The Social Side of Holiday Shopping: How Social has Transformed Holiday Shopping

Social media has evolved to become a crucial element of any successful marketing campaign and modern business owners need to know the value of different social media channels in order to optimize their marketing strategy.

In this research study you will learn:

• How holiday shoppers engage with content on Facebook, Instagram       and Twitter
• Which marketing tactics work best for each social channel and why
• How holiday deals and promotions through social media can elevate       your business