Imagine a world where everything is connected and anything can be known. Where clothing gathers customer data, refrigerators do the shopping and companies tap into consumers’ subconscious thoughts. This is the future of marketing. And it’s already happening. As marketing buzz shifts from the Internet of Things to the Internet of Me, consumers are quickly becoming the architects of their own hyper-personalized empires. And the sooner you embrace the change and put your customers in control of their marketing experiences, the more successful your initiatives will be.