The ABCs of ABM (Account-Based Marketing)

In this dynamic webinar, we’ll hear from thought leaders Jon Miller, CEO & Co-founder of Engagio, and Atul Kumar, Chief Product Officer at Mintigo, as they discuss best practices for adopting an ABM approach to marketing. They will explain how to :-

• Determine the best accounts to target using predictive analytics.
• Market to current customers for account expansion.
• Measure and prove the impact of your account-based marketing tactics.