Like many web-savvy organizations, you’ve built a branded online presence that began by publishing marketing materials on a single website. Over time, you added e-commerce, search, and other digital capabilities. And along the way, you adopted a web content management (WCM) system to ensure that your line-of-business teams had the necessary tools to maintain this site on their own. This has changed the idea of delivering online experiences, from just catering to target audiences on PCs to marketing to people individually.