Customer engagement has traditionally been dictated by marketing calendars and sales goals, but this marketer-first approach is out-of-touch with today’s connected and empowered consumers. In order to remain relevant, relationship marketers must flip convention upside down. At Selligent, we call this new approach “Consumer-First Marketing.” In the pages that follow, this whitepaper outlines what we mean by it and how marketing programs can be transformed with a commitment to integrity, empathy, and relevance.