Facebook by the Numbers 2015

Key findings on the trends and benefits of retargeting on the world’s largest social network. Report Highlights: 

  • How much has the average advertiser spend increased for AdRoll Retargeting on Facebook?

  • What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
  • What made B2B marketers change their minds about Facebook?
  • How much better does dynamic personalized creative perform, compared with static ad creative?
  • What increased—and decreased—after adding mobile retargeting to an existing Facebook campaign?


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