Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity. No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digital gives them more control over where and when they choose to interact with your brand. The new imperativefor marketers is a unified customer experience—a consistent,relevant brand experience that spans all channels and touch points, whether customers are online or offline.