Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app. Web, mobile, in-store — it’s all the same for customers. Marketing experiences are mashups that blend seamlessly together. And mobility is at the forefront of it all, with mobile devices and wearable technologies increasingly blurring the lines between our digital and physical worlds. Consumers have adapted to all this technology and the power it puts in their hands and on their wrists.