eCommerce store. So let’s jump in and talk about 10 tips on h...

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How to Newsjack Effectively on Twitter HOW TO NEWSJACK EFFECTIVELY ON TWITTER

blog article

Nov 14, 2017

You log on to Twitter on a Wednesday afternoon and see that the conversation is dominated by one hashtag – it could be a conversation about a TV show, a sporting event or a current affairs argument. Knowing Twitter, it could simply be a light-h...

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. S...

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The Anatomy of an Effective Marketing Email THE ANATOMY OF AN EFFECTIVE MARKETING EMAIL

blog article

Nov 12, 2017

There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of c...

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Choosing Email Marketing or Marketing Automation CHOOSING EMAIL MARKETING OR MARKETING AUTOMATION

video

Nov 11, 2017

Trying to decide between regular email marketing software and marketing automation? While marketing automation uses email marketing as its backbone, it also includes a host of other advanced features that may be unnecessary and advanced for the avera...

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From campaigns to context FROM CAMPAIGNS TO CONTEXT

whitepaper

Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like...

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Social Media Marketing For a Millennial Audience SOCIAL MEDIA MARKETING FOR A MILLENNIAL AUDIENCE

blog article

Nov 10, 2017

Whenever developing a marketing strategy, brands should spend time considering their target demographic. Unsurprisingly, selling products and services to millennials requires a very different approach than launching a generic social marketing strateg...

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The EU General Data Protection Regulation (GDPR):  Steps and Resources for Marketers THE EU GENERAL DATA PROTECTION REGULATION (GDPR): STEPS AND RESOURCES FOR MARKETERS

whitepaper

Nov 09, 2017

WHAT IS GDPR AND WHY IS IT IMPORTANT? The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect ...

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10 Steps to Building Your Personal Brand on Social Media 10 STEPS TO BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

blog article

Nov 09, 2017

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you condu...

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Local Marketing for USA Businesses Begins Here LOCAL MARKETING FOR USA BUSINESSES BEGINS HERE

video

Nov 08, 2017

Local Marketing for modern businesses include strategies that use online USA business directories such as http://www.FindUsLocal.com also check out the great blog with tons of ways and idea to help your local business get more customers and exposure

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketi...

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6 Powerful Ways to Improve Your YouTube Marketing Strategy 6 POWERFUL WAYS TO IMPROVE YOUR YOUTUBE MARKETING STRATEGY

blog article

Nov 07, 2017

More people visit YouTube in a year than Facebook, Twitter and Instagram combined. As a result, many brands are turning to the platform as a way to advertise products and bring in leads.  Successful YouTube marketers expend lots of effort to cre...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

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Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does ...

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5 Ways to Add Magic to Your Email Marketing 5 WAYS TO ADD MAGIC TO YOUR EMAIL MARKETING

blog article

Nov 06, 2017

We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not)...

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to dow...

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Average engagement rates of Instagram influencer marketing AVERAGE ENGAGEMENT RATES OF INSTAGRAM INFLUENCER MARKETING

blog article

Nov 03, 2017

When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

infographic

Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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How to Act and React on Twitter HOW TO ACT AND REACT ON TWITTER

blog article

Nov 02, 2017

If the road to hell is paved with good intentions, then the road to Twitter hell is paved with bad practices. In virtually every “Twitter storm” against a company, the business has ignored best practice on tone, application, reaction or g...

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Diversify Your Marketing Strategy - 6 Tips DIVERSIFY YOUR MARKETING STRATEGY - 6 TIPS

video

Nov 01, 2017

Diversify - If you only rely on paid ads, you lead flow can stop the moment money is tight, if you only rely on SEO, an algorithm can change and crush your primary funnel. Social media ads are wild west of algorithms… etc. Email Marketing, and...

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How to Make Your Native Content Stand Out HOW TO MAKE YOUR NATIVE CONTENT STAND OUT

blog article

Nov 01, 2017

In this world of endless information, they say that content is king. So you need to write an article that is fit for the royal court. Here are some tips on writing native content that will promote your brand, increase consumer loyalty and drive sales...

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6 Scary Email Marketing Mistakes (and How to Avoid Them) 6 SCARY EMAIL MARKETING MISTAKES (AND HOW TO AVOID THEM)

blog article

Oct 31, 2017

What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and prevent...

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

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Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy a...

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3 Things We Learned at Litmus Live That Could Change Your Email Marketing 3 THINGS WE LEARNED AT LITMUS LIVE THAT COULD CHANGE YOUR EMAIL MARKETING

blog article

Oct 30, 2017

There is no better place than Litmus Live to dig into everything email marketing.Litmus Live, formerly The Email Design Conference, is an annual three-city conference for designers, marketers, and thinkers who are passionate about creating beautiful ...

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7 Mistakes That Can Derail Your Holiday Email Marketing Efforts 7 MISTAKES THAT CAN DERAIL YOUR HOLIDAY EMAIL MARKETING EFFORTS

blog article

Oct 27, 2017

Holiday season stands out to be the most effective and profitable quarter every year. As per a research, nearly three in four purchase by Americans during holiday season are based on impulse. Marketers tend to make most of the holiday season to lure ...

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3 ways to budget for influencer marketing in 2018 3 WAYS TO BUDGET FOR INFLUENCER MARKETING IN 2018

blog article

Oct 27, 2017

Influencer marketing affects companies of all sizes by emphasizing customer acquisition, brand awareness, or some mix of the two. That doesn’t mean you need to ditch other forms of advertising in lieu of Instagram messages or LinkedIn articles;...

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11 Inbound Marketing Tactics for Startups 11 INBOUND MARKETING TACTICS FOR STARTUPS

blog article

Oct 27, 2017

Let’s say your startup has been successful for a while now. You have a solid product and several new employees on board. Your business is growing quickly, but you know you can’t rely on your website alone to drive sales.

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Facebook Advertising Tips - Watch Ad Frequency to Avoid Ad Fatigue FACEBOOK ADVERTISING TIPS - WATCH AD FREQUENCY TO AVOID AD FATIGUE

video

Oct 26, 2017

In this video we share 5 facebook advertising tips on ad frequency and how you can optimize to that to avoid ad fatigue and get the best results. 5 Tips on Facebook Ad Frequency: 1- Facebook Ads perform best when the Ad Frequency ranges between 3-5. ...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

whitepaper

Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your custom...

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Email Marketing Predictions for 2018 EMAIL MARKETING PREDICTIONS FOR 2018

infographic

Oct 25, 2017

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best re...

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Email Marketing Tips - 6 Quick Tips for Success EMAIL MARKETING TIPS - 6 QUICK TIPS FOR SUCCESS

video

Oct 25, 2017

Email marketing can be highly effective or highly ineffective depending on how you execute the campaigns. Therefore, let’s talk about 6 tips on how you can execute excellently! 6 Tips for Email Marketing Success: Deliver value with every email!...

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Email marketing trends 2018 EMAIL MARKETING TRENDS 2018

blog article

Oct 25, 2017

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to ...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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The Complete Guide to Facebook Advertising for the Holidays THE COMPLETE GUIDE TO FACEBOOK ADVERTISING FOR THE HOLIDAYS

blog article

Oct 24, 2017

There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for the first time, Facebook saw more mobile conversions than desktop conversions during the entire holiday season. Accor...

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Email Marketing Best Practices: How to Write Emails For Effective Lead Generation EMAIL MARKETING BEST PRACTICES: HOW TO WRITE EMAILS FOR EFFECTIVE LEAD GENERATION

blog article

Oct 24, 2017

When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on.

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The Essential Guide to B2B Content Marketing from Marketing 360 THE ESSENTIAL GUIDE TO B2B CONTENT MARKETING FROM MARKETING 360

blog article

Oct 24, 2017

In B2B digital marketing, effective content creation and distribution is the backbone of lead-generation.  This guide will show you how to develop content for your B2B marketing, distribute it to connect with new leads, then use it to nurture th...

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7 Email Marketing Trends You’ll Need to Know About in 2018 7 EMAIL MARKETING TRENDS YOU’LL NEED TO KNOW ABOUT IN 2018

blog article

Oct 20, 2017

Email is still one of the most effective ways to communicate with your customers, and this isn’t going to change in 2018. 91% of all U.S. consumers use email and 66% have purchased something online as the result of receiving an email or an emai...

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Avoid 5 Costly Mistakes in Your Email Marketing Campaign AVOID 5 COSTLY MISTAKES IN YOUR EMAIL MARKETING CAMPAIGN

blog article

Oct 18, 2017

So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however...

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3 SEO Basics You May be Missing 3 SEO BASICS YOU MAY BE MISSING

blog article

Oct 18, 2017

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, si...

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Four hot digital marketing trends in 2017 FOUR HOT DIGITAL MARKETING TRENDS IN 2017

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Oct 18, 2017

The greatest invention of our generation, the Internet, has paved way for marketers to be more creative, targeted and personalised with their strategies than ever before. It's also enabling smaller, challenger brands to rise up through the ranks ...

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10 Reasons Your Email Marketing Strategy is Failing – & How to Fix It 10 REASONS YOUR EMAIL MARKETING STRATEGY IS FAILING – & HOW TO FIX IT

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Oct 17, 2017

Are you looking for ways to improve your email marketing strategy? Want to know where your current efforts are falling short and what you can do to fix it? We share 10 reasons your email strategy is failing and how to fix it in this infographic.

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Think Outside the Inbox: 6 Email Marketing Ideas That Really Work THINK OUTSIDE THE INBOX: 6 EMAIL MARKETING IDEAS THAT REALLY WORK

blog article

Oct 16, 2017

Imagine for a moment that you’re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly, a coworker loudly announces his presence at your side. Perhaps he’s holding a flashing s...

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The Evolution of Instagram Ads THE EVOLUTION OF INSTAGRAM ADS

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Oct 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing ap...

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Nudging: The Future of Advertising NUDGING: THE FUTURE OF ADVERTISING

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Oct 13, 2017

Advertising tries to convince you to buy things, but nudging is about influencing customers without their knowing. It's only going to be used more and more, but where should we place limits (if at all)? *This video includes a paid sponsor. This s...

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Why Your Next Marketing Hire Should Be A Chatbot WHY YOUR NEXT MARKETING HIRE SHOULD BE A CHATBOT

blog article

Oct 13, 2017

Because the chatbot is associated with a long history of frustrating and sometimes humorous responses to human questions, many Internet users roll their eyes when they hear the word chatbot. And while some searchers ignore chatbox pop-ups habitually,...

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How to make your email marketing more profitable in 2018 HOW TO MAKE YOUR EMAIL MARKETING MORE PROFITABLE IN 2018

blog article

Oct 13, 2017

You’ve surely read the title and thought to yourself that we’re going to present a series of techniques which will boost conversion rates, improve open rates and train you on how to create an overall better email marketing campaign.

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Content Marketing Strategy Session - Content Workflow Challenges, Bottlenecks, and Solutions CONTENT MARKETING STRATEGY SESSION - CONTENT WORKFLOW CHALLENGES, BOTTLENECKS, AND SOLUTIONS

video

Oct 12, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. How do those problems develop? What bottlenecks ...

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Content Marketing Trends to Watch Out for in 2018 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2018

blog article

Oct 12, 2017

Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year...

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10 Essential Holiday Marketing Tactics for 2017 10 ESSENTIAL HOLIDAY MARKETING TACTICS FOR 2017

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Oct 11, 2017

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition&mdash...

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The latest trends in search marketing THE LATEST TRENDS IN SEARCH MARKETING

blog article

Oct 10, 2017

Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”. Marketers need to write content for this new set of queries, having the user’s...

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How Influencer Marketing Can Pump Up Your Content Strategy HOW INFLUENCER MARKETING CAN PUMP UP YOUR CONTENT STRATEGY

blog article

Oct 10, 2017

Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to a...

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4 trends for a digital marketing edge 4 TRENDS FOR A DIGITAL MARKETING EDGE

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Oct 09, 2017

Online marketing is continually evolving, with digital marketing strategists riding the quarterly – even monthly – wave of trends. Despite this, every step must be a tactical one. We’ve wrapped up the trends that we believe will see...

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THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY

blog article

Oct 09, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, a...

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17 Types of Posts You Can No Longer Promote on Facebook 17 TYPES OF POSTS YOU CAN NO LONGER PROMOTE ON FACEBOOK

blog article

Oct 09, 2017

Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove th...

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Social Media Marketing – Linking Insight and ROI SOCIAL MEDIA MARKETING – LINKING INSIGHT AND ROI

blog article

Oct 09, 2017

Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurem...

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Storytelling is the future of Content Marketing strategy in 2018 STORYTELLING IS THE FUTURE OF CONTENT MARKETING STRATEGY IN 2018

blog article

Oct 09, 2017

Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81...

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35 ways to segment your email list for more personalized email campaigns 35 WAYS TO SEGMENT YOUR EMAIL LIST FOR MORE PERSONALIZED EMAIL CAMPAIGNS

blog article

Oct 09, 2017

Let’s cut to the chase. The reason why you’re failing at email marketing is because you’re neglecting these two very important things:
Personalisation
Segmentation
which are, by the way, two different things tha...

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How Native Ads are Revolutionizing the Advertising Industry HOW NATIVE ADS ARE REVOLUTIONIZING THE ADVERTISING INDUSTRY

blog article

Oct 06, 2017

The next time you check your Instagram feed (I know you have your phone in your hands, go ahead and check it), notice how many ads there are. Couldn’t find any? Try looking a little closer and you’re bound to come across a native ad or tw...

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Your Complete Guide to Advertising on LinkedIn YOUR COMPLETE GUIDE TO ADVERTISING ON LINKEDIN

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Oct 06, 2017

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? To help give you an overview of the what and how of what’s possi...

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11 Social Media Tools Every Content Creator Needs 11 SOCIAL MEDIA TOOLS EVERY CONTENT CREATOR NEEDS

blog article

Oct 06, 2017

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your poin...

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The Latest Social Media Marketing Best Practices You Need to Know THE LATEST SOCIAL MEDIA MARKETING BEST PRACTICES YOU NEED TO KNOW

infographic

Oct 06, 2017

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to infl...

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A reward-based influencer marketing ecosystem on blockchain A REWARD-BASED INFLUENCER MARKETING ECOSYSTEM ON BLOCKCHAIN

whitepaper

Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these i...

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Marketing for Small Business - Today’s Top 8 Tips MARKETING FOR SMALL BUSINESS - TODAY’S TOP 8 TIPS

video

Oct 05, 2017

In this video we break down digital Marketing for Small Business, today’s top 8 tips! Intro: Marketing for small business is key to success. Without a strong marketing strategy, even if you have a great product or service, you will not reach yo...

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4 Ways to Enhance Broadcast Email Campaigns with User Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER-GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal an...

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The Beginner’s Guide to Evergreen Content THE BEGINNER’S GUIDE TO EVERGREEN CONTENT

blog article

Oct 04, 2017

What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Below, we'...

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4 Ways to Create More Effective Digital Marketing Content 4 WAYS TO CREATE MORE EFFECTIVE DIGITAL MARKETING CONTENT

blog article

Oct 03, 2017

Customer journey mapping is a complex process that technology can actually make more difficult in some ways. Many advertisers have no choice but to try to derive insights from data that’s scattered across a number of reporting platforms, analyt...

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A Simple Guide to SEO Keyword Research A SIMPLE GUIDE TO SEO KEYWORD RESEARCH

blog article

Oct 03, 2017

It goes without saying that people make billions of Internet searches everyday, from movie showings to nearby pizza places to oil changing services. Data consistently shows that Internet users typically select one of the first few search results, and...

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5 Social Media Trends to Prepare You for 2018 5 SOCIAL MEDIA TRENDS TO PREPARE YOU FOR 2018

blog article

Oct 03, 2017

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one...

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Tips On Dealing With Influencer Marketing Solicitations TIPS ON DEALING WITH INFLUENCER MARKETING SOLICITATIONS

blog article

Oct 02, 2017

As your eCommerce business starts to gain exposure and win market share, you’re going to start getting a new type of solicitation.  It comes from people who are (or aspire to be) online influencers.  Here are some tips on how to handl...

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Digital Marketing Ideas – 6 Concepts You Need to Understand DIGITAL MARKETING IDEAS – 6 CONCEPTS YOU NEED TO UNDERSTAND

blog article

Oct 02, 2017

The tools used to market businesses online can be complex. Technology changes fast.  Here are 5 underlying concepts with ideas and strategies that will help you create a vision for your marketing and advertising, as well as develop a plan for lo...

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10 Things You Shouldn’t Include in Your Email Marketing Campaigns 10 THINGS YOU SHOULDN’T INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS

infographic

Oct 01, 2017

Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on th...

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How to triple your digital marketing results HOW TO TRIPLE YOUR DIGITAL MARKETING RESULTS

blog article

Sep 29, 2017

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a cus...

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3 Powerful Ways To Use Artificial Intelligence in Content Marketing 3 POWERFUL WAYS TO USE ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

infographic

Sep 28, 2017

The power of artificial intelligence is changing the field of content marketing. It allows you to discover insights, make strategic recommendations, and create better content, which helps you to be more efficient, profitable and successful marketer.

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Social Media Marketing for Small Business - Essential Today SOCIAL MEDIA MARKETING FOR SMALL BUSINESS - ESSENTIAL TODAY

video

Sep 28, 2017

In today's world, Social Media Marketing for small business is absolutely essential. In this video, find out why! At Marketing 360® we work with thousands of small businesses of all different kinds. For many industries, like eCommerce, social...

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Craft a Picture-Perfect Landing Page for Your Email Marketing Campaigns CRAFT A PICTURE-PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGNS

infographic

Sep 27, 2017

Landing pages are a necessity for successful email marketing campaigns and this Campaigner Infographic illustrates best practices for creating them. Take a look at how you can design engaging and mobile-optimized landing pages for your next email cam...

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Decentralized Advertising Ecosystem DECENTRALIZED ADVERTISING ECOSYSTEM

whitepaper

Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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The pitfalls of using purchased data for email marketing THE PITFALLS OF USING PURCHASED DATA FOR EMAIL MARKETING

video

Sep 27, 2017

In this week's video, we take a look at the pitfalls of using purchased data bases of email addresses. Often these lists are not ethically collected, or opted in. Using them can have some serious negative effects.

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These are the biggest challenges marketers are facing with mobile THESE ARE THE BIGGEST CHALLENGES MARKETERS ARE FACING WITH MOBILE

blog article

Sep 26, 2017

Research by Incite Group and Open mobile media, has revelaed in their latest State of Mobile report, that content is marketers biggest challenge. Even with advancement in technology, creating the right content and relevant content is still as importa...

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How To Create A Digital Marketing Strategy In The Modern Landscape HOW TO CREATE A DIGITAL MARKETING STRATEGY IN THE MODERN LANDSCAPE

video

Sep 25, 2017

In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, y...

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5 Reasons Why Hyperlocal Marketing Is All About Mobile 5 REASONS WHY HYPERLOCAL MARKETING IS ALL ABOUT MOBILE

blog article

Sep 25, 2017

Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers. However, what is new is the incre...

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MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018 MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018

blog article

Sep 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still strugg...

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Lead generation Through Content Marketing LEAD GENERATION THROUGH CONTENT MARKETING

video

Sep 25, 2017

Contentmarketing acts as one of the most powerful approaches for all marketers to get more traffic and conversions. Engaging articles, informative e-books, revealing case studies all of these help to make content marketing to be successful. In our ex...

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7 Email Marketing Tactics to Boost your M-commerce 7 EMAIL MARKETING TACTICS TO BOOST YOUR M-COMMERCE

blog article

Sep 25, 2017

Mobile devices have become an integral part today’s lifestyle. As the technology curve minimizes the cost of production, almost everyone now owns a smartphone with cellular capabilities. With the abundance of this technology and rising trends i...

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11 Digital Marketing Tips to Help You Grow Your Business 11 DIGITAL MARKETING TIPS TO HELP YOU GROW YOUR BUSINESS

infographic

Sep 24, 2017

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world. Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all markete...

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50 Social Media Video Marketing Stats for 2017 50 SOCIAL MEDIA VIDEO MARKETING STATS FOR 2017

infographic

Sep 22, 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focus...

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5 Tools to Use Google Analytics Like a Data Scientist 5 TOOLS TO USE GOOGLE ANALYTICS LIKE A DATA SCIENTIST

blog article

Sep 22, 2017

There's a simple reason: the freemium web service boasts more subscribers than any analytics platform in the world - but few users ever harness the sprawling interface to its full potential. If you think of site development as building an office ...

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Maximize B2B buyer engagement: think human2human MAXIMIZE B2B BUYER ENGAGEMENT: THINK HUMAN2HUMAN

blog article

Sep 22, 2017

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying to do the same thing? Think about it like this: your buyers are people. And,...

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Facebook Marketing For Business - 4 Best Tips FACEBOOK MARKETING FOR BUSINESS - 4 BEST TIPS

video

Sep 21, 2017

You have to have a video when launching your ad. Video ads allow you develop out a stronger audience as you can build an audience for remarketing on how long people are watching your videos. When you combine both video and remarketing on top of that ...

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5 Invaluable Social Media Marketing Tips for Niche Industries 5 INVALUABLE SOCIAL MEDIA MARKETING TIPS FOR NICHE INDUSTRIES

blog article

Sep 21, 2017

Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What will they want to see from you? Will the cus...

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Email Marketing benchmarks summary and tips EMAIL MARKETING BENCHMARKS SUMMARY AND TIPS

blog article

Sep 21, 2017

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amou...

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Testing your email marketing and marketing automation TESTING YOUR EMAIL MARKETING AND MARKETING AUTOMATION

blog article

Sep 20, 2017

Testing your marketing campaigns is as important as creating them. The fun thing about testing email campaigns is that what you think your client wants, is completely different to the results. If we sent a marketing email from two years ago today, do...

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10 Must-Haves for a Highly Successful Video Marketing Campaign 10 MUST-HAVES FOR A HIGHLY SUCCESSFUL VIDEO MARKETING CAMPAIGN

infographic

Sep 19, 2017

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video cons...

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Content Marketing Challenges and Consumption Approaches with Jon Paul Ashworth CONTENT MARKETING CHALLENGES AND CONSUMPTION APPROACHES WITH JON PAUL ASHWORTH

video

Sep 19, 2017

Jon Paul Ashworth, Owner of R3 Media Consulting discusses content marketing challenges and how to provide value of a content marketing program at the 2017 AMA Annual Conference.

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans 9 TIPS TO OPTIMIZE YOUR MARKETING EMAILS FOR SHORT ATTENTION SPANS

infographic

Sep 19, 2017

Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your o...

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A Small Business Guide To Facebook Video Marketing A SMALL BUSINESS GUIDE TO FACEBOOK VIDEO MARKETING

infographic

Sep 18, 2017

As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic[1] coming from this one source, it is by far the best social media channel to attract new customers and engage with your bran...

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Give Your Content Marketing a Boost with Social Keywords GIVE YOUR CONTENT MARKETING A BOOST WITH SOCIAL KEYWORDS

blog article

Sep 18, 2017

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search result...

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Creating a Data-Driven Marketing Strategy CREATING A DATA-DRIVEN MARKETING STRATEGY

blog article

Sep 18, 2017

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that...

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127 Video Marketing Stats You Didn 127 VIDEO MARKETING STATS YOU DIDN'T KNOW

infographic

Sep 16, 2017

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x. From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance ...

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Marketing in a Minute - What is Omni-Channel Marketing? MARKETING IN A MINUTE - WHAT IS OMNI-CHANNEL MARKETING?

video

Sep 14, 2017

In the past, the local shops had all the power in a customer-seller relationship. You’d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Mult...

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10 Reasons Why You Should Be Content Marketing Now 10 REASONS WHY YOU SHOULD BE CONTENT MARKETING NOW

infographic

Sep 14, 2017

Thinking about starting a content marketing campaign for your business but haven’t done so yet? What are you waiting for? If you’re on the fence as to how effective content marketing is, we’ve designed this infographic to explain th...

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13 Steps to Digital Marketing Success 13 STEPS TO DIGITAL MARKETING SUCCESS

infographic

Sep 14, 2017

How to starting a digital marketing campaign for your business. Want to know the key components that make up a winning strategy? Steps to success in this infographic. In today’s competitive world, your company can either flourish or decline bas...

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What’s Next in Content Marketing? 3 Key Takeaways from Content Marketing World WHAT’S NEXT IN CONTENT MARKETING? 3 KEY TAKEAWAYS FROM CONTENT MARKETING WORLD

blog article

Sep 14, 2017

Among the 15 of us at Convince & Convert, we attend most of the major marketing conferences—and many of us speak at these events too. With this high level of exposure to the thought leaders and tacticians in the industry, I’m always e...

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4 Ways You Need to Segment Your Audiences – SMB Digital Marketing Tips 4 WAYS YOU NEED TO SEGMENT YOUR AUDIENCES – SMB DIGITAL MARKETING TIPS

blog article

Sep 14, 2017

One term that is accurate but infrequently used to describe internet marketing is fragmented.  Devices, platforms, locations, intent, preferences – these are part of long list things that fragment business marketing into ever more refined,...

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Top 5 Proven Facts About Content Marketing for Business TOP 5 PROVEN FACTS ABOUT CONTENT MARKETING FOR BUSINESS

infographic

Sep 14, 2017

If you own a business and have a website, content marketing should be your main advertising focus. If you don’t believe us, we whipped up an infographic that explains the Top 5 Proven Facts About Content Marketing for Business.This infographic ...

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22 Amazing Email Marketing Tools Your Business Needs in 2017 22 AMAZING EMAIL MARKETING TOOLS YOUR BUSINESS NEEDS IN 2017

infographic

Sep 14, 2017

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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The Real Reason Most of Your Marketing Fails THE REAL REASON MOST OF YOUR MARKETING FAILS

blog article

Sep 13, 2017

Marketing is more competitive than ever, and that genie is not going back in the bottle no matter how hard you push. The real reason most marketing fails is that most marketing is not relevant enough. Relevancy is a value exchange. Customers and pros...

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7 Takeaways from Content Marketing World 2017 7 TAKEAWAYS FROM CONTENT MARKETING WORLD 2017

blog article

Sep 12, 2017

Are you seeing orange? If so, you might just be at Content Marketing World. This annual event is known for sporting lots of the signature orange shade of the Content Marketing Institute and for being billed as “the largest content marketing gat...

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What are the pros and cons of omni channel marketing? WHAT ARE THE PROS AND CONS OF OMNI CHANNEL MARKETING?

video

Sep 11, 2017

Here we explore the various elements to omni-channel marketing -  paving the way for seamless customer transitions from off-line to on-line.

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5 Reasons Why Infographics are Effective In Social Media Marketing 5 REASONS WHY INFOGRAPHICS ARE EFFECTIVE IN SOCIAL MEDIA MARKETING

infographic

Sep 11, 2017

Infographics offer an attractive way of presenting content to the targeted audience. It's a combination of images, text, and graphs that make boring content fun to read. They have a capability to attract attention and engage readers. A quality an...

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How to master Email Marketing engagement HOW TO MASTER EMAIL MARKETING ENGAGEMENT

video

Sep 11, 2017

In this week's video, we take a look at email marketing engagement. It's a really important topic to get your head around, as even the best looking mailers can fall flat if they don't prompt your viewers to engage with them in some way. S...

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Is Content Shock Real, and How Will It Affect My Content Marketing Strategy? IS CONTENT SHOCK REAL, AND HOW WILL IT AFFECT MY CONTENT MARKETING STRATEGY?

blog article

Sep 11, 2017

Every now and then, we digital marketers hear the term “content shock” whispered around the water cooler, or we read it in an article shared with trepidation among content marketers on Twitter. If you’re not familiar with the idea o...

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Easy Tips to Enhance Your Email Campaign with Typography EASY TIPS TO ENHANCE YOUR EMAIL CAMPAIGN WITH TYPOGRAPHY

blog article

Sep 11, 2017

No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful.  From start to eternity (and even beyond) email marketers are in constant search for somethi...

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Strategic Marketing for Professional Services STRATEGIC MARKETING FOR PROFESSIONAL SERVICES

blog article

Sep 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditi...

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How to Set Up a Successful YouTube Channel HOW TO SET UP A SUCCESSFUL YOUTUBE CHANNEL

infographic

Sep 09, 2017

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infograph...

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10 Social Media Marketing Strategies for Companies 10 SOCIAL MEDIA MARKETING STRATEGIES FOR COMPANIES

infographic

Sep 08, 2017

Social media is a vital place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy.

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The 5 Biggest Trends Redefining Digital Marketing THE 5 BIGGEST TRENDS REDEFINING DIGITAL MARKETING

blog article

Sep 08, 2017

The industry’s constant and rapid state of flux is why so many field guides on SEO and content marketing have emerged over the last decade, only to be rendered obsolete by changing practices the very next year. This is what makes digital market...

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5 Tips for Promoting Your Content on Pinterest 5 TIPS FOR PROMOTING YOUR CONTENT ON PINTEREST

blog article

Sep 08, 2017

Pinterest is a visually-driven social media platform that’s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized. With users now topping 110 million...

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The Most Important B2B Digital Marketing Statistics for 2017 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS FOR 2017

infographic

Sep 07, 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017? If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, hi...

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How Does Social Selling Tie Into B2B Marketing? HOW DOES SOCIAL SELLING TIE INTO B2B MARKETING?

blog article

Sep 07, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and...

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Ideal Design Solutions - Multi-Channel Marketing IDEAL DESIGN SOLUTIONS - MULTI-CHANNEL MARKETING

video

Sep 06, 2017

In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, we need to understand the challenges and benefits of multi-channel marketing and tailor our strategies accordingly.

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6 Ways to Create Shareable Content 6 WAYS TO CREATE SHAREABLE CONTENT

blog article

Sep 06, 2017

Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase reven...

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How many email platforms do you use? HOW MANY EMAIL PLATFORMS DO YOU USE?

blog article

Sep 06, 2017

ESPs realized that email marketing was changing, and so they had to too. So they added new features (segmentation, triggered, transactional, automation), added more integrations and left the old send engines behind. Email platforms have changed a lot...

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7 Digital Marketing Strategies That Work: A Complete Guide 7 DIGITAL MARKETING STRATEGIES THAT WORK: A COMPLETE GUIDE

blog article

Sep 06, 2017

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the ...

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The Anatomy of a Perfect Email Marketing Template THE ANATOMY OF A PERFECT EMAIL MARKETING TEMPLATE

infographic

Sep 05, 2017

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds ...

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8 Reasons You Should Be B2B Marketing on LinkedIn 8 REASONS YOU SHOULD BE B2B MARKETING ON LINKEDIN

blog article

Sep 05, 2017

There are half a billion professionals with LinkedIn profiles.  Today, the majority of professionals across verticals have LinkedIn profiles. This number is significant because unlike Facebook, Instagram, Twitter or other social media platforms,...

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Mobile Content Strategy: 6 Ways to Engage Your Mobile Readers MOBILE CONTENT STRATEGY: 6 WAYS TO ENGAGE YOUR MOBILE READERS

blog article

Sep 05, 2017

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing text for App Store banners, there are several basic rules for building a successful mobile content strategy that will help you optim...

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Why Personalization is Key for Content Marketing WHY PERSONALIZATION IS KEY FOR CONTENT MARKETING

infographic

Sep 04, 2017

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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Marketing Strategies for Technology Companies MARKETING STRATEGIES FOR TECHNOLOGY COMPANIES

blog article

Sep 04, 2017

Do tech firms need marketing? Of course!
Every company must market itself to build brand awareness, generate leads, and secure new customers. Without marketing, your potential customers may never see your company in search results when looking...

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3 Ways Content Marketing is More Than Just Managing a Blog 3 WAYS CONTENT MARKETING IS MORE THAN JUST MANAGING A BLOG

blog article

Sep 01, 2017

After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise in blog management. They think, "As long as my blog is populated with new content, gets clicks (and the oc...

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10 ways of making social media analytics work for you 10 WAYS OF MAKING SOCIAL MEDIA ANALYTICS WORK FOR YOU

blog article

Sep 01, 2017

These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem with being present on social media, and using it to reach out to your audience, is tha...

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The Evolution of Marketing Channels THE EVOLUTION OF MARKETING CHANNELS

infographic

Aug 31, 2017

Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in whi...

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7 of the Best Marketing Books You Must Read Now 7 OF THE BEST MARKETING BOOKS YOU MUST READ NOW

blog article

Aug 31, 2017

Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today,...

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How to Setup Your Social Media Marketing Strategy: 6 Steps to Follow HOW TO SETUP YOUR SOCIAL MEDIA MARKETING STRATEGY: 6 STEPS TO FOLLOW

infographic

Aug 29, 2017

Social media networks are one of the best avenues to promote your brand globally. With over 2.7 billion users worldwide, there can be no doubt that social media offers tremendous potential and has a real impact on business’ bottom line.

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5 Steps to Get Customers with Facebook Ads 5 STEPS TO GET CUSTOMERS WITH FACEBOOK ADS

infographic

Aug 29, 2017

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target...

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What Skills Do I Need to Be a Content Strategist? WHAT SKILLS DO I NEED TO BE A CONTENT STRATEGIST?

blog article

Aug 29, 2017

Content strategy is one of the most difficult ideas for brands today to understand and execute successfully. According to MarketingProfs, only 35% B2C marketers say their content marketing strategy is "extremely" or "very" effecti...

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HOW TO DO LEAD MANAGEMENT THAT IMPROVES CONVERSION HOW TO DO LEAD MANAGEMENT THAT IMPROVES CONVERSION

blog article

Aug 28, 2017

In this post learn how to do lead management that increases sales conversion. First, the average conversion rate of marketing qualified leads to actual revenue conversion is low. You may be wondering: how low?
According to Forrester, top perfo...

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14 REASONS YOUR BUSINESS DESPERATELY NEEDS A CONTENT MARKETING STRATEGY 14 REASONS YOUR BUSINESS DESPERATELY NEEDS A CONTENT MARKETING STRATEGY

blog article

Aug 28, 2017

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a writ...

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Facebook Ad Insights: What Excites Digital Marketing Experts Right Now? FACEBOOK AD INSIGHTS: WHAT EXCITES DIGITAL MARKETING EXPERTS RIGHT NOW?

video

Aug 25, 2017

Whether it's developments in audience targeting, video broadcasting, or data reporting, big brands are excited about Facebook advertising developments.  DigitalMarketer's Director of Communications, Christine Haas, had the opportunity to...

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How To Merge The Power Of Marketing And Transactional Emails HOW TO MERGE THE POWER OF MARKETING AND TRANSACTIONAL EMAILS

blog article

Aug 25, 2017

For many, transactional emails are just something you receive after a purchase. But transactional emails are actually much more than that. You receive this type of emails when you buy your favourite item online, yes, but you can also get one of these...

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Are You Still Without A Content Marketing Strategy? ARE YOU STILL WITHOUT A CONTENT MARKETING STRATEGY?

blog article

Aug 25, 2017

As content marketers, we can sometimes feel like broken records. We are constantly advising businesses to create relevant, helpful content and then optimize that content so that it can be found online, ultimately bringing in new prospects and custome...

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The 4-Step Content Marketing Strategy for Growth-Hacking Conversions THE 4-STEP CONTENT MARKETING STRATEGY FOR GROWTH-HACKING CONVERSIONS

blog article

Aug 25, 2017

There are thousands of workable content marketing strategies, but a select few have higher-than-average conversion rates. These content strategies fall under the category of growth-hacking strategies, which include ways of enhancing leads and convers...

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Facebook updates newsfeed algorithm, LinkedIn video, and publisher logos displayed FACEBOOK UPDATES NEWSFEED ALGORITHM, LINKEDIN VIDEO, AND PUBLISHER LOGOS DISPLAYED

blog article

Aug 25, 2017

The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating or...

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The Essential A-Z of Facebook Marketing THE ESSENTIAL A-Z OF FACEBOOK MARKETING

blog article

Aug 24, 2017

Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it's easy to get lost in the various tools which are available and you can be left u...

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Content Marketing: How to Make Each Blog Post Drive ROI CONTENT MARKETING: HOW TO MAKE EACH BLOG POST DRIVE ROI

infographic

Aug 23, 2017

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for? There are plenty of reasons to blog,...

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How to track social media campaigns using Google Analytics HOW TO TRACK SOCIAL MEDIA CAMPAIGNS USING GOOGLE ANALYTICS

blog article

Aug 22, 2017

This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation h...

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Why Email Marketing is the Best Way to Reach Millennials WHY EMAIL MARKETING IS THE BEST WAY TO REACH MILLENNIALS

infographic

Aug 22, 2017

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, p...

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Innovative Digital Marketing Campaign Strategy: 4 Brands to Learn From INNOVATIVE DIGITAL MARKETING CAMPAIGN STRATEGY: 4 BRANDS TO LEARN FROM

blog article

Aug 22, 2017

Every year we come across many marketing campaigns that catch our collective fancy and pull at the strings of our hearts. In this article, we dive deep into digital marketing strategy through recently successful campaigns pulled off by four world cla...

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Get the Most From SMS Marketing With This Periodic Table GET THE MOST FROM SMS MARKETING WITH THIS PERIODIC TABLE

blog article

Aug 22, 2017

If you've kept up with SMS marketing over the last few years, you may have come across these numbers: open rate for SMS is 98%, and 90% of text messages are read within 3 minutes of receipt. Now while these numbers may vary with changing trends, ...

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Search Has Changed. Here’s How Your Content Needs to Evolve. SEARCH HAS CHANGED. HERE’S HOW YOUR CONTENT NEEDS TO EVOLVE.

blog article

Aug 21, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3....

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How Email Marketing done the Inbound way fetches great results HOW EMAIL MARKETING DONE THE INBOUND WAY FETCHES GREAT RESULTS

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Aug 18, 2017

Basically, the major difference between the two is that inbound believes in earning attention and outbound is interrupting. Inbound marketing educates, informs, and keeps the readers engaged with your brand by providing valuable, relevant content. It...

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Top 7 Email Podcasts Enhance your Email Marketing Approach TOP 7 EMAIL PODCASTS ENHANCE YOUR EMAIL MARKETING APPROACH

blog article

Aug 16, 2017

Though marketers are using all mediums to grab the attention of their prospective leads and existing clients, email marketing is still one of the strongest options. This is solely possible because of the extent of reach that email has compared to soc...

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5 App Store SEO Tips to Increase App Downloads 5 APP STORE SEO TIPS TO INCREASE APP DOWNLOADS

blog article

Aug 15, 2017

App Store Optimization (ASO) is an essential element for growing the success of your mobile apps. If you're bringing a new app to market, or need an ASO update, you can certainly increase your downloads with a little App Store SEO. Publishers and...

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63 Skills You Need to Master for Marketing Success 63 SKILLS YOU NEED TO MASTER FOR MARKETING SUCCESS

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Aug 15, 2017

The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete. It can be difficult t...

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How to Create Your First Marketing Campaign HOW TO CREATE YOUR FIRST MARKETING CAMPAIGN

blog article

Aug 14, 2017

An effective campaign demands a great deal of time, patience and planning. If you’ve never run a marketing campaign before, it can be tough to understand all of the working parts. In this blog, we show you how to make your first digital marketi...

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Facebook Marketing for Hotels FACEBOOK MARKETING FOR HOTELS

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Aug 11, 2017

Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all business...

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3 Mobile Marketing Strategies Proven to Convert Customers 3 MOBILE MARKETING STRATEGIES PROVEN TO CONVERT CUSTOMERS

blog article

Aug 11, 2017

This is why most online marketers will ask themselves this question between now and 2020: Right now, aside from the lengthy and expensive process of developing new mobile applications, what can my business do with mobile marketing strategies to incre...

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Why Content Curation Rules Social WHY CONTENT CURATION RULES SOCIAL

blog article

Aug 11, 2017

When it comes to using content curation on social media, the saying “everyone is doing it” is actually true. According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated co...

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119 FACTS ABOUT EMAIL MARKETING 119 FACTS ABOUT EMAIL MARKETING

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Aug 10, 2017

Emails acquired a lot of bad rep in the 2000s. There was a flood of spams, scams and loads of desperate emails. This sensory onslaught made a lot of people turn their back towards emails. Despite the fact that we send more emails everyday than the st...

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Why Quality Content is the Backbone of Any Inbound Marketing Strategy WHY QUALITY CONTENT IS THE BACKBONE OF ANY INBOUND MARKETING STRATEGY

blog article

Aug 10, 2017

Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does this ebook provide? How do we know when th...

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Digital Marketing Trends for 2018 event with Lever Interactive and Google DIGITAL MARKETING TRENDS FOR 2018 EVENT WITH LEVER INTERACTIVE AND GOOGLE

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Aug 09, 2017

Over 80 local marketers and business owners gathered together on Tuesday, July 18, 2017 for our Digital Marketing Trends for 2018 event at Google’s Chicago office. Lever Interactive and Google each shared insights into a few of the practical tr...

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Social Media Introduction | Social Media Marketing Tutorial SOCIAL MEDIA INTRODUCTION | SOCIAL MEDIA MARKETING TUTORIAL

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Aug 09, 2017

Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites. The course introduces participants to Social Media concepts such as branding, public affair...

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How to craft an engaging Instagram story HOW TO CRAFT AN ENGAGING INSTAGRAM STORY

blog article

Aug 09, 2017

One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain e...

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Why Digital Marketing is Important to Grow E-Businesses in 2017 WHY DIGITAL MARKETING IS IMPORTANT TO GROW E-BUSINESSES IN 2017

blog article

Aug 09, 2017

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing mark...

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5 Ways to Make Your Lead Nurturing Emails Stand Out 5 WAYS TO MAKE YOUR LEAD NURTURING EMAILS STAND OUT

blog article

Aug 08, 2017

Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the differ...

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How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns HOW THE BEST B2B CLIENT & AGENCY TEAMS IMPLEMENT SUCCESSFUL MARKETING CAMPAIGNS

blog article

Aug 08, 2017

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. Every successful B2B marketing campaign is built from the same foundation - a close partnership between the B2B client and its a...

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5 Things B2B Marketers Should Learn from B2C 5 THINGS B2B MARKETERS SHOULD LEARN FROM B2C

blog article

Aug 08, 2017

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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Snapchat have copied Facebook’s ads Power Editor SNAPCHAT HAVE COPIED FACEBOOK’S ADS POWER EDITOR

blog article

Aug 08, 2017

Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and upd...

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YouTube Marketing Tutorial | Social Media Marketing Tutorial YOUTUBE MARKETING TUTORIAL | SOCIAL MEDIA MARKETING TUTORIAL

video

Aug 07, 2017

Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up. For online and offline Business owners and internet marketers, YouTube Marketing is...

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Visual Social Media | Social Media Marketing Tutorial VISUAL SOCIAL MEDIA | SOCIAL MEDIA MARKETING TUTORIAL

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Aug 07, 2017

Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But there are some key concepts and strategies t...

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How SEO Can Solve 2 Crucial Marketing Issues for Professional Service Businesses HOW SEO CAN SOLVE 2 CRUCIAL MARKETING ISSUES FOR PROFESSIONAL SERVICE BUSINESSES

blog article

Aug 07, 2017

The professional service industry typically involves a lot of personal connections. Whether your potential client is searching for a new doctor, an attorney, or even an accountant, they’ll want to work with someone they know they can trust. Unf...

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Social Media And Storytelling | Social Media Marketing Tutorial SOCIAL MEDIA AND STORYTELLING | SOCIAL MEDIA MARKETING TUTORIAL

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Aug 05, 2017

If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest and Twitter, Facebook and LinkedIn. Get sto...

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Converged Social Media | Social Media Marketing Tutorial CONVERGED SOCIAL MEDIA | SOCIAL MEDIA MARKETING TUTORIAL

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Aug 04, 2017

Social media is causing an interesting convergence of sectors within technology, media and telecommunications. Technology firms are finding themselves becoming social media companies. Telecommunication firms are finding themselves in the tech busines...

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Pinterest Marketing Tutorial | Social Media Marketing Tutorial PINTEREST MARKETING TUTORIAL | SOCIAL MEDIA MARKETING TUTORIAL

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Aug 04, 2017

Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out. Having a strategy for ...

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Inbound Marketing – what are your priorities and challenges? INBOUND MARKETING – WHAT ARE YOUR PRIORITIES AND CHALLENGES?

blog article

Aug 04, 2017

For my next instalment in my Marketing and Sales 2017 statistics breakdown series, I am focusing on inbound marketing priorities and its challenges. Over 70% of respondents worldwide stated that they primarily conduct inbound marketing. This shows a ...

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Why Marketers Should Care About Privacy Rulings WHY MARKETERS SHOULD CARE ABOUT PRIVACY RULINGS

blog article

Aug 03, 2017

Privacy is the number one concern from online consumers, with 86% of users taking active steps to improve their safety online, according to Brandon Gaille. And as more data privacy regulations and guidelines are put into action by governments, indust...

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Marketing Automation Tutorial | Digital Marketing Tutorial MARKETING AUTOMATION TUTORIAL | DIGITAL MARKETING TUTORIAL

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Aug 01, 2017

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high RO...

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Demand Generation: An A-Z Guide for B2B Marketers DEMAND GENERATION: AN A-Z GUIDE FOR B2B MARKETERS

blog article

Aug 01, 2017

Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide.

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How to Build an Engaged Social Media Community HOW TO BUILD AN ENGAGED SOCIAL MEDIA COMMUNITY

blog article

Aug 01, 2017

While consumers have been using platforms like Facebook and Twitter for over a decade now - beginning with the raging success of MySpace in the early 2000s - brands have only begun to catch on in the last five years and realize the full potential of ...

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Why Email Marketing Is Smart for Small Businesses WHY EMAIL MARKETING IS SMART FOR SMALL BUSINESSES

blog article

Aug 01, 2017

Are you a small business owner? There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entreprene...

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What Is Email Marketing | Email Marketing Tutorial WHAT IS EMAIL MARKETING | EMAIL MARKETING TUTORIAL

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Jul 30, 2017

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase a...

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Reputation Management Service by Multi Marketing USA REPUTATION MANAGEMENT SERVICE BY MULTI MARKETING USA

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Jul 26, 2017

http://multimarketingusa.omb10.com/re... For more information regarding our serivce check our link above and click on learn more and fill in the contact information and one of our reputation management service specialist will be in contact with you s...

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Facebook Advertising Reaches New Audiences with Messenger Ads FACEBOOK ADVERTISING REACHES NEW AUDIENCES WITH MESSENGER ADS

blog article

Jul 26, 2017

When it comes to increasing brand recognition and expanding your online audience, Facebook is an unparalleled social media marketing platform. The network previously offered ad placements on Facebook, Instagram, and their “Audience Network.&rdq...

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Content Promotion: How to Balance Organic Results with Paid Ads CONTENT PROMOTION: HOW TO BALANCE ORGANIC RESULTS WITH PAID ADS

blog article

Jul 26, 2017

Marketers work countless hours to plan, create and design their content. However, when it’s time for promotion, many fail to find success. According to data research by PointVisible, only 22% of marketers feel "extremely" or "ver...

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Snapchat or Instagram Stories? SNAPCHAT OR INSTAGRAM STORIES?

blog article

Jul 26, 2017

One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features ...

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How long do email marketers spend on the tasks creating emails? HOW LONG DO EMAIL MARKETERS SPEND ON THE TASKS CREATING EMAILS?

blog article

Jul 26, 2017

We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn't just advantageous to you but your clients. This week we are focusing on production cycles and ho...

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Cross-channel-strategy-infographic CROSS-CHANNEL-STRATEGY-INFOGRAPHIC

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Jul 25, 2017

Connect to a platform that provides a holistic customer view from acquisition to loyalty engagement. Send timely, relevant information through your customer’s preferred mobile channel – securely.

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Sentences you should never use in your email marketing SENTENCES YOU SHOULD NEVER USE IN YOUR EMAIL MARKETING

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Jul 25, 2017

In this week's email marketing tips video, we take a look at the subject of copy text. This often overlooked area is vital to the success of your email marketing. Writing copy text that really strikes a chord with your target audience is harder t...

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A Beginner A BEGINNER'S GUIDE TO MARKETING AUTOMATION

blog article

Jul 25, 2017

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it ...

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Why Email Marketing & Social Media Are Like Peas in a Pod WHY EMAIL MARKETING & SOCIAL MEDIA ARE LIKE PEAS IN A POD

blog article

Jul 25, 2017

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platfo...

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Creating Stellar HTML Emails – Tips from Our Email Marketing Pros CREATING STELLAR HTML EMAILS – TIPS FROM OUR EMAIL MARKETING PROS

blog article

Jul 25, 2017

When it comes to designing effective HTML emails, even the most competent designers and marketers can find themselves feeling frustrated. While it’s true that email clients like MailChimp and Constant Contact have made it much easier to design ...

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How to Inject Personalization Into Your Marketing Strategy HOW TO INJECT PERSONALIZATION INTO YOUR MARKETING STRATEGY

blog article

Jul 25, 2017

Hubspot reports that “Nearly three-fourths (74%) of online consumers get frustrated by websites with content (e.g. offers, ads, promotions) that has nothing to do with their interests. Personalizing your marketing messages allows you to tailor ...

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7 Creative Ways To Improve Your Social Media Engagement 7 CREATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA ENGAGEMENT

blog article

Jul 25, 2017

Did you know that Playbuzz.com gained more than 50 million unique monthly visitors within just 10 months of launching the site? How did they do it? Two words: Interactive content!  Social networks have been around for quite a few years now, and ...

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Content and the Knowledge Economy CONTENT AND THE KNOWLEDGE ECONOMY

blog article

Jul 24, 2017

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for t...

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Design & Digital Marketing with AI: Challenges and Opportunities DESIGN & DIGITAL MARKETING WITH AI: CHALLENGES AND OPPORTUNITIES

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Jul 24, 2017

Lauren Von Dehsen of Nest, Tim Allen of Microsoft, Christian Guirnalda of Verizon and moderator Marc Maleh of Havas discuss the inherent challenge in determining not just how to use AI in designing and raising awareness about your digital products bu...

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Why you need to invest in email marketing WHY YOU NEED TO INVEST IN EMAIL MARKETING

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Jul 21, 2017

Most companies in Brisbane know that digital marketing is vital for business success, but very few know where to start, or what to spend. For organisations that are just beginning the marketing journey, one of the most cost effective methods of marke...

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22 Top Email Marketing Tools of 2017 22 TOP EMAIL MARKETING TOOLS OF 2017

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Jul 21, 2017

Digital Marketing is indeed one of the best marketing strategies out there. No doubt in that. Among the digital marketing technique that exists email marketing is gaining so much importance and the reason being its flexibility, effectiveness as well ...

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Facebook Messenger Ads are going global FACEBOOK MESSENGER ADS ARE GOING GLOBAL

blog article

Jul 20, 2017

Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook's chief financial officer, Dave Wehner, admitted that ...

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3 Ways to Create Mobile-Friendly Content 3 WAYS TO CREATE MOBILE-FRIENDLY CONTENT

blog article

Jul 20, 2017

It’s no secret that mobile traffic continues to soar. According to Statista, in 2016, 43.6% of all website traffic worldwide was generated through mobile, up from 35.1% in the previous year. And the graph below from comScore ’s 2017 ...

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Digital Marketing Trends for 2018 DIGITAL MARKETING TRENDS FOR 2018

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Jul 19, 2017

Olga Detrixhe and Aubree Broyles share what they've learned after attending a recent marketing conference.If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting t...

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10 Email Marketing Myths Which Are Pushing Your ROI Down 10 EMAIL MARKETING MYTHS WHICH ARE PUSHING YOUR ROI DOWN

blog article

Jul 19, 2017

The reason behind this is there are innumerable myths related to email marketing floating around among marketers and businesses. And these very myths affect the ROI of business organizations who believe in them. It is high time that these myths are b...

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6 reasons why you need a social media strategy 6 REASONS WHY YOU NEED A SOCIAL MEDIA STRATEGY

blog article

Jul 19, 2017

A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the ...

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Why Email is the Ultimate Marketing Omnichannel WHY EMAIL IS THE ULTIMATE MARKETING OMNICHANNEL

blog article

Jul 19, 2017

Despite the hype surrounding social media, email is still the most popular and effective marketing tool for gaining and retaining customers. Why? Longevity. Of all internet marketing tools, email has been around the longest, which means it had a head...

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Top Tips For Successful Community Building on Twitter TOP TIPS FOR SUCCESSFUL COMMUNITY BUILDING ON TWITTER

blog article

Jul 19, 2017

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, a...

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11 Reasons You Should Care About Mobile Marketing 11 REASONS YOU SHOULD CARE ABOUT MOBILE MARKETING

blog article

Jul 18, 2017

Since 2007, my measurable marketing agency Anvil has been claiming the ‘Year of Mobile’ is upon us every year. Why? Because every year, mobile has reliably become a more important part of the marketing mix. In 2017, most brands are finall...

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2017: The Year of Visual Content 2017: THE YEAR OF VISUAL CONTENT

blog article

Jul 18, 2017

Visual content is nothing new in the marketing world. Marketers have dubbed each of the past few years the “year of content marketing.” It happened in 2015, 2016, and now we’re saying the same thing in 2017. So what makes this year ...

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The 5 Steps of Successful Email Marketing THE 5 STEPS OF SUCCESSFUL EMAIL MARKETING

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Jul 17, 2017

If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of y...

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Content Marketing ROI | Content Marketing Tutorial CONTENT MARKETING ROI | CONTENT MARKETING TUTORIAL

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Jul 15, 2017

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing...

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New Snapchat features, Instagram replies and some much needed LinkedIn updates NEW SNAPCHAT FEATURES, INSTAGRAM REPLIES AND SOME MUCH NEEDED LINKEDIN UPDATES

blog article

Jul 14, 2017

LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing some exciting new features: You will now be able to find out when you first connected to a person. Ev...

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Email Marketing: Simple Ways to Get High Open Rates EMAIL MARKETING: SIMPLE WAYS TO GET HIGH OPEN RATES

blog article

Jul 14, 2017

Email Marketing: Simple Ways to Get High Open Rates Most businesses know that they should be using email marketing to gain and retain customers. But not all businesses know how. Even for those who do know how, many still don’t know how to net a...

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Email Marketing Best Practices - 9 Tips EMAIL MARKETING BEST PRACTICES - 9 TIPS

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Jul 13, 2017

Marketing 360® is a powerful marketing and website platform built for any size brand. It's fully managed and has everything a brand needs to drive beautiful marketing and sales.Tips Covered in Video: Build targeted list (CRM), Add value! Don&...

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5 Ways to Use Interactive Content in Your Marketing Strategy 5 WAYS TO USE INTERACTIVE CONTENT IN YOUR MARKETING STRATEGY

blog article

Jul 13, 2017

You can’t escape advertising; most of us are subject to hundreds of ads on social media and websites each day. Interactive content is a highly effective way to break through the noise and offer real value, advice and education while allowing th...

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An MMA Mobile Shopper Marketing White Paper AN MMA MOBILE SHOPPER MARKETING WHITE PAPER

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Jul 12, 2017

Despite its small size, the smartphone makes an enormous impact on the retail experience. At each stage of the buying cycle, consumers can now instantly access almost every single data point about the product they’re considering. Pricing, produ...

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign 12 TIPS EVERY BRAND SHOULD INCORPORATE INTO A LIVE STREAM MARKETING CAMPAIGN

blog article

Jul 12, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculate...

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Content Marketing Strategy - 14 Tips for Success CONTENT MARKETING STRATEGY - 14 TIPS FOR SUCCESS

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Jul 11, 2017

Tips Covered in Video: Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) - where are your customers? Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas...

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5 Ways to Make Your Email Marketing SEO Friendly 5 WAYS TO MAKE YOUR EMAIL MARKETING SEO FRIENDLY

blog article

Jul 11, 2017

An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve your chances of gaining the crown p...

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B2B Content Marketing | Content Marketing Tutorial B2B CONTENT MARKETING | CONTENT MARKETING TUTORIAL

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Jul 11, 2017

While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident. Building up a strategy and applying it consistently take time and effort. Creating meaningful and ...

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The Ultimate Guide to Content Marketing ROI THE ULTIMATE GUIDE TO CONTENT MARKETING ROI

blog article

Jul 11, 2017

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. But one element of this new form of marketing still plagues many - successfully calculating ROI (return-on-investment)...

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Social Media Strategy | Social Media Marketing Tutorial SOCIAL MEDIA STRATEGY | SOCIAL MEDIA MARKETING TUTORIAL

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Jul 10, 2017

Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer...

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Content Marketing And Social Media | Content Marketing Tutorial CONTENT MARKETING AND SOCIAL MEDIA | CONTENT MARKETING TUTORIAL

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Jul 10, 2017

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is...

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The hottest visual content marketing trends in 2017 THE HOTTEST VISUAL CONTENT MARKETING TRENDS IN 2017

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Jul 09, 2017

2017 Visual Content Marketing Trends in more are Infographics liked and shared on social media than other type of content 3.5 4.2 3x as many consumers would prefer to watch a video about a product than to read about it 4x of all internet traffic will ...

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6 Email Marketing Trends You Can’t Miss in 2017 6 EMAIL MARKETING TRENDS YOU CAN’T MISS IN 2017

blog article

Jul 07, 2017

So far, in fact, that the reason people open emails has completely changed over time. From its inception in 1971 through the 1990s, email was seen exclusively as an extension to the written memo or business letter. That’s why it was called &ldq...

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eCommerce Marketing Strategies - 12 Killer Tips ECOMMERCE MARKETING STRATEGIES - 12 KILLER TIPS

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Jul 06, 2017

Watch this video to discover 12 killer eCommerce marketing strategies and tips: Use a good cart. Shopify, WooCommerce, BigCommerce, Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, rev...

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Top 10 email marketing myths; Debunked TOP 10 EMAIL MARKETING MYTHS; DEBUNKED

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Jul 05, 2017

In this week's video, we take a look at the top 10 email marketing myths. Chris and Phil take a look at each one and separate fact and fiction. This video will give you a quick insight into how to really get the most out of your email marketing. ...

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3 Ways to Incorporate SEO Into Your Inbound Marketing Strategy 3 WAYS TO INCORPORATE SEO INTO YOUR INBOUND MARKETING STRATEGY

blog article

Jul 05, 2017

SEO, or ‘search engine optimization,' is a term bandied around by many in the marketing world. It’s the process of getting ‘free’ traffic from search engines and is also referred to as ‘organic’ search because ...

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5 Marketing Trends and How Technology is Helping Marketers Address Them 5 MARKETING TRENDS AND HOW TECHNOLOGY IS HELPING MARKETERS ADDRESS THEM

blog article

Jul 05, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is...

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4 Ways to Look Like a Writer When You’re Really Not 4 WAYS TO LOOK LIKE A WRITER WHEN YOU’RE REALLY NOT

blog article

Jul 04, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a ...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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16 Video Marketing Statistics to Inform Your Q4 Strategy 16 VIDEO MARKETING STATISTICS TO INFORM YOUR Q4 STRATEGY

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Jun 28, 2017

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly...

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Fundamentals of Facebook Marketing FUNDAMENTALS OF FACEBOOK MARKETING

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Jun 23, 2017

A sixth of the world's population logs into the same website every week to read news, catch up with friends and see the latest content from their favorite online and retail businesses. Let's face it: Facebook is beyond huge, and there are few...

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Long Tail Keywords: A Key To Rank Higher LONG TAIL KEYWORDS: A KEY TO RANK HIGHER

blog article

Jun 23, 2017

Long tail keywords are better understood by professionals who deal in the SEO department of Digital Marketing. They know exactly why long tail keywords are preferred over short tail keywords and what is the impact on search results. We decided to pic...

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The Essential Guide to Instagram Ads THE ESSENTIAL GUIDE TO INSTAGRAM ADS

blog article

Jun 22, 2017

With a user base of 700 million, Instagram is no longer just a photo sharing app - it’s an influential social network with an audience that’s growing at a rapid pace. Last year, we covered Instagram as an advertising platform, with a how-...

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Content Marketing Statistics & Trends 2017 CONTENT MARKETING STATISTICS & TRENDS 2017

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Jun 22, 2017

Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. ...

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How Video Marketing Works HOW VIDEO MARKETING WORKS

infographic

Jun 20, 2017

As online marketing becomes more and more visual over time, video marketing has emerged as a favorite choice for businesses to share a message, promote a product, and entertain customers all at once. The effort has not gone to waste - our research sh...

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Mobile Marketing Measurement | Digital Marketing Tutorial MOBILE MARKETING MEASUREMENT | DIGITAL MARKETING TUTORIAL

video

Jun 16, 2017

Mobile advertising is a big business. In the US in 2015, advertisers spent $28.72 billion to reach their targets on mobile devices, eMarketer estimated, an increase of 50.0% over 2014 spending levels. But—as is common with so many digital adver...

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Digital Analytics KPI | Digital Marketing Tutorial DIGITAL ANALYTICS KPI | DIGITAL MARKETING TUTORIAL

video

Jun 16, 2017

In digital analytics, KPIs represent how the digital strategy is integrating with the company-wide strategy. First, there must be consensus about the strategic choice of KPIs; everyone should agree on what the KPIs represent, and which interpretation...

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What Is Email Marketing | Digital Marketing Tutorial WHAT IS EMAIL MARKETING | DIGITAL MARKETING TUTORIAL

video

Jun 16, 2017

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase a...

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Mobile Marketing Introduction Digital Marketing Tutorial MOBILE MARKETING INTRODUCTION DIGITAL MARKETING TUTORIAL

video

Jun 16, 2017

This video takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social ...

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CMO Update: SEO Updates and Insights for the Rest of 2017 CMO UPDATE: SEO UPDATES AND INSIGHTS FOR THE REST OF 2017

blog article

Jun 16, 2017

Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO s...

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Top 5 Influencer Marketing Tools for Content Promotion TOP 5 INFLUENCER MARKETING TOOLS FOR CONTENT PROMOTION

blog article

Jun 16, 2017

Influencers are powerful forces that can help propel your blog towards significant profitability. Should someone like Tony Robbins re-tweet you, expect a torrent of traffic and more re-tweets. When Kim Kardashian promotes a product, the suppliers of ...

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Content Marketing Introduction Content Marketing Tutorial CONTENT MARKETING INTRODUCTION CONTENT MARKETING TUTORIAL

video

Jun 15, 2017

Content Marketing is aimed at writing articles to build authority and generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, ...

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How to Convince Your Leaders to Invest in 10X Content (and Why You Should) HOW TO CONVINCE YOUR LEADERS TO INVEST IN 10X CONTENT (AND WHY YOU SHOULD)

blog article

Jun 15, 2017

First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, i...

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Facebook Advertising Tutorial | Social Media Marketing Tutorial FACEBOOK ADVERTISING TUTORIAL | SOCIAL MEDIA MARKETING TUTORIAL

video

Jun 13, 2017

As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget. Digital Marketing Certified Associate (DMCA) is...

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How Accelerated Mobile Pages (AMP) Affects SEO Ranking? HOW ACCELERATED MOBILE PAGES (AMP) AFFECTS SEO RANKING?

blog article

Jun 13, 2017

Google, on October 2015, announced AMP Pages or Accelerated Mobile Pages as the open standard for advertisers, which aid pages to get loaded on mobile phones in quickest possible manner. The immediate need to design AMP pages was the absolute predomi...

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How Effective is Inbound Marketing – Statistics and Trends HOW EFFECTIVE IS INBOUND MARKETING – STATISTICS AND TRENDS

infographic

Jun 09, 2017

Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest...

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How to Assess the Relevancy of 3rd Party Intent Data HOW TO ASSESS THE RELEVANCY OF 3RD PARTY INTENT DATA

blog article

Jun 09, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant inte...

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3 Ways to Write Effective Headlines 3 WAYS TO WRITE EFFECTIVE HEADLINES

blog article

Jun 09, 2017

In essence, Mr Ogilvy is saying, make sure your headline counts.With so much content to consume and such little time to consume it, writing an effective headline is essential if you want to cut through the noise and grab people's attention. A rec...

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SEO Keyword Research | SEO Tutorial For Beginners SEO KEYWORD RESEARCH | SEO TUTORIAL FOR BEGINNERS

video

Jun 08, 2017

Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help in content strategy, or marketing plans overall. Digital Marketing Cer...

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Generate More Search Traffic With YouTube SEO GENERATE MORE SEARCH TRAFFIC WITH YOUTUBE SEO

blog article

Jun 06, 2017

When you hear the term SEO, it’s easy to picture Google search results. After all, Google is by far the world’s largest, most widely used search engine, with a market share that more than quadruples its four biggest competitors combined. ...

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Twitter Marketing: The Essential Guide TWITTER MARKETING: THE ESSENTIAL GUIDE

blog article

Jun 06, 2017

What that means for marketers is that there as many ways to use Twitter as there are brands (and people) using it. What is Twitter marketing? It’s what you want it to be. Want to learn more about your customers? Make your brand a little more hu...

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What Does the New AdWords Interface Mean for Marketers? WHAT DOES THE NEW ADWORDS INTERFACE MEAN FOR MARKETERS?

blog article

Jun 05, 2017

The new AdWords interface is more than a slick visual update to the existing AdWords layout: it's a total rebuild from the bottom up. In this post, you'll find out what's on offer within the new user interface and discover why mobile-firs...

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The Future of Facebook for Digital Marketers THE FUTURE OF FACEBOOK FOR DIGITAL MARKETERS

blog article

Jun 02, 2017

Over the years, Facebook has set a trajectory to grow its user base, find new ways to monetize, and expand its investment reach to new tech markets like artificial intelligence and virtual reality. For digital marketers, this direction has ushered in...

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sociAL INFLUENCER MARKETING Do you know who your social influencers are? SOCIAL INFLUENCER MARKETING DO YOU KNOW WHO YOUR SOCIAL INFLUENCERS ARE?

whitepaper

Jun 01, 2017

Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy 9 EYE-OPENING SMALL BUSINESS ONLINE MARKETING STATS TO IMPACT YOUR STRATEGY

infographic

May 31, 2017

Trying to figure out where to spend your online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to ...

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B2B Marketing Automation Trends B2B MARKETING AUTOMATION TRENDS

blog article

May 31, 2017

Marketing Automation has been around for several years now, but in 2016 it really flourished. More companies got started with marketing automation, and others started thinking about how they could begin to use it in future. Our readers poll on digita...

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Top 5 Content Marketing Services to Optimize Inbound Marketing TOP 5 CONTENT MARKETING SERVICES TO OPTIMIZE INBOUND MARKETING

blog article

May 31, 2017

Digital Marketing Experts consider content as the king of Digital-Marketing. Content is the heart of the majority of successful Inbound Marketing Campaigns that decides effectiveness of that campaign. To ensure effective branding of inbound movement ...

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How To Grow On Facebook - Use This Video Content Marketing Strategy by Dennis Yu HOW TO GROW ON FACEBOOK - USE THIS VIDEO CONTENT MARKETING STRATEGY BY DENNIS YU

video

May 30, 2017

Dennis Yu and Logan Young gave us a hands-on workshop on How To Grow On Facebook - Use This Video Content Marketing Strategy by Dennis Yu. Follow this step-by-step workshop on How To Grow On Facebook and Use This Video Content Marketing Strategy by D...

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How We Drive Thousands of B2B Leads Using Video Marketing HOW WE DRIVE THOUSANDS OF B2B LEADS USING VIDEO MARKETING

video

May 26, 2017

Is your sales team complaining about leads? Are your marketing programs ineffective at driving leads? We spent 5 years perfecting a B2B video lead generation program and we're delivering this program to companies like Oracle, Nimble, LeadPoint an...

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Top Email Marketing Strategies for B2B Companies TOP EMAIL MARKETING STRATEGIES FOR B2B COMPANIES

blog article

May 23, 2017

In recent times, B2B marketers have focused on reaching new customers through blogs and social media. While these are excellent strategies, email marketing is still a cost-effective and highly profitable way to generate leads and build long-term rela...

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The Right Way to Balance Business and Fun in Your Content Marketing THE RIGHT WAY TO BALANCE BUSINESS AND FUN IN YOUR CONTENT MARKETING

blog article

May 23, 2017

When a brand is new and growing, they tend to be freer—and often more fun and creative—with their content. A young brand’s very survival depends upon making a splash, catching attention, and being new and distinctly different.As a b...

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5 Creative Snapchat Campaigns to Learn From 5 CREATIVE SNAPCHAT CAMPAIGNS TO LEARN FROM

blog article

May 23, 2017

With more than 158 million daily users and upwards of 10 billion video views per day, Snapchat can be a great platform for generating leads, attracting customers and strengthening your brand.Unlike Facebook or Twitter Ads, Snapchat’s advertisin...

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Content Marketing and SEO: How to Build Links in 2017 CONTENT MARKETING AND SEO: HOW TO BUILD LINKS IN 2017

blog article

May 22, 2017

SEO is a constantly changing industry. However, one thing has remained the same - over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site's SEO and improve your Google rankings, link b...

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Email Marketing Comes of Age Three Rules for Success EMAIL MARKETING COMES OF AGE THREE RULES FOR SUCCESS

blog article

May 22, 2017

In modern business, email dominates marketing channels. With the broadest reach, lowest cost, easiest measurability, and highest conversion rates, 91 percent of executives cite email as the single most-effective channel for driving revenue. Though, o...

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration 15 FASHION BRANDS YOU SHOULD FOLLOW ON INSTAGRAM FOR MARKETING INSPIRATION

blog article

May 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a...

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Marketers still focusing on vanity metrics MARKETERS STILL FOCUSING ON VANITY METRICS

blog article

May 22, 2017

A recent report by TrackMaven asked 200 marketing leaders across 19 different industries about how they measure the effectiveness of their marketing efforts. The results show that marketers are still relying on 'vanity metrics' such as likes,...

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Digital Marketing Professionals Institute - About us DIGITAL MARKETING PROFESSIONALS INSTITUTE - ABOUT US

video

May 19, 2017

Digital Marketing Professional Institute (DMPI) provides full-fledged Live Classroom Training for Industry Executives and Entrepreneurs. We teach marketers how to reach target market audience with lower acquisition cost in the best way possible, to p...

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5 Tips to Rebuild Your Content Strategy from Scratch 5 TIPS TO REBUILD YOUR CONTENT STRATEGY FROM SCRATCH

blog article

May 19, 2017

Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In fact, studies have shown that roughly 75 percent of marketers...

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CMWorld 2016 - How to Staff, Structure & Budget a Content Marketing Team CMWORLD 2016 - HOW TO STAFF, STRUCTURE & BUDGET A CONTENT MARKETING TEAM

video

May 19, 2017

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – ...

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Content Marketing IS Content Experience CONTENT MARKETING IS CONTENT EXPERIENCE

blog article

May 19, 2017

The hype surrounding content marketing has undoubtedly reached fever pitch lately, and it's not going away any time soon. From a marketing standpoint, marketers are under more pressure than ever to develop and distribute content that engages thei...

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3 Ways to Use eBooks in Your Content Marketing Strategy 3 WAYS TO USE EBOOKS IN YOUR CONTENT MARKETING STRATEGY

blog article

May 19, 2017

Creating great content is one of the best ways to reach out to prospects and generate leads. Content can come in a variety of forms, from YouTube videos to blog posts. One unique strength of eBooks is that they’re downloadable. Instead of feeli...

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Future Fundamentals for Digital Marketers FUTURE FUNDAMENTALS FOR DIGITAL MARKETERS

blog article

May 19, 2017

To be successful, digital marketers must be able to think beyond the present. Not only should they understand the present state of the industry, but they should also have a grasp on what’s coming down the road. While this is no small task in th...

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Engagement Platform: Email Marketing ENGAGEMENT PLATFORM: EMAIL MARKETING

video

May 18, 2017

People are receiving more than 2900 marketing messages every day. How do you ensure yours break through the clutter? With our Email Marketing solution you can engage your customers as individuals by responding to them based on what they do…or ...

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B2B Marketers Are Working Harder Than Necessary B2B MARKETERS ARE WORKING HARDER THAN NECESSARY

blog article

May 18, 2017

This is disheartening, but certainly passes the smell test, as Forrester says that 80 percent of B2B digital budgets are spent on customer acquisition. And maybe that’s just the way it has to be, as B2B marketing organizations are asked to cons...

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15 Hidden Instagram Hacks & Features Everyone Should Know About 15 HIDDEN INSTAGRAM HACKS & FEATURES EVERYONE SHOULD KNOW ABOUT

blog article

May 18, 2017

Instagram has become the favorite social network of many -- and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram -- up 5% from the previous year. Compare that, for example, to 24% on...

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Structuring digital marketing teams STRUCTURING DIGITAL MARKETING TEAMS

blog article

May 18, 2017

Reviewing how to to integrate digital marketing into marketing team structures as part of Digital TransformationThe latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a...

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