Customers don’t view their relationships and interactions with brands in discrete channels. As digitally native companies continue to heighten their users’ already lofty expectations, smart brands are taking on a more holistic, less channel-centric approach to customer experience, simply to stay competitive. This report is a great example of eMarketer data and insights that highlight how the widespread use of digital and mobile platforms influences customer expectations. It also explores the methods that brands are using to ensure they meet and exceed those expectations. Customers don’t view their relationships and interactions with brands in discrete channels. As digitally native companies continue to heighten their users’ already lofty expectations.