CSO Insights surveyed over 400 business leaders to learn how sales enablement is evolving to meet the needs of sales teams and where it needs to go next. This detailed report is filled with fascinating data on the state of sales enablement today, including:
- Why shortening ramp-up time (45%) is the top goal of sales enablement programs
- How a formal sales coaching framework can increase win rates by 28%
- The reason 69% of companies still fail to achieve the majority of their enablement goals